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    Myntra - Live Project Details

    Uploaded by

    Kpvs Nikhil
    1) The document discusses various market research and benchmarking projects for Myntra including analyzing their fashion brand portfolio, the direct-to-consumer market, and the women's ethnic and western wear apparel market. 2) Specific topics covered include gaps in Myntra's brand portfolio, recommendations for scaling up their direct-to-consumer brands online, and suggested strategies for growing Myntra's women's fashion portfolio. 3) Feedback is also provided on Myntra's craft-based brand Taavi to improve imagery, aesthetics, products, pricing, relevance to youth, and identify gaps.

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    © All Rights Reserved
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    Myntra - Live Project Details

    Uploaded by

    Kpvs Nikhil
    188 views6 pages
    1) The document discusses various market research and benchmarking projects for Myntra including analyzing their fashion brand portfolio, the direct-to-consumer market, and the women's ethnic and western wear apparel market. 2) Specific topics covered include gaps in Myntra's brand portfolio, recommendations for scaling up their direct-to-consumer brands online, and suggested strategies for growing Myntra's women's fashion portfolio. 3) Feedback is also provided on Myntra's craft-based brand Taavi to improve imagery, aesthetics, products, pricing, relevance to youth, and identify gaps.

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    Myntra_Live Project details.xlsx

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    1) The document discusses various market research and benchmarking projects for Myntra including analyzing their fashion brand portfolio, the direct-to-consumer market, and the women's ethnic and western wear apparel market. 2) Specific topics covered include gaps in Myntra's brand portfolio, recommendations for scaling up their direct-to-consumer brands online, and suggested strategies for growing Myntra's women's fashion portfolio. 3) Feedback is also provided on Myntra's craft-based brand Taavi to improve imagery, aesthetics, products, pricing, relevance to youth, and identify gaps.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    188 views6 pages

    Myntra - Live Project Details

    Uploaded by

    Kpvs Nikhil
    1) The document discusses various market research and benchmarking projects for Myntra including analyzing their fashion brand portfolio, the direct-to-consumer market, and the women's ethnic and western wear apparel market. 2) Specific topics covered include gaps in Myntra's brand portfolio, recommendations for scaling up their direct-to-consumer brands online, and suggested strategies for growing Myntra's women's fashion portfolio. 3) Feedback is also provided on Myntra's craft-based brand Taavi to improve imagery, aesthetics, products, pricing, relevance to youth, and identify gaps.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 6

    Project Title

    Plus Size
    Fast Fashion
    International
    Local MarketsShipping : Business potentia
    Onboarding
    ( Commercial Street, Janpath)
    Platform Engagement
    Offline to Online
    Acquisition
    New business models
    IPL
    T2/T3 markets
    Gift Cards
    Celebrity Closet Auctioning
    Student Program
    Geo
    Events
    Description
    Methods that can be
    3) How frequently do used- Market
    they shop? Research/
    Average Questionnaires
    spends on each AT to Friends and Family/ Interviews
    4)
    5) Whats the focus
    Competitive given -by
    scenario Global
    has someoneplatforms
    alreadyondone
    Fast fashion customers-
    this from Anyis benchmarking
    India? what the benchmark?
    6) Revenue potential per year if
    5) Hyperlocal delivery for the same City Myntra starts shipping internationally
    6)
    5.)Complete Project recomendation/
    Final suggestions Presentation
    for Myntra: Initiatives to moveandtheifcustomers
    Go ahead repeat
    then implementation
    on the platform
    the next day, in 7 days, in 15 days...
    3) Business Case for Myntra and defining ket metrics ( New Users, GMV, Protiability, Penetration)
    4)
    3) Pilot
    Whatinare a city
    the and suggest cities
    best-in-class where
    tactics this can be
    or strategies usedimplemented
    by platformsatglobally
    scale to achieve an
    exponential growth in acquisitions?
    What
    Duringare the newevents,
    cricketing business models
    traffic and Myntra
    revenuecan gettry ? (Besides
    impacted. renting
    How and subscription)
    can Myntra drive
    engagement during IPL?
    4) What kind of benefits / knowledge would work to bring users online?
    5)
    3) What are the
    Important advantages
    Buying of offline
    Occassions shopping
    for Gift Cards onfor these and
    Myntra users?
    on other Ecomm platforms
    4) How to make Festive Season really big for Myntra Gift Cards
    4) Onboard celebrities or Partner with MFB and MMB teams to get there celebrities to participate?
    5)
    3) Giveaway
    Key benefits or and
    Sale how student percieve them
    4)
    3) Student
    Competitionfashion purchase
    insights deepdiveregional
    on leveraging - offline/online
    festivalspreferences
    4)
    1) Customer
    Myntra events expectation fromwith
    comparison Myntra for being regionally relevant
    competitors
    2) New ideas from Global competitors
    Problem Category
    Market research and global
    benchmarking
    Market research and global
    benchmarking
    Market research and global
    benchmarking

    ty, Penetration)

    Market
    Market Research
    research & benchmarking +
    Program
    research Design
    and impact analysis or a Small
    Pilot - leverage influencers
    Market research and benchmarking
    Data analysis
    Market research & benchmarking
    Market research and benchmarking
    Project Title
    Proposition Market Study
    (Fabindia space)
    Myntra Fashion Brands Portfolio
    Analysis
    Digital Brand Building - D2C
    Market Study
    Women's Ethnic and Western
    Wear Apparel Market Study
    Description
    7) Specific feedback for Myntra's craft based brand Taavi - imagery, aesthetics, products, pricing, gaps,
    youth relevance, etc.
    4) Gaps Identification in MFB Portfolio - Categories, Sub-segments, Body Types (e.g., plus, small sizes /
    petite, etc.);5) Any recommendations on portfolio strategy with next 3-5 years view
    4) Deeper dive into relevant D2C brands in lifestyle space of Mast & Harbour and Dressberry;
    Recommendations for scaling up the brands online - reach, awareness, consumer engagement, etc.
    offerings in the market;
    4) Recommendations for growth strategy (assortment, positioning, communication) for MFM portfolio
    Problem Category
    Market research and
    benchmarking
    Market research and
    benchmarking
    Market research and
    benchmarking
    Market research and
    benchmarking

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