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    Starbucks is the largest coffeehouse chain in the world, headquartered in Seattle, Washington, with over 30,000 locations in 77 countries. It began in 1971 as a small coffee bean store and evolved into a global coffee and food brand offering hot and cold drinks, snacks, and seasonal items. The company has experienced periods of expansion and economic downturn as it has grown its market share internationally under long-time CEO Howard Schultz and current CEO Kevin Johnson.

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    New Microsoft Word Document

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    190 views1 page
    Starbucks is the largest coffeehouse chain in the world, headquartered in Seattle, Washington, with over 30,000 locations in 77 countries. It began in 1971 as a small coffee bean store and evolved into a global coffee and food brand offering hot and cold drinks, snacks, and seasonal items. The company has experienced periods of expansion and economic downturn as it has grown its market share internationally under long-time CEO Howard Schultz and current CEO Kevin Johnson.

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    Starbucks is the largest coffeehouse chain in the world, headquartered in Seattle, Washington, with over 30,000 locations in 77 countries. It began in 1971 as a small coffee bean store and evolved into a global coffee and food brand offering hot and cold drinks, snacks, and seasonal items. The company has experienced periods of expansion and economic downturn as it has grown its market share internationally under long-time CEO Howard Schultz and current CEO Kevin Johnson.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    190 views1 page

    New Microsoft Word Document

    Uploaded by

    Darwin12
    Starbucks is the largest coffeehouse chain in the world, headquartered in Seattle, Washington, with over 30,000 locations in 77 countries. It began in 1971 as a small coffee bean store and evolved into a global coffee and food brand offering hot and cold drinks, snacks, and seasonal items. The company has experienced periods of expansion and economic downturn as it has grown its market share internationally under long-time CEO Howard Schultz and current CEO Kevin Johnson.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
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    Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves

    headquartered in Seattle, Washington. As the largest coffeehouse in the world, Starbucks is seen
    to be the main representation of the United States' second wave of coffee culture.[5][6] Since the
    2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made
    coffee based on lighter roasts, while Starbucks nowadays uses automatic espresso machines for
    efficiency. The company operates 30,000 locations worldwide in over 77 countries, as of early
    2020. Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant
    coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including Teavana tea
    products, Evolution Fresh juices, Frappuccino beverages, La Boulange pastries, and snacks
    including items such as chips and crackers; some offerings (including their annual fall launch of
    the Pumpkin Spice Latte) are seasonal or specific to the locality of the store.

    Headquartered in the Starbucks Center, the company was founded in 1971 by Jerry Baldwin, Zev
    Siegl, and Gordon Bowker in the Pike Place Market. During the early 1980s, they sold the
    company to Howard Schultz who – after a business trip to Milan, Italy – decided to make the
    coffee bean store a coffeeshop serving espresso-based drinks. Schultz first tenure as chief
    executive, from 1986 to 2000, led to an aggressive expansion of the franchise, first in Seattle,
    then across the West Coast. Despite an initial economic downturn with its expansion into the
    Midwest and British Columbia, the company experienced revitalized prosperity with its entry
    into California in the early 1990s through a series of highly-publicized coffee wars. Schultz was
    succeeded by Orin Smith who ran the company for five years, positioning Starbucks as a large
    player in fair trade coffee and grew sales to $5 billion. Jim Donald, served as chief executive
    from 2005 to 2008, orchestrating a large-scale earnings expansion. Schultz returned as CEO in
    the middle of the 2008 financial crisis and spent the succeeding decade growing its market share,
    expanding its offerings, and reorienting itself around corporate social responsibility. Kevin
    Johnson took over from Schultz in 2017, and continues to serve as the firm's chief executive.

    Many stores sell pre-packaged food items, hot and cold sandwiches, and drinkware including
    mugs and tumblers; select "Starbucks Evenings" locations offer beer, wine, and appetizers.
    Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are also sold at grocery stores.
    In 2010, the company began its Starbucks Reserve program for single-origin coffees and high-
    end coffee shops. Starbucks operates six roasteries with tasting rooms and 43 coffee bars as part
    of the program. In November 2019, the world's largest Starbucks opened in Chicago on the
    Magnificent Mile as the sixth roastery location. Starbucks has received significant and sustained
    criticism about its business practices, corporate affairs, and role in society. Conversely, its
    franchise has commanded substantial brand loyalty, market share, and company value.

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