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    Product Life Cycle of Nokia PDF

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    Thinesh Rau Krishnamurty
    Nokia experienced different stages in its product life cycle: 1. Introduction stage from 1992-1999 when it released early digital phones like the Nokia 1011 but sales were low until the successful Nokia 3210 launched in 1999, starting its growth stage. 2. Growth stage from 1999-2009 as the Nokia 3210 sold over 160 million units and Nokia released popular models like the N95, becoming one of the top phone providers. 3. Maturity stage from 2009-2011 saw Nokia updating to touchscreens like the N-97 and Nokia X while lowering prices as profits remained high. 4. Decline stage from 2011 to present as unattractive designs, bulkiness, and competition from Apple

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    Product Life Cycle of Nokia PDF

    Uploaded by

    Thinesh Rau Krishnamurty
    12K views3 pages
    Nokia experienced different stages in its product life cycle: 1. Introduction stage from 1992-1999 when it released early digital phones like the Nokia 1011 but sales were low until the successful Nokia 3210 launched in 1999, starting its growth stage. 2. Growth stage from 1999-2009 as the Nokia 3210 sold over 160 million units and Nokia released popular models like the N95, becoming one of the top phone providers. 3. Maturity stage from 2009-2011 saw Nokia updating to touchscreens like the N-97 and Nokia X while lowering prices as profits remained high. 4. Decline stage from 2011 to present as unattractive designs, bulkiness, and competition from Apple

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    PRODUCT LIFE CYCLE OF NOKIA.pdf

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    Nokia experienced different stages in its product life cycle: 1. Introduction stage from 1992-1999 when it released early digital phones like the Nokia 1011 but sales were low until the successful Nokia 3210 launched in 1999, starting its growth stage. 2. Growth stage from 1999-2009 as the Nokia 3210 sold over 160 million units and Nokia released popular models like the N95, becoming one of the top phone providers. 3. Maturity stage from 2009-2011 saw Nokia updating to touchscreens like the N-97 and Nokia X while lowering prices as profits remained high. 4. Decline stage from 2011 to present as unattractive designs, bulkiness, and competition from Apple

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    12K views3 pages

    Product Life Cycle of Nokia PDF

    Uploaded by

    Thinesh Rau Krishnamurty
    Nokia experienced different stages in its product life cycle: 1. Introduction stage from 1992-1999 when it released early digital phones like the Nokia 1011 but sales were low until the successful Nokia 3210 launched in 1999, starting its growth stage. 2. Growth stage from 1999-2009 as the Nokia 3210 sold over 160 million units and Nokia released popular models like the N95, becoming one of the top phone providers. 3. Maturity stage from 2009-2011 saw Nokia updating to touchscreens like the N-97 and Nokia X while lowering prices as profits remained high. 4. Decline stage from 2011 to present as unattractive designs, bulkiness, and competition from Apple

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    of 3

    MOHOMED AZMEER

    ID - 1102181004
    PRODUCT LIFE CYCLE OF NOKIA

    Introduction stage
    Nokia was stuck in the introduction stage for about an estimated 7 years (around 1992-1999)
    before it advanced onto the growth stage. In this stage, Nokia's had tried to create tons of
    concept phones, computers, and released a few final phones. Nokia wasn't really a big
    company at that time, even though they have been around for so long. In the early 80's, Nokia
    has released car phones and but never reached the amount of desired attention. But finally, in
    1992, they had come out with their first digital handheld phone. The model was named "The
    Nokia 1011" which was also GSM (global systems for mobile communicators) phone, but
    also released other CDMA phones. The company had high hopes for the release of this
    phone, but sadly the sales were extremely low. Therefore, because of the lack of sales,
    Nokia's CEO at that time refused to release more models of that phone, but still wanted to
    focus more on making phones from then on to somehow improve.
    Growth stage
    This was the year of 1999 and more and more things were getting outdated, and the new
    century was about to blossom. Nokia was working on a new phone that would be bigger and
    better than the last. They had come out with their first ever model without an antenna on
    March 18th, 1999. The infamous phone went by the name of: "The Nokia 3210". with more
    than a stunning number of an estimated 160 million model sold, and was even recorded to be
    one of the most successful and popular phones ever released in history. There were many
    reasons why this phone was so successful or why people liked it so much. But hearing from
    experience and many sources, it had a very long battery life, it was nearly unbreakable, the
    phone came in many different colours (since that was the era where more was better or the
    more it stood out was better), and popular games were included, like snake! Now some time
    after their successful phone had launched, more and more phone companies were producing
    better products like iPhone, Samsung, etc. These companies were gaining more popularity, so
    Nokia decided to do something about it. Nokia started to release other phones like the Nokia
    N95 to compete with the others.

    Maturity stage
    The maturity stage lasted around 2009-2011 (which was about 3 years). Nokia was updating
    their models to become more modern but still practical. So, what they did was they released a
    lot of touch screen models like the N-97 Nokia Phone, Nokia X, etc. Around that time, people
    were using less and less keyboards and more touch screen technology, so more people that
    enjoyed Nokia phones before, can have even better and more modern phones to choose from.
    Since now Nokia was one of the most popular phone providers, they were making enough
    money to make more phones and still make profit. So, they lowered phone prices even more.
    Everything was a huge success from here and Nokia had made tons and tons of profit. But
    this only held up for a few years before things came crashing down for Nokia.

    Decline stage
    The decline stage lasted from years 2011-The Present. Nokia was rapidly falling apart and
    sales were getting lower and lower by the day went on. Nokia had unattractive designs that
    nobody was really ever attracted to. The phones were too bulky and impractical for everyday
    transportation. By now Microsoft had already bought out Nokia, because since Microsoft
    phones were also failing, so Nokia just wanted to depend on Microsoft to maybe rise the
    success of Nokia once again. Which this is a case called "Brand Equity". They were selling
    Symbian and Microsoft phones, and too many companies were rising on the road to success
    already. They tried to beat Apple, but Apple just got more publicity out of it.

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