Bba 6 (Hons) / MBA 4 (3.5 Years) : TH TH

BBA 6th (Hons) / MBA 4th (3.
5 years)
Topic: Challenges and Opportunities or
Organizational Behavior
Recession:
 layoff,
 job losses
 Increase Foreign Assignments
 Working with people from different
cultures
 Overseeing movement of jobs
 today’s business is mostly market driven; wherever the
demands exist irrespective of distance, locations,
climatic Conditions ( i.e. the business operations are
expanded to gain their market share and to remain
in the top rank etc. Business operations are no longer
restricted to a particular locality or region.
 Company’s products or services are spreading across
the nations using mass communication, the internet,
faster transportation etc.
 For Example - i. More than 95% of Nokia (Now
Microsoft) hand phones are being sold outside of
their home country Finland. ii. Japanese cars are
being sold in different parts of the globe. Sri Lankan
tea is exported to many cities around the globe.
Demographic forces :
 Racial & Ethnic Groups
 Variant Age Groups
 Sexual Orientation
 Immigrations
 Improving quality and productivity
 Quality is the extent to which the customers believe
the product or service surpasses their needs and
expectations.
 Performance: Primary rating characteristics of
a product such as signal coverage, audio
quality, display quality etc. • Features:
Secondary characteristics, added features,
such as calculators, and alarm clock features
in hand phone
 Conformance: Meeting specifications or
industry standards, workmanship of the
degree to which a product’s design or
operating characteristics match pre-
established standards
 Reliability: The probability of a product’s
falling within t a specified period of time
Durability: It is a measure of product’s life having
both economic and technical dimension
• Services: Resolution of problem and complaints,
ease of repair
• Response: Human to human interfaces, such as
the courtesy of the dealer « Aesthetics: Sensory
characteristics such exterior finish
• Reputations: Past performance and other
intangibles, such as being ranked first.
 • More and more managers are confronting to
meet the challenges to fulfill the specific
requirements of customers.
 Technological , Structural , Environmental changes
are accelerated at a faster rate in the business field.
 Unless employees and executives are equipped to
possess the required skills to adapt those changes,
the targeted goals cannot be achieved in time.
 Two different categories of skills – Managerial skills
and Technical skills.
 Managerial skills include listening skills, motivating
skills, problem-solving skill, decision-making skills etc.
 These skills can be enhanced by organizing a series
of training and development programs, career
development programs, induction, and socialization
etc.
 Today’s successful organizations must foster
innovation and be proficient in the art of
change , otherwise they will become
candidates for extinction in due course of time
and vanished from their field of business.
 Victory will go to those organizations that
maintain flexibility, continually improve their
quality, and beat the competition to the
market place with innovative products and
services.
 Amazon.com is putting a lot of independent
bookstores out of business as it proves you can
successfully sell books from an Internet website.
 Managers and employees must learn to
cope with temporariness. As the Product life
cycles are slimming due to rapid changes in
method of operation and demand .
 They have to learn to deal with flexibility,
spontaneity, and unpredictability.
 The knowledge of Organizational Behavior
will help in understanding the current state
of a work in the world of continual changes
.
For Example:
 Software Programs
 Online Channels
 World Never Sleeps
 Communication Technology
 Dual Carrier Couple

 Positive organizational Scholarship
 Hope, Optimism, Resilience
 Reflected best self
 Ethical Dilemmas
 Ethical Choices
 Empowerment is defined as putting employees in
charge of what they do by eliciting some sort of
ownership in them. • The executive must learn to
delegate their tasks to the subordinates and make
them more responsible in their work.
 And in doing so, managers have to learn how to give
up control and authority . And Employees have to
learn how to take responsibility for their work and
make appropriate decision.
 If all the employees are empowered, it drastically
changes the type of leadership styles, power
relationships, the way work is designed and the way
organizations are structured
 The major challenge for organizations is to become
more accommodating to diverse groups of people
by addressing their different life styles, family needs,
and work styles. Because In general, employees
wanted to retain their individual and cultural identity,
values and life styles even though they are working in
the same organization with common rules and
regulations. • Managers have to shift their philosophy
from treating everyone alike to recognizing individual
differences and responding to those differences in
ways that will ensure employee retention and greater
productivity while, at the same time not
discriminating.
 If work force diversity is managed more
effectively, the management is likely to
acquire more benefits such as creativity
and innovation as well as improving
decision making skills by providing different
perspectives on problems.
 • If diversity is not managed properly and
showed biases to favor only a few
categories of employees, there is potential
for higher turnover, more difficulty in
communicating and more interpersonal
conflicts.
 It is a philosophy of management that is
driven by the constant attainment of
customer satisfaction through the
continuous improvement of all
organizational process.
The components of TQM are;
 An intense focus on the customer,
 Concern for continual improvement,
 Improvement in the quality of everything
the organization does
 Accurate measurement and,
 Empowerment of employees.

Bba 6 (Hons) / MBA 4 (3.5 Years) : TH TH

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