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    Macro Environmental Trends - (PESTED) : 2. Environmental Analyisis Guides Marketing Decison Making

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    Baher William
    The document discusses different categories for analyzing macro environmental trends including political, economic, sociocultural, technological, physical, and demographic trends. It also discusses prioritizing trend categories, sources and outputs of analysis, and anticipating and responding to environmental changes.

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    Macro Environmental Trends - (PESTED) : 2. Environmental Analyisis Guides Marketing Decison Making

    Uploaded by

    Baher William
    22 views1 page
    The document discusses different categories for analyzing macro environmental trends including political, economic, sociocultural, technological, physical, and demographic trends. It also discusses prioritizing trend categories, sources and outputs of analysis, and anticipating and responding to environmental changes.

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    Module 4k

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    The document discusses different categories for analyzing macro environmental trends including political, economic, sociocultural, technological, physical, and demographic trends. It also discusses prioritizing trend categories, sources and outputs of analysis, and anticipating and responding to environmental changes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views1 page

    Macro Environmental Trends - (PESTED) : 2. Environmental Analyisis Guides Marketing Decison Making

    Uploaded by

    Baher William
    The document discusses different categories for analyzing macro environmental trends including political, economic, sociocultural, technological, physical, and demographic trends. It also discusses prioritizing trend categories, sources and outputs of analysis, and anticipating and responding to environmental changes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Government regulation /

    deregulation
    (P) Political / legal environment
    Compare incomes across
    countries
    Gross Domestic Product (GDP)
    (E) Economic environment Cost of a standard basket of
    Purchasing power parity (PPP) products for each country

    (S) Sociocultural environment Traditional vs new values

    Macro Environmental
    Trends - (PESTED) Electronics & telecommunication
    (T) Technological environment

    (E) Physical environment E.g Green Products

    E.g age structure & move from


    (D) Demographic environment rural to urban

    e.g co's using child labour


    Ethical issues in Macro trend
    analysis
    1) Prioritsing trend categories

    Module 4
    Environmental
    Analysis 2) Info sources & outputs of
    marco trend analysis
    2. Environmental analyisis
    guides marketing decison
    making
    3) Anticipating and Responding Opprtunity / Threat Matrix
    to environmental change
    Impact and Timing of event

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