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    Eco Products - Factor Analysis

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    vaibhav
    - The KMO and Bartlett's Test results indicate that factor analysis is appropriate for the 17 variables measuring environmental attitudes. Specifically, the KMO value is above 0.5 and Bartlett's Test is significant. - Principal component analysis extracted 3 components with Eigenvalues over 1, accounting for 72.88% of the total variance. - The 17 variables are divided among the 3 components, with all variables contributing to the first component and some contributing to the second component as well. The third component can be ignored as no variables contribute to it strongly.

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    Eco Products - Factor Analysis

    Uploaded by

    vaibhav
    26 views4 pages
    - The KMO and Bartlett's Test results indicate that factor analysis is appropriate for the 17 variables measuring environmental attitudes. Specifically, the KMO value is above 0.5 and Bartlett's Test is significant. - Principal component analysis extracted 3 components with Eigenvalues over 1, accounting for 72.88% of the total variance. - The 17 variables are divided among the 3 components, with all variables contributing to the first component and some contributing to the second component as well. The third component can be ignored as no variables contribute to it strongly.

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    Eco Products- Factor Analysis

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    - The KMO and Bartlett's Test results indicate that factor analysis is appropriate for the 17 variables measuring environmental attitudes. Specifically, the KMO value is above 0.5 and Bartlett's Test is significant. - Principal component analysis extracted 3 components with Eigenvalues over 1, accounting for 72.88% of the total variance. - The 17 variables are divided among the 3 components, with all variables contributing to the first component and some contributing to the second component as well. The third component can be ignored as no variables contribute to it strongly.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views4 pages

    Eco Products - Factor Analysis

    Uploaded by

    vaibhav
    - The KMO and Bartlett's Test results indicate that factor analysis is appropriate for the 17 variables measuring environmental attitudes. Specifically, the KMO value is above 0.5 and Bartlett's Test is significant. - Principal component analysis extracted 3 components with Eigenvalues over 1, accounting for 72.88% of the total variance. - The 17 variables are divided among the 3 components, with all variables contributing to the first component and some contributing to the second component as well. The third component can be ignored as no variables contribute to it strongly.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    KMO and Bartlett's Test

    Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .613


    Approx. Chi-Square 407.224

    Bartlett's Test of Sphericity df 136

    Sig. .000

     KMO Measure = 0.613 > 0.5 Accepted.

     Bartlett’s Test Sig.= 0.000<< 0.05, the significance level is small enough to reject the
    null hypothesis. This means that correlation matrix is not an identity matrix.

    Communalities

    Initial Extraction

    Ireadlabelstoseewhetherprod 1.000 .722


    uctsareenvironmentallysafe
    Iwillcarrymyownbagwhilegoin 1.000 .516
    gtosupermarket
    Ihavealreadyusedproductsm 1.000 .842
    adefromnaturalingredientsec
    o
    Iamfamiliaraboutecofriendlyp 1.000 .759
    aper
    Iamhavinggoodknowledgeab 1.000 .466
    outecofriendlypaper
    Ecofriendlypaperismoreappr 1.000 .800
    opriatefortheenvironmentrath
    e
    Ecofriendlypaperismanufactu 1.000 .605
    redbytheenvironmentalfriendl
    y
    Ibelievethatecofriendlypaper 1.000 .870
    havemanygoodqualities
    Ecofriendlypaperappealstom 1.000 .802
    e
    Ilikeecofriendlypaper 1.000 .750
    MostpeoplethinkthatIshouldp 1.000 .831
    urchaseecofriendlyproducts
    MostpeoplethinkthatIshoulde 1.000 .702
    ngageinecofriendlyproducts
    Ifeelstrongpersonalobligation 1.000 .752
    stopurchasegreenproducts
    Iamwillingtoputextraefforttos 1.000 .882
    electgreenproducts
    IfeelguiltyifIdontchoosegreen 1.000 .726
    products
    IfIbuypaperIwillbuyecofriendl 1.000 .573
    ypaper
    InfutureIwillgivepriorityforgre 1.000 .794
    enproductswhilepurchas

    Extraction Method: Principal Component Analysis.

    Total Variance Explained

    Compone Initial Eigenvalues Extraction Sums of Squared Rotation Sums of Squared Loadings
    nt Loadings

    Total % of Cumulative Total % of Cumulative Total % of Cumulative


    Variance % Variance % Variance %

    1 9.497 55.866 55.866 9.497 55.866 55.866 4.789 28.172 28.172


    2 1.692 9.952 65.818 1.692 9.952 65.818 3.966 23.330 51.501
    3 1.201 7.067 72.885 1.201 7.067 72.885 3.635 21.384 72.885
    4 .929 5.465 78.351
    5 .795 4.674 83.025
    6 .693 4.075 87.101
    7 .675 3.973 91.074
    8 .428 2.515 93.589
    9 .375 2.207 95.796
    10 .290 1.708 97.503
    11 .192 1.127 98.630
    12 .076 .447 99.077
    13 .072 .425 99.501
    14 .041 .239 99.740
    15 .026 .151 99.891
    16 .015 .086 99.977
    17 .004 .023 100.000

    Extraction Method: Principal Component Analysis.


     From the above table, our 17 variables seem to measure 3 underlying factors. This is
    because only our first 3 components have an Eigen value of at least 1. The other
    components having low values are not assumed to represent real traits underlying
    our 17 questions.

     A scree plot visualizes the Eigen values. We see that the first 3 components have
    Eigen values over 1. We consider these “strong factors”. After that the Eigen values
    drop off and almost become constant.

    Component Matrixa

    Component

    1 2 3

    Ireadlabelstoseewhetherprod .791 .072 .301


    uctsareenvironmentallysafe
    Iwillcarrymyownbagwhilegoin .649 .154 -.266
    gtosupermarket
    Ihavealreadyusedproductsm .705 .547 -.215
    adefromnaturalingredientsec
    o
    Iamfamiliaraboutecofriendlyp .839 .224 .069
    aper
    Iamhavinggoodknowledgeab .556 .393 .039
    outecofriendlypaper
    Ecofriendlypaperismoreappr .777 -.415 -.154
    opriatefortheenvironmentrath
    e
    Ecofriendlypaperismanufactu .747 -.026 .216
    redbytheenvironmentalfriendl
    y
    Ibelievethatecofriendlypaper .821 -.162 -.412
    havemanygoodqualities
    Ecofriendlypaperappealstom .833 -.015 -.327
    e
    Ilikeecofriendlypaper .735 -.422 -.178
    MostpeoplethinkthatIshouldp .816 -.394 .102
    urchaseecofriendlyproducts
    MostpeoplethinkthatIshoulde .740 -.290 .263
    ngageinecofriendlyproducts
    Ifeelstrongpersonalobligation .805 -.009 .323
    stopurchasegreenproducts
    Iamwillingtoputextraefforttos .676 .594 -.269
    electgreenproducts
    IfeelguiltyifIdontchoosegreen .650 .354 .422
    products
    IfIbuypaperIwillbuyecofriendl .660 -.050 .367
    ypaper
    InfutureIwillgivepriorityforgre .832 -.249 -.198
    enproductswhilepurchas

    Extraction Method: Principal Component Analysis.


    a. 3 components extracted.

     We have extracted three variables wherein the 17 items are divided into 3 variables
    according to most important items which similar responses in component 1 and
    simultaneously in component 2 and 3.
     In component 1, all the factors contribute to all the variables.
     In component 2, only 2 factors contribute to all the variables.
     In component 3, no factor contributes to all the variables. Hence we can ignore this
    component.

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