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    Questionnaire For Mcdonald'S Case

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    saket rana
    The document contains a 17 question survey about a customer's visit experience at McDonald's. It asks about factors like frequency of visits, ratings of food quality attributes like freshness and taste, perceptions of menu variety, portion sizes, prices, wait times, staff politeness, and ratings of the store's cleanliness, comfort, and ambience. The questions aim to understand customer perceptions of key aspects of their McDonald's experience like food quality, service, and the dining environment.

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    Questionnaire For Mcdonald'S Case

    Uploaded by

    saket rana
    296 views3 pages
    The document contains a 17 question survey about a customer's visit experience at McDonald's. It asks about factors like frequency of visits, ratings of food quality attributes like freshness and taste, perceptions of menu variety, portion sizes, prices, wait times, staff politeness, and ratings of the store's cleanliness, comfort, and ambience. The questions aim to understand customer perceptions of key aspects of their McDonald's experience like food quality, service, and the dining environment.

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    Questionnaire for McDonald

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    The document contains a 17 question survey about a customer's visit experience at McDonald's. It asks about factors like frequency of visits, ratings of food quality attributes like freshness and taste, perceptions of menu variety, portion sizes, prices, wait times, staff politeness, and ratings of the store's cleanliness, comfort, and ambience. The questions aim to understand customer perceptions of key aspects of their McDonald's experience like food quality, service, and the dining environment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    296 views3 pages

    Questionnaire For Mcdonald'S Case

    Uploaded by

    saket rana
    The document contains a 17 question survey about a customer's visit experience at McDonald's. It asks about factors like frequency of visits, ratings of food quality attributes like freshness and taste, perceptions of menu variety, portion sizes, prices, wait times, staff politeness, and ratings of the store's cleanliness, comfort, and ambience. The questions aim to understand customer perceptions of key aspects of their McDonald's experience like food quality, service, and the dining environment.

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    Questionnaire for McDonald’s Case

    Q1) When was the last time you visited McDonald’s?


    a. Last week b) Last month c) More than a month ago d) Never

    Q2) How regularly do you visit Mc Donald’s (Which is more applicable)?


    a. Once a week b) Multiple times a week c) Once a month d) Less than once a
    month 

    Q3) How would you rate the food based on freshness of food?
    a. Very bad b) Bad c) Average d) Good e) Very Good

    Q4) How would you rate the food based on taste of food?
    a. Very bad b) Bad c) Average d) Good e) Very Good

    Q5) What is your perception of variety of food items on menu?

    a. Not enough options b) adequate options c) too many


    options

    Q6) What is your perception of variety of beverage items on menu?

    a. Not enough options b) adequate options c) too many options

    Q7) How would you rate the portion size of the food?

    a. Not enough b) adequate c) too much

    Q8) How do you feel about the current prices of McDonalds?


    a. The prices are too high
    b. The prices are right
    c. I would be willing to pay more for this

    Q9) How much influence does the open kitchen concept affect your choice of store?
    a. Is important factor b) Would add some value c) Doesn’t matter

    Q10) How much influence does the brand image of a store have on your choice of
    store?
    b. Is important factor b) Would add some value c) Doesn’t matter

    Q11) On average how long did you have to wait for your order?

    a. 5-10 min b) 15-20 min c) 20-30 min d) more than 30 min

    Q12) How satisfied are you with the time taken to fill your order ?
    a. Very unsatisfied b) somewhat unsatisfied c) somewhat satisfied d) very
    satisfied
    Q13) How would you rate the politeness of staff?
    a. Rude b) Impolite c) Polite d) Very Polite

    Q14) How would you rate the comfort level in the store based on the following scale?
    1- Very bad 2- Bad 3- Average 4- Good 5- Very Good

    Q15) How would you rate the cleanliness level in the store based on the following
    scale?
    1- Very bad 2- Bad 3- Average 4- Good 5- Very Good

    Q16) How would you rate the decor and lightning in the store based on the following
    scale?
    1- Very bad 2- Bad 3- Average 4- Good 5- Very Good

    Q17) How relaxing do you find the store ambience based on the following scale?

    Food quality and related factors

    -          Freshness

    -          Taste

    -          Variety/menu choices

    -          Beverage quality

    Q) Food quantity

    -          Portion size

    Price sensitivity

    Perception

    -          Veg issue

    -          PR

    Service

    -          Order fulfilment time

    Q) 

    -          Politeness of staff

    Q) 
    Q) How would you rate the cleanliness of the store

    Ambience

    -          Comfort

    -          Cleanliness

    -          Sitting arrangement

    -          Lightning

    -          Atmosphere

    -          Purpose of visit

    -          Aspirational destination

    -          Transparency in process/open choices

    Store visit

    -          Revisit to store factors

    -      Service quality

    Demography

    -          19-30

    -          Family

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