Table of Contents

“I can Go”...................................................................................................................................................1
EXECUTIVE SUMMARY:.........................................................................................................................1
PROBLEM STATEMENT.........................................................................................................................2
THE CONCEPT OF “I can Go” SERVICE APP..........................................................................................2
OUR CUSTOMERS...................................................................................................................................2
COMPANY DESCRIPTION......................................................................................................................3
MARKET ANALYSIS...............................................................................................................................3
MARKET OVERVIEW.............................................................................................................................3
MARKETING STRATEGY........................................................................................................................4
COMPETITOR ANALYSIS.......................................................................................................................5
INDUSTRY TRENDS...............................................................................................................................5
INDUSTRY NEEDS..................................................................................................................................9
FINANCIAL PROJECTIONS...................................................................................................................10
ORGANIZATION...................................................................................................................................11
We welcome the PAN food stamp holders to join the team..........................................................12
In-built reviews and rating section in the app...............................................................................12
MANAGEMENT:....................................................................................................................................13
Training Modules.............................................................................................................................13
Reward Systems...............................................................................................................................13
STRATEGY AND TACTICS:...................................................................................................................13
 “I can Go”

EXECUTIVE SUMMARY:
Beauty is no longer associated with women and girls only. Today many men have come to consider
their appearance important and they take steps to ensure they look good. Everyone wants to look
their best and as a result resort to many beauty treatments and makeovers. While some treatments
and makeovers go on well, some fail leaving them looking worse with makeup than without. To
avoid all these, women started using the beauty apps that made them instantly gorgeous and
appealing with many filters and makeup dos. These beauty and make-up apps have been a huge hit
among everyone who is concerned about how they appear, especially on social media.
The fact is that they are a lot of girls thankful for these apps which help them in portraying
themselves even more beautiful. Some find it difficult to select one from among the hundreds of
beauty apps available in the market today. Not all the apps that are available on the app store and
play store are good enough to get the desired results. For the best results, the best app needs to be
installed on your phone.
“I can Go” app is here to ensure you always look your best. With us you will have all your beauty
needs met in the simplest way possible. Our team understands that beauty is not just about
applying makeup but using the right make up on the right skin type. We are the one-stop shop for
all your essential beauty products and services.

PROBLEM STATEMENT
Beauty has become fundamental in almost everything you do in life. When you go for a job
interview, your qualification and ability to perform are not the only things that are tested. Your
appearance is very important and this is why you see many people going out of their way to appear
their best for such important milestones in life. Unfortunately, you do not always get what we
expect when we go to beauty salons. Other times, you just do not have the time to carry out
research on which beauty parlours offer the best service for you and your skin, and not just to
enrich their pockets. “I can Go” app is here to ensure it is easier to get information and service at a
tap of a finger. You no longer have to worry about wasting time trying to find a service provider to
when it is an emergency. With the use of this app, you will not only get the best service possible,
you will be able to save the time you would have spent looking around for someone to take care of
your beauty needs.

THE CONCEPT OF “I can Go” SERVICE APP

We understand that sometimes finding a good service provider is hard, especially in the beauty
industry. You do not want to look good today only to suffer from the side effects of poor quality
products tomorrow. This is why we are introducing this app. It will be available to a large number
of people who will get access to good beauty care treatments from professionals. Those who want
to improve their appearance online will also have the chance to do so with the use of our specially
selected filters that will give them the look they desire. This product is just not to improve physical
appearance but give you peace of mind knowing your physical appearance is well taken care of.
OUR CUSTOMERS
Many customers are today using their smart phones to order for meals and taxis. Why not order for
beauty care as well? We are targeting all the men and women who need support when it comes to
taking care of their appearance and probably do not know where to get quality service. Even if they
know where to get this service, “I can Go” is offering them the convenience of getting beauty care
conveniently. Sometimes people need to have their hair and beauty regimen done at home because
they are unable to move to where good beauty parlours are located. When you are sick or too
exhausted to visit a salon, this app will come in handy. If you are more concerned about a touch up
for your photos, we have incredible filters that you can choose from. Male or female, the “I can Go”
app is for you.

COMPANY DESCRIPTION
We ensure you have quick response of quality beauty care whenever you need it. All you have to do
is install the app on your smart phone and we will be able to link you with a professional close to
you. We are committed to selecting only the best beauty providers in your locality who can do
home visits whenever you need to. If you want to visit the salon instead, it is also possible. You get
to make the best choice based on your needs.

MARKET ANALYSIS
There is a great demand for services and most customers are more inclined to use services they get
through the use of apps on their smart phones. Life has become quite busy for most people and they
no longer have the luxury to simply walk to a salon and wait their turn. Now making appointments
and having those appointments honoured is of importance to customers.
There is also a category of customers who would rather get the service at their convenience
wherever they are. There are also customers who are incapacitated but still need to have their
beauty regimen. For these customers “I can Go” app will come in handy as they can get taken care of
at their convenience and comfort.
People no longer go through the process of using photo shop since the introduction of apps such as
“I can Go” which allow them to more easily alter their appearance with more features and filters.
With skilled professional service, chances of this app being used by many people are high since with
the right strategy and effective and efficient service, chances of this app succeeding are high.
Sometimes people want to surprise a loved one with beauty care and they want to do this efficiently
without being overheard as would have been the case with a phone call. The use of a mobile app
such as this one makes it easier and is an effective way of surprising a loved one with a day of
beauty pampering at the convenience of their home.
A person’s physical appearance is very important and this is why many people spend time
grooming to appear their best. It does not matter what they are going through in their lives. Many
people never allow it to show on their faces and this is why they take the time to visit salons as well
as undertake regular beauty regimens that keep them looking their best. These people will embrace
the use of this app because we will not only be selling them a service, they will be getting beauty
tips that will help them maintain their supple skin, hair and nails.
MARKET OVERVIEW
When creating the app, we critically considered the things that customers would be looking for. The
appearance of the app is equally as important as the functionality. We therefore considered four
main areas:

 Exact targets of the app (mobile application)

 How to make it appealing to the targeted audience?
 What is going to get better with the app?
 Marketing strategies of the app.
These four considerations are what we consider vital if this app is to compete favourably with those
in the market already.
Everyone with a smart phone is a potential client who will use “I can Go” app. You have a platform
where you can request for beauty care services while at the same time able to alter your
appearance with the amazing features that come with this app. All the essential beauty services are
all built on this app. The interface used is user friendly and it is easy for customers to find what they
seek. We keep up with the appointments once the appointments are fixed. We have professional
teams that constitute one crucial part of the mobile application. We take the help of manual forces
over the technology. This app appreciates the need to include professional personalised help
provided by people. “I can Go” promises to be your one-stop beauty solution platform.
We take every step that makes the “I can Go” mobile application beautiful and appealable. The app
has tutorials, the daily feed of beauty tips, expert opinions, celebrity beauty secrets, natural
remedies for skin issues and a lot more.
Anyone can have access to this app from the Google play store or IOS App store. The app is highly
compatible with both Android and iPhone as well. Whichever phone you have, you don't really
have to worry about the compatibility. The app occupies very little place on your phone so it is very
convenient.
With this age of smart phones and easily accessible internet services, more people are looking to
get the necessary services through the use of available technology. The use of mobile apps have
taken the world by storm because now more and more people no longer make phone calls to
request for a service. They do this by the use of mobile apps because they are convenient, traceable
and cheaper. The beauty industry has not been left behind and “I can Go” app is seeking to find its
place in this highly marketable sector.

MARKETING STRATEGY
A credible and efficient app is our marketing strategy. Once we have satisfied customers, they will
talk about it and we will have more people using the app. With the internet, marketing has become
quite focused on the quality of service offered more than anything. A satisfied customer is a
marketing tool we intend to use.
We will also have experts giving tips and beauty care advice for our customers. Once we give
unique and credible beauty tips, we have more people using our app. All these are potential
customers of the many services we shall be offering.
We have fun filters that will be used to lighten our clients’ mood. As long as an app lightens the
mood, more people will be attracted it and in the process, they will find out more of the services we
offer and possibly give them a try.
Once we serve a client, we will encourage them to refer our app to as many people as possible. We
may also offer clients who bring in a particular number of referred clients, of whom we will be
keeping a record of, with discounted service if they use the app requesting for a service again. If we
did this with a large number of clients, the ripple effect would be mind blowing as it will give the “I
can Go”app the visibility we are seeking.
There are very many skilled and certified persons who are without jobs who will help steer this app
to success. We will target people who are trained and certified looking for opportunities to market
their skills. When people realize this app is not only targeting established businesses but qualified
people in need of support, they will definitely opt to give a helping hand. It will even work better
once it is determined that a large population that could actively contribute to the work force have
been left out because of no employment opportunities. The human face of this app will attract more
people to use it.
This app will encourage more people looking to be self-employed to show case their skill while at
the same time generating income which will in turn have a positive impact on the economy. If
people feel they stand to benefit from this app, many will install it and even encourage their friends
and family to do because they will be direct beneficiaries.

COMPETITOR ANALYSIS
Many apps that have to do with beauty are not as comprehensive as ours. They offer a few services
and customers have to use other apps to get additional service. For example some of the apps only
offer beauty services but do not have the additional features we have such as the use of filters and
the beauty advice section which will include the right make up tips to enhance the customer’s
appearance as well the importance of a healthy diet for a healthy skin. If customers get all they need
from “I can Go” they will have no reason to go the competitor. We also endeavour to offer quality
services to everyone irrespective of the customer’s budget.

INDUSTRY TRENDS
The app is trending for –
There are so many apps today offering many different services and people are responding well to
these apps, especially those that offer great service. Only apps that are applicable and responding to
a need are currently popular. It is important to ensure the app is responding to a need and this is
the only way an app can survive and grow to be a much needed tool.
The beauty industry, just like that of technology, is growing and it has the potential of doing much
better. This is the time to introduce a beauty app because the industry is very huge and there is
great possibility of growth for “The can Go” app.
This app is considering the needs of all the potential users and this is why when it comes to make
up, we have considered all the skin types as well as hair types. We offer services to all men and
women irrespective of their skin type. The beauty tips we offer will be for everyone irrespective of
race or hair texture.
“I can Go” offers a wide variety of beauty and personal care services. The trainers we offer can give
personalized service at home or online, depending on the customer’s preference. We have trainers
who will offer health services because we are what we eat. Additionally, we have trainers who will
also guide you on how to maintain healthy skin, hair, nails and the right make up for your skin type.
Below are some of the services we offer.

World-class haircut with blower dry

Hair dyes in different aspects that is safe for everyone
Manicure and pedicure services with massage
Facial makeups done by our professional makeup artist
Nail art by our expert nail technicians
And a lot more that we offer her in “I can Go”
Yes, it is totally true that they are many modern apps that offer makeup filters and lot more to the
users. But in reality, all that doesn't go well with every kind of skin color. Each texture of skin needs
a different kind of makeover or daycare. We, with a team of experts, have made filters and many
other things that come handy to every woman’s need.
This definitely makes our app trending hot. Another best thing that we offer is that ‘everything here
in this app is absolutely free’. We also take pride in extending our beauty services to the users for
free.

Selfie Perfect Filters:

We let the app speak better about the excellence of our services. The users can never find cheap
looking filters on the app. The filters are well made with a team that is creative and beautiful from
the old and boring ones. After trying and spending a lot of time with the same old filters, the users
will definitely love our filters that have promising shades of vibrant colours, portrait touch,
sharpness etc. So, the users will not only look good but also the quality of the selfie taken through
our app is much better.
If you do not have great lighting we assure you the best beauty selfies through this app. The users
are at an advantage because we are giving beauty as well as the quality. The reason behind picture
perfect beautiful selfies from our app is that – when the user clicks on a selfie through the app, the
texture of the skin is analyzed. After the analyzing, the user can see the various options of makeup
essentials like the foundation, blush, lashes, lipstick colors etc.
All the options that will be perfect for that particular user are shown on the screen. The user can
choose for themselves which would be the best for them. They can pick one direction or try on each
option individually and decide. Don’t you think the app has a set of all cool features?

Not everyone can afford beauty treatments or a makeover!

Regular beauty treatments and make up regimens are quite expensive. Some people are not able to
afford this on a regular basis. This is why this app is necessary and will be appreciated by many
people.
People that can't afford expensive means of beautification can resort to the “I can Go” app where
they can get good quality affordable treatments. We are here with an app that extends all beauty
services. Selfies, beauty hacks, daily beauty feed, online booking of beauty services or treatments
etc. To make it more interesting and worthwhile we offer users services right at their doorsteps.
The users are privileged to book any service ranging from hairdos, hair spa, nail arts, bridal makeup
etc all at their place.

Success stories of beauty Apps in the United States and other nations
The beauty apps have gained popularity worldwide. Not all the apps on the Appstore and the
Google play store offer the quality of service we are offering. We take the pride in rendering
services that we promise. In fact, we take the pleasure of providing a whole new range of beauty
services here in “I can Go”. There is a huge craze for the beauty services that the beauty apps offer
to the users.
People have lost the trust in the salons, beauty parlors etc because of various reasons such as:
 It is costly
 Unsatisfactory services
 Long hours of waiting
 Limited services at one station
 Ill-handling of the customers by the management or the professionals at the
salons and parlors.
These reasons majorly contribute to people losing their faith in the beauty services at parlors etc.
Each one of the public has their own perspective on this thing and so, there is nothing much that
can be done about this. Such crowd are opting for the beauty services apps that render various
services like the beauty filters.
In order to avoid all the inconvenience, many people are using beauty apps that both the Google
play store and the IOS Appstore have. Each app is specially designed for a definite or particular
purpose.
The users need to be wise enough to install the right kind of app on the mobile. Only with the best
quality app, best quality services and outputs can be obtained. While installing any beauty app,
check with these sections:
 Catalogs
 Online service bookings
 QR code scan
 Nearby services
 Price list
 Discounts and offer coupons
 Membership
 Compatibility details in different devices
 List and profiles of the team of professionals
 In person contact details
 Reviews and ratings
 Recent updates etc
The “I can Go” has them all, to service the customers or the users without any inconvenience. The
people of United States and also the other regions have all got accustomed to the beauty service
apps.
“I can Go” is the one such app that provides the services to the customers as per their convenient
timings and place. It manages and contracts with the service providers and thus making them all
available on a single platform for the users. This helps the people in saving much time that they
have been wasting all this while running through the different beauty salons for various beauty
treatments.

Spend your time and money wisely with “I can Go”

When pursuing beauty treatments to make them more beautiful, people end up spending huge
amounts of money on various beauty related things like makeovers. Spending so much on the
services is fine but spending a whopping amount of simple treatments like the simple clean-up
sessions, waxing and basic facials may not be worth it. Also, the results that those beauty
treatments give are never worth the exorbitant amounts charged. When this happens, they go
looking for other options until they get the effect they seek. This is why this app is handy. People
are always looking for better services and giving them this option means they are more likely going
to try it, especially after going through disappointment with other service providers.

“I can Go” offers the following services

 Haircuts
 Hairstyles
 Makeup
 Nail arts
 Colour your hair streaks
 Seasonal pampering
 Hair and nail extensions
 Bridal makeup
 Top barber services (for men)
 Party makeup
 Theme party dress up and many more services.
These services are well laid out in our app and it will be easy for the user to choose the services that
they want available to them. No pre-booking costs or appointment costs etc. Every service we
render is absolutely free and genuine. The users are only supposed to pay for the services that they
opted for right at their place.

Beauty services will be directed home to the users that have booked in. So, the only payment in this
entire process is to the team of professionals that reach the home of the users to serve them. The
charges for the services provided by the teams are very satisfactory with visible results in a short
time. The team that is at the home of the user only charge for the services given. The charges are
fair and this will encourage more people to use this app since they will be saving money while at
the same time seeing positive effects from the treatments.
“I can Go” turns out to be the best app since all the beauty solutions and hacks are all available on a
single platform.

Benefits of using beauty apps

The need to look and feel beautiful has become an every day's obsession and more people are
looking for ways to improve their appearance. There are natural beauty tips that will benefit all the
users of the app since they will be given piece meal.

This app will encourage of natural ingredients to act as remedies for skin and hair conditions. There
is no chance of side effects or the problem worsening. 100% safe natural beauty tips. Very many
people have come to appreciate the importance of staying off chemicals that are harmful and this is
why many would rather go the natural way when it comes to solutions for the beauty challenges.

Rather than using search engines to find out what natural remedies are available for beauty
treatments, we will be offering it to them and all they need to do is go to the app and get all the
information they need without scrolling through pages on search engines hoping to find one that
they find believable.
Well done make up improves our appearance greatly. However, it needs to be done right. Different
make up is suitable for different skin types as well as occasion or time of day. This app will guide
users on how to use make up appropriately to enhance their appearance while at the same time
blending with the outfits they wear.
Fashionistas are to be noticed for wearing the best outfits and the best matching makeup. And not
for standing as the odd one out from the rest of the people. It is important to know which shades of
make up on which outfits.
Women necessarily don’t need to have a personal beauty professional. They just need to
understand that the world of internet is flooded with the best options for this purpose. One such
best option is the “I can Go”.
When people identify a problem on their skin, they immediately open a search engine on the
internet and look for instant solutions or remedies for the problem. With “I can Go” app on the
mobile phone, that is simplified.
This is because the app itself offers the users various beauty tips and hacks on a daily basis. The
best thing about this is that the user can save the tips that they like and feel useful. Save them in the
app itself by naming them the way the user wants.

INDUSTRY NEEDS
 Time Factor
‘Time and tide waits for no one'. Then why are people still wasting their valuable time waiting
in beauty parlours and salons? They say the reason for that is because the service that they get
at the salons is the best. However the amount of time wasted waiting to get served could have
been used effectively so these people need to be educated on the various benefits of the beauty
apps. Once they see they still get quality service at a lower cost and more importantly, at their
convenience, many people will use the “I can Go” app.
 Many services on a single platform
Almost every beauty app aims at providing the users or the target audience with many services
on a single platform. The “I can Go” app aims to do the same. While some apps render services
for free, some charge exorbitant fees for services that should cost less. This app aims to cater for
people of all categories. If you want a simple treatment, you get quality for a great price. If you
want an intensive treatment, this one also comes at a price but the quality of treatment is of
utmost importance to us. After all, it is not every day a customer needs deep treatment. This are
done occasionally, however we want it available for a customer whenever it is needed.
 Membership on the roll
We will also have a membership option for the clients who would want to be in the data base
because such customers get discounted offers among other offers that are exclusive to
members. There will be exciting offers for all users of course, however the members get better
offers.
 Efficient Customer Management
No one would love to avail the services of the websites or the apps that do not handle the
customers or the users well. The team of management of the app needs to have a separate team
to handle the customer's queries and requirements. “I can Go” has a special team designed to
address and handle the customer’s requirements. This app may be designed by the best team on
the job with beautiful layouts etc. All that would go waste, when there is no one to handle the
customer’s requirements. The “I can Go” app is not taking chances of getting out of the playing
field by messing with the most important person, the customer.
 Online Beauty Service Booking
The customers no longer have to waste their time at the salons. They can get the services
anywhere they wish to. So, then the customers can relax happily and comfortably on the couch,
while the professional team serves. The teams take all the essentials products and equipment
along with them. Everything starting from the smallest tool like the nail clipper to the hair
steam equipment. They carry them all as per the requirement.
 Celebrity Fashion
Celebrities have a great influence in the population and many people yearn to look just as these
celebrities do. Giving them video tips on how to do this from the comfort of their homes will be
great appreciated and this will in turn attract more people to use the app. The users can also get
beauty secrets and tips that the beautiful and the famous celebrities follow. So, that means all
the celebrity fashion is just an app away. Hurry up and install “I can Go” right away.

FINANCIAL PROJECTIONS
Various studies have shown that the beauty service apps are making it big in the field of the beauty
industry. According to the studies, an average woman is said to spend around $3500 per year just
for the purpose of enhancing the beauty. All through the year, they undergo many beauty
makeovers and get expensive products for use. This has all been done with the aim of maintaining
their beauty. This is not just the preserve of women. Many men are spending quite a bit on skin care
products because they have realized they also need to look good if they are to get the attention they
would want.
While some products work wonders on the skin of the users, others do not. Before the digital era,
people simply use to work on trial and error. They would buy something then see if it works for
them or not. So much money has been wasted on makeup products which ended up being wrong
for the skin type for which it was bought. Instead of wasting money on such products, more people
are relying on apps to guide them on the products to buy that will work well with their skin types.
This is especially common when it comes to shades of makeup. It is definitely the cheaper option.
To be clear about the benefits of the beauty service apps, it is said that annually the various beauty
apps have been contributing about $40 billion to the beauty industry. This has been increasing in
figures almost every single day. That means that the people are rightly being exposed to these
beneficial beauty service apps. “I can Go” wants a slice of this cake because we know it is possible to
make this app go viral and eventually be one of the most used apps in beauty care.
Additionally, the “I can Go” app is looking to improve the financial situation of many people who are
still struggling to look for customers because word of mouth can do so much. Today the clients can
be found online and with the use of apps. These people will be able to contribute to the economies
of their countries and reduce the burden on tax payers especially in economies where
unemployment benefits are paid out.

ORGANIZATION
We love to welcome young and talented people straight into our team. The only thing that we need
from the aspiring candidates is expertise in this field. If you are the one with the skill that the
beauty service apps would require, then we would take pleasure in getting you quickly into our
team.
You can contribute your ideas and do a bit of brainstorming to push the app a step ahead. The
candidates are permitted to contribute their ideas to us. We would love them all, provided there is a
perfect fit for the beauty industry.
We love the young talents to be a part of the team. Even if you remained jobless with the required
skill for the period of time, we will not embarrass you with any questions. Because all we need is
talent and idea pool.
Everyone has their own set of ideas and desires. So, when the young people with young talents and
ideas gather along with our team then there is a pool of many ideas, of which some turn out to be an
award or game-changing ideas. The young generation is a digital one and they understand trends
very well. They have the opportunity to influence more people to use the app and make it to be the
“in” thing as far as technology is concerned.
Brainstorming is one thing that we constantly keep looking for. We understand the impact of having
different ideas rather than relying on a limited number of people to steer us in the direction they
think works. Sometimes, the person who seems insignificant is the one that will give the best idea.
This is why we involve everyone when it comes to finding ways to bring style and function together
on the “I can Go” app.
We also welcome people from different sections of the society. It is easy to assume we know what
clients need but once we hear from the horse’s mouth what is really need is what will drive our app
to be one of the most sought after apps. If there is need for modification on how we offer our
services, this would be a great source for us to know how best to improve.
The increasing demand for these beauty apps almost every day has made the need for more and
more of workforce felt. We will be obliged to welcome the set of talents into various teams as –
  Customer management service team
 Tutorial making teams
 Layout design teams
 Online service request booking teams
 Catalogs management teams
 Professional heads
 Human resource managers
 Grievances (if any) management teams

“I can Go” provides daily skin care routine tips or regimes in the app. The users need to get it
installed on their mobile. There is no chance of missing any beauty feed or fashion tips since you get
push notifications or email notifications. “I can Go” are also looking to create more than 100 jobs
available at the start of our launching. This is available for everyone who wants to be part of our
team that will give extra manpower and delivering extra mile to every client that will use the app.

We welcome the PAN food stamp holders to join the team.

This is just not a proposal or an offer but also aim to tackle the poverty prevailing in the society. We
wish to deal with that by way of having the openings for the holders of the PAN food stamps. By
this, the talented are close to our team which will also make them eligible for government grants.
This helps us to contribute at least a part to the welfare of the state. This is a call for all the young
and talented PAN food stamp holders and also the people that are jobless even on having the
required set of skill that will help them excel in whatever field it may be.
We are happy to be a part of the government by helping the masses to get independent by earning
their own bread.
Get to us and start contributing to the team. The app success is definitely about the best teams
involved in the internal management of the group.
We assure the best reward and also a position in the management of all your ideas and thoughts.
Currently, we as a team are working on expanding the horizon so that the app comes into launch in
the other states too. The launch of the “I can Go” app is one of the best things that are going to
happen to customers in Puerto Rico and Florida. Many of them are going to admit this because the
app is going to be a savior. It is getting ready to save your time, energy and most importantly
money.

In-built reviews and rating section in the app

Once the customer is satisfied with our services they would all definitely give the feedback, rating
or reviews on the various services that they opted for themselves. Our teams also give their genuine
set of reviews and ratings about the various products and services.
We also welcome suggestions and queries (if any, of course) from the users. This will help us to
develop our app even more to be a user-friendly one. We took the pleasure in designing the app in a
way that even a person new to the mobile application will find it easy to use. The “I can Go” app is
basically self-explanatory about its services. That means the user can get to see tips and notes near
the section that will help them to use the app in a better way.
Everything is developed in a user-friendly manner because we know that such apps can only
achieve success only when they are built in the way the users will like.
Finally, “I can Go” promises the user to be the one-stop solution and also an instant relief in case
you have an event or party fast approaching. The tips in here at “I can Go” will definitely enhance
your beauty and valour. Carefully follow our expert and professional tutorial videos to groom
yourself better from your home.
Looking beautiful not only makes the users feel good, but they also develop a confidence in the way
they look and feel about themselves. Now, this is what most of the women like. Confidence is the
key, irrespective of how the looks are or what kind of outfit is worn. It is all about the person. We
will just lend our help in letting the users know themselves better.

MANAGEMENT
We are a team that is placed as per the hierarchical order. Each of the members of the team has a
specific role and job to do. For example, the senior manager has to look up on to the entire system
on a whole. He/she will be looking after almost every aspect of the business plan. Supervising and
directing is the authority that they have been given.
The human resource manager has been given the responsibility of managing all the human
resources in the organization. Every person that is a part of this business is managed by the HR
manager. All the grievances, proposals etc can be addressed to the HR manager. He is the person
that takes it up to the high authorities for the examination and acceptance of the proposal.
Customer handling team – is specially designed to handle the customers or the user of “I can Go”
service app. Since it is a beauty app, everyone or every user will need help or assistance. And so, we
have deployed the customer handling teams for this purpose.
All the teams and different personnel on the job are employed only when they have the required
skill. Without which no one will be entering into the group or our teams.

Training Modules
We recruit all prospective or the potential people with the required skill into our organization.
Training experts employed here with us to train the young and new talents. Different modules or
stages of the training process, each designed for a different purpose. After the successful
completion of all the stages or modules of the training process, the candidate is awarded and
certified to fit into a particular role in the organization.

Reward Systems
Rewarding or appreciating the contributions of each of the members of the team is the key to
success in any business entity. We are no less on this aspect. We handle our teams and members by
rewarding them appropriately.
As discussed in earlier sections, we have incentives and awards for the members that have a good
and high number of contributions towards the success of the business program. Customer
satisfaction is our motto and we are ready to achieve the satisfaction but exploiting the human
resources in a best possible manner.
We also train the trainees that have undergone all the training sessions. The people that have
excelled during the training process are awarded good position in the organization.

STRATEGY AND TACTICS

We endeavour to have the right set of –
 Product strategies
 Financial strategies
 Operations strategies
 Pricing strategies
 Marketing strategies etc
All these are important if we are to obtain customer satisfaction. We understand the need and
demand for the qualitative beauty services and modify our services timely as per the requirement
and demand of the public.
“I can Go” is just not targeted to women, but we have extended services for men, too. All designed in
the way that best suits the needs.
Quality assurance
Innovative touch in our services
Sales or periodical targets
Deals or tie-ups with similar business entities
Internet marketing
Social media network marketing
Email campaigns
Effective operations management
Seasonal targets or business etc are all under our business tactics.