Summary of Core Qualifications: Linkedin

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Brad Walker

239.935.9566 ● [email protected] ● LinkedIn

Communications professional with a broad range of skills and experience in knowledge management, internal
communications, and social/digital media.

SUMMARY OF CORE QUALIFICATIONS

● Technical writing and editing, knowledge sharing and management, internal communications strategy and
implementation in nancial services sector.
● Experienced planning, developing and managing internal and external communications activities.
● Trained in media relations, social media management, technical writing, event outreach, content management, media
monitoring, public relations campaign planning, video editing, photography, blogging, and content marketing.
● Pro cient writing communication plans, news releases, features, editorials, fact sheets, pitches, media kits, talking
points, newsletters, social media and website content.

WORK EXPERIENCE

Knowledge Management & Internal Communications Specialist July 2019 - Present


Suncoast Credit Union | Tampa, Fla.
● Create, maintain and organize accurate and relevant policy and procedure documentation for the Credit Union's e-
manual.
● Collaborate with Communication and Design team and other credit union departments to develop, organize and
manage internal resources for employees.
● Consult with subject matter experts and content owners to ensure front of ce employees have documentation that is
clear, concise, and easy to reference during member interactions.
● Create and update intranet communications, forms, documents, support sites, and team sites in Sharepoint Online.

Social Media Coordinator Aug. 2013 - Sept. 2017


FWC Fish and Wildlife Research Institute (FWRI) | St. Petersburg, Fla.
● Managed social media outreach efforts for the institute statewide. Planned, organized and published multimedia
content for communications initiatives. Developed social media strategy, grew FWRI presence across social media
and strengthened brand awareness via coordinated web, social and traditional media efforts.
● Increased institute’s Facebook audience by 35,000+ fans, launched institute YouTube and Instagram channels and
produced research content and videos for website, internal newsletters and annual Programs Document.
● Conduct new employee and guest tours, help organize large public outreach events and work with communications
team to promote research programs and citizen-science projects.

Product Writer Oct. 2012 - Feb. 2013


Home Shopping Network | St. Petersburg, Fla.
● Managed social media outreach efforts for the institute statewide. Planned, organized and published multimedia
content for communications initiatives. Developed social media strategy, grew FWRI presence across social media
and strengthened brand awareness via coordinated web, social and traditional media efforts.
● Converted thousands of products to a new website platform using the company’s Retail Online Commerce System
(ROCS).
● Collaborated with HSN product writing team to complete the launch of a new website.

EDUCATION
University of South Florida | Bachelor of Arts in Public Relations | GPA: 3.34 Graduated: May 2012

SOFTWARE
MadCap Flare | Aha! | SharePoint | Bold360 | MS Teams | Of ce Suite | Final Cut Pro | Hootsuite | PR Newswire | WordPress
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