Advanta

Advanta Forage
Forage Crops
Crops
Modern Fodder

Khoob.. Khao…
Pura.. Pachao…
Doodh.. Badao…
 Index
• About UPL – United Phosphorus Ltd
• UPL group in Agriculture technology convergence
• Snap Shot Advanta India
• Facts – Indian Dairy Industry
• Fodder/ Feed availability and deficit
• Current feeding habits
• Effects with low qty. and low nutrition diet
• Need of fodder with high palatability, high energy and high yield
• Advanta product portfolio
• Nutrifeed
• Jumbo
• Sugargraze
• BMR 6
• Crop Performances
• Govind Baug – Mr. Sharad Pawar, Union Ag. Minister Farm, Baramati
• Reputed Universities - Reputed Institutes
• Reputed Pvt. Organisations - Good Dairies
• Inhouse Data - Large Scale Demo data – State wide – ICBR
• Proposal to develop fodder availability
• PPP in fodder development
United Phosphorus is one of the large global players in the field of agriculture

UPL Group of
Companies

United Advanta Tatva Jai Research

Phosphorus India Foundation

Crop Seeds & Environment Contract

Protection Biotech Services Research (CRO)
Chemicals

3
Convergence of technologies Genetic
Potential
Demand + Available Land Yield

Preservation

+
Increasing income levels &
+
of Yield

Characteristic
Growing Awareness Technology
Output Traits

Optimum use of resources Desired Characteristics

Cost Effectiveness - Water - Nutrients
- Quality
- Land - Manpower
 Advanta : Company Snapshot

Advanta is a leading international agronomic seed company,

headquartered in Hyderabad, India

Company has
 principal operations in Australia, India, Thailand, USA & Argentina
 a global distribution network : Exports into 25 other countries in
Asia, America & Africa
 proprietary germplasm and intellectual properties in Key Crops

Key field crops - sorghum, sunflower, corn, rice, canola, mustard,

cotton, wheat, Energy Crops and Forage Crops.

Significant presence in Indian vegetable seeds market

5
 Facts – Indian Dairy Industry
 70 million milking cattle

• 10 million cross breed

• 27 million indigenous

• 33 million buffaloes

 122 million tonnes of Milk Production

 1st in Milk Production with 3.4% CAGR

 45 million liters milk processing per day in

• 320 co-operative dairies

• 520 Private Dairies

6
Advanta India Limited
 Dairy Industry
Milk Animals in millions Milk Production in million Mt

Milk Production

Buffalo

Local Cow

Exotic Breeds

7
Advanta India Limited
 Potential States in Dairy
State UP Punjab Rajasthan Haryana Gujarat MH
Fodder Acreage Million Ha. 1.3 0.7 0.3 0.3 0.2 0.12
Acreage – Million Ha. Single Cut 0.2 0.2 0.1 0.1 0.1 0.02
Multi-Cut 1.1 0.5 0.2 0.2 0.1 0.08
Market Size - '000 Mt SSG 24 32 5.6 13.5 7.5 2.4
Multi-cut Forages 1 1 0.9 0.7 2.1 0.4
African tall 2 4.3 1.4 2.3 1.4 1.8
Oats 13 12 1.1 6 0.4 0.2
Legumes 1.5 2.6 0.5 0.5 1.2 1.1
Cattle - million Exotic 2 2 1 1 0.6 1
Buffalo 6 5 4 5 2 3
Milk - million Lts Production 1735 900 870 800 730 710
Liters Per Cattle Productivity 1.8 3.6 2.8 3.1 3.3 3.5
Milk per Capita Con.-Ml 180 300 250 270 310 280
Industry Cooperative 9 11 16 12 13 7
Private 105 96 58 68 41 88
Av. Milk Price-Rs./Lt 18 16 16 18 20 22
Av. Fodder Price-Rs./Mt 700 1100 1200 1200 1100 1200
Source AHS SERIES – 10 – Livestock Censes
 Fodder Availability
Volume in Million MT.

1089

1061
Forage – Status in India
Northern India

• 55% of the forage Market

• High Milk Production
•High Milk Availability – 340
gms/ per Day
• SSG/ Oats/ Lucern

Southern India

• 31% of the forage Market

• Average Milk Production
• Milk Availability – 200
gms/ per Day
• Corn/ Napier/ Farm
residues

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 Current Feeding Practice
 Average cattle requires 25 Kg to 50 kg of Green and Dry fodder
Vs Current Average cattle feeding 5.5 Kg to 6 Kg
 Dairy farmer depends on only milking cattle and ignoring dry and
heifers
 80% of fodder depends on Crop residue and low nutrient fodders
 Available fodder average protein is below 6% and 43%
digestibility.
 Low palatability and low metabolisable energy are the main
concerns in current available fodders
 Fodder availability, dependency on 1 crop and low focus on
seasonal forage crops.
 Effects of low nutrient diet
1. Long Dry Period

2. Short lactation period

3. Sickness and mismatching heating period

4. Low Milk Productivity and Quality milk

5. Low body weight and unhealthy calving

6. Low resistance to Diseases

7. Short life span

8. High dependency on concentrates and nutrition

 Need of Good Fodder
• Although India is No. 1 in milk Production, very low in
Productivity
• Annual milk yield per dairy animal in India is about one tenth of
that achieved in the USA and about one fifth of the yield of a
grass-fed NewZealand dairy cow.
• For Low Milk production cost
• High milk yield with long lactation days
• Timely calving with healthy calf
• To maintain resistance to common pest and diseases
• To develop adoptability to the seasons and temperature
• High yielding with low cost of cultivation
 What is Quality Fodder
 The ability of a forage to meet an animals nutritional
requirements.

 Because of this, when we discuss forage quality we identify what

factors may be limiting the ability of our forage to supply the
required nutrients.

 Fodder should be high in palatibility and digestability

 It has to be higher yielder in lesser area of cropping

 It should be good for all the soils and adoptable for all the seasons

 Fodder should be suitable for wet and dry feeding

 Advanta - Products
• With the global dairy industry ramping up, and new processing
technology introduction, dairy industry is becoming very good
profitable business.
• Indian dairy industry is lacking of nutritional dietary through
that leads to low milk productivity.
• Advanta is one of the leaders in forage crops globally.
• India we have introduced high nutritional forage crops like
JUMBO, NUTRIFEED, and SUGARGRAZE for green feeding and
silage feeding.
• Advanta forages are very good in palatability, Digestibility and
with very high protein.
• The adoptability is very good across India and suitable for all the
seasons. Our forage crops are drought tolerance and very high
bio-mass yielder.
Jumbo
1. 3 to 4 Cuts with 50 Days interval
2. High leafy fodder
3. Soft Stems with soft internodes
4. Drought tolerance and high adoptability
5. Minimum height with good standability
6. Highest yield capable up to 70 Mt per hector

16
Advanta India Limited
 Jumbo Vs SSG
• Seed Treatment • Only Pigment
• Seed Quality with ISTA • Poor quality of seed
certification – Low Germ, Vigor
• Late Flowering – 78 to 85 days • Early Flowering
• Long harvesting Window • Limited Harvesting Window
• High Protein – 16% • Low Protein – 7% to 11%
• Sweet Stems, High • No sweetness, low palatability
palatability • Low leaf, stem ratio
• High in leaf, stem ratio • Low digestibility – 45%
• High in digestibility – 58% • Low Energy – 8.2%
• Highest in metabilisable • 1 to 2 Cuts
energy – 9.8%
• Mainly for direct feeding
• 3 to 5 cuts with consistency in
yield
• Suitable for Silage
Nutrifeed
1. High protein (16% - 20%) and nutrient values
2. High metabolisable energy (10 mj/Kg)
3. No prussic acid unlike sorghum
4. Increase productivity of quality milk
5. Suitable for multi cut fodder feeding
6. Drought tolerance
7. Suitable for early feeding

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Advanta India Limited
Sugargraze

1. 2 cut Sweet Stem Jowar Crop

2. Brix 16% to 18%
3. Soft Stems with soft internodes
4. Suitable for silage and Hey Making
5. Drought tolerance
6. 2.5 mts height with no lodging
7. Highest yield capable up to 100 Mt per hector
BMR - 6
1. Low lignin, Softer and easier stem, cattle loves to eat
2. Strong vigorous seedlings
3. Improves digestibility and palatability
4. High protein (13% - 20%) and high metabolisable energy (10 mj/Kg)
5. Late maturity multi cut fodder crop
6. Good stand ability sweet stems
7. High bio-mass yielder and widely adoptability
 Crop Performances
• Anand Agr. University Anand, Gujarat
• Punjab Agr. University - Ludhiana
• A.P. Vet. University, Collage - Hyderabad
• Live Stock Research Station - Mahanandi, Kurnool
• Buffalo Research Station - Tadepalli Gudem, AP
• National Animal Nutrition and Physiology – Bangalore
• NDDB – Anand
• Amul R&D Station, Anand
• Assam Agr. University – Jorhat
• Southern Military Dairy Farm – Pune
• Secunderabad Military Dairy Farm – Hyderabad
• Western Military Dairy Farms – Kolkata
Data from Reputed Institute, Anand Ag. University
Data from Reputed Institute, Amul R&D Centre
Data from A.P.Vet. Callage, Hyderabad

Normal SSG Jumbo

Nutrifeed Sugargraze
Data from Reputed Institute, NIANP, Bangalore
 Yield analysis in Govind Baug
• Nutrifeed
• 1.5 Acre
• Age of the crop – 63 days
• Yield – 60 MT wet in 1st Cut
• Very good succulent and palatability
• Expecting 6 to 8 cuts
• Jumbo
• 1 Acre
• Age of the crop – 63 days
• Yield – 29 Mt
• Very good in palatibility
• Expecting 2 to 3 cuts
Sample (Govind Baug) analysis reports - BIAF
Nutrifeed performance – In House Demos
Zone State No. Demos

Chandigarh Punjab 1250

Rajasthan 120
Delhi UP 240
Haryana 160
Pune MH 140
Hyderabad AP 100
Bangalore Karnataka 20
Tamilnadu 15
Ahmedabad Gujarat 180
MP 50
Kolkata Bihar 5
TOTAL 2180

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 Nutrifeed Performance – Punjab and Rajasthan
Mean Data of all demos
Jumbo Nutrifeed
Parameter SSG Jumbo Nutrifeed
Vs SSG Vs SSG
Seed Rate – Kg/ Ac 20 15 3
Cost Of Cultivation Rs./ Ac 3331 3466 3704 135 372
Yield Per Acre - MT
1st Cut 19 23 41 4 22
2nd Cut 15 19 33 4 18
3rd Cut 12 13 11 0 -2
4th Cut 0 0 0 0 0
5th Cut 0 0 0 0 0
TOTAL 46 54 85 8 38
Fodder Price per Mt 1100 1100 1100 1100 1100
Revenue per Acre Rs. 50958 59675 93000 8718 42042
Net Revenue per Acre in
Rs. 47626 56209 89296 8583 41670

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 Nutrifeed Performance – Uttar Pradesh & Haryana
Mean Data of all demos

Jumbo Vs Nutrifeed
Parameter SSG Jumbo Nutrifeed
SSG Vs SSG
Seed Rate – Kg/ Ac 12 10 2.3
Cost Of Cultivation Rs./Ac 2300 2450 3000 150 700
Yield Per Acre - MT
1st Cut 13.9 14.4 22.96 0.5 9.06
2nd Cut 12 14 21.4 2 9.4
3rd Cut 12 14 16.9 2 4.9
4th Cut 0 0
5th Cut 0 0
TOTAL 37.9 42.4 61.26 4.5 23.36
Fodder Price per Mt 1100 1100 1100 1100 1100
Revenue per Acre Rs. 41690 46640 67386 4950 25696
Net Revenue per Acre in
Rs. 39390 44190 64386 4800 24996

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 Commercial Projects Pvt. Dairies - MH
• Bhagyalaxmi Dairy Pvt. Ltd. • Rajhans Milk Co-op Ltd.
• Govind Dairy Pvt. Ltd. Sangamner.
• Gokul Co-op Milk Ltd.
• Samruddhi Jeevan Foods
Kolhapur.
India Pvt. Ltd.
• Chitale Dairy Pvt. Ltd.
• Sahyadri Agro & Dairy
• Prabhat Milk, Shrirampur.
Produce Pvt. Ltd.
• Govind Baug,Baramati.
• Chitale Dairy Pvt. Ltd.
• S.R.Thorat Dairy.
• Veterinary Doctors
• Sahyadri Agro, Baramati.
Agronomy
Soil:-
Fodder crops can be grown well on a wide range of soil types
Soil pH should be 5.5 to 7.0, Avoid acidic and saline soils
Water & Irrigation:-
Nutrifeed is tolerant to drought but should irrigate before 7 days of
harvesting. Furrow irrigation will boost the healthy and expected bio-mass.
For higher yield and nutritional values adequate irrigation is required in 10
to 12 days interval.
Sowings:-
Although Nutrifeed is comparatively easy to establish, prepare good
seedbed for good germination and root development
Sowing depth 3cm to 5 cm with soil covering for compaction
Row to Row Spacing is 30 cms and Plant to Plant is 15 cms
Sowing Type:-
Irrigation before or after sowing:-
Irrigate the field before and after sowing for better germination and healthy
establishment of crop.
Sowing time:-
Spring – Feb to April; Kharif – May to July ; Rabi – February to March
Seed rate:-
Nutrifeed - 3 Kg per Acre
Spacing:-
Nutrifeed spacing is row to row 30 cm X plant to plant 15 cm
Fertliser:-
• Fertiliser should use according to the soil test results.
• Urea -60 Kg (Top Dressing), DAP - 40 Kg per Acre recommended for Nutrifeed
• Adequate nitrogen will ensure the crop fast growth and quick recovery after
cutting.
• Nitrogen has to apply as top dressing only to get optimum benefit.
• Excess nitrogen will leads to high amount on nitrates accumulation in crop as
well in milk.
Insect & Disease Management:-
Nutrifeed is Tolerant to pest and Disease.
Cutting & Harvesting:-
Nutrifeed can cut at feed at any time but 1 meter to 1.2 meter is
idle height to get more benefits from green fodder.

Nutrifeed should cut above 6 to 8 inches height from the ground

level while harvesting/ cutting which is necessary to get
immediate re-growth for multi-cut.

Post Cutting Activities:-

Apply adequate Nitrogen and Water for regeneration of fresh
leaves and Stems.
Nutrifeed – Different Feeds
• Green Fodder – 55 days to 70 days – Before Flowering
• High in Nutrition
• High in Minerals
• High in Digestibility
• High in Energy
• Hey Fodder – 70 days to 85 days maturity stage
• High Leafy fodder
• Good palatability
• High in digestible fibers
• Low in fiber conversion
Sugargraze – Different Fodder
• Green Fodder
• Very good palatability
• Very good in carbohydrates
• Good in Nutrition
• Silage Fodder
• Very good suitability for silage
• High carbohydrates and sugars
• Self feminization
• Very high in nutrition
• Very good in digestible fibers
• Low in cellulose Vs maize and sorghum
• Hey Fodder
• Good for hey and good in long keeping
• Good in retain nutritional value
 Proposal for Fodder Development
• Public Private Partner Ship
– Free Sample Distribution
– Subsidy basis Distribution
– Link with Animal Husbandry Schemes
– Fodder development In “Goshalas”

• Fodder land development scheme

• High Nutritional and high yielding hybrid introduction
• Introduction of new hybrids in all animal institutions
DSAG – Project Proposal

• Supplying quality seed with ISTA standards

• Technical Training on crop Agronomy
• Field People
• NGO Employees
• Selective farmer groups
• Field Visits and suggestions
• Field Days and Field shows
• Village level Farmer Meetings
• Mega Farmer Meetings
Prabhakar Babu. G
Mobile: 09000002334
Visit our website: www.nutrifeed.in