Nasdaq Totalview: The Only Complete View of Nasdaq

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GLOBAL DATA PRODUCTS FOR MORE INFORMATION, VISIT

WWW.NASDAQTOTALVIEW.COM.

NASDAQ TOTALVIEW
NASDAQ TotalView® offers the full depth of the market at every price level in NASDAQ-, NYSE-, NYSE MKT- and regional-
listed securities on NASDAQ®. With TotalView, you see quotes and orders not visible in the legacy Level 2 display. In
fact, TotalView provides you with all of the best bids and offers that you see in Level 2, PLUS MORE.

THE ONLY COMPLETE


VIEW OF NASDAQ
TotalView displays more than 20 times the
liquidity of Level 2 and three times the
liquidity within five cents of the inside market.

TotalView data includes:


„„ All displayed quotes and orders
attributed to specific market participants
„„ Total displayed anonymous interest
„„ Total size of all displayed quotes
and orders
„„ Net order imbalance information for
the NASDAQ Opening, Closing, IPO and
Halt Crosses
„„ Odd lot orders

Note: Each distributor has its own proprietary display of


NASDAQ market data, which may include detailed depth
data, aggregated depth data or both.

Black information is
unique to TotalView

SAMPLE TOTALVIEW DISPLAY


ORDER IMBALANCE INFORMATION
Net Order Imbalance information provides invaluable details about orders and the likely Opening/Closing prices. This insight can help reveal new
trading opportunities and also allow traders to maintain their positions by more accurately gauging the true buy and sell interest in securities going
into the open, the close, an IPO or in securities coming out of a halt. Data elements include Imbalance Shares and Side, Current Reference Price and
Near and Far Indicative Clearing Price.

TRADING ADVANTAGES
Trading with TotalView provides advantages over trading with any other book feed, including Level 2, because it offers detailed depth which helps
traders to:

FOLLOW POCKETS OF
LIQUIDITY OVER TIME
BETTER UNDERSTAND
HOW ORDERS ARE DISTRIBUTED
THROUGHOUT THE MARKET
PURSUE UNIQUE
TRADING STRATEGIES IDENTIFY NEW TRADING OPPORTUNITIES

FLEXIBLE DELIVERY OPTIONS


TotalView data is available via many market data vendors as well as direct data feeds. For direct data feed subscribers, receive data order-by-order
using INET ITCH® protocols or aggregated at price level. TotalView-ITCH subscribers can now access data from NASDAQ’s hardware-based environment
based on Field Programmable Gate Array (FPGA) technology. This new version offers the same high-speed performance with the additional benefit of
no message queuing during peak market periods.

NASDAQ TOTALVIEW PREFERRED PARTNERS


CHARLES SCHWAB | DIRECT ACCESS SOFTWARE | E*TRADE | GOLDMAN SACHS | LAVA | LIGHTSPEED TRADING
LIME BROKERAGE | REALTICK | SCOTTRADE | STERLING TRADER | TRADESTATION SECURITIES

MORE INFORMATION
WWW.NASDAQTOTALVIEW.COM | PHONE: +
 1 301 978 5307
Ask about our similar offerings for our other equities markets: NASDAQ OMX BX®, NASDAQ OMX PSXSM and NASDAQ OMX Nordic®.

© Copyright 2012 The NASDAQ OMX Group, Inc. All rights reserved. TotalView, The NASDAQ Stock Market, NASDAQ, ITCH, NASDAQ OMX BX, NASDAQ OMX PSX and
NASDAQ OMX Nordic are registered service/trademarks of The NASDAQ OMX Group, Inc. Q12-1346. 08-12

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