Business

Environment

Contents
Introduction.........................................................................................................2
Chapter1. Describing and explaining the organization and the nature of this organization and its
background as well as its attempting to gain competitive advantages..................................2
Description of Coca-Cola Company as my choice.......................................................2
The nature of Coca-Cola Company.........................................................................3
Background of Coca-Cola Company.......................................................................3
How Coca-Cola Company attempt to gain competitive advantages..................................4
Chapter2. Assessing how Coca-Cola Company challenges to hold fast to 5 basic corporate
governance concepts in order to gain competitive advantages...........................................5
Rights and equitable treatment of shareholders.......................................................6
Role and responsibilities of the board...................................................................6
Integrity and moral behavior..............................................................................6
Disclosure and transparency..............................................................................6
Parties to company governance...........................................................................6
How Coca-Cola tries to realize competitive benefits by following company governance.......7
Customer and capitalist relations programs............................................................7
Developing name and Legitimacy.......................................................................7
Chaper3. Analyzing 5 features that manager of Coca-Cola Company should consider when
managing their groups effectively and hence attempting to gaining competitive advantages in
their organization..................................................................................................8
Tuckman Stage theory.........................................................................................8
How Coca-Cola Company makes an attempt to achieve competitive benefits by running teams
effectively......................................................................................................10
Conclusion........................................................................................................11
References........................................................................................................12

Introduction
Business environment depends on the surrounding factors of a company such as customer,
supplier, competitors, inhabitants and the culture of the organization. Depending on these factors
organization get competitive advantages on competitors. To gain competitive advantages one
company must consider rules, models and concepts. Different company has different
environment and culture so their techniques to get competitive advantages and production
method are different from other producers (Shrivastava, 1995). Coca-cola is the renowned
beverage company that has marketing strategy and developed techniques to attain competitive
advantages .They follow rules, procedures and concepts to maintain competitor and environment.
They have analysis techniques to gather a team and how the team will work effectively are the
objectives of the company. They analysis factors that influence on business strategy to effectively
attain competitive advantages and group efficacy .They follow corporate governance concepts
such accountability, transparency and legality while conducting business. Implying these
concepts and models they make this company more preferable and then take competitive
advantages on the competitor producer of same products.

Chapter1. Describing and explaining the organization and the nature of this
organization and its background as well as its attempting to gain competitive
advantages
Description of Coca-Cola Company as my choice
Coca-cola Company was founded in 1886 in the ground of Atlanta in Georgia with the rules of
Securities and trade mission of United States. The corporation is taken into account to be the
globe ideal non-alcoholic beverages company, leading in producing, promoting and distribution
of its product. Concentrates and syrups area unit being oversubscribed intent on bottling firms
for final dilutions and packaging to shoppers, Coca-Cola Company produces a good vary of
regarding five hundred totally different drinkable brands across the globe (Pendergrast, 2013).
Within the late 1920s the corporate begins its journey for trade and industry progression and
effective with additional 200 countries following an easy international method make available
direct pick-me-up little degree quantity of cash 1,000,000 times a day.

The Coca-Cola Company along with the bottling firms forms the simplest production and
distribution system within the world, the system is intended in such the way that workers
dedicated and place the companys objectives as their ideal priority (Schultz &others, 2003).
Product of this company has established to be the quantity one drinkable in conclusion
consumers thirst of non-alcoholic soft drinks from Russian capital to city and from capital of
Red China to Hub of the Universe everywhere the globe for quite one hundred fifteen years of its
existence. One in every of the key objective of the corporate is to extend its market share-value,
that was achieved by operational with associates with the aim of satisfying customers and
valuing customers interest furthermore as protective companys assets and decreasing industry
ricks.

The nature of Coca-Cola Company

Coca Cola is that the largest drinkable company of the planet and it provides customers with
quite 5 hundred totally different brands. Coke is that the most useful company of the planet and it
includes as product Fanta, Coke Zero, PowerAde, and Minute Maid). At the instant the corporate
focuses on the having property community protective setting and having reasonable costeffective progress.
Corporation is furthermore passed on to as a company and its encompass structure, policies,
company culture that all will become dysfunction in extraordinarily dynamical business setting
Manager will build changes in structure and policies that are troublesome to vary however the
company's culture is extraordinarily exhausting to vary. Nevertheless adapting to the culture is
usually a key to made implement of companys new ways.

Background of Coca-Cola Company

The Coca-Cola Company is conventional in 1886 by the caregiver Dr. John Pemberton in
Atlanta, within the starting it had been sold as drugs (Rivkin & Sutherland, 2004).The corporate
registered its trade mark in March twenty seven, 1944. These days it's unfold in additional than
two hundred countries with over five hundred brands and three, 300 nutrient product. These
products embody sparkling beverages and still beverages, like waters, juice drinks, teas, coffees,
sports drinks and energy drinks. The highest 5 NARTD (non alcoholic able to drink) are: CocaCola, Diet Coke, spiritual being and Fanta. The amount of staff worldwide is ninety two, 400 and
headquarter is in Atlanta. The Coca-Cola Company is listed on the big apple exchange

underneath the ticker image knockout. The Coca-Cola system operates on a neighborhood scale
in each country wherever they are doing business. It doesn't own or management most of its
bottling partners, its compromises the corporate and therefore the bottling partners. Coca-Cola
assembles and put on the market contemplates, nutrient bases and syrups through its concentrate
plant to bottlers; it will own the wholes and is answerable for brand promoting initiatives. The
bottling corporations manufacture, package, merchandise and distribute the refined notorious
potions to this organizations patrons and promotion partners, World Health Organization then
sell the product to the customers (Rojek, 2012).
This was an outline on the worldwide Coca-Cola Company. Let's look to Coca-Cola Egypt
because the paper is learning the corporate in Egypt. Coca-Cola exists since 1942 and has 2
bottlers TCCBCE and El river nutrient Company. The bottling operation possession for The
Coca-Cola Bottling Company is: fifty one TCCBCE and forty ninth Coca-Cola Company as for
El River it's 100 percent closely-held by El River. The complete system has eleven, 494 full time
staff.
The company recorded revenues of $78,526 million throughout the yr all over December 2009
with a rise of V-J Day compared to 2008. The rise of twelve-tone system in revenues was
returning from CSD (carbonated soft drinks) section and three from the drinking water section.
But there's a decrease within the CSD rate of growth by third in 2009 that was fifteen.

How Coca-Cola Company attempt to gain competitive advantages

Coca Cola has competitive improvement, modernism, and concentrated business model associate
degreed an intelligent and substantial distribution network (Rainey, 2012). It was included in
1892 to supply the sweet effervescent drink and its initial developed by a health professional then
has become the worlds most recognized complete.
Today, nearly one hundred twenty years later, The Coca-Cola Company continues to be going
robust and is one amongst the foremost sought-after stocks on the exchange. Coca-Colas
competitive advantage has tried its property over the last a hundred years. The items by that
Coca-Cola conceive to attain competitive benefits square measure given below:
(a)The secret formula for Coca-Cola, that arguably tastes higher than different cola drinks.

(b)Their ability to persist budding innovative commodities and conceives topical products
Coca-Cola presently offers over four hundred brands in two hundred markets worldwide.
(c)The worlds most comprehensive distribution system has created Coca-Cola accessible to
billions of individuals worldwide. Coca-Cola is usually obtainable in ample offer to individuals
in areas wherever different trade goods corporations would ne'er take into account delivering
their merchandise. The African continent it's common to examine a tiny low search commerce
cold Coke within the middle of obscurity.
(d)Coca-Colas production techniques square measure thus well developed that it prices a
fraction of the price to manufacture their product, leading to far above the ground turnover
boundaries (Hair & others, 2015).

Chapter2. Assessing how Coca-Cola Company challenges to hold fast to 5

basic corporate governance concepts in order to gain competitive advantages
Corporate governance is square measure the set of processes, customs, policies, laws, and
establishments poignant the means a company is directed, administered or controlled. Company
governance conjointly includes the relationships among the numerous stakeholders concerned
and therefore the goals that the corporation is ruled (Brunninge & others 2007).The principal
stakeholders square measure the shareholders, management, and therefore the board of
administrators. Different stakeholders embody workers, customers, creditors, suppliers,
regulators, and therefore the community at giant. Company governance could be a multi-faceted
subject. a crucial theme of company governance is to make sure the responsibility of bound
people in a company through mechanisms that try and cut back or eliminate the principal-agent
drawback. A connected however separate thread of discussions focuses on the impact of a
company governance system in economic potency, with a robust stress on shareholders' welfare.
There square measure nevertheless different aspects to the company governance subject, like the
neutral read and therefore the company governance models round the world. The fundamental
company governance ideas that Coca-Cola Company tries to stick square measure given below:

Rights and equitable treatment of shareholders

Coca-Cola Company has to be compelled to respect the rights of shareholders and facilitate
shareholders to exercise those rights (Dhir, 2006). Its their responsibility to endorse the
organizations strategy, develop directional policy. Theyll facilitate shareholders exercise their
rights by effectively act info that's comprehendible and accessible and exciting investors to take
part in consultations.
Role and responsibilities of the board
The boards of Coca-Cola Company wants a variety of skills and understanding to be ready to
contend with numerous business problems and have the flexibility to review and challenge
management performance (The Coca-Cola Company, 2015). It has to be of sufficient size and
have an applicable level of commitment to meet its responsibilities and duties. There square
measure problems concerning the suitable mixture of govt. and non-executive administrators.
Integrity and moral behavior
Ethical and accountable deciding isn't solely necessary for publicity; however it's conjointly a
necessary part in risk management and avoiding lawsuits. Organizations ought to develop a code
of conduct for his or her administrators and executives that promote moral and accountable
deciding. Its necessary to grasp, though, that reliance by a corporation on the integrity and ethics
of people is guaranteed to ultimate failure.
Disclosure and transparency
Coca-Cola Company ought to clarify and build in public identified the roles and responsibilities
of board and management to produce shareholders with a level of responsibility (Carroll &
Buchholtz, 2014). They ought to conjointly implement procedures to severally verify and
safeguard the integrity of the company's monetary news. Revealing of fabric matters regarding
the organization ought to be timely and balanced to make sure that everyone the investors have
access to info.
Parties to company governance
Parties concerned in company governance embody the regulative body. Different stakeholders
World Health Organization participates embody suppliers, employees, creditors, customers and
therefore the community at giant. A board of administrators typically plays a key role in

company governance. Its their responsibility to endorse appoint, supervise and pay senior
executives and to make sure responsibility of the organization to its house owners and
authorities.

How Coca-Cola tries to realize competitive benefits by following company

governance
The term bloodthirsty improvement is unsurpassed implicit surrounded by circumstance of a
differentiation strategy; in different words, the main target is on however corporations could use
CSR practices to line themselves with the exception of their competitors. Neutral demands
square measure seen as opportunities instead of constraints (Gibbins & others, 1990).
Corporations strategically manage their resources to fulfil these demands and exploit the
opportunities related to them for the advantage of the firm. However Coca-Cola tries to realize
competitive benefits by following company governance square measure given below:
Customer and capitalist relations programs
CSR initiatives of Coca-Cola will contribute to strengthening a firms competitive advantage, its
whole loyalty, and its client patronage. CSR initiative even has a constructive collision to draw
speculation. More than a few institutional investors avoid corporations or industries that violate
their structure mission, values, or principles and get corporations with sensible records on worker
relations, ecological blemish, neighbourhood attachment and companionship authority.
Developing name and Legitimacy
Coca-Cola can also justify their CSR initiatives on the idea of making, defending, and sustaining
their legitimacy and powerful reputations. A business is perceived as legitimate once its activities
square measure congruent with the goals and values of the society within which the business
operates. Thus Coca-Cola is perceived as legitimate once it fulfils its social responsibilities. As
they demonstrate their ability to suit in with the communities and cultures within which they
operate, they're ready to build interdependent relationships with stakeholders. Sturdy name and
legitimacy sanction the firm to work in society. CSR activities enhance the flexibility of them to
be seen as legitimate within the eyes of customers, investors, and workers (Whitehouse, 2006).
Time and once more, consumers, employees, and investors have shown a definite preference for
corporations that take their social responsibilities seriously. Middle for company Citizenship

study found that sixty % of executives thought their social responsibility ways resulted in up
company name and saw this as their business profit.

Chaper3. Analyzing 5 features that manager of Coca-Cola Company should

consider when managing their groups effectively and hence attempting to
gaining competitive advantages in their organization.
Every squads set off from beginning to end the 5 junctures of lineup enlargement. On the
premise of team development the manager of team work will use Tuckman Stage model to run
cluster effectively.

Tuckmans Stage theory

"Tuckman's Stages" was supported analysis that was demeanor on lineup vibrancy. These stages
are area unit inevitable so as for a team to grow to the purpose wherever they're functioning
effectively along and delivering prime quality results. In 1977, Tuckman, conjointly with
Madonna Ann author, additional a fifth stage to the four stages: "Adjourning." The adjourning
stage is once the team is finishing the present project. Theyll be connation alternative groups
and moving on to alternative adds the close to future. For a high playacting team, the top of a
project brings on feelings of unhappiness because the team members have effectively become
together and currently area unit going their separate ways that (Bruch & Ghoshal, 2004). CocaCola Company manager ought to think about five options once managing cluster effectively
delineates in Tuckman stage theory.

Figure: Tuckman stage theory

How Coca-Cola Company manager will run teams effectively victimization Tuckman stage
theory area unit delineate below consecutively:
Stage 1: Forming
When team member meet one another at the first time, then the "forming" step obtains. During
this 1st meeting, team members of Coca-Cola Company will introduce to every. They share info
concerning their backgrounds, interests and skill and type 1st impressions of every alternative.
They study the project they'll be engaged on, discuss the project's objectives and begin to place
confidence in what role they'll play on the project team. Theyre not nonetheless engaged on the
project. During this first stage of team growth, it's necessary for the manager to be terribly clear
concerning team goals and supply clear direction concerning the project (Amabile, 1988). The
manager ought to make sure that the entire members area unit concerned in deciding team roles
and responsibilities and will work with the team to assist them establish however they'll work
along. The team relies on the team leader to guide them.
Stage 2: Storming
As the team begins to figure along, they get in the "storming" stage. This stage isn't avoidable;
each team member of Coca-Cola Company UN agency has ne'er worked along before goes
through this a part of developing as a team. During this stage, the team members contend with
one another for standing and for acceptance of their concepts. They need completely different
opinions on what ought to be done and the way it ought to be done that causes conflict inside the
team. As they're going progress through this stage, with the steering of the team leader, they find
out how to unravel issues along, operate each severally and along as a team, and settle into roles
and responsibilities on the team. For team members UN agency don't like conflict, this is often a
troublesome stage to travel through.
Stage 3: Norming
When the team moves into the "norming" stage, they're setting out to work a lot of effectively as
a team. Theyre not targeted on their individual goals, however rather area unit targeted on
developing the way of operating along .They respect every other's opinions and price their
variations. They start to examine the worth in those variations on the team. Operating along as a

team appears a lot of natural. During this stage, the team has united on their team rules for
operating along; however they'll share info and steadfast line-up divergence.
Stage 4: playacting
In the "performing" stage, groups area unit working at an awfully high level. The main focus is
on reaching the goal as a gaggle. The team members have gotten to grasp one another, trust one
another and believe one another. The extremely playacting team functions while not oversight
and also the members became mutually beneficial (West, 2012). The team is extremely motivated
to induce the duty done. They will create choices and drawback solve quickly and effectively.
After they disagree, Coca-Cola team members will work it and are available to accord while not
interrupting the project's progress. If there has to be an amendment in team processes, the team
can come back to agreement on dynamic processes on their own while not reliance on the team
manager.
Stage 5: Adjourning
In the "adjourning" stage the project is returning to associate degree finish and also the team
members area unit moving off into completely different directions. This stage appear at the team
from the attitude of the well-being of the team instead of from the attitude of managing a team
through the initial four stages of team growth. The manager ought to make sure that there's time
for the team to have a good time for development and to incarcerate unsurpassed performance
for future use.

How Coca-Cola Company makes an attempt to achieve competitive benefits

by running teams effectively
If groups area unit maintained effectively by victimization Tuckman stage theory, Coca-Cola
Company will gain competitive benefits .How competitive benefits area unit achieved area unit
given below:
Improving productivity
Very often the most goals of team building activities are to boost productivity. As workers learn
to figure along a lot of effectively, they're able to do their work a lot of expeditiously. Less time

should be spent correcting errors and work is often divided in step with team member talents,
reducing repetitive or overlapping work. If team area unit terribly economical, it will
manufacture a lot of merchandise inside less time however alternative rival cannot and itll
increase competitive benefits (Businessweek.com, 2015).
Increasing Motivation
Team building activities will increase worker motivation in many ways that. First, once workers
reach team building activities, they become a lot of assured that boosts their motivation. Second,
commitment to team building activities demonstrates that the business is willing to take a
position in their success. By increasing motivation, Coca-Cola Company will gain competitive
benefits.
Creativity
Team building activities take workers out of their usual surroundings and provides them
associate degree out-of-the-ordinary task to perform (Mainemelis & Ronson, (2006). These
surroundings typically offers permission for workers to be a lot of artistic and to use their
imagination to accomplish the tasks set before them. This creativeness will increase competitive
benefits.

Conclusion
This study resumes that various factors such as supplier, inhabitants, producer and customer
affect business environment. Which organization can comply with this factors best can achieve
competitive advantages upon others. Here I selected Coca-Cola Company as my choice. How
Coca-Cola Company competes with others, how they imply business strategy is described here.
Corporate governance principles help every organization to gain competitive advantages and
Coca-Cola Company follows those basic principles such as accountability and control,
transparency and security (Kotler & Armstrong, 2010). They imply various models such as
Tuckman stage theory to run groups effectively to boost production and making product
efficiently than other. How they achieve competitive advantages thorough team work is
described here.

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