Sustainability in Travel and TourismOtterCenreDW.

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Sustainability in Travel and Tourism

The Otter Centre

Sustainable tourism certifications are important to any tourism establishment as it will


help to achieve a number of goals. At a level, it promotes a business highly that it is
sustainable and will not make a huge difference to the surrounding areas whilst being built
and maintained. This certification opens the recognition of standard to a greater market
and will look to bring in a larger customer base as public opinion can highly criticize a new
tourism attraction to the area if it does not follow the three pillars to be sustainable which
is social justice, economic development and environmental integrity.
Tourism certifications for The Otter Centre are required to allow for planning permission of
the building and surrounding areas which attribute to the centre to allow for a successful
build and maintenance throught the time the attraction is at the location.
The Otter Centre will look to bring many new great things to the area and in doing so will
help the community is resides in. With benefits like:
• Rural location.
• Small shops in area.
• B&B guest house close by.
• Unique attraction (different from anything else).
• View otters and other marine life.
• Attractions will have footpaths around attraction.
• Exhibitions about otters.
• Information boards.
• Video room.
• Various child activities.
• Gift shops and cafe's.
• Possibility of local wildlife safaris.

A highly recommended tourism certification and business scheme would be the Green
Tourism business scheme as this is a well recognised award and an important part of
Scotland's furture meaning any sustainable changes required can be done quickly and to
the high standard of Green Tourism. This is an excellent cetification scheme as it judges
attractions by an independent board and tourist see this as a true reflection of the
organisation. The attraction can use this as a marketing tool when advertising to customers
and this should bring more tourists to the attraction. As tourists know the attraction is
green they are more likely to visit and this boosts revenue.

The otter centre may bring with it a few negative environmental impacts such as:
• Wildlife distruption - could disupt local habitat.
• Footpath errosion.
• Habitat destroyed.
These three factors can be fixed by educating the tourist and by asking tourists/visitors to
act responsibly.
Noise pollution
This can be fixed by asking tourists to be responsible and respect the otters.
Air pollution
Too many areas can be fixed by encouraging tourists to use public transportation.
Litter and vandilism
This can be fixed by providing educational materials and enough bins for rubbish.
Waste
This can be fixed by encouraging recycling and reduction of waste and reuse of waste.
Use of water and electrical appliances
This can be helped by adopting a management strategy to use energy efficient equipments
such as lightbulbs using low energy kitchen appliances and controlling flow taps in
bathrooms.

The negative socio-cultural impacts the otter centre may being are:
Some locals think traffic will cause congestion but this can be fixed by providing ample
parking at a distance from where the locals live or by providing public transport and this
information should be given to all tourists on all marketing material including the website.
Overcrowding with tourists
This can be fixed by communicating with the local people and employing local people.
Destruction to farmers and their land.
This can be fixed by encouraging the locals to participate in the attraction. They could even
be involved in wildlife safaris.

Many strategies can be adopted to maximise positive economic impacts such as reducing
running costs by fixing energy efficient products such as solar panels, wind turbines and
lighting sensors.

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