John Cena - 4

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Throughout the early months of 2002, Cena constantly found himself competing on house shows for the

WWF, where he wrestled against the likes of Shelton Benjamin and Tommy Dreamer. After his main call
up in June 2002, he continued to appear on OVW programming until September 25, when he lost to
Kenny Brolin in a Loser Leaves OVW match. He would later appear in a one-off appearance for the
developmental farm in November under the ring name Mr. P in a six-man tag team match, where he
teamed with future WWE Hall of Famer Big Boss Man and Charlie Haas, in a winning effort against
Lance Cade, Trevor Murdoch and Sean O'Haire.

Ruthless Aggression (2002)

On the June 24 episode of Raw, Vince McMahon ordered the entire roster to the ring and declared he
needed them to all find some "ruthless aggression" from within themselves and that he was looking for
one of them to stand out from the rest.[48] Cena made his WWE television debut on June 27 on an
episode of SmackDown! by answering an open challenge by Kurt Angle. After declaring he possessed
"ruthless aggression", he lost by a pinning combination.[49] After the match, he was congratulated by
Billy Kidman, Faarooq, Rikishi, and The Undertaker.[50] Following the near-win, Cena became a fan
favorite and began feuding with Chris Jericho, defeating him at Vengeance.[49] Then, Cena feuded with
Los Guerreros (Chavo and Eddie Guerrero) and picked up a victory over Chavo Guerrero on the
September 7 episode of Velocity. On the September 12 episode of SmackDown!, Cena teamed with Edge
in a losing effort against Los Guerreros, thus ending the feud in the process. He later went on to defeat
the likes of Albert and D-Von Dudley as he was restricted to appearances on Velocity for the rest of
September.

In October, Cena and Billy Kidman took part in a tag team tournament to crown the first WWE Tag
Team Champions of the SmackDown! brand, losing in the first round. The next week on SmackDown!,
Cena turned on and attacked Kidman, blaming him for their loss, turning heel for the first and only time
in his WWE career.[49] On the October 17 episode of SmackDown!, Cena defeated Kidman in a singles
contest but was ultimately defeated by Kidman in a rematch on the October 24 episode of SmackDown!.

The Doctor of Thuganomics (2002–2005)

On the 2002 Halloween-themed episode of SmackDown!, Cena dressed as Vanilla Ice and performed a
freestyle rap.[49] The following week on SmackDown!, Cena received a new character: a rapper who cut
promos while rhyming.[49]Shortly after, he took on the nickname The Doctor of Thuganomics and
expanded his gimmick to include rapping before his matches. He began wearing hats and sports jerseys
as part of his ring gear.[51] In a 2020 documentary on the WWE Network focusing on this period, Cena
revealed that at the time, the gimmick change to The Doctor of Thuganomics saved his career. Before
this, the WWE was planning to release Cena as the "ruthless aggression" gimmick wasn't impressive
enough. On a bus journey with other WWE superstars, Cena got involved in a freestyle rap session with
Rikishi and Rey Mysterio, impressing Stephanie McMahon, leading to the gimmick's adoption.[52] As the
character evolved, Cena began adopting a variant of the 1980s WWF logo—dropping the "F"—as his
"signature symbol", along with the slogan "Word Life".[53] At Rebellion, he teamed up with Dawn Marie
in a losing effort against Kidman and Torrie Wilson in a mixed tag team match.[54][55]

Eventually, Cena was joined by an enforcer, Bull Buchanan, who was rechristened to B-2 (also written B²
and pronounced "B-Squared"). B-2 helped Cena kick off 2003 with a win over Rikishi on the January 2
episode of SmackDown! and a win over Chavo Guerrero on the January 9 episode of SmackDown!. Both
Cena and B-2 participated in the Royal Rumble match, but were unsuccessful in their attempts.[56] Cena
and B-2 failed to capture the WWE Tag Team Championship from Los Guerreros, resulting in Cena
replacing B-2 with Red Dogg until Red Dogg was sent to the Raw brand in February.[49]

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