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    Assignment 1

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    Abrar Ul Haq
    Traditional product development processes inside firms are hierarchical, centralized, private, and expert-driven. Community-driven processes are more egalitarian, diverse, open, and collaborative. Traditional processes rely on internal testing groups and marketing, while community-driven processes benefit from real-time feedback from large customer communities online. Community-driven processes are generally cheaper, faster, and more user-friendly than traditional processes. However, community-driven processes may face challenges with favoritism in voting and difficulty for new designers to gain traction.

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    Assignment 1

    Uploaded by

    Abrar Ul Haq
    59 views6 pages
    Traditional product development processes inside firms are hierarchical, centralized, private, and expert-driven. Community-driven processes are more egalitarian, diverse, open, and collaborative. Traditional processes rely on internal testing groups and marketing, while community-driven processes benefit from real-time feedback from large customer communities online. Community-driven processes are generally cheaper, faster, and more user-friendly than traditional processes. However, community-driven processes may face challenges with favoritism in voting and difficulty for new designers to gain traction.

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    Traditional product development processes inside firms are hierarchical, centralized, private, and expert-driven. Community-driven processes are more egalitarian, diverse, open, and collaborative. Traditional processes rely on internal testing groups and marketing, while community-driven processes benefit from real-time feedback from large customer communities online. Community-driven processes are generally cheaper, faster, and more user-friendly than traditional processes. However, community-driven processes may face challenges with favoritism in voting and difficulty for new designers to gain traction.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    59 views6 pages

    Assignment 1

    Uploaded by

    Abrar Ul Haq
    Traditional product development processes inside firms are hierarchical, centralized, private, and expert-driven. Community-driven processes are more egalitarian, diverse, open, and collaborative. Traditional processes rely on internal testing groups and marketing, while community-driven processes benefit from real-time feedback from large customer communities online. Community-driven processes are generally cheaper, faster, and more user-friendly than traditional processes. However, community-driven processes may face challenges with favoritism in voting and difficulty for new designers to gain traction.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    What are the similarities and differences between a community-driven product development process and a

    traditional product development process inside a firm?

    In the modern (costumer-driven) Business-Space costs, time and quality are the main variables that drive costrumer
    needs. The challenge is to develop new products that are not only economically justifiable but, furthermore, meet
    individuals’ needs. One way to approach/tackle to this problem is a more collabrative and itterative process. That is to tie
    the costumers closely into development process of innovation.

    As a matter of case study lets compare the two types of Product Developement Processes.

    Social Media and internet (Web 2.0) has changed the way how costumers and businesses interact with one another.
    How?

    Both … are the costumer centered processes however the former/latter is more cheaper, faster and user friendly. In the
    traditional product development process R&D(Research and Development)-focus groups, questionnieries, prototype
    designs, test market costs a lot with a bound of feedback from a focus group, however in Community Driven Process
    yields almost a realtime feedback of costumers. Further more

    The difference between … is that


    Traditional product Community-driven Product
    Hierarchical, Centralized, Private, Closed, Expert Egalitarian, Diverse, highly open and
    Product Development Culture Driven collaborative, collective intelligence

    Product Testing Internal, Dedicated test groups, hand picked World as tester
    select costumers
    Costumer Support Costumer Service Costumer Community
    Product Promotion One-way marketing and advertisement Viral propagation, social marketing, word-of-
    mouth, efficient use of social media and Web
    2.0
    Costumer Relationship External Buyer (Consumer) Partner and supplier (costumer as producers)

    Product Ownership Institution, executive management and Entire ecosystem (Business communities of
    shareholder customers and partners)

    Competitive Advantage Superior products, legal barriers to entry (IP Network effect, effective community
    protection), brand name advantage, price, throughput, mass customization, end user
    popularity, ownership, ease o use, cost-effectiveness,

    Cheap, Faster and User Friendly products


    Costumer Opinion Difficult to get user feedback . Almost a Real time feedback by
    Traditional R&D centered approach.- costumers/community on Facebook,
    groups, questionnaires, prototype Twitter etc implies easier to analyze
    designs, test market business stratigies
    Production Approach High cost for R&D- groups, Low/Reduced costs of owener
    questionnieries, prototype designs, test
    market
    Costumers can costumize their products
    online
    Work for newer ideas and creativeness Costumers involved in development
    process
    Win-Win situation for Both Costumer
    and the Company
    Sheer number of Developer implies low
    development time
    Compesation limited to few contributors
    i.e. winners of contest etc implies low
    costs
    Open-ended production

    SIMILARTIES
    Both focus on costumers and their products/services
    Both have marketing strategies
    In case of products, they may not have production process difference.
    Costs, Time, Quality and Costumers are variables/factors for both the process.

    Head to Head Comparison of Threadless and ….

    If the product design and implementation makes it through the community development process, it by definition satisfies the needs of the
    community and likely satisfies the needs of the target consumers as well. In my view point, the Community Driven Company lasts longer since its
    easy, simple, inexpensive, competitive, interesting and user friendly.

    What are the motivations for community members to participate? What is Threadless offering to their community
    members?
    I will answer this question, with my experience when I visited their website.

    Before going through the multimedia case, I navigated through their website and I attracted me so much that I started designing or them.
    Threadless offers weekly design competitions and winner get an award of $1000. They have both open-ended and categorized design
    competitions. Beyond the prize money, winning designers are rewarded with membership in the Threadless alumni club, a private forum for
    exchanging feedback and advice.

    Furthermore Threadless is offering on the site critiquing submitted designs, blogging about their daily lives, posting songs and videos inspired by
    the designs and most importantly purchasing t-shirts that have won the weekly design competitions.

    The blog forum provides a platform by means of which the 30-person staff regularly interacted with other Threadless community members
    throughout the day, and vice versa.

    Communication, transparency, hard work, and fun were key elements of the Threadless culture, both in the office and online.

    How are winning designs currently selected? Figure 1 and Table 1 show sample designs and their relative
    scores. How would you go about selecting winning designs?
    Artists from around the world submit designs, the Threadless community scores each design and the best of the best are printed and
    sold. New designs are chosen for print every week and the winning artists can profit handsomely for their designs, and in some
    cases, also take home big cash prizes from special themed design challenges.

    Each design that meets the minimum submission criteria is up for voting for a seven-day period on their website. Once a week, Threadless
    employee selects six to eight designs from 100 top scoring archived designs, that have garnered the most community votes.

    However, I include a third man comment. I told one o my designer friend about threadless competition and here is how he replied:

    “I have seen how it works, it’s harder to win. The voters are the designers on the site, so you will witness the favoritism. No chance for a new
    designer to get all the votes.”

    My Questions?

    1. What is difference between Community Driven Product Development and Community Based Product Development?

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