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    Basic Manual WDSF

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    Cor Van de Stroet
    The IWGA Logo dates back to the early 1980s but has undergone significant redesigns in 2002 and in 2007. The redesigned IWGA Logo carries a message of renewal and modernity. The four arcs / swooshes in distinct colors symbolize the tie-in of The IWGA with the Olympic Movement.

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    Download as PDF, TXT or read online from Scribd

    Basic Manual WDSF

    Uploaded by

    Cor Van de Stroet
    749 views10 pages
    The IWGA Logo dates back to the early 1980s but has undergone significant redesigns in 2002 and in 2007. The redesigned IWGA Logo carries a message of renewal and modernity. The four arcs / swooshes in distinct colors symbolize the tie-in of The IWGA with the Olympic Movement.

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    BasicManualWDSF

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    The IWGA Logo dates back to the early 1980s but has undergone significant redesigns in 2002 and in 2007. The redesigned IWGA Logo carries a message of renewal and modernity. The four arcs / swooshes in distinct colors symbolize the tie-in of The IWGA with the Olympic Movement.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    749 views10 pages

    Basic Manual WDSF

    Uploaded by

    Cor Van de Stroet
    The IWGA Logo dates back to the early 1980s but has undergone significant redesigns in 2002 and in 2007. The redesigned IWGA Logo carries a message of renewal and modernity. The four arcs / swooshes in distinct colors symbolize the tie-in of The IWGA with the Olympic Movement.

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    The document discusses the branding guidelines for the International World Games Association (IWGA), including details about their logo, approved colors, compositions and fonts that can be used.

    The IWGA logo dates back to the early 1980s but has undergone redesigns. It symbolizes an association that seeks to develop the popularity of sports worldwide and promote sport values. The redesigned 2007 logo includes graphic elements that symbolize ties to the Olympic movement while maintaining a separate identity.

    The main graphic elements of the IWGA logo include the letter 'W', a sphere, four arcs or swooshes in distinct colors, and three lines of text: 'International', 'World Games', and 'Association'.

    world DanceSport federation

    BASIC IDENTITY MANUAL


    Version 2011.1.0

    NDEX
    Introduction Brand Colors Compositions Fonts 3 4 5 8 9

    INTRODUCTION
    The IWGA Logo dates back to the early 1980s but has undergone significant redesigns in 2002 and in 2007. It symbolizes an association which seeks to continually develop the popularity of many different sports worldwide, and to promote all the values associated with sport in general. In 2002, additional icons were designed to complement the Logo in symbolizing the IWGA. The Logo, the pictograms and the The World Games: 30+ sports at their best! make for the recognizable and consistent IWGA brand. After the latest redesign of the Logo in 2007 all additional icons were adapted to the new brand. This Corporate Identity (CI) Manual defines basic norms which govern the reproduction and the use of the IWGA Logo as well as the additional icons. The norms need to be rigorously respected by all those making use of these graphic elements. This CI Manual (Version 2007) supercedes the ones published previously. The IWGA provides further advice and assistance to anyone duly authorized to make use of the designs in this CI Manual. All intellectual property rights, including copyright and trademark rights, of the designs contained in this CI Manual are owned by the IWGA. All rights are reserved. Roland Hilfiker WDSF Communications Director

    WDSF COMMUNICATIONS P.O. Box 110 17487 Empuriabrava Spain [email protected] TEL: +34 972 45 60 02

    BRAND
    The redesigned Logo is the symbol by which the IWGA is visually identified. The W, the sphere and four (4) arcs, or swooshes, go together with three lines of text: International (1st), World Games (2nd), Association (3rd). All nine elements make up the Logo. The fact that some of these elements existed in earlier versions of the Logo makes a statement regarding values such as tradition and continuity, both of considerable importance to the IWGA. At the same time, the new Logo carries a message of renovation: the four arcs/swooshes in distinct colors symbolize the tie-in of the IWGA with the Olympic Movement. While inspired by the Olympic rings, the four arcs in their spectral colors assume a separate identity, one which stands for renewal and modernity. The redesigned IWGA Logo was submitted the International Olympic Committee for approval. The font used in the three lines of text is Arial. Its basic structure and clarity transmit the IWGA message best. In the line made up by the words World and Games Arial Black is used, putting the emphasis on the event itself. The font colors are blue and for the word Games yellow. Substituting the Logos full text International World Games Association with the acronym IWGA is NOT permissible.

    world DanceSport federation


    4

    COLORS

    world DanceSport federation


    5 6 Download Pantone Download CMYK 1 2 3 4 5 6 P 123C P 151C P 214C P 5493C P 424C P 659C C 0% | M 24% | Y 85% | K 0% C 0% | M 64% | Y 97% | K 0% C 14% | M 98% | Y 35% | K 1% C 54% | M 20% | Y 25% | K 0% C 61% | M 50% | Y 46% | K14% C 60% | M 34% | Y 0% | K 0% R 255 | G 200 | B 46 R 255 | G 121 | B 0 R 207 | G 3 | B 96

    Download RGB

    #ffc82e #ff7900 #cf0360 #82aeb6 #6c6f70 #6e99d4

    R 130 | G 174 | B 182 R 108 | G 111 | B 112 R 110 | G 152 | B 203

    One Color

    Certain applications could warrant the reproduction of the Logo in a single color. Unscreened reproductions in a single color are NOT permissible.

    Download one ink

    DanceSport
    Black Backgrounds

    world

    federation

    DanceSport

    world

    federation
    Download white

    DanceSport

    world

    federation

    DanceSport

    world

    federation
    Download plane ink

    One Ink

    world DanceSport federation


    6

    world DanceSport federation

    Colored Backgrounds

    Samples of what is acceptable (Yes) and of what is unacceptable (No) in reproducing the Logo on different backgrounds:

    DanceSport
    Yes

    world

    federation

    world DanceSport federation


    Yes
    Colored logo with white words on black or very dark background

    world DanceSport federation


    No
    Colored logo on black or very dark background

    White logo on black or very dark background

    DanceSport
    Yes
    White logo on appropriately colored background

    world

    federation

    world DanceSport federation


    No
    Colored Logo on inappropriately colored background

    world DanceSport federation


    No
    Logo on yellow background

    world DanceSport federation


    Yes
    Screened dark blue or black logo on a light background

    world DanceSport federation


    No
    White Logo on a clear background

    world DanceSport federation


    Yes
    Colored Logo on a clear background

    COMPOSITIONS

    The graphic and the text elements of the WDSF logo may be composed differently to suit a more horizontal layout. The following is acceptable:

    DanceSport

    world

    federation

    world DanceSport federation


    Download compositions

    FONTS

    For the text elements of the WDSF Logo Akzidenz Grotesk Medium Condensed and Akzidenz Grotesk Extra Bold fonts are used. The line DanceSport is always put in Akzidenz Grotesk Extra Bold, World and Federation in Akzidenz Grotesk Medium Condensed.

    Akzidenz Grotesk Medium Condensed ABCDEFJHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


    Akzidenz Grotesk Extra Bold ABCDEFJHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
    Download fonts

    www.sidpublicitat.com 10

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