Assignment

On
Recruitment and Selection Process of An Organization

Submitted To

Nishat Nigar
Lecturer
Department of Marketing, Comilla University

Submitted By
Md. Robin Hossain
11907015
Department of Marketing, Comilla University

Date of Submission: 27 September 2020

Comilla University
 Recruitment and Selection Process of Unilever Bangladesh LTD

Introduction: Unilever limited is one of the largest multinational business firm in the world.
Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-
class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of
the country’s households use one or more of our products. It provides sixteen verities brands
and try to mitigate all types of human demand by introducing with new innovative products.

Definition of Recruitment: Recruiting is the process of finding & attracting capable

applicants for employment. The process begins when new recruits are sought & ends when
their applications are submitted. The result is a pool of applicants from which new employees
are selected.

RECRUITMENT IN UNILEVER BANGLADESH LIMITED

Recruiters Qualification:

Recruiting is the process of finding & attracting capable applicants for employment. The
process begins when new recruits are required & ends when their applications are submitted.
The result is a pool of applicants from which new employees are selected.

Manager becomes involves in this process. However, in large organization, like the Unsilvers
Bangladesh specialists are often used to find & attract capable analyst they are called
recruiters. First, Unilever is such a big organization that requires huge man power every year
for its always boosting operations in various level and arena. However, for common business
operations they need

Three Type of Manpower

 Fresh graduates as knowledge worker,

 Specialist experienced people for special purpose
 People for Skilled and labour based events

So, in our discussion we will focus on all the three types.

Fresh Graduates as Knowledge Worker

Commonly we discuss and learn major about this level recruitment and selection. The fresh
graduates’ recruitment is in fact the main and major recruitment event for Unilever. From
across the country they get people for their recruitment. The universities in the country
provide the people to be knowledge worker in big organizations like Unilever and such. For
this they highly suit the business graduates Passed from reputed business school or institutes
both from country and from abroad.
The Discussion Is Now Designed as To the Following Four Terms:

 Personnel planning and vacancy announcement

 Nature of Application form
 Recruiters qualification
 channels of recruitment
 Recruitment- Constraints and challenges

Personnel Planning and Vacancy Announcement

Human Resource department headed by the HRM, receives data about need of personnel, the
vacancy information is then analysed by HRM in collaboration with the finance department
with financial feasibility of the recruitment. After judging the

feasibility the approved number of vacancies is informed to the job market through strong
mass media. As means of media they use

• The internet,
• Online based job portals
• English and Bangla news paper
• On campus recruitment
• From Intern inventory.

Recruitment qualification for entry-level employees:

• You must be graduated within less than three years, or will graduate within the next
12 months form a reputable university.
• You must be within 28 years of age.
• Recruitment qualification for labour-based task:
• You must physically fit and skilled in the particular task.

METHODS OF RECRUITMENT

Recruitment channel

Normally we know about two types of recruitment channel those are

• External recruitment channel

• Internal recruitment channel

1. External recruitment channel

When job openings cannot be filled internally, the HR department must look outside
the organization and basically for UBL, recruitment of fresh graduates is done
through this means. There are 8 ways for external recruitment in the UBL, which
occurs in direct or indirectly for various level of recruitment. Those are-
 • Employee referrals
• Advertising
• Educational institutions & Professional associates
• International recruitment

Employee Referrals: For lower level workers, Unilever follow the employee referrals
procedures. This is the procedures when existing employees refer one new and the new is
considered to be further judgment.

Advertising: UBL next to employee referrals in fact for fresh graduates majorly follow the
advertisement procedure for recruiting purposes. They advertise in the reputed English and
Bengali National papers. They also use the internet for online application.

Educational Institutions & Professional Associates: More over the organization takes its
manpower from the universities and educational institutions across the country. The
nationwide universities and its important institutes provide the potential graduates as the
employee of the organization.

International Recruitment: Sometimes, especially in importance of cases international

recruitment occurs in ULB. However, such rare events happen if the candidate stays in
abroad or are working in international company on foreign land.

2. Internal Recruitment Channel

Current employees are a major source of recruits for all but entry- level positions of Unilever
Bangladesh Ltd. Whether for promotions or for lateral job transfers, internal candidates
already –know the already informal organization and have detail information about its formal
policies. In fact, for Unilever this short of recruitment is occurred only with especial purpose
experienced employee recruitment.

Recruiters Face Such Common Constraints Which Are:

Biasness: Most of the time, the organization’s employers try to appointment their relatives,
familiar person.

Competition of Talent: There is a lack of vast talent people in Bangladesh for the special
task. The potential job applicants most of the time can’t meet up Unilever requirement. Few
talent guys who has already appointed with other multinational company.

Job Requirement: People with greater experience usually require a higher level of job.  In
our country, there are vast population but they are not so skilled in working with hard labour.
They feel comfort flexible job like government job. So, Unilever Bangladesh can’t fulfil their
requirement in all time.

SELECTION PROCESS IN UNILEVER BANGLADESH LIMITED

Selection is the process of select the best candidates for the job by using various tools and
techniques.  In our country, recruitment and selection process work simultaneously. Those
are joined term as employment function of the organization and this employment function is
stated here for Unilever’s practices.

Reception of Application

After accomplishing the recruitment process, Unilever go to the selection process where they
start the process with the reception of application form filled up through internet online form.
After scrutinizing the data, they select applications for written test.

Employment Test

This written test measures the candidates

• Analytical ability
• Computation ability
• Verbal skill
• Written skill
• General knowledge

More above 65% marks ensures applicants pass.

Assessing Candidate Through Interview

Mainly three steps are followed in the selection procedure. In the first stage the candidates are
invited for a viva with sales and training manager, Dhaka in his Gulsan office. A human
resource manager also exists there. In this viva the candidate’s situation handle ability is
measured.

Second phase: It is the viva with the general sales and operation manager (GOSM), and trade
marketing manager .in this stage individual skill is measured. The question tries to measure
out the fitness of the candidate for the post.

Third phase: In this stage the applicant faces the HRD customer development team (CDT)
this phase measures the applicability of the applicants’ potential for the jobs. In these stages
why the applicant prefers the Unilever and why it would like to join the expected team.

Physical ability test: The physical test is administered by Apollo Hospital Dhaka to measure
the HIV, Hepatitis B, C or such many diseases in its applicant’s health and fitness for job
effort.

Work samples: For some technical jobs Unilever follows the work sample test on particular
employee like the one of Finance and IT.

Hiring decision: Finally, every step success ensures an applicant join in the Unilever family.
RECOMMENDATION AND CONCLUSION

Recommendation

After going through the report, we draw some recommendations which are:

• We have to suggest Unilever Bangladesh to arrange “on campus” recruitment. In our

survey we get a common scenario that “on campus” recruitment process motivates the
student to enthusiastic, creative and rigorous. Students try to show extra ordinary
performance and perform their innovative ideas. innovative. They come with new
idea and work heart and soul to accomplish their task.
• ii. Unilever entry-form is so complicated and some information which is asked for
apply is not available all time. Our recommendation to minimize the entry-form and
make it easy presentation for all potential applicants.

CONCLUSION

The report has attempted to point out recruitment and selection process in Unilever
Bangladesh. We can get little information about recruitment and selection process in Unilever
Bangladesh. We also take support by some secondary reports as well as internet and Unilever
report publication.