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    Group1powerpoint 150409164142 Conversion Gate01 PDF

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    Phạm Thư
    The document discusses a group's use of Quality Function Deployment (QFD) to help redesign the iPhone X. The group conducted customer surveys to identify top requirements, developed performance metrics and targets, evaluated competitors, and identified strengths to improve upon. Their findings showed that battery life, camera quality, screen size, storage capacity, and graphics could be improved compared to other phones. The group plans to focus on improving battery life, wireless charging, and sound quality while standardizing screen size and connectivity for their redesign concept. Their goal is to satisfy customers and gain market share with an outstanding phone.

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    © All Rights Reserved
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    Group1powerpoint 150409164142 Conversion Gate01 PDF

    Uploaded by

    Phạm Thư
    47 views18 pages
    The document discusses a group's use of Quality Function Deployment (QFD) to help redesign the iPhone X. The group conducted customer surveys to identify top requirements, developed performance metrics and targets, evaluated competitors, and identified strengths to improve upon. Their findings showed that battery life, camera quality, screen size, storage capacity, and graphics could be improved compared to other phones. The group plans to focus on improving battery life, wireless charging, and sound quality while standardizing screen size and connectivity for their redesign concept. Their goal is to satisfy customers and gain market share with an outstanding phone.

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    The document discusses a group's use of Quality Function Deployment (QFD) to help redesign the iPhone X. The group conducted customer surveys to identify top requirements, developed performance metrics and targets, evaluated competitors, and identified strengths to improve upon. Their findings showed that battery life, camera quality, screen size, storage capacity, and graphics could be improved compared to other phones. The group plans to focus on improving battery life, wireless charging, and sound quality while standardizing screen size and connectivity for their redesign concept. Their goal is to satisfy customers and gain market share with an outstanding phone.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    47 views18 pages

    Group1powerpoint 150409164142 Conversion Gate01 PDF

    Uploaded by

    Phạm Thư
    The document discusses a group's use of Quality Function Deployment (QFD) to help redesign the iPhone X. The group conducted customer surveys to identify top requirements, developed performance metrics and targets, evaluated competitors, and identified strengths to improve upon. Their findings showed that battery life, camera quality, screen size, storage capacity, and graphics could be improved compared to other phones. The group plans to focus on improving battery life, wireless charging, and sound quality while standardizing screen size and connectivity for their redesign concept. Their goal is to satisfy customers and gain market share with an outstanding phone.

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    You are on page 1of 18

    Improvement/Redesign

    Ideas for Iphone X


    Moses , Ali and John

    1
    We will talk about …
     Using QFD for the project (Specifically House of Quality)

     Why We Use QFD

     What QFD will help us achieve

     What we did

     What we found Out

     What we will do better

     The End Story

    2
    Using QFD
    Quality Function Deployment

     QFD is a rigorous method for


    translating customer needs, wants,
    and wishes into step-by-step
    procedures for delivering the product
    or service. While delivering better
    designs tailored to customer needs,
    Quality Function Deployment also
    cuts the normal development cycle
    by 50%, making you faster to market.
     We use House of Quality which is a tool
    in QFD

    Source : Google Images

    3
    Why QFD ?
     Why QFD is employed?

     Customer satisfaction

     Effective Time management

     Effective communication between marketing and design team

     Sound product decision mix

     Product definition

     Entering into a new market

     Having customers with conflicting needs

    4
    What QFD will help us achieve?
    Using QFD : Quality Function Deployment
     Goals
     To understand customer needs

     Obtain cross functional agreement buy-in on the


    customer’s needs
     (Marketing, Hardware/ software engineering, quality
    etc)

     Translate customer needs into development goals and


    technical capabilities
     (performance metrics, concepts, design characteristics,
    process parameters, production control, etc)

     Provide documented requirements traceability


     (How/ why logic e.g VOC Document )

     Provide Logic and structure

     Prioritize resources

    5
    What We did….

     Things Done
     Determine / Document Customer Requirements (Voice of
    Customer)
     Designed Survey to ascertain Customer needs using survey
    Monkey

     Prioritize Requirements
     From Customer Response
     Came up with 15 top requirements

     Develop performance Metrics and Targets


     Using the Matrix determinant from the house of Quality

     Evaluate Competition
     Thorough Research into other products

     Evaluate competition and prioritize opportunities


     Determined strengths to build upon to meet customer
    requirements

    6
    What We found Out
    Determine/ Document
    Customer
    Requirements
    (Voice of Customer)

    Designed Survey
    to ascertain
    Customer needs
    Using Survey
    Monkey
    Number of
    Respondents: 26

    Source : Screen Shots From Survey Monkey


    Developed by Group 1

    7
    What We found Out
    Top Customer Requirements
     Battery
     Battery Life talk time ( more than 25 Hours)
     Standby time (more than 800 Hours)

     Looks
     Back / Front Camera is a must
     Better Screen Resolution
     Light Weight of the Phone
     Large Screen Size

     Features
     Better In-Built Sound
     Larger In-Built storage capacity more 128GB
     Better Graphics
     Better Processing Speed
     Wireless Charging

    8
    What We found out

    Prioritize
    Requirements

    From Customer
    Response

    15 top
    requirements from
    VOC (manual
    computation)

    Ranked according
    to number of Source : Screen Shots from Excel Sheet for VOC
    responses
    9
    What we found out
    Develop performance Metrics
    and Targets

    Using the Matrix


    determinant from the
    house of Quality

    Determine the relationship


    of customer needs to the
    technical requirements

    Technical requirements
    are measurable
    determinant

    Customer needs are


    determined by the VOC

    Source: From House of Quality

    10
    What we found out

    Source: From House of Quality

    11
    What we found out

    Source: From House of Quality

    12
    What we found out
    Evaluate Competition

    Thorough Research
    into other products

    -Iphone

    -Samsung Galaxy S6

    -HTC

    - Microsoft Lumia

    - LG G4

    - Xperia Z4 Source : Screen Shots from House of Quality

    13
    What we found out
     Evaluate competition and prioritize opportunities
     Determined strengths to build upon to meet customer
    requirements
     Our Iphone-X needs
    Better in to more competitive in (See Table)
    Ranked Best among Competition from
    Analysis
    Battery Life Talk time Than Microsoft Lumia 1520
    Stand by Than Microsoft Lumia 1520
    Back Camera Than HTC One
    Lighter in weight Than Samsung Galaxy s6
    Larger Screen Size Than Microsoft Lumia
    Sound Quality Than Microsoft Lumia
    Physical Storage Than Iphone 6 / Samsung Galaxy S6
    Graphics Than HTC One M9 / Microsoft Lumia 1520
    Front Camera Than LG G4
    On call Sound Than HTC One M9
    GPS Sound Than HTC One M9
    Processor Than LG G4
    Wireless Charging Like Microsoft Lumia 1520/ HTC One M9/LG G4

    Source: Developed By Group 1

    14
    What we will do better ..
     Technical Needs
     Areas to Improve Upon
     Power Consumption can last for more than 25 hours
     Improved Hard ware Design
     Wireless Charging
     Include Dolby sound

     Areas to standardize upon


     Screen Size
     Data Transmission Speed
     Display Resolution
     Connectivity Interface
     Light weight of Materials
     Camera
     RAM Speed

     Areas we pay less attention and design to normal


    standard
     Removable battery
     Standby Time

    15
    The End story will be …
     A Satisfied Customer

     Better Market Share


    because our phone will
    outstand any available
    phone currently in the
    market

     Prestige

    16
    What we checked out

     Sarah Mitroff. (March 28, 2015) iPhone 6 vs Samsung Galaxy S6: Here's the
    differenceRetrieved from http://www.cnet.com/news/iphone-6-vs-samsung-galaxy-s6-
    heres-the-difference/

     DavidCarnoy (March 1, 2015) The Samsung Galaxy S6 just killed two of my favorite
    Android features Retrieved from http://www.cnet.com/news/the-samsung-galaxy-s6-
    just-killed-two-of-my-

     Jake Smith (Feb 9, 2015) iPhone 6s rumored to keep same 8MP rear-camera sensor
    as previous generations. Retrieved from
    http://www.idownloadblog.com/2015/02/09/iphone-6s-rumored-8-megapixel-
    camera/

     Others in written manuscript (Word.doc)

    17
    Ask us Questions

    18

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