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    Name: Hajra Waqar Roll No. 52 Bba 8 (A) Consumer Behaviour Assignment No. 1 Mam Sabita Mariam

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    hajra waqar
    Starbucks uses survey methods for research, which allows for quick collection of large amounts of simple data. According to the research: 1) Customers prefer Starbucks coffee over competitors due to Starbucks' focus on quality products produced through their own processes from coffee plant to cup. 2) Lowering prices would not increase sales for Starbucks because it has an image of premium quality that customers associate with higher prices. Lower prices could cause customers to perceive lower quality. 3) Using coupons and rewards programs has had a positive impact on Starbucks' sales.

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    Name: Hajra Waqar Roll No. 52 Bba 8 (A) Consumer Behaviour Assignment No. 1 Mam Sabita Mariam

    Uploaded by

    hajra waqar
    21 views2 pages
    Starbucks uses survey methods for research, which allows for quick collection of large amounts of simple data. According to the research: 1) Customers prefer Starbucks coffee over competitors due to Starbucks' focus on quality products produced through their own processes from coffee plant to cup. 2) Lowering prices would not increase sales for Starbucks because it has an image of premium quality that customers associate with higher prices. Lower prices could cause customers to perceive lower quality. 3) Using coupons and rewards programs has had a positive impact on Starbucks' sales.

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    CB asimnt 1

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    Starbucks uses survey methods for research, which allows for quick collection of large amounts of simple data. According to the research: 1) Customers prefer Starbucks coffee over competitors due to Starbucks' focus on quality products produced through their own processes from coffee plant to cup. 2) Lowering prices would not increase sales for Starbucks because it has an image of premium quality that customers associate with higher prices. Lower prices could cause customers to perceive lower quality. 3) Using coupons and rewards programs has had a positive impact on Starbucks' sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views2 pages

    Name: Hajra Waqar Roll No. 52 Bba 8 (A) Consumer Behaviour Assignment No. 1 Mam Sabita Mariam

    Uploaded by

    hajra waqar
    Starbucks uses survey methods for research, which allows for quick collection of large amounts of simple data. According to the research: 1) Customers prefer Starbucks coffee over competitors due to Starbucks' focus on quality products produced through their own processes from coffee plant to cup. 2) Lowering prices would not increase sales for Starbucks because it has an image of premium quality that customers associate with higher prices. Lower prices could cause customers to perceive lower quality. 3) Using coupons and rewards programs has had a positive impact on Starbucks' sales.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Name: Hajra Waqar

    Roll No. 52
    BBA 8th (A)
    Consumer Behaviour
    Assignment no. 1
    Mam Sabita Mariam
    Research of Starbucks
    In this research we use survey method. It is very easy and inexpensive method to conduct.
    Through this method a lot of data collected quickly and the data is much not complex to
    analyse.

    Question no. 1
    Do customers prefer Starbucks coffee over those of its main competitors?

     Our business strategy can be classified as product differenciation. In our large coffee
    chain, we focus on quality of product and premium price which customers easily pay
    for high quality. We do every single process by our own, from coffee plant to sell a
    cup of coffee. So, our customers have more believe and they prefer Starbucks coffee
    rather than our competitors.

    Question no. 2
    Would Starbucks sell more coffee if the company lowered its price?

     No, Starbucks has an image on customers mind, if they lower their prices, customer
    thought about the brands placements and quality of product decrease. Due to which
    Starbucks lose its loyal customers which are always ready to purchase coffee at ant
    cost.

    Question no. 3
    Would using coupons positively impact sales?

     Starbucks also offer some discount to its customers. It also offer rewards to customers
    like purchase one item at full price and in return you are rewarded by 2 nd item for free.
    These strategies have impact on the sales of Starbucks positively.

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