Customers don’t care about your products…yet. If you can prove you understand them, half the sale is already done. Because customers will only buy from those who understand them. If you cannot fill this sheet in 10 minutes or less, you don’t know who your customers are. It’s time to prove to yourself you know who you are posting for, every day. My customer’s name is__________. They’re M/F. They’re____ years old and live in ______________. S/he is (Chose one) single, in a relationship, married, or….. sign….it’s complicated. Number of children is ______. OMG! How stressful! I feel for you…. When they wake up in the morning they’re anxious about________________:(____________________ __________________________________. Wait! I can’t fit all that on this page… just one item please. They head out the door to their job as a __________. Their greatest fear in their career is ______________. In their personal life it’s________________. After work they’re off to_________ because they enjoy doing _________:)________. Damn! If doing_____________:)________________ (Don’t put anything sexual) makes them that happy, then they should do it more often!!! ;) They follow these accounts: __________ __________ __________ __________ __________ I am serious, you better fill the above completely. If you don’t know who your competitors are, you will lose your business to them. Okay let’s continue. Because I know who they follow, I know how to target them. I know that I need to be different than those accounts by ___________________________. Because by doing __________________ I will attract their customers to me. Target Customers locked. 3…2…1… Post! Bonus points…
If you fill this out, it will happen.
When I make my first $100 on Instagram, I will
_______________.
When I make my first $5000, I will_______________.
And When I make my first $10,000, I will definitely _________________and, ________________________________________.