Goal Congruence

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The Concept of Goal Congruence and How It Can Be Achieved

Goal Congruence is the term which describes the situation when the goals of different
interest groups coincide.
A way of helping to achieve goal congruence between shareholders and managers is by
the introduction of carefully designed remuneration packages for managers which would
motivate managers to take decisions which were consistent with the objectives of the
shareholders.
Corporate goals must be in alignment with the goals of the different interest groups so
they could have a common framework which can serve as a basis in monitoring the attainment
of the goals established.
Interest groups need to fit their intent with the corporate vision and long-term strategy.

Factors that Influence Goal Congruence


External Factors

 Work Ethics
 Attitudes
 Loyalty
 Pride in doing job
 Diligence
 Type of industry

Internal Factors

 Culture
 Management styles
 Informal Organization
 Perception and communication
Achieving Goal Congruence
Goal congruence can be achieved by focusing on the corporate vision and the intent of
the different interest groups.
Goal congruence can be achieved, and at the same time, the ‘agency problem’ can be
dealt with, providing managers with incentives which are related to profits or share price, or
other factors such as:

 Pay or bonuses related to the size of profits termed as profit-related pay.


 Rewarding managers with shares, e.g.: when a private company ‘goes public’ and
managers are invited to subscribe for shares in the company at an attractive offer price.

QUESTIONS

1. The term which describes the situation when the goals of different interest groups
coincide. (Ans. Goal Congruence)
2. Interest groups need to fit their intent with the corporate vision and long-term strategy.
(TRUE)
3. Goal congruence can be achieved by focusing on the corporate vision and the intent of
the one interest groups. (FALSE)
4-5. What are the factors that influence goal congruence. (Ans. External Factor and Internal
Factor)

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