LOGO Qs Frank Brands

This is our logo identity
design brief questionnaire
Call +971 (0)50 538 6470 \ Email [email protected]
For an overview of my work, please visit my portfolio at

www.frank-brands.com
©frank BRANDS 2019 LOGO QUESTIONNAIRE 01

Below you will find a questionnaire which is the first stage of logo identity
development. It is meant to help gather information about your business for the
development process.
Please try to give accurate, thoughtful and detailed replies to the questions.
Your replies will help us gain valuable insights on your company, the business
you conduct, and your customers, as well as your taste and personal
preferences.
Your replies will help us formulate goals your new logo will be required to
achieve and also design the very best strategically positioned logo.
The Benefits of Discovery
The Discovery Process organizes all of the business goals & requirements as well
as brand considerations into a single document. It enables successful
collaborations, and helps yield targeted solutions to reach your audience with
laser precision.
Answering the questions below will offer insight into your strategic and business
goals, help us both determine a logo direction that fits your company, and most
importantly, one that speaks directly to your customer.
Skip any questions that clearly do not pertain to your needs, but please answer
as many questions as possible. The more you share, the better job I can do for
you.
Thank you!
TO FILL IN THIS DOCUMENT, YOU NEED TO DOWNLOAD THIS PDF

FILE TO YOUR COMPUTER. DO NOT FILL THE FORM IN A BROWSER
WINDOW - THE DATA WILL NOT BE SAVED!

YOUR BUSINESS page 3 of 7
Please indicate your time line needs. Do you have a hard deadline to meet for completion?
Please explain what your business offers (products or services, or both). Please also include
general information such as years in operation, location, number of employees, etc.
What is your 10 second “elevator pitch?” Please describe your business in one sentence.
What are your business short term, medium term and long term goals?.
What do you want your new logo to achieve?
Your main competitors - provide 5+ website URLs.
Your main competitors - how do you differ from them?

YOUR BUSINESS page 4 of 7
What do you most like about your competitor’s branding? What are you envious of?
List the key characteristics that make your Service or Product unique. Your USP (Unique Selling
Position). Why should someone choose you over one of your competitors? Identify substantive
differences between you and your competition..
Your image. Use adjectives to describe your desired business image.

Eg. Highly corporate, professional, friendly, high tech, serious, established, fun, family, business,
elite, expensive, inexpensive, exclusive, trendy, big, small etc.
Who are your potential clients? Young, old, traditional, stay-at-home dads, investment bankers…
who are they? Include age, gender, education level, demographics, etc. Try to visualize them
in your mind as individuals with needs. Please provide a brief description of your primary and
secondary target audiences.
Where and how will your business be publicised?
Additional comments/suggestions for us to keep in mind

YOUR LOGO page 5 of 7
What sylistic approach would you prefer? Here are the basic types of logo.
1. Wordmark Logo Design 4. Symbol / Icon or Brandmark Logo Design

These are uniquely styled text logos that Please specify any colours or imagery or
spell out the company or brand name. Many styles that you believe will resonate well
times, custom fonts are created specifically with your target audience. This is not your
for brands to use across all their marketing personal favorite colours, this is what your
and branding collateral. audience will best respond to.
2. Lettermark / Monogram Logo Design 5. Combination Mark Logo Design

Lettermarks are exclusively typographic. These logos combine a wordmark and a
They use a symbol representing the symbol or icon to give the flexibility for
company through the use of its initials or the the use of either or both elements across
brands first letter. Many companies choose a variety of applications. A well-designed
to use this type of logo because their initials combination mark looks just as good with
can better graphically illustrate the company the elements separate as it does with them
better than the full name (name is too long), together.
the name is hard to pronounce, or it’s just not
distinct enough to carry its own weight.
Choose the design approach you wish to

3. Emblem Logo Design take for your logo
An emblem logo encases the company name
within the design. Some examples include
Starbucks, the NFL and Harley-Davidson
Motorcycles.

YOUR LOGO page 6 of 7
Do you have a specific idea in mind for your logo? What do you like? List any logos and/or design
styles or links to things you like and describe why
Please specify any colours or imagery or styles that you believe will resonate well with your target
audience. This is not your personal favourite colours, this is what your audience will best respond to.
Are there any colours that you do not want to use?
Please choose the font types that are most appealing to you. Please note, you aren’t actually
choosing what will be used in your logo, this is just to give us an idea of what you like so we can
create something even better!
List 3-5 logotypes you love. Try to mention why you like these logos.
List 3-5 logotypes you hate. This will streamline the process and save wasted time. Why do you
not like them/

STRATEGY page 7 of 7
Some of our clients are funded start-ups, some are established companies. Both can benefit
from establishing or revisiting a Strategic approach to their brand. Without a sound strategy,
it’s all guesswork and conjecture.
Brand Strategy
The goals of Brand Strategy are to develop a concise and cohesive brand strategy document that
encapsulates your brand’s core Promise, Position, and Personality to attract your ideal client(s).
Both established businesses and start-ups alike benefit from this Strategic exercise. Let us know
if you’d be interested in this Brand Strategy service, and we will include it as an optional add-on to
the estimate.
Scope Definition
If we did not address everything, please take this opportunity to list out what your needs are
in totality: . Stationary, Website Design, Print Collateral, Packaging Design, Advertising, Brand
Strategy, Social Media Covers, e-Newsletters etc. Because we can deliver all these services.
Clarity of Goals
What would constitute a successful project? What are the expectations.
Clear
Print
Submit
Once you have answered the above questions, please save and send as an email attachment to
[email protected]. You can just hit the SUBMIT button on the left.
THANK YOU!

LOGO Qs Frank Brands

Uploaded by

Copyright:

Available Formats

LOGO Qs Frank Brands

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

LOGO Qs Frank Brands

Uploaded by

Copyright:

Available Formats

This is our logo identity

design brief questionnaire

Call +971 (0)50 538 6470 \ Email [email protected]

For an overview of my work, please visit my portfolio at

©frank BRANDS 2019 LOGO QUESTIONNAIRE 01

The Benefits of Discovery

TO FILL IN THIS DOCUMENT, YOU NEED TO DOWNLOAD THIS PDF

©frank BRANDS 2019 LOGO QUESTIONNAIRE 02

What do you want your new logo to achieve?

Your main competitors - provide 5+ website URLs.

Your main competitors - how do you differ from them?

©frank BRANDS 2019 LOGO QUESTIONNAIRE 03

Your image. Use adjectives to describe your desired business image.

Where and how will your business be publicised?

Additional comments/suggestions for us to keep in mind

©frank BRANDS 2019 LOGO QUESTIONNAIRE 04

1. Wordmark Logo Design 4. Symbol / Icon or Brandmark Logo Design

2. Lettermark / Monogram Logo Design 5. Combination Mark Logo Design

Choose the design approach you wish to

©frank BRANDS 2019 LOGO QUESTIONNAIRE 05

Are there any colours that you do not want to use?

©frank BRANDS 2019 LOGO QUESTIONNAIRE 06

©frank BRANDS 2019 LOGO QUESTIONNAIRE 07

You might also like