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    Key Terms: 94 3 Analysis of Quantitative Data

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    Charles Scott
    This document discusses analyzing quantitative data to generate further questions of interest. It notes that additional insights could be gained by distinguishing data by factors like gender and age. Qualitative data is also important to analyze, and sometimes similar techniques can be used for both quantitative and qualitative data, while other times the techniques differ. It is important to develop skills in analyzing both types of data to gain insights.

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    Key Terms: 94 3 Analysis of Quantitative Data

    Uploaded by

    Charles Scott
    20 views1 page
    This document discusses analyzing quantitative data to generate further questions of interest. It notes that additional insights could be gained by distinguishing data by factors like gender and age. Qualitative data is also important to analyze, and sometimes similar techniques can be used for both quantitative and qualitative data, while other times the techniques differ. It is important to develop skills in analyzing both types of data to gain insights.

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    This document discusses analyzing quantitative data to generate further questions of interest. It notes that additional insights could be gained by distinguishing data by factors like gender and age. Qualitative data is also important to analyze, and sometimes similar techniques can be used for both quantitative and qualitative data, while other times the techniques differ. It is important to develop skills in analyzing both types of data to gain insights.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views1 page

    Key Terms: 94 3 Analysis of Quantitative Data

    Uploaded by

    Charles Scott
    This document discusses analyzing quantitative data to generate further questions of interest. It notes that additional insights could be gained by distinguishing data by factors like gender and age. Qualitative data is also important to analyze, and sometimes similar techniques can be used for both quantitative and qualitative data, while other times the techniques differ. It is important to develop skills in analyzing both types of data to gain insights.

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    94 3 Analysis of Quantitative Data

    4. Use data analysis to generate further questions of interest. In the case of the
    teen’s data, we made no distinction between male and female teens, or the actual
    ages of the teens. It is logical to believe that a 13 year old female web visitor
    may behave quite differently than a 19 year old male. This data may be available
    for analysis and it may be of critical importance for understanding behavior.

    Often our data is in qualitative form rather than quantitative, or is a combination


    of both. In the next chapter, we perform similar analyses on qualitative data. It is
    important to value both data types equally, because they can both serve our goal of
    gaining insight. In some cases, we will see similar techniques applied to both types
    of data, but in others, the techniques will be quite different. Developing good skills
    for both types of analyses is important for anyone performing data analysis.

    Key Terms

    Add-in Linear Regression


    Series Dependent Variable
    Treatment Independent Variable
    Time Series Data Simple Linear Regression
    Cross-sectional Data Beta
    Cyclicality Alpha
    Seasonality R-square
    Leading Residuals
    Trend Significance F
    Linear Trend Covariance
    E-tailer Correlation
    Page-views Perfectly Positively Correlated
    Frequency Distribution Perfectly Negatively Correlated
    Central Tendency Winters’ 3-factor Exponential
    Variation Smoothing
    Descriptive Statistics Exponential Smoothing
    Mean Level of Confidence
    Standard Deviation t-Test
    Population t-Test: Paired Two Sample for Mean
    Range Type 1 Error
    Median t-Stat
    Mode Critical Value
    Standard Error Test of Hypothesis
    Sample Variance Null Hypothesis
    Kurtosis One-tail Test
    Skewness Two-tail Test
    Systematic Behavior ANOVA

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