Riding The Bullet As An Ebook in March 2000. The Work Became The First Successful Mass-Market
Riding The Bullet As An Ebook in March 2000. The Work Became The First Successful Mass-Market
Riding The Bullet As An Ebook in March 2000. The Work Became The First Successful Mass-Market
handheld display device. Because they can be cheaply distributed worldwide over the Internet
and do not require shelf space, e-books have the potential to someday replace the printed book.
Devices that store and display electronic texts are sometimes referred to generically as e-books.
E-book texts are downloaded to a computer or a reading device through a modem or other
Internet connection. Some devices cannot download texts and must be connected to another
computer in order to transfer the book to its memory. Once a book is downloaded, the computer
or e-book device uses special software to display the text for reading. Most e-book devices run
on batteries so they can be taken anywhere, like a printed book. The text is displayed on a backlit
screen for easier reading. Controls allow the reader to scroll up and down and to move forward
and back in the text. Depending on battery technology and screen features, some devices can
provide 40 or more hours of reading time before recharging.
E-books and e-book devices have several advantages over traditional printed books. E-book
devices can hold the texts of many different books at one time, making them popular with
students or professionals who have to carry or consult many reference materials, technical
manuals, or textbooks. Many devices also allow the reader to select from various type sizes,
search the text, switch quickly between books, and access stored reference works to look up
unfamiliar words or concepts. Because they lack the high costs of printing and distribution, e-
books also have the potential to yield greater profits for publishers and authors. In addition, more
and more first-time authors or those who write on lesser-known topics have turned to e-books to
get their books published.
E-books also have potential disadvantages, some of which might be addressed as technology
improves. These include the cost of the computer or e-book device, consumer resistance to
reading on electronic screens, and uncertainty about the business model. Concerns about pricing,
royalties, illegal copying of texts, and the lack of a single software standard for publishing e-
books have slowed the rollout of e-books by major publishing companies.
Despite these issues, bestselling fiction writer Stephen King self-published a novella titled
Riding the Bullet as an e-book in March 2000. The work became the first successful mass-market
release of an e-book, generating more than 400,000 downloads at a suggested price of $2.50 per
copy. However, another e-book experiment by King later in the year—a serialization of a novel
called The Plant—was not as successful, in part because a voluntary payment system did not
produce enough paying customers. With the advent of e-books, some experts felt that top authors
would no longer need a publishing company to market and sell their work.