Enterprise Portfolio  

 
David Chime 
 
3/06/2020 
In my media enterprise research, I will use my initiative by looking at 
electronic products and looking at how businesses use commercials and 
advertisements to display their products to the audience to entice them, 
making them loyal customers. In addition, I will also look at the number of sites 
that sell successful electrical devices. 
 
I have started to work independently by thinking about the i have chose four 
ideas i would like to do: 
 
Idea one: Creating shoe reviews on a Youtube channel. I can review a pair 
of shoes explaining what is good about them, what is bad about them, and if 
they are worth the price to purchase. I will then advertise this service on 
various social media platforms such as Instagram. 
 
Idea two: Creating an online clothing brand. This idea will be presented on a 
website solely dedicated to the clothing brand, where customers will be able 
to purchase our product from there at a very affordable and reasonable 
price. 
 
Idea three: Uploading a podcast dedicated to review video games. With this 
idea, I will honestly review various different games whilst discussing with the 
community on a Youtube channel. Also review the system and give the 
games that I have reviewed a star rating, giving the audience a conscious of 
either purchasing the game or not. 
 
Idea four: ​Creating a YouTube channel analysing football players 
performance in a game. It is a service similar to podcasts and it is provided to 
a community of football lovers and football fanatics. There will be me as the 
‘host’ and two other guests on my sports podcast. We will be discussing many 
things within the football world. This idea is very accessible for anybody who 
wants to watch it. ​I will advertise this service on various social media platforms 
such as Instagram and Snapchat. 
 
 
4/06/2020 
I have applied self-motivation​ ​to complete the enterprise research on the 
product that I want to review, an idea that came to mind was the thought of 
creating a dedicated YouTube channel to analyse football players 
performance in a game. I am analysing and presenting it on a YouTube 
platform as it is the biggest video-sharing social media platform in the world. 
However, going ahead with this option leaves me with many things I have to 
put into consideration.  
 
After several hours of thinking and evaluating independently, I have decided 
to choose idea four mainly because of my exuberant passion that I have for 
football and also backing it up with my broad experience of football.  
 
Format and structure of Kickcast! 
 
● At the beginning of the Kickcast video podcast there will be a well 
presented introduction and at the end of the video podcast i will then 
present the outro to conclude what has been covered in that specific 
episode podcast similar to impaulsive. 
● For the match analysis aspect of my video podcast will be adding 
match footage in the intervals my podcast. 
● It involves (me) as a host and also a co-host which will be a peer in my 
class who has already agreed on this role. There will also be a guest 
who comes on and discusses with us the contents.  
● This video podcast will be recorded with two DSLR cameras placed in 
different locations, providing different perspectives whilst we discuss 
the contents of kickcast! 
● We would be speaking into a microphone each. Each of us so they 
would need to be three microphones. It allows all of us to 
communicate effectively.  
● The duration of each video podcast episode will vary due to the 
subject of the match analysis around 10-25 minutes including having 
the intro and outro within. 
● The outro will be played at the end of the video podcast episode. 
 
 
My mindmup for my media enterprise idea 
I have created a detailed mindmup to help me better analyze my reasoning 
as well as generate my ideas when I am choosing a service. 
 
14/08/2020 
 
I​ ​worked well with others​ by kindly asking them to he​l​p share my 
questionnaire link to everyone in school and on snapchat as it is a 
massive social media platform that middle age people use the most 
often. 
 
 
My research portfolio includes:  
 
The aim and context of the research: 
The aims/objective of this market research is to allow me to discover 
the target market. In this instance, it is young football fanatics aged 
14-21. This research also helps me collect valuable opinions and 
feedback from the consumers about their main interests in my service. 
It then further enables me to make better decisions about my service 
due to all the primary and secondary research that I have conducted. 
 
The research plans: 
 
 Primary Research  Secondary research  

Questionnaire​ - to collect  Consumer research​ - to help me 

valuable feedback via survey  understand what the respondents 
like/dislike most about my service 
idea 

Interviews​ - get respondents  Market research ​- to collect 

insight and opinions about my  valuable opinions and feedback 
service idea 
 
 
After receiving the teacher’s feedback, I created a new and improved 
questionnaire that I sent out to many people to respond to it via 
email and hyperlinks on snapchat.  
The link to the questionnaire: 
https://forms.office.com/Pages/ResponsePage.aspx?id=CT9CP0wr5U2q
k-j0O5CGz2hvmwfpqCZLkulKmMD5HTNUOEZDM1BFOEFVWTVZM1I0NzFP
NkREVjhOSC4u 
 
Primary research/market research 1 
 
This was intended to get more people to respond so i can gain better 
valuable data from this primary research technique. 
 
 
 
 
 
My new and improved questionnaire had tons of open questions which 
were intended for the respondents to give their insightful opinions 
about my service idea. 
 
After 24 hours of sharing the questionnaire around, I gained 30 
responses which was better than the initial 12 I received beforehand. 
 
 
 
 
 
 
 
Using my initiative,​ I reviewed all of the data I collected from 1-15 
questions. These were the results to my new and improved 
questionnaire:   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1. This was the first question I asked on my new questionnaire: ‘​what is 
your age?​’ I asked this to ensure I identified all the age ranges of 
the respondents that were interested in my service. The majority of 
the respondents' age range were 12-17 was a total of 24 counts. 
(18-24 and under 12 years old) making the second largest age 
range. 
 
2. This is the second question i asked in my questionnaire: ‘​What is 
your gender?​’I included four answer choices for this question and 
they were male, female, non-binary and prefer not to say. This 
was intended to add diversity to the results and portrays the 
 opinions of more of the target audience rather than The one part 
that consists of just either male and female. The pie chart above 
clearly indicates that the majority of respondents are male at 20 
counts and the females respondents with only 9 counts. 
Furthermore, non-binary has only one single count and prefer not 
to say gender answer choice is not selected by the respondents 
 
3. The next I asked in my questionnaire: ‘​what social media platform 
do you use regularly?​’ This question was solely to identify what 
social media platform the respondents use the most. This valuable 
information is very beneficial as it allows me to present my service 
idea on that specific social media platform that my target 
audience uses the most. From this bar chart, you can clearly see 
that 1 respondents use Facebook, 12 respondents use Instagram, 
8 respondents use Snapchat and YouTube 6 respondents use it 
and finally 2 respondents use Twitter regularly compared to all the 
other social media platforms. No respondents chose the’ other 
option’ on this question 
 
4. This adds on to the following question I asked in my questionnaire: 
‘​How often do you post on social media?​’ The pie chart clearly 
indicates that 10 respondents post on social media daily and 6 
post on social media weekly. Lastly, 13 respondents post on social 
media monthly. The purpose of this question I asked was really to 
identify the engagement of the respondents on social media.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 5. My 5th question I asked on my questionnaire: ‘​Do you play any 
kind of sports?​’ 22 respondents answered yes and 8 answered no. 
This is beneficial as it displays that the majority of the respondents 
are active and some might be interested in my service idea. 
 
6. My 6th question I asked on my questionnaire:‘​How interested are 
you in football?​’ This was the main question I was leading up to 
because it really shows if people approve of my service idea. The 
majority of respondents have said they are interested in football 
and 5 respondents have said they feel neutral about football. 
Finally, 6 respondents have said they are extremely not interested 
in football. 
 
7. This question was a follow up to the previous question where I 
asked on my questionnaire: ‘​If so, who is your favourite football 
player?​’ This was just an interesting open question as I was curious 
to see who everyone's favourite footballer players are. These were 
the results i collected from the 20 respondents: 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8. My 8th question I asked on my questionnaire was:‘​Do you 
listen/watch any type of podcasts?​’ As you can identify from the 
pie chart above it clearly displays that 22 respondents answered 
 yes, 7 answered no and the final respondent answered ‘other 
option’. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9. My next question I asked on my questionnaire: ‘​Which of the 
following genres of podcasts do you watch/listen to?​’ This was a 
multiple choice question and the majority of the respondents 
answered that they are interested in a sports podcast as 
presented on the beautiful bar chart above. 4 respondents 
selected comedy and 5 also selected the other option. Finally, 
none of the respondents selected the new option. 
 
10. The tenth question I asked on my questionnaire was: ‘​Would 
you watch/listen to a football podcast?​’ The majority of the 
respondents answered yes which was 9 counts, 6 respondents 
answered no and 5 respondents said maybe. This piece of data is  
presented above. 
 
11. This question was a follow up to the previous question where I 
asked on my questionnaire: ‘​If so, what kind of content would you 
like to see on a podcast?’​ These were the 14 responses I received.  
 12. My next question I asked on my questionnaire: ‘​How long 
would you watch/listen to a podcast?​’the results were mixed as 4 
respondents answered 0-15 minutes, 5 respondents answered  
16-30 minutes, the other options were similar. 
 
These were the last pieces of results I collected from my questionnaire 
as part of my primary research. They are all displayed in the wonderfully 
presented pie chart and bar charts below.  
 

 
 
Primary research/market research 2 
 
For my second primary research, I​ ​used my initiative and decided to do 
an interview with a couple peers and save it on a voice memo on my 
smart phone in the studio. In order to achieve this, I had to ensure the 
peers I was going to do it with, so I then selected two trustworthy peers 
which agreed to be interviewed for my service idea. I worked 
independently as I prepared a couple insightful questions on google 
docs so i could ask the interviewees. 
 
New interview script questions: 
 
“Hi, my name is David Chime and it is a great pleasure to be with 
wojciech lewczuk. I am going to be interviewing him as part of my 
primary research.” 
 
“Hi, my name is David Chime and it is a great pleasure to be with Yama 
Bahadur. I am going to be interviewing him as part of my primary 
research.” 
 
 
1. What is your age and gender if you don't mind me asking? 
2. What demographic would you say you fit into best? 
3. What device do you use the most? 
4. What social media platforms do you use most frequently? 
5. Do you have any hobbies or interests? 
6. Are you interested in sports, such as football?  
7. Do you watch/listen to any genre of podcasts? 
8. Would you be interested in a football podcast? 
9. What is the ideal length you would listen to a podcast? 
10. And lastly, what content would appeal to you in a football 
podcast? 
 
This concludes the interview, thank you so much for your time! 

 
A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A  
  
These were the two voice memos that I recorded on my phone from 
the interview. I interviewed two peers about my service idea which was 
beneficial as it helped me gain valuable primary research. 
 
Some of the answers i received for the questions i asked were: 
 
1. “My favourite football player is Messi, as I have watched him from 
such a young age. I view him as my inspiration.” 
2. “I watch a lot of podcast such as, joe Rogan and Impaulsive as 
they are my main interests right now.” 
3. “An ideal length for a podcast for me would be around 15-25 
minutes” 
4. “The content that i would like to see on a football podcast would 
discuss footballers, general detail about scores and injury details 
on specific players.” 
5. “I am 17 years of age and i am a male.” 
6. “Yes I am very interested in football as I even play for a Sunday 
league team.” 
7. “Yes, I watch a lot of podcasts. They vary from topic to topic. I am 
interested mostly in educational and sports podcasts. 
 
These answers are as I expected because I interviewed a person from 
my target audience. My target audience is aged 14-21 who are 
unemployed. This means that they have more free time around the 
board which means they have many interests and hobbies. 
 
My Secondary research 
 
A ​podcast​ is defined as an audio programme that you can 
watch/listen to whenever you like on Youtube, Spotify, BBC etc. It can 
be accessed from many device platforms such as a smartphone, 
tablet, TV or a console. Currently, on a smartphone is where the most 
people watch/listen to podcasts. Furthemore, a podcast can have 
many episodes on a general topic or theme. So, my topic/theme is a 
football based podcast.  
 
 
From this secondary research I have 
found online, I can clearly identify 
that 50% of all homes are podcast 
fans due to the coronavirus 
pandemic as people have to stay 
at home. It has increased so that 
means more people are likely to 
listen/watch my podcast because 
they are staying at home. Credits: 
Podcast insights 2020 
  
This is the website where most of 
my secondary research will be 
gathered from. As the 
information and data on this 
website is very reliable and 
current. 
 
 
From this graph I can clearly 
identify that the rise in smartphone 
use has increased by 157% since 
2014. That is the main device I plan 
that my target audience uses the 
most as my Youtube channel can 
be easily accessed on a 
smartphone. This is a major 
advantage as most young teens in 
the UK own a smartphone which 
means they can watch my 
podcasts on my Youtube channel. 
In addition, there are various other 
devices that people can use to easily access my youtube channel as 
well such as a tablet, computer or even on a console. Furthermore, it is 
shown that Podcast listeners are much more active on every social 
media channel 94% are active on at least one – vs 81% for the entire 
population. This is beneficial because I am going to be presenting my 
service idea on mainly Instagram and Youtube as these are two very 
massive social media platforms.  
 
From this example of secondary 
research, I have gathered information 
that the UK is the country that people 
listen to in the past month at 18%. The 
highest number of listeners goes to 
South Korea mainly due to the 
population ratio. This is a drawback 
because it just indicates that i will be 
getting less listeners/watchers due to 
where i am situated. This secondary 
research has helped me realise the 
accuracy of how many people who 
will tune into my podcast on my Youtube channel. 

This pie chart represents the majority of men and women who 
listen/watch podcasts 56% are men and 44% are women. From the bar 
chart above we can conclude that as the years go by podcasting 
becomes increasingly more popular. From between 2013 to 2019 we 
see a 21% increase. This means currently the interest in podcasting 
would be estimated to be around 36-40% this is because of the 
coronavirus pandemic more people are staying at home which means 
they can be potentially listening/watching podcasts. My podcast, 
Kickcast! Will ensure there is no discrimination to gender which means 
anyone no matter the gender can watch my podcasts. Furthermore, I 
will ensure I add the involvement of major female football stars to make 
sure I am mixing the gender field, so I am not only talking about male 
football players. This is intended to add variation in the discussions on 
my podcast. 
 
This data clearly shows that podcast 
listeners/watchers are: loyal, affluent 
and educated. 80% listen/watch all or 
most of the podcast episodes to an 
average of 7 shows per week. The 
objective of Kickcast! Video postcasts 
are for education for football fanatics 
whilst also entertaining for each and 
every viewer. This is beneficial as I know if my viewers like my first, initial 
podcasts they will stay loyal and keep listening and potentially tune in 
for future episodes.  

 
 
 
 
 
From this article, ​Podcast listeners/watchers spend an average of 6 
hours and 39 minutes listening to podcasts every week. Which is really 
beneficial as my podcasts are going to last around 10-25 minutes with 
frequent uploads. 
 
Restriction secondary research  
The security around my video podcast idea would be minimal, as 
it is for young aspiring teens there will be no restrictions from 
getting on to my podcast. Like there will be no timing restrictions 
so after 9PM my podcast episode still can be posted on my 
youtube channel as i have identified that most young teens are 
awake after 9PM. So, they can still watch it no matter whatever 
time it is. Podcasts are the most versatile source of entertainment 
or educational content as all you need is an electronic device 
with an internet connection such as a tablet, smart phone, TV or a 
console.  
 
Evidence that young teens stay awake after 9PM: 
 
https://www.nationwidechildrens.org/specialties/sleep-disorder-ce
nter/sleep-in-adolescents  
 
There are two main ways I want my Kickcast! podcast to be similar to 
the Impualsive by Logan Paul and the Joe Roagan experience 
podcast. I would like to follow their format and approach to creating 
my podcast.  
 
 
 
 
 
 
 
 
 
 
 
 
I want my podcast to have a similar set up to logan pauls as there is a 
host, co-host and to interviewees with a shotgun microphone in front of 
the co-host and The Host. The positions they are all in is beneficial as 
everyone involved can be seen in the four shot or three shot that may 
occur. Logan Paul's podcast is very similar to The Joe Rogan Experience 
as it involves tables and a shotgun microphone for each person 
involved. That's the main way I want Kictcast to be formatted the same 
ways as them.  
 
Furthermore, with secondary research I have identified from the 
internet is that Impaulsive and Joe Rogan’s podcasts vary from 1-3 
hours. I believe that the length of my podcast should not be over 1 hour 
as from my primary research the majority of respondents have said the 
ideal length to watch a football podcast is around 15 minutes to half 
an hour. Exceeding the ideal length would just lead to less people 
watching which is a massive drawback to my podcast as I want as 
many people as possible watching my Kickcast! podcast. 
 
I have also identified through secondary research that in both podcasts 
they are always wearing headphones. This is another feature in my 
podcast that I would like as it has potential benefits. One benefit is that 
it can improve the audio quality in the studio whilst recording the 
discussions for the podcast. Another benefit is that re​cording also 
supports microphone technique. For example, by hearing what is being 
recorded as it's happening you have complete control over your sound 
quality.  
Examples of using headphones (secondary research):  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The platforms that both of the video podcasts are presented most on are: 
spotify,and Youtube (only platform i will be using). Those are both podcasts 
presented on massive platforms and I don't think my new podcast will be 
presented on those platforms because of the popularity in the industry. I will 
be presenting mine on Youtube as it is free, simple and anyone can sign up. 
Through conducting secondary research, I found this website that has many 
facts and statistics on Youtube. In addition, I have identified that Youtube is 
the largest video-streaming platform in the world. This is advantageous 
because: 

 
This means that more people are likely to watch/listen to my Kickcast! 
Video podcast.  
Credits: 
https://merchdope.com/youtube-stats/#:~:text=Facts%20and%20Numbers&t
ext=The%20total%20number%20of%20people,on%20Youtube%20every%20sin
gle%20day.&text=In%20an%20average%20month%2C%208,49%20year%2Dold
s%20watch%20YouTube​. 
 
Secondary research of where the podcasts are presented: 
 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Logan paul intro to his impalusive video podcast:  
 
 
 
 
 
 
 
 
 
 
 
He always starts his video podcast with a five second highlight of 
what is to come in the specific video podcast episode. Then it 
progresses with the same short, catchy theme song (which he uses 
in every impaulsive video) then boldly presents the title of the 
podcast which is impaulsive.   
 
I would want my Kickcast! Video podcast intro to be similar to 
Logan Paul's Impaulsive. In addition, I will proceed with a 5-second 
highlight of what is to come in my specific video podcast episode 
then swiftly move on to a catchy theme song that displays the title 
of my podcast which is Kickcast!  
 
Logan paul thumbnail to his Impaulsive video podcast: 
 
 
 
 
 
 
 
 
In his thumbnails, it just presents him and the other guest he is 
going to be discussing a certain theme/topic with on his podcast 
which is simple and effective with a blue youtube background. 
whilst also including the title of his podcast which, it is impaulsive. 
This technique is the same with every one of his video podcasts 
just with different guests each episode he uploads on his Youtube 
channel.  
 
Once again with my video podcast, it will be very similar to 
Impaulsive as I am going to ensure that me and my guest I am 
going to be discussing a certain topic or theme will be included in 
my thumbnail. I will proceed further by adding a dark blue 
background whilst also presenting a bold title of my podcast 
which is kickcast!  
 
Logan paul outro to his impalusive video podcast:  
 
 
 
 
 
 
 
 
 
 
 
At the end of every Impaulsive video podcast episode, he 
congratulates everybody involved in the production of the 
podcast. Logan paul then proceeds by also thanking the guests 
for coming out and taking time out of their day to be a part of his 
Impulsive video podcast. However he does not have an outro 
Music like he does his intro music. Finally he encourages all his fans 
that watch the podcast to go subscribe to the YouTube channel 
so you can grow further. 
 
My Kickcast! Podcast is going to be slightly different because I am 
going to ensure that I have background music in each episode of 
the podcast outro. Furthermore, I will similarly thank the guests for 
coming out and helping me record my video podcast. whilst also 
encouraging all my target audience to get more people to 
promote my podcast by subscribing to my YouTube channel so I 
can go further too. 
 
There are more podcasts than ever before – over one million shows and 30
million episodes according to Apple Podcasts data. And the number of
podcasts is growing exponentially; Apple says there were more than 63,000
new shows released in March this year compared with just over 25,000
additions in September 2019.

Over 10 million people are listening to a podcast every week in the UK.
 
https://www.inpublishing.co.uk/articles/podcast-growth-continues-but-publishers-ne
ed-to-be-clear-why-they-are-podcasting-15678 
 
The more people that watch podcasts means there is a more likely chance 
of those who have an interest in football will watch my video podcasts. This 
creates more engagement for my video podcast in other words, it will 
increase the amount of views and likes I receive. It will reach a large variety 
of my target audience if more people are watching the podcasts at home 
due to coronavirus.  
 
Format and structure of Kickcast! 
 
● At the beginning of the Kickcast video podcast there will be 
a well presented introduction and at the end of the video 
podcast i will then present the outro to conclude what has 
been covered in that specific episode podcast similar to 
impaulsive. 
● For the match analysis aspect of my video podcast will be 
adding match footage in the intervals my podcast. 
● It involves (me) as a host and also a co-host which will be a 
peer in my class who has already agreed on this role. There 
will also be a guest who comes on and discusses with us the 
contents.  
● This video podcast will be recorded with two DSLR cameras 
placed in different locations, providing different perspectives 
whilst we discuss the contents of kickcast! 
● We would be speaking into a microphone each. Each of us 
so they would need to be three microphones. It allows all of 
us to communicate effectively.  
● The duration of each video podcast episode will vary due to 
the subject of the match analysis around 10-25 minutes 
including having the intro and outro within. 
● The outro will be played at the end of the video podcast 
episode. 
 
 
 
 
 
 
 
 
My Consumer research: 
 
After several hours of thinking, I made a decision. The video podcast I 
feel strongly about and that I want to be formatted like is Impaulsive. I 
reject the joe rogan experience podcast as i feel like the camera angle 
is constant all the time and there is no camera angle variation. In 
addition, I applied my enterprise skills to ensure that I have contributed 
to the generation and development of my service idea, Kickcast! 
 
 
My target audience are football fanatics aged 14-21, this means they 
are students and young adults. A need is an essential feature that the 
target audience must have. Whereas, a desire is what the target 
audience really wants. My target audience has made it clear to me in 
primary research questionnaire that their ideal length that they will 
watch a football podcast would be between 15 to half an hour. So, I 
have used consumer research to identify that my video podcast is 
estimated to be around 15-30 minutes. My video podcast would be 
uploaded to my Youtube channel frequently on a weekly basis. Most of 
the target audience are most active on Youtube which is beneficial for 
my video podcast. I collected this information in my primary research 
stage, where I asked my target audience what social media platform 
they use most frequently and the majority responded with Youtube. 
 
I have decided to make a Youtube channel that allows the 
consumer to watch my video podcast. Instead of making it a 
downloadable podcast on spotify/apple podcast. From my 
secondary research I have conducted it will be easier for me to 
do a video podcast.