Business Communication-Outline
Business Communication-Outline
Business Communication-Outline
Introduction:
Meaning of communication and business communication
Nature of communication
Social communication
Difference between social communication and business communication
Management of effective communication
Requirement of effective communication
Purpose of communication
Functions of communication
Importance of communication in business
How communication can increase efficiency of management in an organization
Channels of Communication:
Media of communication
Verbal communication
Written communication
The media used in written communication
Benefits and demerits of written communication
Oral communication
Channels of oral communication
Merits and demerits of oral communication
Conditions when oral communication is more effective
Difference between oral communication and written communication
Electronic communication
Non-verbal communication
Types of Communication:
Levels of communication
Methods of communication
Direction of communication
Downward communication
Upward communication
Horizontal communication
Diagonal communication
Cross channel communication
External communication
Internal communication
Informal communication
Mass Communication:
Meaning
Role or importance of mass communication in business
Objectives of mass communication
Basic functions of mass communication
Mass communication media
Mass communication agencies
Business letters:
Meaning
Features of a business letter
Purpose of a business letter
Functions of a business letter
Elements or parts of a business letter
Types of business letter
Circular letter
Inquiry letter
Letter of order
Letter of complaint
Tools of Internal Communication
Memorandums
Difference between memo and letter
Office orders
Circulars
Meetings:
Definition of meeting
Types of meetings
Notice
Requisites of a valid notice
How to conduct formal meeting
Agenda
Starting the meeting
Discussion
Closing the meetings
Business Report:
Meaning
Characteristics of a business report
Essential qualities of a business report
Types of reports
Difference between a long report and short report
Difference between an informal and formal report
Preparatory steps to writing a report
Writing the final report
Documenting reports
Preparing bibliography
Employment Communication or Job letter:
Reference Books: