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    Wannabe Society

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    Silvia D
    Wannabesociety is a website that focuses on simplicity and content over branding and design elements. It uses a minimal black and white design with only the word "Wannabesociety" in Helvetica font to create an identity without visible branding. The site focuses on user interactivity by allowing members to suggest words, send e-cards, comment, and create content. It also encourages positive attitudes and helping others through a charity program. The simplicity, community, and philosophy of the site help endorse the quality of any products sold.

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    Wannabe Society

    Uploaded by

    Silvia D
    107 views2 pages
    Wannabesociety is a website that focuses on simplicity and content over branding and design elements. It uses a minimal black and white design with only the word "Wannabesociety" in Helvetica font to create an identity without visible branding. The site focuses on user interactivity by allowing members to suggest words, send e-cards, comment, and create content. It also encourages positive attitudes and helping others through a charity program. The simplicity, community, and philosophy of the site help endorse the quality of any products sold.

    Original Description:

    Is the brand deconstuption the ultimate creative trend?

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    Wannabesociety is a website that focuses on simplicity and content over branding and design elements. It uses a minimal black and white design with only the word "Wannabesociety" in Helvetica font to create an identity without visible branding. The site focuses on user interactivity by allowing members to suggest words, send e-cards, comment, and create content. It also encourages positive attitudes and helping others through a charity program. The simplicity, community, and philosophy of the site help endorse the quality of any products sold.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    107 views2 pages

    Wannabe Society

    Uploaded by

    Silvia D
    Wannabesociety is a website that focuses on simplicity and content over branding and design elements. It uses a minimal black and white design with only the word "Wannabesociety" in Helvetica font to create an identity without visible branding. The site focuses on user interactivity by allowing members to suggest words, send e-cards, comment, and create content. It also encourages positive attitudes and helping others through a charity program. The simplicity, community, and philosophy of the site help endorse the quality of any products sold.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Wannabesociety: the values of a non- brand.

    “Ultimately, users visit your website for its content. Everything else is just the backdrop”.
    J .Nielsen, 2000

    The absence of logo and design can construct the identity of a brand. This is especially proper of
    wannabesociety a black and white spot in the web. A website that captivates through the
    simplicity of design and the broad offer of interactivity and customization.

    Wannabesociety is the ‘result of an experiment in invisible design


    WNBS builds the message on just one word. We dismiss the form and stress the contents. The
    words are black on white or white on black. In Helvetica Regular, all caps. With no visible design
    elements. The only form is the word itself. Various individuals in different environments
    communicate different messages using the same word’. (WNBS,2010)

    We compared WNBS with four basic brand attributes to diagnose their no- brand identity

    1) Simplicity: Creating a simple, functional and interactive website is the key to delivering an
    effective marketing tool. Wannabesociety pushes the brand experience to the limit bridging the
    personal perception of a single, everyday world to the brand. “The most innocent of words, e.g.
    BANANA, can acquire different forms in the eyes of two different observers. It all depends on
    who's wearing it, as well as where and when.” (WNBS, 2010)

    2) Interactivity: Joining is free. Once entered the community, member can suggest their own
    ‘wannabe word’ for the ‘WNBS World Bank’, sending e- cards, comment and create contents
    and get the membership prices. They offer special prices for the ‘black-on-white and white-on-
    black / Helvetica’ t- shirts, gadgets and…cars.
    User- generated contents attract the interactive Internet crowd and drive conversion, facilitating
    the search engine in their search for keywords and phrases.

    3) Quality: WNBS simplicity, emotional connections and community perception endorse the
    quality of the products. Each of those is showcased along with the meticulous description of
    materials, features and multi- prospective pictures that smooth the purchase intent.
    4) Content: ‘express with one word what you want to become, believe it and it will happen’
    (WNBS, 2010) promotes the positive attitude guaranteeing refunds those for who doesn’t work.
    They also highly encourage giving the products as present to the beloved, as medium for a
    personal message.
    The WNBS philosophy strives for what’s inside and promote a charity donation program.
    Donating can help who are in need to become what they wannabe.

    Everything on the website is in perfect compliance transactional regulation and UX standards.

    Can creativity go beyond rules with its negation? Or are rules and standards the adequate
    challenge that sharpens creativity?

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