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    (Individual) : Advertising Styles - Assignment

    Uploaded by

    Naina lalwani
    1. The document lists 10 products/services and provides details about their target audiences, advertising styles, and patterns of advertisement. 2. The target audiences range from urban women and families to millennials and include people from various socioeconomic classes. 3. The advertising styles include mood/image ads, lifestyle ads, celebrity endorsements, musical ads, and ads focusing on scientific evidence or testimonials. 4. The patterns of advertisement include continuous ads to sustain brand awareness, pulsing ads during festive seasons or when new features launch, and flighting ads during specific time periods like vacations or monsoon season.

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    © All Rights Reserved
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    (Individual) : Advertising Styles - Assignment

    Uploaded by

    Naina lalwani
    24 views2 pages
    1. The document lists 10 products/services and provides details about their target audiences, advertising styles, and patterns of advertisement. 2. The target audiences range from urban women and families to millennials and include people from various socioeconomic classes. 3. The advertising styles include mood/image ads, lifestyle ads, celebrity endorsements, musical ads, and ads focusing on scientific evidence or testimonials. 4. The patterns of advertisement include continuous ads to sustain brand awareness, pulsing ads during festive seasons or when new features launch, and flighting ads during specific time periods like vacations or monsoon season.

    Original Title

    Advertising_Assignment

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    1. The document lists 10 products/services and provides details about their target audiences, advertising styles, and patterns of advertisement. 2. The target audiences range from urban women and families to millennials and include people from various socioeconomic classes. 3. The advertising styles include mood/image ads, lifestyle ads, celebrity endorsements, musical ads, and ads focusing on scientific evidence or testimonials. 4. The patterns of advertisement include continuous ads to sustain brand awareness, pulsing ads during festive seasons or when new features launch, and flighting ads during specific time periods like vacations or monsoon season.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views2 pages

    (Individual) : Advertising Styles - Assignment

    Uploaded by

    Naina lalwani
    1. The document lists 10 products/services and provides details about their target audiences, advertising styles, and patterns of advertisement. 2. The target audiences range from urban women and families to millennials and include people from various socioeconomic classes. 3. The advertising styles include mood/image ads, lifestyle ads, celebrity endorsements, musical ads, and ads focusing on scientific evidence or testimonials. 4. The patterns of advertisement include continuous ads to sustain brand awareness, pulsing ads during festive seasons or when new features launch, and flighting ads during specific time periods like vacations or monsoon season.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    ( Individual )

    Advertising Styles – Assignment


    Sr. Product / Web Link to Video Target Audience Advertising Pattern of Ad (Continuous /
    No. Service/ / Print Ad Style Flighting / Pulsing) with Reason
    Brand

    Urban women premium and Pulsing – High volume purchasing


    Tanishq https://www.youtube.com/watch? Upper class taking place during festive seasons.
    1 Mood or Image
    jewellery v=jL6HrsNDFyc

    People love experience the Flighting - This type of advertisement


    Madhya History, Lower middle class is played more vacation season.
    https://www.youtube.com/watch?
    2 pradesh to upper middle class Musical, fantasy
    v=XyVkut_Vyo0
    Tourism

    Lower, Middle and upper Continuous- As Amul has varieties of


    https://www.youtube.com/watch? middle class families Fantasy, Personality product so advertisement goes on.
    3 Amul
    v=PrX3Ln22voE symbol

    People having internet in Pulsing -As Google introduce new


    https://www.youtube.com/watch? their phone Slice of life,Mood or feature they advertise accordingly
    4 Google
    v=x859o0HhBok Image

    Upper middle class premium Flighting - High sales is take place


    https://www.youtube.com/watch? Scientific evidence and
    5 Ambi pure mostly in monsoon
    v=WQTMKOJE6FA Testimonial
    Urban Mens premium class Pulsing – High volume purchasing
    https://www.youtube.com/watch? Life style, Technical taking place during festive seasons.
    6 Linen Club
    v=P3JC79D6m9A expertise
    Urban kids and families Continuous- It is FMCG product that
    https://www.youtube.com/watch? from the middle and upper Life style, Slice of life, why advertisement is done on
    7 Horlicks class
    v=9cDcdgNeWIk Celebrity Endorsement regular basis.

    Girls aged between 13-50 Continuous - High competition


    https://www.youtube.com/watch? Celebrity Endorsement, market thats why continuous basis.
    8 Stayfree
    v=4-HwiwGF-VM Life Style

    Millennium and Music Continuous - People us this app on


    https://www.youtube.com/watch? Musical, Mood and
    9 Spotify lovers daily basis.
    v=Q_wEg7aSNBQ Image

    Divers and passengers from Flighting - This type advertisement


    HTTP://www.youtube.com/watch 18-50 who occasionally was played for particular period of
    10 Seat belt Crew don't wear seat belt while Image, Endorsement time to make people aware.
    ?v=9MaHd78RopI
    driving

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