Exploratory, Descriptive, Explanatory Research
Exploratory, Descriptive, Explanatory Research
Exploratory, Descriptive, Explanatory Research
This type of research is particularly useful when a clear idea of the problem is not present. Through
exploration, the researcher can develop concepts more clearly. In addition, exploration can also save
time and money; after exploration, a problem can turn out to be of no more importance and there is
no need for further research (descriptive or explanatory). Although both qualitative and quantitative
methods can be applied within exploratory research, qualitative methods are most prevalent (i.e. in-
depth interviewing, participatory observation, ...).
Descriptive research
This type of research usually has clearly stated questions and mainly describes certain characteristics
of a population (think of who, what, when, where and how questions). Additionally, you may
establish correlations between variables or discover associations among variables. Typically, this
type of research is done using quantitative methods, although qualitative methods are an option
too. Results could, for example, be a demographic report of the Netherlands or a media report
showing the audience measurement for a particular TV programme.
Explanatory/causal research
This type of research deals with the “why” question; for example, why is a particular TV programme
showing a higher audience number on Monday than any other day of the week? Usually,
explanatory research follows after descriptive research, which shows certain correlations or
associations exist. The goal of explanatory research is to explain why these correlations exist, rather
than simply stating that they exist. Mainly quantitative methods are used in this research, but both
are (again) possible. Finally, hypotheses are often constructed that are tested through statistical
analyses to prove or reject causation.