Business Plan

AND I- OOPSIE
The prime solution to dents in hydro flasks and other metal water bottles
BROOKE KENT
DE Entrepreneurship
Myers 4A

I. EXECUTIVE SUMMARY
The And I- Oopsie is a revolutionary product that removes dents from metal water
bottles. It uses suction technology very similar to car dent removers, but on a much
smaller scale. We will be selling replacement suction cups for the And I- Oopsie as well. It
would solve the huge problem faced by owners of metal water bottles, which is: dents!
You press the dent, we do the rest! Just press your And I- Oopsie to the dent and pull it
right out! Dent removal has never been easier!
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II. PRODUCT DESCRIPTION
This fascinating new product is called the And I- Oopsie! It will conveniently, quickly,
and easily remove unsightly dents from metal water bottles without removing the paint!
It will function very similarly to many dent removers for cars, using strong suction
technology, but on a much smaller scale
.
III. PROBLEM
The And I Oopsie solves three main problems for consumers:
1. Directly removes dents from metal bottles
2. Does not remove any paint or stickers that may be on the bottle, nor does it leave
residue or marks
3. Eliminates the need to prevent dents and keeps your bottle trendy and stylish!
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IV. SOLUTIONS
The And I Oopsie solves the aforementioned three main problems by:
1. Strong suction technology that when applied directly to the dent, and pulled, will
remove dents right from any metal bottle
2. By using suction rather than adhesives or magnets, the bottle will not be damaged
in any way after dent removal. There will be no paint removed, and no adhesive
residue
3. Can remove dents, eliminating the need for silicone bumpers
V. CUSTOMER SEGMENTS
Our target customer is the average young adult or teenager. In general hydro flasks are
very popular with teen girls, but any owner of a metal water bottle may have an interest
in this product.
VI. UNIQUE VALUE PROPOSITION
You press the dent, we do the rest.
VII. MARKET ANALYSIS & COMPETITION
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The main competitors would be indirect. Solving the problem at home may be a large
substitute, but also the silicone bumpers that are made to protect the bottom of your
bottle from denting. The target market could include about 36 million users, this based
on the sales statistics of hydroflasks. We would anticipate that each customer would only
buy one of our products, however we will also sell replacement suction cups for the And
I- Oopsie to increase revenue streams.
VIII. COMPETITIVE ADVANTAGE
Our main competitive advantage is that the And I- Oopsie is the only product of its time
on the market today. No other product is able to physically remove the dents in metal
water bottles. There are preventative products, but why prevent an easily solved
problem when you can have things your way?
IX. COST & REVENUE STRUCTURE
The costs associated with the product are production and manufacturing, labor,
materials, administrative, and marketing and sales. The And I- Oopsie will be sold for $20
per unit. We have no direct competitors, but the preventative boots can be found for less
than $10. Our product is worth more because it can be used more than once on any
hydro flask and you can still have your hydro flask without a boot in order to keep the
desired aesthetic. I think our heaviest sales months will be in the summer and around
christmas time, because these are when hydro flasks are most likely to be purchased. We
do not expect repeat buyers like I said, because the And I- Oopsie can be reused, however
there may be some repeat buyers if they lose one, or would like to order replacement
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suction cups.
X. KEY METRICS
Our measure of success will be sales and social media popularity. I will be comparing my
sales and social media following as well as my social media statistics with my indirect
competitors as well as hydro flask and yeti.
XI. CONCLUSION
This product is revolutionary and life changing. No longer will anyone have to suffer
through embarrassing and ugly dents in their expensive luxury metal water bottles. The
And I- Oopsie will immediately remove unsightly dents from anyone’s metal water
bottle! Invest in the And I- Oopsie today!
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AND I- OOPSIE

right out! Dent removal has never been easier!

technology, but on a much smaller scale

The And I Oopsie solves three main problems for consumers:

1. Directly removes dents from metal bottles

remove dents right from any metal bottle

3. Can remove dents, eliminating the need for silicone bumpers

VI. UNIQUE VALUE PROPOSITION

You press the dent, we do the rest.

VII. MARKET ANALYSIS & COMPETITION

I- Oopsie to increase revenue streams.

VIII. COMPETITIVE ADVANTAGE

problem when you can have things your way?

IX. COST & REVENUE STRUCTURE

competitors as well as hydro flask and yeti.

bottle! Invest in the And I- Oopsie today!

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