ELUMEN

EXPAND THE POSSIBILITIES

 ELUMEN DOES IT ALL.
ONE COLOR PORTFOLIO –
FOR EVERY COLOR CLIENT.
ACHIEVE SUBTLE ENHANCEMENT OR INTENSE IMPACT –
ALL WITH ELUMEN SIGNATURE SHINE.

High-performance, oxidant-and ammonia-free hair color

that delivers brilliant color results, great conditioning and
high shine like no other.

With a full spectrum of light, bright and deep shades, Elumen does it all.
Whether clients want bold new color, precision toning or simply
spectacular gloss - it can all be found in one portfolio.

Try Elumen for your next color client (the results will shine!)

THE ELUMEN DIFFERENCE

UP TO UP TO

76 % 37 %
more color intensity more shine
compared to compared to an
oxidative permanent intensive toner.2
hair colors.1

Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon–exclusive competitors.
1

2
Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.
 NEW GLOSS. NEW DEPTH.
Elumen shades bring out every
subtle variation in brown hair
without taking over her natural color.
And the shine? Pure Elumen.

---
“I want to accentuate
my hair‘s natural
dimension without
changing my brown.”
---
50 mL NG@6
30 mL BG@7

BEFORE
---
“I’ve got news for
----
EXISTING anyone who thinks
SHADE
---- brunette is boring.”
LEVEL 6
WITH ---
HIGHLIGHTS
50 mL BM@6
20 mL AN@5
10 mL Bl@all

GO BOLD. GO DEEP.
Take her brown to a lush
new intensity with Elumen
deep, bright and pure shades.
 NATURAL GLOSS. SHEER MAGIC.
Elumen shades let you achieve
intense gloss without a major color
shift. Her natural color shines through -
with stunning new dimension.

---
“It‘s my red, but with
a boost of luster and
amazing shine.”
---

60 mL SV@10
30 mL KB@7
30 mL BK@6

BEFORE
---
“I love being a redhead,
---- and I want the world to
EXISTING
SHADE stand up and take notice.”
----

LEVEL 8 ---
70 mL KB@7
30 mL RR@all
20 mL KK@all

INTENSE IMPACT. GREAT CONDITION.

For more intense and bold color
effects, Elumen shades deliver
stand-out results, with a healthy
look and feel.
 STAY BLONDE. GO GLOSS.
Take natural-looking blonde
to a new level of brilliance and
healthy conditioning with Elumen
light shades.

---
“I have the perfect blonde–
and now it‘s matched
with incredible shine.”
---

30 mL NB@10
15 mL GB@9
15 mL Clear

BEFORE
---
“Just another blonde?
No thanks”
----
EXISTING
SHADE
----
---
LEVEL 10
BLEACHED
50 mL SV@10
10 mL AB@9

BLONDE – WITH AN EDGE.

She wants to stand out, with blonde
so pure and brilliant it lights up
the room. You deliver all that plus
intense conditioning she’s never
had before.
 THE ELUMEN PORTFOLIO
FROM NATURAL-LOOKING SHINE TO PURE COLOR ARTISTRY

LIGHT

KB@7 BG@7 GB@9 NB@10 NA@8 AB@9 SB@10 SV@10 CLEAR

BRIGHT DEEP

AB@6 BM@6 NG@6 BG@6 BK@6 BR@6 NA@2 NB@4 NB@5 AN@5

PURE

YY@all GK@all KK@all RR@all Pk@all RV@all VV@all Bl@all Tq@all Gn@all

WITH ELUMEN CARE, YOU CAN HELP YOUR SALON CLIENTS MAINTAIN
THE EXQUISITE RESULTS OF THE ELUMEN SERVICE.
ELUMEN WASH
Conditioning shampoo especially
formulated for Elumen hair color, for
up to 2x longer color durability.1

ELUMEN CARE
Care spray for the special needs of
Elumen colored hair – improves combability.

ELUMEN TREAT
Intensive care that supports the
restorative effects of Elumen hair color
and maintains color brilliance.

1
Compared to shampoos by competitive salon-exclusive suppliers (on Elumen colored hair). Standard lab wash test with colormetric measurement.

Explore the full portfolio and discover endless possibilities. | goldwell.com

© 2015 Kao USA Inc. #350524AS

Goldwell is part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
 ELUMEN DOES IT ALL. THE ELUMEN PORTFOLIO
ONE COLOR PORTFOLIO – FROM NATURAL-LOOKING SHINE TO PURE COLOR ARTISTRY

FOR EVERY COLOR CLIENT. LIGHT

ACHIEVE SUBTLE ENHANCEMENT OR INTENSE IMPACT – KB@7 BG@7 GB@9 NB@10 NA@8 AB@9 SB@10 SV@10 CLEAR
ALL WITH ELUMEN SIGNATURE SHINE.
BRIGHT DEEP

AB@6 BM@6 NG@6 BG@6 BK@6 BR@6 NA@2 NB@4 NB@5 AN@5

PURE

YY@all GK@all KK@all RR@all Pk@all RV@all VV@all Bl@all Tq@all Gn@all

WITH ELUMEN CARE, YOU CAN HELP YOUR SALON CLIENTS MAINTAIN
THE EXQUISITE RESULTS OF THE ELUMEN SERVICE.
High-performance, oxidant-and ammonia-free hair color ELUMEN WASH
that delivers brilliant color results, great conditioning and Conditioning shampoo especially
high shine like no other. formulated for Elumen hair color, for
up to 2x longer color durability.1
With a full spectrum of light, bright and deep shades, Elumen does it all.
Whether clients want bold new color, precision toning or simply ELUMEN CARE
spectacular gloss - it can all be found in one portfolio. Care spray for the special needs of
Elumen colored hair – improves combability.
Try Elumen for your next color client (the results will shine!)
ELUMEN TREAT
Intensive care that supports the
restorative effects of Elumen hair color
THE ELUMEN DIFFERENCE and maintains color brilliance.

UP TO UP TO 1
Compared to shampoos by competitive salon-exclusive suppliers (on Elumen colored hair). Standard lab wash test with colormetric measurement.

76 % 37 % Explore the full portfolio and discover endless possibilities. | goldwell.com
more color intensity more shine
compared to compared to an
oxidative permanent intensive toner.2
hair colors.1

ELUMEN

© 2015 Kao USA Inc. #350524AS

Goldwell is part of Kao Salon Division.

Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon–exclusive competitors.
1
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
EXPAND THE POSSIBILITIES
2
Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors. and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
 NEW GLOSS. NEW DEPTH. NATURAL GLOSS. SHEER MAGIC. STAY BLONDE. GO GLOSS.
Elumen shades bring out every Elumen shades let you achieve Take natural-looking blonde
subtle variation in brown hair intense gloss without a major color to a new level of brilliance and
without taking over her natural color. shift. Her natural color shines through - healthy conditioning with Elumen
And the shine? Pure Elumen. with stunning new dimension. light shades.

---
“I want to accentuate
--- ---
“It‘s my red, but with “I have the perfect blonde–
my hair‘s natural
a boost of luster and and now it‘s matched
dimension without
amazing shine.” with incredible shine.”
changing my brown.”
--- ---
---
50 mL NG@6 60 mL SV@10 30 mL NB@10
30 mL BG@7 30 mL KB@7 15 mL GB@9
30 mL BK@6 15 mL Clear

BEFORE
--- BEFORE
--- BEFORE

“I’ve got news for “I love being a redhead,

---
“Just another blonde?
----
anyone who thinks and I want the world to
EXISTING
No thanks”
----
EXISTING
----
SHADE
---- brunette is boring.” EXISTING
SHADE stand up and take notice.” SHADE
----
----
LEVEL 6 ---
--- --- LEVEL 10
WITH LEVEL 8 BLEACHED
HIGHLIGHTS
50 mL BM@6 70 mL KB@7 50 mL SV@10
20 mL AN@5 30 mL RR@all 10 mL AB@9
10 mL Bl@all 20 mL KK@all

GO BOLD. GO DEEP. INTENSE IMPACT. GREAT CONDITION. BLONDE – WITH AN EDGE.

Take her brown to a lush For more intense and bold color She wants to stand out, with blonde
new intensity with Elumen effects, Elumen shades deliver so pure and brilliant it lights up
deep, bright and pure shades. stand-out results, with a healthy the room. You deliver all that plus
look and feel. intense conditioning she’s never
had before.
 Explore the full portfolio and discover endless possibilities. | goldwell.com
© 2015 Kao USA Inc. #350525AS

Goldwell is part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
ELUMEN 2015
CREATIVE MIXING BOOK
 FALL IN LOVE
WITH ELUMEN
Stylists all over the world love Elumen,
the extraordinary hair color for creative experts.
From subtle glossing to intensified, extreme looks — their
creations prove that there is nothing quite like Elumen.

To inspire you in your everyday work and beyond, the

most creative stylists in the world have shared their favorite
Elumen recipes with you. Explore them throughout this book and
add some of your own at the end of each section.

————

Mark Leeson
————
GLOBAL CREATIVE AMBASSADOR,
2014 BRITISH HAIRDRESSER
“ELUMEN IS THE
OF THE YEAR PERFECT COLOR
TO PROVIDE YOUR
CLIENTS WITH
EXPRESSIVE LOOKS.”
 DISCOVER FROM GLOSS TO
7 CATEGORIES OF EXTREME — LET ELUMEN
EXCEPTIONAL EFFECTS FEED YOUR CREATIVITY

PAGE 6–15 BLONDE TONING PAGE 16–21 SUPER LIGHT TONING PAGE 22–25 RADIANT  RED PAGE 26–29 FAVORITE BRUNETTE

PAGE 30–45 SPECIAL EFFECTS PAGE 46–49 GREY BEAUTIFYING PAGE 50–51 GREY REDUCTION

 ---
BLONDE TONING COLOR RESULT

LINDA’S FAVORITES
--- ----
Linda Nillesen EXISTING SHADE
10P
BOXMEER,
NETHERLANDS
FORMULA
SEXY. ELEGANT. UNFORGETTABLE. ----
60 ml SV@10 + 2 ml Tq@all

SPECIAL TIPS
In a world where darker hair dominates — blondes want Color only the regrowth. Blend it out with a comb.
to be special. Get inspired by highly individual formulas
and make blonde a personal statement.

COLOR RESULT

EASY GOING

BLONDE TONING
----
Tran Thi Thu Ha
EXISTING SHADE
HANOI,
VIETNAM 10N
----
FORMULA
20 ml YY@all + 20 ml SV@10 + 20 ml Pk@all

COLOR RESULT

---- STRAWBERRY CRISP

Jon kihlman
EXISTING SHADE
ARVIKA, 10N
SWEDEN
----
FORMULA
5 ml KB@7 + 20 ml SV@10 + 10 ml NB@10
+ 1 ml RR@all + 2 ml Pk@all

SPECIAL TIPS
Don’t be afraid.

7
 COLOR RESULT

BLUEBERRY PASTEL ----

Natalie Riley
EXISTING SHADE
10N RHOSTYLLEN WREXHAM,
UNITED KINGDOM
----
FORMULA
20 ml SV@10 + 20 ml VV@all + 20 ml Tq@all

COLOR RESULT

LOVE PINK ORANGE ----

Linda Axelsson
BLONDE TONING

BLONDE TONING
EXISTING SHADE
10N FINSPANG,
SWEDEN
----
FORMULA
20 ml AB@9 + 40 ml KB@7 + 1 ml Pk@all

COLOR RESULT

VIOLET FEMME ----

Ingrid Dedman
EXISTING SHADE
7N–9N TREVALLYN,
AUSTRALIA
----
FORMULA
40 ml NA@8 + 10 ml AB@6 + 3 ml VV@all

SPECIAL TIPS
Fantastic overlay on highlighted hair.
Good base to add color too.

8 9
 COLOR RESULT COLOR RESULT

NAVY ---- ---- MINT BLONDE

Inga Gedoviusa Mariia Tarkhanova
EXISTING SHADE EXISTING SHADE
RIGA, SAINT PETERSBURG, 8N
10N LATVIA RUSSIA
---- ----
FORMULA FORMULA
30 ml Tq@all + 10 ml Bl@all 1 ml Tq@all + 50 ml SV@10 + 25 ml AB@9

COLOR RESULT COLOR RESULT

INSPIRE BLONDE REFLECTION LOWLIGHT

BLONDE TONING

BLONDE TONING
---- ----
Frank Burkard Jennifer Darnell EXISTING SHADE
EXISTING SHADE
SCHWEINFURT, PHOENIX, AZ 9N
10N GERMANY USA
---- ---- FORMULA
FORMULA
25 ml NA@8 + 25 ml NB@10
60 ml AB@9 + 5 ml NA@2 + 10 ml Pk@all
SPECIAL TIPS
Used on blondes for adding depth and
reflection into the hair as a lowlight.

COLOR RESULT

GINGER ROSE COLOR RESULT

TEXTMARKER GREEN
---- ----
EXISTING SHADE
9A
Marie Crowder Uwe Odenwald
WARWICKSHIRE, WIESBADEN, EXISTING SHADE
FORMULA UNITED KINGDOM GERMANY
10N
40 ml KB@7 + 5 ml SV@10 + 5 ml RV@all + 5 ml Pk@all ---- ----
FORMULA
SPECIAL TIPS 2 ml YY@all + 1 ml Gn@all + 15 ml Clear
Lift to 9 and color with 9A before applying.

10 11
 COLOR RESULT

---- COLD WINTER

Ana Costa
EXISTING SHADE
MATOSINHOS, 8N–10N
PORTUGAL
----
FORMULA
20 ml AB@9 + 4 ml VV@all + 4 ml AB@6

COLOR RESULT

COOL FLAMINGO
BLONDE TONING

BLONDE TONING
----
Anna Kozlova
EXISTING SHADE
MOSCOW, 9N–10N
RUSSIA
----
FORMULA
50 ml AB@9 + 30 ml NA@8 + 5 ml VV@all

COLOR RESULT

---- SMOKY BLONDE

Karin Eminger
EXISTING SHADE
BAUNACH, 9N
GERMANY
----
FORMULA
30 ml SV@10 + 5 ml NA@2 + 10 ml Clear

12 13
 ---
BLONDE TONING
---
COLOR RESULT

NOVELTY PINK ----

Tran Thi Thu Ha
EXISTING SHADE
10N HANOI,
VIETNAM
----
FORMULA
20 ml BG@7 + 10 ml Pk@all

COLOR RESULT

LOVELY BLONDE
BLONDE TONING

BLONDE TONING
----
EXISTING SHADE Tatiana Stelmakh
10N
DE PANNE,
BELGIUM
FORMULA ----
10 ml SB@10 + 5 ml AB@9 + 5 ml Clear

SPECIAL TIPS
To get lovely blonde.

14
 --- COLOR RESULT

SUPER LIGHT TONING GOOD MORNING SUNRISE

----
EXISTING SHADE
--- Patrizia Küng Pre-lightened hair
WIDEN,
SWITZERLAND FORMULA
---- 20 ml SV@10 + 6 ml KB@7 + 1 ml Pk@all
CLEAR. LIGHT. BRILLIANT. SPECIAL TIPS
For a more gold/copper character
Women all over the world wish they had it — however not many add 1 ml GK@all into the formula.
are bold enough to wear it. Discover the dazzling facets and
radiance of super light blonde.

COLOR RESULT

SUPER LIGHT TONING
----
LIGHT PEARL
Nguyen Hai Ha
HANOI, EXISTING SHADE
VIETNAM 10N
----
FORMULA
1 ml Pk@all + 25 ml SB@10 + 1 ml Tq@all + 25 ml SV@10 +
1 ml VV@all + 25 ml SB@10 + 1 ml Bl@all + 25 ml SV@10

COLOR RESULT
----
Hardy Tsai LAVENDER MILKTEA
TAINAN CITY, EXISTING SHADE
TAIWAN 10N
----
FORMULA
20 ml SV@10 + 10 ml AB@9 + 1 ml VV@all

17
 COLOR RESULT COLOR RESULT

MIDNIGHT BLUE ---- ---- UNICORN

Stan Lai Christin Müller
EXISTING SHADE EXISTING SHADE
TAICHUNG CITY, ATTENDORN,
10N TAIWAN GERMANY 9N–10N
---- ----
FORMULA FORMULA
30 ml SV@10 + 10 ml Bl@all + 5 ml VV@all 2 ml Pk@all + 2 ml Bl@all + 10 ml SV@10 + 10 ml AB@9

COLOR RESULT COLOR RESULT

SUPER LIGHT TONING

SUPER LIGHT TONING
GREEN FANTASY COLD ASH
---- ----
Adriano Cesare Evelyn Lo
Filippini TAIPEI CITY, EXISTING SHADE
EXISTING SHADE
TAIWAN
10N FOLIGNANO, 8N
ITALY ----
---- FORMULA
FORMULA
50 ml AB@9 + 5 ml Tq@all + 2 ml Gn@all 10 ml AB@9 + 40 ml NA@8 + 10 ml Bl@all + 1 ml VV@all

COLOR RESULT COLOR RESULT

LAKE EMERALD FIRE

---- ----
Velette Huang Stan Lai
TAIPEI CITY, TAICHUNG CITY, EXISTING SHADE
EXISTING SHADE TAIWAN TAIWAN
9N ---- ---- 9N

FORMULA FORMULA
30 ml SV@10 + 2 ml Tq@all + 2 ml Bl@all + 1 ml VV@all 10 ml Gn@all + 5 ml Bl@all + 50 ml Clear

18 19
 ---
SUPER LIGHT TONING
---
COLOR RESULT

INK BLUE ----

Eason Chen
EXISTING SHADE
TAIPEI CITY,
10N TAIWAN
----
FORMULA
20 ml AB@9 + 5 ml Bl@all
SUPER LIGHT TONING

SUPER LIGHT TONING
20
 ---
RADIANT RED COLOR RESULT

---- ODESSA
--- Inna Avzamenko
EXISTING SHADE
ODESSA,
UKRAINE 7N
----
FORMULA
MYSTERIOUS. WILD. UNIQUE. 30 ml KK@all + 10 ml VV@all + 5 ml Gn@all + 15 ml Clear

Red hair always makes heads turn, and with these

favorite formulas, it can be so much more —
something dramatic, exotic and truly one-of-a-kind.

COLOR RESULT
---- CRAZY COPPER

RADIANT RED
Kathrin Sachse
EXISTING SHADE
TETTAU,
GERMANY 7N–10N Highlights
----
FORMULA
40 ml KB@7 + 10 ml GK@all + 10 ml KK@all

COLOR RESULT

---- MANDARIN ORIENTAL

Jessica Duschek
EXISTING SHADE
STEINHEIM a. A., 8N–10N
GERMANY
----
FORMULA
20 ml KB@7 + 20 ml RR@all + 20 ml KK@all

23
 ---
RADIANT RED
---
COLOR RESULT

SEDUCTIVE SUNDOWN ----

Nenli Meier
EXISTING SHADE
BK@6 LIESTAL,
SWITZERLAND
----
FORMULA
10 ml YY@all + 10 ml KK@all + 10 ml RR@all

COLOR RESULT

FIRE ----
RADIANT RED

RADIANT RED
Malin Weiborg
EXISTING SHADE
9N KARLSTAD,
SWEDEN
----
FORMULA
30 ml BK@6 + 30 ml KB@7 + 30 ml GB@9
+ 3 ml KK@all + 3 ml RR@all + 9 ml Pk@all

24
 ---
FAVORITE BRUNETTE COLOR RESULT

---- VELVET CHOCOLATE

--- Robyn Saunders
EXISTING SHADE
SUBIACO, 4N–6N
AUSTRALIA
----
FORMULA
LUXURIOUS. LUSH. CLASSIC. 60 ml BM@6 + 10 ml AN@5 + 2 ml VV@all

In the hands of an expert, there‘s nothing ordinary about brown.

Let these favorite formulas inspire you to create your next
extraordinary brunette.

COLOR RESULT

PALISANDER

FAVORITE BRUNETTE
----
Nelly Shaydullina
EXISTING SHADE
MOSCOW, 5N–8N
RUSSIA
----
FORMULA
60 ml BK@6 + 5 ml VV@all

COLOR RESULT
----
Simon Pierre
GOLDEN GLOW
Daoust EXISTING SHADE
MONTREAL, 6N–8N
CANADA
---- FORMULA
20 ml BR@6 + 5 ml YY@all + 10 ml BM@6

27
 COLOR RESULT COLOR RESULT

BROWN ANGEL ---- ---- SIGNATURE

Ly Huu Nguyen Fabrice Chesaux
EXISTING SHADE EXISTING SHADE
HO CHI MINH CITY, MONTHEY, 6N
10N VIETNAM SWITZERLAND
---- ----
FORMULA FORMULA
5 ml Pk@all + 5 ml VV@all + 5 ml RR@all + 5 ml Bl@all 30 ml BK@6 + 10 ml Pk@all + 5 ml YY@all

COLOR RESULT COLOR RESULT

PSILOXYLON BRUNETTE
FAVORITE BRUNETTE

FAVORITE BRUNETTE
SPUNK ---- ----
Silke Groß Ben Tien
EXISTING SHADE EXISTING SHADE
SAARBRÜCKEN, TAOYUAN CITY, 8N–10N
5N–6N GERMANY TAIWAN
---- ----
FORMULA FORMULA
30 ml AN@5 + 20 ml NB@4 + 5 ml Tq@all 20 ml SV@10 + 3 ml BR@6 + 5 ml AN@5

COLOR RESULT

DEEP WARM ----

Mark van Herpen
EXISTING SHADE
5N HEESCH,
NETHERLANDS
----
FORMULA
50 ml KK@all + 50 ml KB@7 + 10 ml AN@5

28 29
 ---
SPECIAL EFFECTS COLOR RESULT

DUSTY EMERALD
----
--- Kenny Wong EXISTING SHADE
KOWLOON CITY, 7N–8N
HONG KONG
---- FORMULA
EXCITING. STARTLING. STRONG. 15 ml Gn@all + 10 ml Bl@all

SPECIAL TIPS
Ready to color outside the lines? These formulas give you For more vibrance add 2 ml Tq@all.
an entire palette of color inspiration for the client who
enjoys breaking the rules.

COLOR RESULT

COOL GLOW

SPECIAL EFFECTS
----
Oliver Szilagyi
EXISTING SHADE
BERLIN, 8N
GERMANY
----
FORMULA
20 ml Tq@all + 20 ml SV@10 + 20 ml RV@all

COLOR RESULT

---- FAIRY DUST

Manuela Käser
EXISTING SHADE
SCHINZNACH-DORF, 10N
SWITZERLAND
----
FORMULA
80 ml AB@9 + 40 ml SV@10 + 3 ml Pk@all + 5 ml VV@all

31
 COLOR RESULT COLOR RESULT

TROPICAL NIGHT ---- ---- CORAL SHIMMER

Tran Thi Thu Ha Jordi Schonwetter
EXISTING SHADE EXISTING SHADE
10N HANOI, SURREY, 10N
VIETNAM CANADA
---- ----
FORMULA FORMULA
20 ml Pk@all + 20 ml NA@8 10 ml AB@9 + 5 ml GK@all + 10 ml Clear

SPECIAL TIPS
Add Pk@all one drop at a time for more intensity.

COLOR RESULT

MONSTER GREEN COLOR RESULT

MYSTIC OLIVE
SPECIAL EFFECTS

SPECIAL EFFECTS
---- ----
EXISTING SHADE Dunja Pedersen Brigitte Lebano
10N
COPENHAGEN, BOYNTON BEACH, FL EXISTING SHADE
DENMARK USA 7N
FORMULA
---- ----
10 ml Tq@all + 3 ml Gn@all + 1 ml YY@all + 50 ml Clear
FORMULA
SPECIAL TIPS 20 ml AB@6 + 5 ml YY@all + 12 ml Gn@all + 3 ml VV@all
Perfect on dark hair, like ombré.
For a more intense color add 1 ml Gn@all.

COLOR RESULT COLOR RESULT

COPPER LIFE ---- ---- BEAUTIFUL ANA

Elisabeth Pratl Ana Costa
EXISTING SHADE EXISTING SHADE
6N–7N OBERHAAG, MATOSINHOS, 10N
AUSTRIA PORTUGAL
---- ----
FORMULA FORMULA
30 ml KB@7 + 10 ml KK@all + 5 ml VV@all + 5 ml BM@6 10 ml AB@9 + 2 ml Pk@all + 1 ml Tq@all + 10 ml Clear

32 33
 COLOR RESULT

---- RED PASSION

Alessia Curaba
EXISTING SHADE
COMO, 9N
ITALY
----
FORMULA
20 ml KK@all + 20 ml Pk@all + 1 ml RR@all

COLOR RESULT

---- PURPLE WINGS

Claudia Müller
SPECIAL EFFECTS

SPECIAL EFFECTS
EXISTING SHADE
PERLEN, 10N
SWITZERLAND
----
FORMULA
30 ml VV@all + 10 ml BK@6 + 30 ml Clear

COLOR RESULT

----
SOFT ROSE
Harald Gehring EXISTING SHADE
DARMSTADT, 10N
GERMANY
---- FORMULA
38 ml SV@10 + 2 ml RR@all

SPECIAL TIPS
Recommended for micro slices.

34 35
 COLOR RESULT COLOR RESULT

BLUE TIE ---- ---- SKY BLUE

Tran Thi Thu Ha Justin Javier
EXISTING SHADE EXISTING SHADE
10N HANOI, NGEE ANN CITY, 8N– 10N
VIETNAM REPUBLIC OF SINGAPORE
---- ----
FORMULA FORMULA
20 ml NA@2 + 20 ml Tq@all 35 ml Tq@all + 5 ml Bl@all + 40 ml Clear

SPECIAL TIPS
Adjust the amount of Clear depending on how blue you want your sky
to be. Can be used to correct unwanted warm underlying pigments.

COLOR RESULT

MINT FRESH COLOR RESULT

SPECIAL EFFECTS

SPECIAL EFFECTS
---- ----

EXISTING SHADE
Nicola Smyth Mary Tricano SMOKY SAGE
Pre-lightend hair WARWICKSHIRE, SAYVILLE, NY
UNITED KINGDOM USA EXISTING SHADE
---- ---- 10N
FORMULA
30 ml SV@10 + 5 ml Tq@all
FORMULA
40 ml NB@10 + 2 ml Gn@all + 1 ml NA@2

COLOR RESULT
COLOR RESULT
PEACH IN THE SKY GRADIENT BLUE SKY
---- ----
EXISTING SHADE Lene B. Lillelund Hsiang Lo EXISTING SHADE
8N– 10N
OLSTYKKE, TAICHUNG CITY, 10N
DENMARK TAIWAN
FORMULA
---- ---- FORMULA
5 ml GK@all+ 2 ml Pk@all + 2 ml AB@9 + 15 ml Clear
10 ml SV@10 + 10 ml Bl@all
SPECIAL TIPS
Clearest on Level 10.

36 37
 COLOR RESULT

ORIENTAL CHARM ----

EXISTING SHADE Chiu Chi Ho Sean
6A CAUSEWAYS,
HONG KONG
FORMULA ----
10 ml AB@9 + 20 ml VV@all

SPECIAL TIPS
For a more pearly effect add 10 ml Pk@all.

COLOR RESULT

KIWI TWIST
SPECIAL EFFECTS

SPECIAL EFFECTS
----
Joel Tagliaferri
EXISTING SHADE
7N–10N MILANO,
ITALY
----
FORMULA
30 ml NA@8 + 5 ml YY@all

COLOR RESULT

DEEP NAVY ----

Heather Slaybaugh
EXISTING SHADE
8N–10N MADISON, WI
USA
----
FORMULA
50 ml VV@all + 30 ml Tq@all

38 39
 COLOR RESULT COLOR RESULT

PEACH ----
----
Simon Pierre
DARK ROSE
Yuuijn Ho Daoust
EXISTING SHADE EXISTING SHADE
10N SINGAPORE, 5N–8N
REPUBLIC OF SINGAPORE MONTREAL,
CANADA
----
FORMULA ---- FORMULA
15 ml AB@9 + 5 ml YY@all + 2 ml Pk@all 40 ml RV@all + 40 ml NB@10 + 5 ml Bl@all

SPECIAL TIPS
Use it on orange base.

COLOR RESULT
COLOR RESULT
ROSÉ BOTTLE GREEN
SPECIAL EFFECTS

SPECIAL EFFECTS
---- ----
Rosa Hawkins Tran Thi Thu Ha
EXISTING SHADE
NEW YORK, NY HANOI, EXISTING SHADE
8N
USA VIETNAM 10N
---- ----
FORMULA
FORMULA
100 ml BG@7 + 50 ml GB@9 + 10 ml Pk@all
10 ml NA@2 + 10 ml Tq@all + 30 ml SV@10

COLOR RESULT COLOR RESULT

LATERITIUM ---- ---- GALAXY GLAMOUR

Ian To Kana Chuang
EXISTING SHADE EXISTING SHADE
7N KOWLOON CITY, TAICHUNG CITY, 8N
HONG KONG TAIWAN
---- ----
FORMULA FORMULA
5 ml GK@all + 5 ml RR@all + 30 ml NA@8 5 ml YY@all + 5 ml Gn@all

SPECIAL TIPS
Adding 30 ml NA@8 will make it more rusty.

40 41
 COLOR RESULT

---- KPOP SKYBLUE

Kana Chuang
EXISTING SHADE
TAICHUNG CITY, 8N
TAIWAN
----
FORMULA
2 ml Bl@all + 3 ml Tq@all + 5 ml Clear

COLOR RESULT

TEARDROPS
SPECIAL EFFECTS

SPECIAL EFFECTS
----
Christina Udesen
EXISTING SHADE
TAASTRUP, 10N
DENMARK
----
FORMULA
1 ml Tq@all + 1 ml Bl@all + 30 ml Clear

COLOR RESULT

---- DENIM BLUE

Kuku Soh
EXISTING SHADE
TAIPEI CITY, 8N
TAIWAN
----
FORMULA
10 ml Bl@all + 3 ml Tq@all + 3 ml BM@6 + 4 ml Clear

42 43
 ---
SPECIAL EFFECTS
---
COLOR RESULT

SPARKLE VIOLET ----

Minnie Kuo
EXISTING SHADE
10N TAIPEI CITY,
TAIWAN
----
FORMULA
30 ml VV@all + 10 ml Tq@all + 20 ml SV@10
SPECIAL EFFECTS

SPECIAL EFFECTS
44
 ---
GREY BEAUTIFYING COLOR RESULT

---- SMOKY MINK

--- Sharon Nightingale
EXISTING SHADE
NOOSAVILLE QUEENSLAND, 8N–10N
AUSTRALIA
----
FORMULA
INDIVIDUAL. INTENSE. GORGEOUS. 20 ml NA@8 + 1 ml Pk@all + 1 ml VV@all

SPECIAL TIPS
Grey is a fashion statement. Fabulous on grey hair for smokey fashion colors. Apply formula onto
From soft reflections to exciting shades, the regrowth. For mid-lengths and ends dilute formula with 20 ml Clear.
discover these amazing formulas and
play with grey.

COLOR RESULT

WET CONCRETE

GREY BEAUTIFYING
----
Heather Slaybaugh
EXISTING SHADE
MADISON, WI 7N–10N
USA
----
FORMULA
75 ml SV@10 + 25 ml AN@5

COLOR RESULT

---- ABSOLUT GREY

Minna Makkonen
EXISTING SHADE
HELSINGFORS, 9N–10N
FINLAND
----
FORMULA
4 ml NA@2 + 20 ml Clear

47
 COLOR RESULT COLOR RESULT

LIGHT GREY ---- ---- ICY HAZELNUT

Anna Esping Helm Christina Krempl
EXISTING SHADE EXISTING SHADE
10N/grey hair FINSPANG, WELS, White/grey hair
SWEDEN AUSTRIA
---- ----
FORMULA FORMULA
10 ml AB@9 + 20 ml AB@6 40 ml SV@10 and Pixelation Technique with 12 ml NA@8
+ 3 ml BG@7
SPECIAL TIPS
For more vibrance add 2 ml Pk@all or YY@all.

COLOR RESULT
GREY BEAUTIFYING

GREY BEAUTIFYING
SMOKY SHADOW ----
Udo Ritz
EXISTING SHADE
10N STEINHEIM a. A.,
GERMANY
----
FORMULA
30 ml SB@10 + 2 ml Bl@all + 10 ml Clear

COLOR RESULT

BLUEBERRY MUSTARD ----

EXISTING SHADE
Natasa Tonut
10N STARANZANO,
ITALY
FORMULA
----
20 ml NB@4 + 5 ml Tq@all + 20 ml Clear +
15 ml BG@7 + 10 ml GK@all + 15 ml KB@7

SPECIAL TIPS
Just mix and try on paper.

48 49
 ---
GREY REDUCTION COLOR RESULT

---- BLACK SHADOW

--- Marc Slengard
EXISTING SHADE
BARNSTORF, 4N–5N
GERMANY
----
FORMULA
FRESH. NATURAL. VIBRANT. 20 ml VV@all + 20 ml NA@2

As an expert, you know that retaining a youthful

appearance doesn’t mean looking flat and dull.
Use these formulas to create hair colors that
turn back a little time.
COLOR RESULT

---- OCEAN BLUE

GREY REDUCTION
Sandra Lorig EXISTING SHADE
BERLIN, 9N–10N
GERMANY
---- FORMULA
20 ml Bl@all + 10 ml SB@10 + 1 ml NA@2

SPECIAL TIPS
Try and define individual color on paper.

51
 ELUMEN
SHADE CHART
ELUMEN CODE NUMBER AND LETTER SYSTEM
Color Group

Color Character

Adjusted Level

Recommended Level
(@all: suitable for all levels)

Elumen – Shade BK@6

Bright = Color Group
BK = Brown Copper
@6 = adjusted level 6
5–9 = suitable for levels 5 to 9

A Ash Desired target shade: Procedure:

Brown or Beige depending on the level

B (up to level 6 – brown, lighter than level 6 – beige) On same level as the Refer to Elumen
Natural Base Shade Color Chart swatches.
Bl Extra Intensive Blue

G Gold
GK Gold Copper Darker than the Refer to possible darkest
Gn Extra Intensive Green Natural Base Shade shades of Elumen color
or Existing Shade chart on respective level.
K Copper
If desired target color is
KK Extra Intensive Copper too dark to be achieved
N Natural with Elumen, process an
oxidative color service first
R Red
to create required depth
RR Extra Intensive Red and follow with appropriate
RV Red Violet Elumen color service.
V Violet
VV Extra Intensive Violet
Lighter than the Pre-lighten the hair first
Pk Extra Intensive Pink Natural Base Shade using an appropriate
Tq Extra Intensive Turquoise or Existing Shade GOLDWELL product and
then proceed to complete
YY Extra Intensive Yellow
the Elumen service.
CLEAR Clear (not pigmented – no color character)
PRODUCT OVERVIEW AND PROFESSIONAL TOOLS
ELUMEN PROFESSIONAL PRODUCTS: ELUMEN PROFESSIONAL TOOLS:
Elumen Hair Color 200mL Elumen Applicator Comb
Elumen combines color brilliance, vibrant The Elumen Comb attachment was especially
gloss and superb durability without designed to avoid scalp staining and can be used:
damaging the hair. Innovative technology
» D irectly with the Elumen Hair Color bottle for
with no need for peroxide.
quick and convenient application when working
with a single shade formula
» Using multi-shade formulation mixed in the
Elumen Applicator Bottle

ElumenLock 250mL Elumen Applicator Bottle

Elumen Lock is part of the Elumen and Nozzle Attachment
Hair Color service and should be used The Applicator Bottle allows for a multi-
immediately afterwards to: shade formula to be measured, mixed and
» Reduce color fading during applied, either with the Comb attachment or
shampoo to prolong durability Nozzle attachment. The nozzle attachment is
particularly convenient when applying Elumen to:
» Remove excess color pigments
from the surface of the hair » Mid-lengths and ends of long, curly or thick hair

» For toning blondes

Elumen Clean 250mL

ELUMEN Retail PRODUCTS:
Elumen Clean is a gentle skin stain
remover and cleansing lotion specifically
designed for use with Elumen. Elumen Wash 250mL or 1L
Elumen Wash is a care shampoo designed for
the special needs of Elumen color – treated
hair. It provides mild cleansing action with a
specifically adjusted pH particularly suited to
the unique Elumen color technology.

Elumen Prepare 150mL

Elumen Prepare is a pre-color treatment Elumen Care 150mL
specifically designed to prepare damaged,
highlifted or bleached hair prior to coloring Is a light, leave-in, home care spray for use
with Elumen to assist in holding Elumen after coloring the hair with Elumen in the
dyes in the hair to improve durability, shine salon for the first time or regularly. It is most
and intensity. suitable to give:
» I mproved combability and detangling

» L ong lasting Elumen shine and

color protection

Elumen Return 250mL

Elumen Return is a special hair color reducer Elumen Treat 125mL or 1L
specifically designed for use with Elumen
Hair Color. It is able to reduce the color This Elumen specific product improves the hair
physically, rather than chemically, and is structure and maintains the special Elumen
designed to be used after coloring to reduce brilliance longer. Ideal for:
unwanted depth, vibrancy or tone. » H air that is porous and needs extra conditioning

» Enhancing the benefits and effect of all

Elumen shades
BASE LIGHT BRIGHT DEEP PURE clear

KB@7 BG@7 GB@9 NB@10 NA@8 AB@9 SB@10 SV@10 AB@6 BM@6 NG@6 BG@6 BK@6 BR@6 NA@2 NB@4 NB@5 AN@5 YY@all GK@all KK@all RR@all Pk@all RV@all VV@all BI@all Tq@all Gn@all CLEAR

10 clear

2
 ELUMEN PRODUCT USAGE
3 1 STEP 1:
1
1 Brush Hair to detangle. Hair should be Dry or Towel
1 dried. Use Elumen Prepare after highlighting/
highlifting service or as a precolor treatment for
hair dry hair damaged hair.
23
towel-dry

23
3 23 3
STEP 2:
2 Prepare single or multiple-shade formula in
34 color bowl, Elumen Shade bottle, or Elumen
mixing bottle. Attach nozzle or comb attachment
34 as needed. Apply color to hair.

34
3
processing time

3
STEP 3:
43 30min 20min
Process with heat for 20 minutes or
without heat for 30 minutes.
without heat with heat

43

5
43
4 STEP 4:
WASH

After processing is complete, rinse with water

5 and then shampoo two times with Elumen Wash.
2x shampoo hair Towel dry thoroughly.
towel-dry
6 7
5
65 7 STEP 75:
WASH

Evenly saturate the hair with Elumen Lock,

TREAT

5min
CARE
LOCK

comb through and process for five minutes.

Rinse thoroughly and condition with Elumen
6 Care or Elumen7 Treat.
TREAT
LOCK

CARE

For further information please contact your Goldwell consultant. | goldwell.com

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