Dissertation Synopsis

ASSESSING RELATIONSHIP BETWEEN MOTIVATIONAL TOOLS
AND EMPLOYEE MORAL: A STUDY ON HEALTCARE SECTOR
Dissertation submitted in partial fulfillment of the requirements for the award of

the two-year full time degree of
POST GRADUATE DIPLOMA IN MANAGEMENT
By
NEHA DUBEY
Roll. No: GM-19105
Under the guidance of
Dr. Parul yadav

Associate Professor
G L BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

GREATER NOIDA
2019-21
INTRODUCTION
All organizations want to be successful, even in current environment which is highly competitive.
Therefore, companies irrespective of size and market strive to retain the best employees,
acknowledging their important role and influence on organizational effectiveness. In order to overcome
these challenges, companies should create a strong and positive relationship with its employees and
direct them towards task fulfillment
Motivation can be defined as a person’s degree of willingness toward achieving an individual

goal that is consistent with that of the organization and the reasons underlying behavior which
can be either intrinsic or extrinsic.
The health system is labor and capital intensive. But it is the health workers’ motivation,
manifested in their behavior in the workplace, that greatly affects the outcome of the health
system. Low morale among the workforce can undermine the quality of service provision and
drive workers away from the profession. The quality of health services, their efficacy, efficiency,
accessibility, and viability depend on the performance of health professionals delivering these
services, so it is important to consider personnel motivation and development a central issue in
health policy.
LITERATURE REVIEW
Healthcare is a highly labor intensive industry, with its workforce representing the major and
most important component of its service. The demand for healthcare is continually growing as a
result of population growth, an increase in the ageing population, advancements in drug
provision, and technological growth (World Health Organization (WHO) (Roberts and
Charlesworth, 2012; WHO, 2015).
The impact of new diseases and infections such as HIV, chronic diseases and long term
conditions are changing the way public expectations of healthcare provision are being considered
(WHO, 2006; World Economic Forum, 2013).
The researchers Henderson and Tulloch (2008) point out that a large proportion of the healthcare
workforce is demotivated, emphasizing the importance of searching for ways to improve
motivational states within this group (Kasenga and Hurtig, 2014).
A well-motivated healthcare workforce is key to meeting the continuous and changing demand
of healthcare services (Buchan, 2000).
Where healthcare employees are demotivated, their performance at work deteriorates. This
consequently affects the quality of healthcare that is provided – often it is less effective and less
efficient (Kasenga and Hurtig, 2014).
RATIONALE FOR THE STUDY
Satisfaction is a people’s feeling of pleasure or disappointment resulting from comparing a
product’s perceived performance [or outcome] in relation to his or her expectations. If the
performance lags the people’s expectation, the customer is unhappy. If the performance goes
with the expectations, the customer is happy. If the performance exceeds his or her expectation,
the customer is delighted. Suppose customer satisfaction is valued on a scale from one to five.
OBJECTIVES OF THE STUDY

 To study Effectiveness of employee morale and its impact on employee relation in health care
sector.
 To identify the level of satisfaction of employee towards the organization.
 To study various factors leading to employee morale in the organization.
 To recognize various welfare facilities provided by the organization.
 To suggest the various measures to increases the morale of the employee.
HYPOTHESIS
H0: there is no significant relationship between training and employees work performance that results
in boosting employee morale.
H1: there is significant relationship between training and employees work performance that results in
boosting employee morale.
SCOPE OF THE STUDY

 From the study, we can recognize the market of the other competitors and consequently
formulate a strategy to enhance the market.
 The study is exclusively conducted to collect the information about our customer
satisfaction towards health care department.
RESEARCH METHODOLOGY
Research Design
In this article, the research design used is descriptive nature as it describes the views, attitudes,
perceptions, characteristics, activities, situations, opinion and perception of the employees.
Sampling Design
Sample Unit
In the present study a sample of population in Varanasi is selected.
Sample Technique
Sampling technique is used to get representation of entire universe. For the purpose of present
study, data will be collected on random basis. A convenience sampling techniques will be
followed for selecting sample of the present study.
SOURCE OF DATA COLLECTION
Data has been collected from various sources, there is combination of both primary & secondary
data that has been used in this research.
Primary Data
Primary data is a firsthand information collected for the first time at the time of research process.
The primary data are collected from employees of health department and it is collected by the
help of the questionnaires. The questions are in the form of both open ended and close ended.
Questionnaire
Questionnaire are very popular means of collecting data, but are different to design and often
require many rewrites before an acceptable questionnaire is produced.
Secondary Data
Secondary data is a second hand information which was already collected by someone. In this
particular study secondary data have been collected through various sources are given below.
 Different marketing journals
 Various websites
 Newspaper & Articles

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ASSESSING RELATIONSHIP BETWEEN MOTIVATIONAL TOOLS

AND EMPLOYEE MORAL: A STUDY ON HEALTCARE SECTOR

Dissertation submitted in partial fulfillment of the requirements for the award of

POST GRADUATE DIPLOMA IN MANAGEMENT

Roll. No: GM-19105

Under the guidance of

Dr. Parul yadav

G L BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

Motivation can be defined as a person’s degree of willingness toward achieving an individual

OBJECTIVES OF THE STUDY

SCOPE OF THE STUDY

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