Case Study On Management Information System.

A
Case Study
on
“Management
Information System”
Topics
EL-ALAMEIN FOR
PRINTING AND
PACKAGING GOES
DIGITAL.
Background of the Case

El-Alamein is one of the leading companies in the
middle- east in the printing and packaging industry.
Until June 2006 the company had never had an IT
department .The company CEO decided to go digital from
July 2006 and established several infrastructural
component such as the computer network and a back-up
system and security policy and IT infrastructure.
IT infrastructure enabled the implementation of various

systems including time and attendance system and it
saved a lot of lost working hours and linked to the ERP.
With a view to targeting the international market, the
company has developed a web site (www.elalamein.net).
The web site helps many functional departments
including HR, Sales and customer services.
E-business suite was chosen as the best enterprise
resource planning (ERP) system to meet the company
information and business requirements. El-alamein
focused on project management documentation, post
implementation performance measurement and IT
consultant involvement in the project
The company experienced some difficulties and

challenges during the implementation and it overcome
them robustly. Having been digitalized, the company has
reduced investment risk, strengthened process
integration and improved productivity and efficiency.
ABOUT EL-ALAMEIN
1
Since 1921, El-Alamein Co. has led the revolution of
Printing and Packaging industry in Egypt. EL-ALAMEIN
Company is the approved supplier to the biggest
international companies in the field of fast food. The
company produces paper cups for cold drinks (soda
drink, juices) and hots drinks (tea, coffee) as well as all
ice-cream packages with their different shapes and sizes.
The company also produces 8 corners carton boxes to

pack big and small sandwiches, and burger in addition to
the different shapes and sizes of fried potatoes boxes.
Elalamein has got a lot of prizes and certificates from
multinational companies. Such as: Unilever Egypt, Royal
institute of public health.
Analyzing the Case 2

Question-1
What systems are described here? What
valuable information do they provide?
Answer
Here different Enterprise Resource Planning (ERP)
systems are described.
ERP is principally an integration of business management
practices and modern technology. Information Technology (IT)
integrates with the core business processes of a corporate house
to streamline and accomplish specific business objectives.
Consequently, ERP is an amalgamation of three most important
components; Business Management Practices, Information
Technology and Specific Business Objectives.
There are many valuable information is provided by an ERP

system. A few of them are listed below:
 ERP provides to help automate the business processes are
information related to finance, inventory management,
manufacturing, sales and marketing, order management and
procurement.
 A perfectly integrated system chaining all the functional
areas together
 The capability to streamline different organizational
processes and workflows
 The ability to effortlessly communicate information across
various departments
 Improved efficiency, performance and productivity levels
 Enhanced tracking and forecasting
Question-2
 Improved customer service and satisfaction
3
What are the risks facing EL-ALAMEIN in
implementing the ERP system? How do you evaluate
the actions taken from their side mitigate those risk
factors?
Answer
The risk faced by El-alamin while implementing ERP

system are given below:
 The resistance to change from heads of departments.

 Employee turnover which results cost of lot of money in
terms of production time retaining.
 Repetition of some steps during the analysis and setup
phases etc,
 The possibility of losing key persons.
 Delay in functional areas.
To mitigate those risk factors some steps should be

taken like as:
 Identify key persons from all functional areas who will act as
change agent and take the responsibility of persuading other
employees of the importance of the system.
 Train users to use the new system and understand how the
new business process will be affected.
 Foster end user project participation by involving more
employees than just senior management in the decision
analysis and implementation.
 Implementation of various technologies to reduce investment
risk and that improve productivity and efficiency.
Question-3
4
What value did the IT/IS an investment add to
El-Alamein?
Answer
The IT investment of El-Alamein Company has

established strategic relationships with multinational
companies.
The establishment of IT/IS of the company has

resulted in an increase in company value by more than
EGP 10 million. This is nearly five times what has been
spent so far on IT/IS, making the return on investment of
IT/IS over 500 percent.
It also add the value for Improving Productivity,

Speed and Performance in the field of manufacturing,
HR,SCM, Financials, Project, CRM and Data warehousing
etc for EL-ALAMEIN.
Recommendation
5
From the case study of El-alamin Company, we can
recommend that:
 IT/IS helps the company with many functional departments

including marketing, HR, sales and customer services.
 IT helps business become more flexible and productive by

coordinating and integrating business process.
 With IT elements, El-alamin Company has established

strategic relationship with multinational companies.
 With the touch of IT, the company has reduced investment

risk.
 Though the company faced some changes on

implementation, they overcome the situation by taking
several steps.
 After all, IT played a tremendous contribution to the overall

development of the company.
 The scope of customization is limited in several

circumstances.
 The present business processes have to be rethought to

make them synchronize with the ERP.
 There could be lack of continuous technical support.
Reference 6
1. Official website of EL ALAMEIN FOR PRINTING AND
PACKAGING> www.elalamein.net
2. The company EL ALAMEIN FOR PRINTING AND

PACKAGING (ABOURIDA)> www.TradeEgypt.com
3. Integration is an exceptionally significant ingredient to

ERP systems. The integration between business
processes helps develop communication and information
distribution, leading to remarkable increase in
productivity, speed and performance./
www.topbites.com
4. ERP Systems Improve Productivity, Speed and

Performance…>www.ERPBright.com
5. Teradata could be beneficial to Elalamein...>

www.teradata.com
6. Brunel Latest Theory & Latest Technology>Case study

of Egypt...> www.Brunel.ac.uk/MScESA
7. ERP for Manufacturing, Trading, Merchandising,

Distribution, Retail…>www.parellax.com
Appendix
7
Manufacturing
Engineering, resource & capacity planning, material planning,
workflow management, shop floor management, quality control,
bills of material, manufacturing process, etc.
Human Resource (HR)

Recruitment, benefits, compensations, training, payroll, time and
attendance, labor rules, people management
Supply Chain Management (SCM)

Inventory management, supply chain planning, supplier
scheduling, claim processing, sales order administration,
procurement planning, transportation and distribution
Financials
Accounts payable, accounts receivable, fixed assets, general
ledger, cash management, and billing (contract/service)
Project
Sorting, billing, activity management, time and expense
Customer Relationship Management (CRM)

Sales and marketing, service, commissions, customer contact
and after sales support
Data Warehouse
Generally, this is an information storehouse that can be accessed
by organizations, customers, suppliers and employees for their
learning and orientation

Case Study On Management Information System.

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A

Background of the Case

IT infrastructure enabled the implementation of various

The company experienced some difficulties and

The company also produces 8 corners carton boxes to

Analyzing the Case 2

There are many valuable information is provided by an ERP

The risk faced by El-alamin while implementing ERP

 The resistance to change from heads of departments.

To mitigate those risk factors some steps should be

The IT investment of El-Alamein Company has

The establishment of IT/IS of the company has

It also add the value for Improving Productivity,

 IT/IS helps the company with many functional departments

 IT helps business become more flexible and productive by

 With IT elements, El-alamin Company has established

 With the touch of IT, the company has reduced investment

 Though the company faced some changes on

 After all, IT played a tremendous contribution to the overall

 The scope of customization is limited in several

 The present business processes have to be rethought to

 There could be lack of continuous technical support.

2. The company EL ALAMEIN FOR PRINTING AND

3. Integration is an exceptionally significant ingredient to

4. ERP Systems Improve Productivity, Speed and

5. Teradata could be beneficial to Elalamein...>

6. Brunel Latest Theory & Latest Technology>Case study

7. ERP for Manufacturing, Trading, Merchandising,

Human Resource (HR)

Supply Chain Management (SCM)

Customer Relationship Management (CRM)

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