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    Supply Chain Analysis of Brandix Lanka: by Senuri Wijenayake

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    Brandix Lanka is the largest apparel exporter in Sri Lanka. It focuses on providing total solutions for branded clothing through its six strategic business units, including Essentials which produces cotton underwear. The Essentials supply chain involves customers like Victoria's Secret placing orders with Brandix, who then sources fabrics, elastics, and trims from suppliers in India and Sri Lanka. Brandix's factories in Sri Lanka and India manufacture the raw materials and deliver finished products to customers through clearing agents.

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    Supply Chain Analysis of Brandix Lanka: by Senuri Wijenayake

    Uploaded by

    Third Eye Pictures
    1K views17 pages
    Brandix Lanka is the largest apparel exporter in Sri Lanka. It focuses on providing total solutions for branded clothing through its six strategic business units, including Essentials which produces cotton underwear. The Essentials supply chain involves customers like Victoria's Secret placing orders with Brandix, who then sources fabrics, elastics, and trims from suppliers in India and Sri Lanka. Brandix's factories in Sri Lanka and India manufacture the raw materials and deliver finished products to customers through clearing agents.

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    Brandix supply

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    Brandix Lanka is the largest apparel exporter in Sri Lanka. It focuses on providing total solutions for branded clothing through its six strategic business units, including Essentials which produces cotton underwear. The Essentials supply chain involves customers like Victoria's Secret placing orders with Brandix, who then sources fabrics, elastics, and trims from suppliers in India and Sri Lanka. Brandix's factories in Sri Lanka and India manufacture the raw materials and deliver finished products to customers through clearing agents.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views17 pages

    Supply Chain Analysis of Brandix Lanka: by Senuri Wijenayake

    Uploaded by

    Third Eye Pictures
    Brandix Lanka is the largest apparel exporter in Sri Lanka. It focuses on providing total solutions for branded clothing through its six strategic business units, including Essentials which produces cotton underwear. The Essentials supply chain involves customers like Victoria's Secret placing orders with Brandix, who then sources fabrics, elastics, and trims from suppliers in India and Sri Lanka. Brandix's factories in Sri Lanka and India manufacture the raw materials and deliver finished products to customers through clearing agents.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17
    At a glance
    Powered by AI
    The key takeaways are that Brandix Lanka is the largest apparel exporter in Sri Lanka focusing on total solutions for branded clothing across several strategic business units including essentials, athleisure, casualwear, fast fashion and lingerie. The essentials category focuses on cotton underwear for customers like Victoria's Secret.

    Brandix Lanka's vision is to be THE inspired solution provider for branded clothing.

    The main product categories of Brandix Lanka are essentials (cotton underwear), athleisure, casualwear, fast fashion, and lingerie.

    Supply Chain Analysis of

    Brandix Lanka

    By Senuri Wijenayake
    Journey Today..
    - Introduction to Brandix Lanka
    - A little bit about the “Essentials” product category
    - Supply Chain Analysis
    - Customers
    - Suppliers
    - Intermediaries
    - SBU Operations
    - Brandix HQ
    - Overall Process

    - Supply Chain Diagram


    - Questions and Answers
    Introduction to
    ❖ Brandix Lanka is the holding company of the Brandix Group, the largest apparel
    exporter in Sri Lanka to USA and Europe
    ❖ Vision : THE inspired solution provider for branded clothing
    ❖ Focus on providing total solutions
    ❖ Strategic Business Units (6)
    ➢ Essentials Our Focus
    ➢ Athleisure
    ➢ Casualwear
    ➢ Fast Fashion
    ➢ Lingerie
    ➢ Finishing
    “Essentials” Product Category
    ❖ Cotton underwear products
    ❖ We are focusing on a ladies’ cotton undergarment
    ❖ Main Customers :
    ➢ Victoria’s Secret
    ➢ European retailers (M&S)
    ❖ Three main raw materials :
    ➢ Fabrics
    ➢ Elastics
    ➢ Trims
    ❖ Simplest supply chain at Brandix !
    Supply Chain Entities
    Customers

    SBU Brandix HQ Suppliers

    Intermediaries
    Our Customers..
    ❖ High-end Cotton underwear retailers in USA and Europe such as,
    Our Suppliers..

    ❖ Textured Jersey Lanka and Ocean Lanka

    ❖ Pioneer Elastic India

    ❖ Other Indian and Chinese Suppliers


    SBU Operations..
    ❖ Each product category has a SBU responsible for its operational governance
    ❖ The SBU is responsible for,
    ➢ Product development and design
    ➢ Determining suppliers for each season
    ➢ Negotiation of prices and placing orders to suppliers
    ➢ Processing the orders placed by the customers
    ➢ Production planning for each quarter
    ➢ Distribution and handling of the production orders
    ➢ Quality control and reviewing performance within the SBU
    ➢ Payment handling
    Brandix HQ..
    ❖ Located in Colombo 03, Sri Lanka
    ❖ Delegates all operational responsibility to the corresponding SBU
    ❖ Responsible for,
    ➢ Overall corporate governance of the six SBUs
    ➢ Choosing new suppliers
    ➢ Determining preferential suppliers
    ➢ Reviewing the performance of each SBU
    ➢ Quarterly quality audits
    ➢ Corporate HR, ICT
    ➢ Corporate Social Responsibility
    ➢ Compliance
    Overall Process..
    1. The designs change every season. The customer (VS) will negotiate with the
    Sales and Marketing Division (SMD) in New York
    2. SMD will place the order to the “Essentials” SBU
    3. The SBU will aggregate the orders, calculate the demand and produce purchase
    orders and production plans
    4. SBU orders raw materials from the suppliers and sent the Production plans to
    the factories
    5. There are 4 factories in Sri Lanka and one in Brandix India Apparel City (BIAC)
    6. The goods will be delivered by the suppliers to the manufacturing plants
    7. Raw materials undergo inspections, cutting, stitching, washing and packing
    8. Finished goods inspected by “Buying House” representatives
    9. Delivered to the Clearing and Forwarding Agents (CFA) in the Port
    10. The CFAs send the garments to the warehouses of VS and other customers

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