Case Study 2

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Assignment Questions: Hedging at Porsche

1) Why does Porsche hedge its foreign exchange exposure? Does it make sense, from the
perspective of shareholders, for Porsche to hedge? Does it make sense from
management’s perspective? Are there potential differences in interest between
management and shareholders regarding the hedging policy?
2) Suppose it is end of November 2007, and Porsche reviews its hedging strategy for the
cash flows it expects to obtain from vehicle sales in North America during the calendar
year 2009. Assume that Porsche entertains three scenarios: The expected volume of
North American sales in 2009 is 32,750 vehicles. The low-sales scenario is 30% lower
than the expected sales volume, and the high-sales scenario is 30% higher than the
expected sales volume. Assume, in each scenario, that the average sales price per vehicle
is $90,000 and that all sales are realized at the end of November 2009. All variable costs
incurred by producing and shipping an additional vehicle to be sold in North America in
2009 are billed in € and amount to €60,000 per vehicle. Characterize how Porsche’s €
cash flows, net of variable costs, obtained from its North American sales depend on the
spot exchange rate that prevails at the end of November 2009, if:
a. Porsche does not hedge its currency exposure at all;
b. Porsche hedges by selling forward US$ equal to the amount of expected 2009
sales with a two-year forward contract;
c. Porsche hedges by buying two-year European at-the-money put options on US$
(providing to Porsche the right to sell US$, receiving €, at the strike exchange
rate) in sufficient quantity to have the right to sell an amount of US$ equal to
expected 2009 sales.
3) Based on your analysis of question 2, what’s your view on the foreign exchange hedging
strategy and the hedging instruments chosen by Porsche? If you were Porsche’s CEO,
would you implement a different strategy? If yes, why? If no, why not?
4) How might Porsche’s ownership structure influence the hedging strategy pursued by
management?
5) Do you think Porsche’s strategy of using options to acquire a stake in VW (instead of
buying stocks directly) is a sensible one? Or do you agree with the critics who argued that
Porsche was speculating with shareholders’ money and that it had become a “hedge
fund” that neglected its core business?

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