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    Business Name and Logo

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    jun jun
    When choosing a business name, follow five rules: 1) Make it memorable and easy to spell so customers can find your business online. 2) Incorporate a visual element like colors in your logo for branding. 3) Use positively connotated words that suit your industry. 4) Include what your business does so customers understand intuitively. 5) Keep the name fairly short for promotion, web domains, and traffic. An effective logo creates a strong first impression, helps you stand out from competition, draws in customers while keeping existing ones, shows professionalism, and communicates your business identity.

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    Business Name and Logo

    Uploaded by

    jun jun
    187 views2 pages
    When choosing a business name, follow five rules: 1) Make it memorable and easy to spell so customers can find your business online. 2) Incorporate a visual element like colors in your logo for branding. 3) Use positively connotated words that suit your industry. 4) Include what your business does so customers understand intuitively. 5) Keep the name fairly short for promotion, web domains, and traffic. An effective logo creates a strong first impression, helps you stand out from competition, draws in customers while keeping existing ones, shows professionalism, and communicates your business identity.

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    Business name and Logo

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    When choosing a business name, follow five rules: 1) Make it memorable and easy to spell so customers can find your business online. 2) Incorporate a visual element like colors in your logo for branding. 3) Use positively connotated words that suit your industry. 4) Include what your business does so customers understand intuitively. 5) Keep the name fairly short for promotion, web domains, and traffic. An effective logo creates a strong first impression, helps you stand out from competition, draws in customers while keeping existing ones, shows professionalism, and communicates your business identity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    187 views2 pages

    Business Name and Logo

    Uploaded by

    jun jun
    When choosing a business name, follow five rules: 1) Make it memorable and easy to spell so customers can find your business online. 2) Incorporate a visual element like colors in your logo for branding. 3) Use positively connotated words that suit your industry. 4) Include what your business does so customers understand intuitively. 5) Keep the name fairly short for promotion, web domains, and traffic. An effective logo creates a strong first impression, helps you stand out from competition, draws in customers while keeping existing ones, shows professionalism, and communicates your business identity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Five Rules for Choosing

    the Right Business Name


    Choosing a name for your business might be fun
    when compared to many of the other challenges
    you'll face as an entrepreneur, but it's deceptively
    hard to choose a name that can mature with your
    business and won't confound the kind of goods or services you offer.

    When it's time to choose a name for your business idea or an existing business, gather
    your trusted family, friends, and/or colleagues for a brainstorming session and work
    through these guidelines

    1. A Brand Should Be Memorable and Easy to Spell


    Your potential customers need to be able to recall the name of your business in order to
    easily find it when searching online.

    2. Brands Need a Visual Element


    Incorporating a visual logo into your business name can be a powerful aid to customers’
    memory and a fundamental advertising tool.

    A business name should have a strong visual element. Colors will be an important
    component of your business logo and promotional materials, as well as your website.

    3. Brands Should Have a Positive Connotation


    Most words have both denotative (literal) and connotative (emotional) meaning. A word’s
    connotation can be positive, neutral, or negative depending on the emotional associations
    that people generally make.

    Choose words that have generally positive connotations and are suitable for describing
    the business or industry you are in.
    4. Include Information About What Your Business Does
    At first, your business' logo can't be as instantly recognizable Nike or McDonald's, nor
    can the services you provide be known intuitively by your potential customers. Descriptive
    logos are easier to process and will elicit stronger impressions of authenticity from your
    audience. A descriptive logo is one that includes visual design elements and clearly
    communicates the type of product or service you offer. A study of 597 logos revealed that
    "descriptive logos more favorably impact consumers’ brand perceptions than nondescript
    ones, and are more likely to improve brand performance."

    Choosing a business name that indicates what you're selling is a practical way to define
    your brand and makes it easier for potential customers to find your business online or in
    local directories.

    5. Keep It Fairly Short


    A short, easy name is helpful for promotional purposes, as you want customers to be able
    to remember your business’s name, spell it, and tell other people about it.

    You also want a brand name that will serve you well as a web domain. In a research
    paper written, it was discovered that shorter domain names yield higher traffic and the
    use of a numeral in a domain name is associated with an improvement in the website
    rank of 8.19%.

    The Importance of having a Logo for your business


    1. You only get one chance to make a first Impression
    2. It helps you stand out from the competition
    3. It draws new customers in and helps existing customers stay put
    4. It separates the amateurs from the professionals
    5. It shows your customers who you are

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