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    Satisfy Customers With Top-Value Branded Product Protect The Environment Remain Largest Soft Drinks Company

    Uploaded by

    Obert Marongedza
    Coca Cola's managers aim to increase returns to shareholders while remaining the world's largest soft drinks company by sales, satisfying customers with their branded products, and protecting local environments.

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    © All Rights Reserved
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    Satisfy Customers With Top-Value Branded Product Protect The Environment Remain Largest Soft Drinks Company

    Uploaded by

    Obert Marongedza
    125 views1 page
    Coca Cola's managers aim to increase returns to shareholders while remaining the world's largest soft drinks company by sales, satisfying customers with their branded products, and protecting local environments.

    Original Title

    1.5---Stakeholder-Activity

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    Coca Cola's managers aim to increase returns to shareholders while remaining the world's largest soft drinks company by sales, satisfying customers with their branded products, and protecting local environments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    125 views1 page

    Satisfy Customers With Top-Value Branded Product Protect The Environment Remain Largest Soft Drinks Company

    Uploaded by

    Obert Marongedza
    Coca Cola's managers aim to increase returns to shareholders while remaining the world's largest soft drinks company by sales, satisfying customers with their branded products, and protecting local environments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Coca Cola’s senior managers have set the objective of increasing returns to the owners of

    the company. It has millions of shareholders, however than managers believe that this can
    only be achieved if Coca-Cola meets three other objectives.
    • Remain the world’s largest soft drinks company by value of sales.
    • Continue to satisfy consumers with a top-value and clearly branded product.
    • Protect the environment of the local communities where Coca-Cola drinks are made.
    a) Why do you think the senior managers believe that ‘increasing returns to owners’ is
    important?
    ________________________________________________________________________
    ________________________________________________________________________
    ________________________________________________________________________
    ________________________________________________________________________
    _____________________________________________________________________ [4]
    b) Explain why Coca-Cola has set three other objectives as well as ‘returns to owners’?
    ________________________________________________________________________
    ________________________________________________________________________
    ________________________________________________________________________
    ________________________________________________________________________
    _____________________________________________________________________ [4]
    c) By referring to the market in your own country, explain how you think Coca-Cola
    might achieve its aim of remaining the world’s largest soft drinks company.
    ________________________________________________________________________
    ________________________________________________________________________
    ________________________________________________________________________
    ________________________________________________________________________
    ________________________________________________________________________
    _____________________________________________________________________ [6]

    Increase returns to shareholders

    Remain largest soft Satisfy customers with top-value Protect the


    drinks company branded product environment

    © Enderoth

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