B. Inertia

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QUESTION 17

Tom finds that every time he goes to select athletic shoes he always buys the same brand. In fact,
he doesn't even remember trying on any of the other competitive brands even though some of
these brands have attractive styles and prices. Tom’s purchase decision process has become one
of less and less effort. Tom’s decision process in an example of ________.

A.
cognitive dissonance

B.
inertia

C.
brand loyalty

D.
ineptness

0.15 points

QUESTION 18

Innovative merchants have turned to retail theming to provide new ways to stimulate and
encourage consumers during their shopping experience. A retailer that used a simulated outdoor
environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail
store is using a ________ theme.

A.
landscape

B.
mindscape

C.
marketscape

D.
cyberspace
0.15 points

QUESTION 19

James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years.
James has purchased Jordan-gear, follows Jordan's career, and he has often thought about how to
give back to his community the way MJ has. Which of the following reference group terms would
apply to James Otis and his relationship with Michael Jordan?

A.
Tribal group

B.
Avoidance group

C.
Aspirational group

D.
Membership group

0.15 points

QUESTION 20

Adopters of innovation are divided into five adopter categories depending on their speed of
adoption. Which adopter has the greatest degree of opinion leadership?

A.
Laggards

B.
Early adopters

C.
Innovators

D.
Early majority

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