MBA – SEMESTER 1

COURSE INFORMATION

TABLE OF CONTENTS
FINANCIAL MANAGEMENT ........................................................................................................................... 2
OPERATIONS AND MATERIALS MANAGEMENT ............................................................................................ 4
QUANTITATIVE TECHNIQUES FOR MANAGEMENT APPLICATIONS .............................................................. 5
ECONOMICS AND MANAGEMENT DECISIONS .............................................................................................. 6
MARKETING MANAGEMENT ......................................................................................................................... 8
FINANCIAL MANAGEMENT
Course objectives

• To enable the learner read, interpret, summarize and criticize scientific articles about
corporate finance and financial markets.
• To develop ability to make rational financial decisions on the basis of financial analysis
• To provide a framework for evaluating corporate finance problems and issues and to
apply the concepts of financial management to address these issues.
• To develop ability to apply analyze and synthesize principles and practices of financial
management in real business applications
• To be able to evaluate corporate finance practices and the links with other topics in
business studies, to create better investment and project appraisals, capital structure
decisions, cost of capital decisions, mergers and acquisitions decisions.

Learning Outcomes

Upon successful completion of this module students should be to:

• Understand both the theoretical and practical role of financial management in

business corporations.
• Analyze the finances of individual corporations both in terms of their performance and
capital requirements
• Evaluate the role and importance of shareholders within modern corporations
• Have a greater appreciation and understanding of the importance of risk within the
context of financial decision making
• Access financial information from a wide variety of sources and use this information to
research and assess corporations
• Describe the common factors influencing dividend policy
• Relate capital investment decisions and financial policies to business valuations.
Structure of the course

The course comprises of 25 units as under

Block 1 Block 2 Block 3 Block 4 Block 5

Financial Types of Short Term
Leverage Working Capital
Management Financial Sources of
Analysis Management
Introduction Statements Finance
Financial Long term Estimation and
Time Value of
Statement Sources of EBIT-EPS Analysis Calculation of
Money
Analysis Finance Working Capital
Compounding
Fundamentals of
Techniques of Receivables
Ratio Analysis Capital Capital Structure
time value of Management
Budgeting
Money
Discounting Capital
Dividend
Techniques of Budgeting Inventory
Dupont Analysis Decisions and
Time value of Evaluation Management
Polices
Money Techniques
Case study Case study Case study Case study Case study

The course delivery will be through

• Soft copy of course material

• Four online classes in each semester
• Response to queries through helpdesk
• Assignments
• Quiz
OPERATIONS AND MATERIALS
MANAGEMENT
Course objectives

1. Understanding the role of operations in the business process and its integration with
other organizational functions
2. Make rational strategic decisions relating to operations like decisions relating to
location, layout and capacity
3. Analyze the operations with respect to routine decisions like inventory, production
planning, scheduling etc.

Structure of the course

The course comprises of 25 units as under

Block 1 Block 2 Block 3 Block 4 Block 5

Introduction to
Location Product and Supply chain Materials
operations
Selection Service Design Management Management
management
Aggregate Management of
Decision Making Layout Planning Inspection
Planning Projects
Capacity Operations in Statistical Quality Stores
Productivity
Planning Service Sectors Control Management
Forecasting: Sustaining and
Inventory
Techniques and Process Selection Maintenance Improving
Control
Errors Operations
Case study Case study Case study Case study Case study

The course delivery will be through

• Soft copy of course material

• Four online classes in each semester
• Response to queries through helpdesk
• Assignments
• Quiz
QUANTITATIVE TECHNIQUES FOR
MANAGEMENT APPLICATIONS
Course objectives

1. Converting business problems in mathematical models and derive optimal solutions

2. Application of quantitative techniques in rational decision making
3. Analyzing data to interpret information for business applications

Structure of the course

The course comprises of 25 units as under

Block 1 Block 2 Block 3 Block 4 Block 5

Quantitative
Central Tendency of Transportation
Techniques: An Determinants Forecasting
Data Model
Introduction
Decision Introduction to Measures of Assignment
Functions
Making Statistics Dispersion Model
Applications of QT in
Introduction to Research
Equations Statistics Game Theory
Matrices Techniques/Operations
Technique
Mathematical Graphical
Operations on Progression Representation Linear Programming Simulation
Matrices of Data
Case study Case study Case study Case study Case study

The course delivery will be through

• Soft copy of course material

• Four online classes in each semester
• Response to queries through helpdesk
• Assignments
• Quiz
ECONOMICS AND MANAGEMENT
DECISIONS
Course Objectives

• To understand the core concepts of economics and the role of laws of economics in
business and society.
• To be able to analyze basic economic problems and provide solutions based on a
critical examination of the problem.
• To apply the laws and principles of economics in all the business decisions.

Structure of the course

The course comprises of 25 units as below:

BLOCK 1 BLOCK 2 BLOCK 3 BLOCK 4 BLOCK 5

Government,
Firms, and
Introduction to
Theory of Markets With
Managerial Monopoly
Consumer Supply Analysis Importance To
Economics Market
Behaviour Money

Imperfect
Production National
Ten Principles Demand Competiton:
Concepts and Income
of Economics Analysis Monopolistic
Analysis
and Oligopoly

Tools Used For Nature and Inflation and

Elasticity of
Economic Cost Analysis Measurement Monetary Policy
Demand
Analysis of Profit

Fundamental
Concepts of Demand Pricing Methods
Cost Analysis: II Fiscal Policy
Managerial Forecasting and Strategy
Economics
Case Study Case Study Case Study Case Study Case Study
The course would be delivered through :

• Providing soft copy of course material

• Conducting at least four online classes in each semester
• Responding to queries through helpdesk
• Assignments
• Quiz
MARKETING MANAGEMENT

Marketing is a bridge between end users and the Product or Services providers. Students will
learn how to add Value in these, while they understand pedagogy of Marketing and its
Management.

Course Objectives

• Understand the core concepts of marketing and the role of marketing in business and
society.
• Learn to develop marketing strategies based on product, price, place and promotion
objectives.
• Learn to apply the tools and techniques they have learnt to make informed marketing
decisions.
• Be able to analyze marketing problems and provide solutions based on a critical
examination of marketing information.

Structure of the course

The course comprises of 25 units as below :

Block 1 Block 2 Block 3 Block 4 Block 5

Analyzing Designing and

An Introduction Creating Brand Sales Force
Consumer Managing
to Marketing Equity Management
Markets Channels

Marketing Analyzing Crafting Brand Introducing new

Personal Selling
Environment Business Markets Positioning products
Managing
Marketing Market Setting Product Retailing, Tapping into
Research Segmentation Strategy Wholesaling and Global Markets
Logistics
Designing and
Developing Managing
Creating Dealing with Social Media
Pricing Strategies Integrated
Customer Value Competition Marketing
and Programs Marketing
Communications
Case Study Case Study Case Study Case Study Case Study
The course would be delivered through :

• Providing soft copy of course material

• Conducting at least four online classes in each semester

• Responding to queries through helpdesk

• Assignments

• Quiz