2020

MEDIA KIT

photo by Dustin Peters

 photo by Dustin Peters

ON AIR ▪ ONLINE ▪ IN PRINT

111 N. FIR STREET | P.O. BOX 1108 | MEDFORD, OR 97501

www.rosebudmedia.com | www.mailtribune.com | www.ashlandtidings.com
RETAIL: (541) 776-4422 | CLASSIFIED: (541) 776-4466
Advertising Rate Guide effective January 1, 2020

STEVEN SASLOW CEO & Publisher

[email protected]

BILL KRUMPECK SCOTT SUSSMAN

Advertising Sales Director Director of Digital Media
[email protected] [email protected]
(541) 776-4416 (541) 776-4359

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WE OFFER A COMPREHENSIVE
SELECTION OF QUALITY DIGITAL
AND PRINT PRODUCTS TO HELP
GROW YOUR BUSINESS.

photo by Dustin Peters WELCOME TO

rosebud media
R
osebud Media is a consultative media company that provides the means to
deliver your message to the right audience in the most effective way. From
video, to online, to print, Rosebud Media products provide an array of
advertising and marketing vehicles including the Mail Tribune, MailTribune.com,
Ashland Tidings, AshlandTidings.com, Oregon Healthy Living, and much, much
more. Let Rosebud Media help you access your desired market with these exciting,
highly successful marketing products from one central strategic marketing
resource where trustworthy brands, credible research, and local knowledge work
together to provide results.

Our subscriber list is growing, and we couldn’t be more pleased to expand two
of the oldest newspapers in Oregon and remain a locally owned, independent
newspaper publisher practicing journalism with the standards and values we
started with in 1864. We strive daily to deliver news in an unbiased way, and to
bring our editorial pages to life with opposing points of view that allow all sides
of a topic to be considered by you the reader. At a time where national news
outlets, especially cable channels, have declared sides and deliver news through
partisan filters, we recognize the need for your local newspaper to double down
on earning its credibility each day.

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CON T E N T S photo by Dustin Peters

MARKET INFORMATION 5

DIGITAL PRODUCTS 9

PRINT PRODUCTS 16

RATES 22

ADVERTISING SPECIFICATIONS 28

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 market
INFORMATION

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 M A R K ET I N FOR MAT IO N JAC KSON COUNTY M ARKET PROFILE

Jackson County’s increasingly diverse economic base and growing population have been key to establishing the
Southern Oregon market as a vibrant one. The market’s unique location in the Rogue Valley places it far enough away
from urban centers like Portland and San Francisco to be independent of them, but close enough to invite travel back
and forth. Its strong base of local consumers and service-oriented industries are complemented by significant annual
tourism revenue.

Along with affordable living and varied employment opportunities, creative small business programs have contributed
to helping make the Southern Oregon market an ideal locale to live, visit, work, and play. Rosebud Media is this market’s
premier news and information source, and offers a full schedule of print and online advertising options for your
business that are uniquely local and highly effective.

TOTAL ADULTS 170,784

GENDER
Men.........................................82,249.............48%
Women ...................................88,535.............52%
Jackson
AGE
18-34 ......................................43,290.............25%
35-44 ......................................24,513.............14%
45-54 ......................................25,459.............15%
55+..........................................77,522.............45%
Medford
Ashland
EDUCATION (adults aged 25+)
College Graduate .....................50,860.............33%
Some College, No Degree .......42,959.............28%
High School Graduate .............41,856.............27%
TOTAL POPULATION Other .......................................17,381.............11%

215,497 TOTAL HOUSEHOLDS 89,480

HOME OWNERSHIP
Own ........................................56,089.............63%
TOTAL HOUSEHOLDS Rent ........................................33,391.............37%

89,480 HOUSEHOLD INCOME

Under $35,000 ........................32,077.............36%
AVERAGE HOUSEHOLD INCOME $35,000 - $49,999 ..................14,445.............16%
$50,000 - $74,999 ..................16,833.............16%
$64,213 $75,000+.................................26,125.............29%

CHILDREN AT HOME ..............25,786.............29%

2017 Nielsen - Jackson County, OR

photo by Dustin Peters

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 M A R K ET I N FOR MAT IO N C O NSUM ER SPENDING ▪ JACKSON COUNT Y

TOTA L HOU SE HOLD I NC O ME

$5.7 BILLION
KEY CONSUMER EXPENDITURE
CATEGORIES (in millions)
Apparel & Services ....................................$144
Contributions .............................................$136
Education .....................................................$60
Food at Home.............................................$370
Food Away from Home and Alcohol ...........$214
Healthcare ..................................................$425
Household Furnishings & Appliances ........$109
Housing-Related Expenses ........................$523
Personal Care Products & Services .............$70
Pet Expenses................................................$50
Sports & Entertainment .............................$144
Transportation & Auto Expenses ............ $677
2017 Nielsen - Jackson County, OR

WE WILL HELP YOU INCREASE YOUR SALES.

photo by Dustin Peters

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 M A R K E T I N FOR MAT IO N OU R REACH

PRINT & DIGITAL REACH

PRINT & DIGITAL 60% of Total Adults
NEWSPAPERS DELIVER

610
59% of Men
60% of Women

OUT OF 55% of Adults Age 18-54

67% of Adults Age 55+
66% of College-Educated Adults
54% of High School Graduates
54% of HHI under $50,000
65% of HHI $50,000+

SHOPPERS 63% of Homeowners

55% of Families with Children in the Home
Scarborough USA+ 2016 R1, National average; INA+
Audience (weekly print, monthly digital)

DIGITAL TRAFFIC
MailTribune.com | AVERAGE MONTHLY TRAFFIC

PAGE VIEWS 1.1 MILLION WE REACH

YOUR MOST
UNIQUE VISITORS 260,700
Google Analytics Jan. - Dec. 2019
P R O F I TA B L E
CUSTOMERS

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 digital
PRODUCTS

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 DI GI TA L P ROD U C T S MA ILT R IBUNE.COM

R osebud Media offers a variety of internet

marketing services and digital products
to clients throughout the Rogue Valley
and beyond to help get your message to the
perfect audience. From website builds and search
marketing to targeted digital ads, we can help grow
your business and expand your digital footprint.

M A I LT R I B U N E . C O M
OUR WEBSITES SPECIAL SECTION WEBSITES
SPECIAL SECTION WEBSITES
Discover the largest news Take a look at our special section websites of
websites in Southern Southern Oregon Good Herb, Distinctly Northwest
Oregon. MailTribune.com and Oregon Healthy Living, which feature the
and AshlandTidings.com are content found in the current print editions
where we deliver your videos,
display ads, and homepage
takeovers. Of course, this is
all next to content produced
by our amazing journalists.
SOUTHERN OREGON

GOOD HERB

HOMEPAGE TAKEOVER
TAKE OVER OUR HOMEPAGE!
This solution literally takes over our website with a wallpaper background, drop
down banner ad with video, as well as filling all of our ad space with your ads!
No matter what the
viewers’ reason for
visiting our site, this
is sure to grab their
attention. Available on
MailTribune.com and
AshlandTidings.com,
this is great for brand
awareness and has a
high click rate!

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DI G I TA L P RO D UC T S TA R G E T E D ADVERTISING

A U D I E N C E TA R G E T
TARGETED EMAIL MOBILE AD MESSENGER
TARGET YOUR MESSAGE
TO YOUR IDEAL CUSTOMER DELIVER YOUR MESSAGE
Targeted email campaigns drive your ideal This mobile-only product is a “sticky
customer to your site. With high ROIs, targeted bar” set at the bottom of the page
email is a cost-effective way to get your with a 140-character message. This
message out, plus we do the design! Audience is a particularly valuable product for
Target is our programmatic advertising solution. This product includes digital businesses with promotions, offers, and
ads (static, animated, in-banner or video pre-roll) that are laser-targeted to the events that change frequently. Mobile Ad
audience you are looking for. Household income, age, occupation, propensity Messenger is very easy to use, allowing
to spend, specific enthusiasts, and much more are included in the way we can you to send video and information,
target your ideal customer and generate leads. depending on your needs.

EMAIL MARKETING OPT-IN EMAIL DATABASE

• Permission-based Highly Targeted Comprised of over 120 million records
Email Marketing Campaigns that and nearly 750 available demographic
Deliver Results! and lifestyle selects. Your exact target
• Fast, efficient and cost-effective will be reached with accuracy, as your
• One of the largest databases
• Measurable, real-time results
message is delivered.
OTT / CONNECTED TV
• Quick turnaround times
OTT (Over-The-Top) is any app or
• Guaranteed higher click-through 100% CAN-SPAM COMPLIANT
service that provides streaming
• Complements multi-channel Every individual in our database
content on an internet-connected
campaigns is opt-in and has provided us
device (Smart TVs, Streaming
with permission to reach them
IN-DEPTH REPORTING devices, etc). This includes
electronically.
Our in-depth tracking shows you open services like Hulu, Sling TV,
and click percentages, clicks broken Crackle, YouTube TV, PlayStation
out by mobile vs desktop and web Vue, Tubi TV, and more. For the
browser, and a heat map helping you streaming services that are ad
analyze your results and see how supported, we can help deliver
recipients are engaging with your ads. your message on this increasingly
popular advertising platform.

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DI GI TA L P ROD U C T S SEARCH

S EM & SEO (SEARCH ENGINE MARKETING & OPTIMIZATION)

SEARCH ENGINE MARKETING (SEM)
allows advertisers to purchase/bid for ad placement in the
sponsored links at the top of a search engine’s search results
page. Consumers will see the sponsored links first when
searching keywords relating to your business offerings.

SEARCH ENGINE OPTIMIZATION (SEO)

is a combination of strategies and techniques that help
ensure your website is found by users on major search
engines (e.g. Google, Yahoo & Bing). There are several
factors that the search engines use to determine where
your site is ranked in their results. We can work to ensure
your website gets on the first page of search results by
boosting your business organically in the rankings.

WEBSITE DEVELOPMENT
Our team will build you a website from the ground up and simultaneously
implement an SEO campaign to help you climb the rankings of Google.
Whether it’s a landing page, 5-page site, 10-page site, or an e-commerce
site, we have the solutions to fit your business needs. We do our best to keep
the process simple with templates and a proofing system to make sure you
love the design.

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DI GI TA L P ROD U C T S WE B S ITE, SOCIAL M EDIA & VIDEO

VIDEO PRODUCTION
Rosebud Media produces video in-house for whatever your video needs may be. We have expertise in scriptwriting,
motion graphics, interview style, and local commercial content to make your business stand out from the crowd.

TV COMMERCIALS

TRAINING VIDEO

DRONE VIDEO

DO IT YOURSELF

ANIMATION

SOCIAL MEDIA

EVENT VIDEO

PRE-ROLL VIDEO

WEBSITE VIDEO
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 DI GI TA L P ROD U C T S WE B S ITE, SOCIAL M EDIA & VIDEO

ROSEBUD ORIGINAL PROGRAMMING

SOFAMOUS
SOFamous introduces you to local businesses, and you can learn
about the people who own them. See how they started, their
struggles, their passion, and the secrets to their success, ending with
their vision of what’s next. They tell their story, and showcase why
they are helping make Southern Oregon better.

JP THE DOG GUY JWYTYKE

JP Parrett is a dog behaviorist who has joined Just When You Thought You Knew Everything
our team to give professional advice and tips on is a fun feature that explains everyday things
managing your dog. He can be seen in the 5am and places in our lives. Midway through the
hour on KTVL-TV Mondays through Wednesdays Just When You Thought You Knew Everything! video a surprising twist happens and you learn
and his full-length stories can be found on something. You’re hooked!
Rosebud each Wednesday.

OREGON OUTDOORS
Mark Freeman has been covering Southern
SOCIALISTS
Oregon outdoors for the Mail Tribune for
Social media, is constantly evolving to offer
more than three decades, and now we have
users a better experience. The social media
a TV show to offer our readers and the rest
landscape that existed three years ago is
of Oregon. The Oregon Outdoors section is
way behind what we’re experiencing today.
included in the Mail Tribune and Ashland Tidings
New tools and apps are emerging all the
every Friday, and the Oregon Outdoors TV show
time on leading social networking sites.
appears Tuesday, Wednesday and Thursday on
MailTribune.com and KTVL.

SUPERSTARS COMMENTARY WITH LARRY MENDTE

This series features high schoolers and college Larry Mendte’s commentary has a definite
students from around our area who excel. point of view. He is independent from the
Going beyond the star athlete or the “student/ mainstream media, respects viewers/readers
athlete,” we focus on exceptional students of who disagree with him, and respects the rights
every ability and walk of life: math, science, of the individual. Larry Mendte has won over
club talents and volunteers. 100 local Emmys, and is seen regularly with us
twice a week.

MONEY
THIS DAY IN MUSIC
This is a simple 3 or 4 story roundup of
Learn what happened each day in the music
interesting stories 5 times a week about
world: music events, historic music facts,
companies and your money – seen from
interesting tidbits about your favorite songs,
finance and consumer levels – on the CNN
musician birthdays and music trivia.
feed. Narrated and edited in-house.

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DI GI TA L P ROD U C T S WE B S ITE, SOCIAL M EDIA & VIDEO

PROMOTIONS, CONTESTS & DEAL CARDS

Promotions, Contests, and Deal Cards are a unique way Rosebud Media helps your
business reach an engaged audience. These marketing solutions help businesses
generate qualified leads, create opt-in email lists, and run campaigns with a
diverse media mix including print, digital, and email marketing!

DEAL CARDS

CONTESTS & PROMOTIONS

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 print
PRODUCTS

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PR I N T PRO DU C T S DA ILY P U BLICATIONS

Our most widely known and popular publication, the

Mail Tribune has been providing news and information
to Southern Oregon since 1906. This daily morning
newspaper is based in Medford, Oregon, but reaches
all across the Rogue Valley as well as areas of Northern
California. The Mail Tribune was awarded the 1934
Pulitzer Prize for Meritorious Service, and continues
to be a trusted news source for the community. With a
readership of over 40,000, choosing to advertise in the
Mail Tribune will ensure a wide-reaching message for
your business or organization!

The Ashland Tidings is one of the oldest newspapers

in Oregon, founded in 1876 and serving Ashland ever
since! The Tidings is a six-day-a-week newspaper,
publishing Monday through Saturday mornings. The
newspaper was awarded the Charles Sprague Award
for General Excellence from the Oregon Newspaper
Publishers Association in 1981. The Tidings is adored
by many Ashlanders, and serves one of the most unique
and culture-rich cities in Southern Oregon.

REASONS TO
KEEP AN EY
ON THE SK E
Dancing f Y
INSIDE REV

or a pu
ELS

Ashland is a little town with a big personality, boasting a unique rpose

Locals lear
culture that draws visitors from all over the world. To celebrate ni
dances in ng flash mob
promote woan effort to
the people, events, and businesses that make Ashland great, we men’s right
s

created Ashland Tidings Community Connections, a special monthly

magazine delivered right to your mailbox.
Full of hometown content and advertisers, 10,000 copies every Rogue Valle
come toget
y women
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month make their way to single-family homes and businesses within

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PHOTO
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a four-mile radius of downtown Ashland, connecting local businesses

E BARATTA

DM
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R
MEDFORD,O

to local customers. Monthly frequency gives each issue a longer shelf PERMIT 125
PAID
US POSTA
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life, ensuring that your advertising message reaches more readers.

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PR I N T PRO DU C T S WE E K LY PUBLICATIONS

TEMPO, our highly anticipated weekly entertainment

guide, is inserted into the Mail Tribune and Ashland
Tidings each Friday. Tempo shines a spotlight on arts
and entertainment such as concerts, movies, plays,
dining, books, music, and activities happening in the
Rogue Valley.

TV TEMPO is your weekly television guide that

is inserted into Friday's Tempo. Offering much
more than just TV listings, TV Tempo includes
entertainment news, sports news, puzzles, and more!

/
ALACARTE & SAVOR are weekly guides that act as a
“jacket” containing advertising inserts and coupons for
local businesses. Alacarte/Savor includes articles on food
and drink trends, and also features recipes, puzzles, advice
columns, and comic strips.

Alacarte is inserted into the Mail Tribune each Wednesday.

The Southern Oregon Savor is distributed to 19,500

residents in the Rogue Valley who do not have a
subscription to the Tribune, and the Ashland Savor is
distributed to 5,800 Ashland residents without a Tribune or
Tidings subscription.

SAVVY LIVING features articles

on lifestyle, food, health, and
travel. This is also a “jacket” for
advertising inserts and coupons,
and publishes each Sunday.
Savvy Living is distributed
individually to 9,200 residents
who are not Tribune or Tidings
subscribers, but have opted in to
receive this publication.

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PR I N T PRO DU C T S P R E P R IN T ADVERTISING

PREPRINT JACKETS & INSERTS

PREPRINT INSERTS are stand-alone

advertisements placed into a newspaper.
These can come in all shapes and sizes and
are supplied by the advertiser. Sundays are the
most popular day to contain inserts as that day
typically carries the highest circulation of any
day of the week.

PREPRINT JACKETS are the newsprint “wraps”

that hold all of the Preprint Inserts. These are
full-page advertisements, and can be 2 or 4
pages with both color and black & white pages.
Jackets are a great way to get your business
or organization in front of consumers already
seeking out deals and specials in the inserts.

“WE DELIVER” FLYERS & POSTCARDS

“WE DELIVER” offers flyers or postcards that we print for the

advertiser. We can handle the design in-house, or accept press-ready art
from the client. These could be considered our version of Direct Mailers,
but at a much lower price. Our “mailers” are put into our publications
with other inserts and distributed to over 40,000 households (whose
residents typically have a higher level of education, higher income, and
are more motivated to spend their consumer dollars).

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 2020
PR I N T PRO DU C T S S P E C IA LTY PUBLICATIONS

R
osebud Media presents its 2020
Specialty Publication Schedule.
With a focus on reaching the
diverse community of the Rogue Valley,
we have a comprehensive group of
publications to reach the ever-growing
population of Southern Oregon. PUBLICATION SCHEDULE
Helping our local businesses thrive is a
continuing mission at Rosebud Media.
Our publications are strategically
designed to draw readers and increase
revenue for you, the advertiser.
QU ART ERLY INSIDE: The Marth

SOUTHERN O
REGON
a Stewart of mariju
ana edibles
WINTER 2019

SOUTHERN OREGON G O O D HE R B
GOOD HERB
Southern Oregon Good Herb focuses on the
M O N T H LY cannabis industry in Southern Oregon, and
the businesses that support it. Over 15,000
copies are inserted in the Mail Tribune and
MURPHY HEMP COMP
IS A FAMILY AFFAIR
ANY
SIGNS OF
OREGON HEALTHY LIVING THE TIMES
A LOOK BACK AT
THE
FIRST 5 YEARS OF

Ashland Tidings and are available at select

LEGALIZATION
WHAT TO KNOW
ABOUT
PETS AND CBD Local growers deve
rack locations throughout the valley.
lop
cannabis sign langu
age
Increase brand awareness with ONLINE: SOGOODHER
B.COM
for hearing-impaired

Oregon Healthy Living! This

publishes each month with
information on physical, emotional, DISTINCTLY NORTHWEST
mental, and financial well-being. HO ME & LI VI NG WINTER 2019 EDITION
/ DISTINCTL
YNORTHW
EST .COM / FREE
/

Over 15,000 copies are distributed

Distinctly Northwest features homes and
in Jackson and Josephine counties
decor, food and drink, travel options,
through both home delivery and at
and more, celebrating what makes our
select rack locations.
valley a unique and vibrant place to live,
work, and play. Over 15,000 copies are
distributed in the Mail Tribune and Ashland
Tidings, as well as select rack locations. GIVING NEW
LIFE TO A HIS
TORIC BUILD
ING
HOSPITALITY &
FLAVOR MERR Y & BRIGH
Asian Fusion in Medford T
A Jacksonville Farmhous THE GIFT OF GIVIN
e Shopping with a purpose G

SIP & SAVOR

SEMI-ANNUAL Sip & Savor highlights amazing Win ter 2019

food, wine, and brews.

MOVING AHEAD It’s followed by an online
W ITH ODO T gift certificate sale to local
restaurants and wineries with
Moving Ahead is produced in partnership savings of up to 50%. A special
with the Oregon Department of holiday edition features local
Transportation and contains information retailers offering seasonal deals.
on driver safety and regional Sip & Savor is inserted in the
improvement projects. Over 40,000 copies Mail Tribune and Ashland Tidings, INSIDE

are distributed in all home newspapers

pages 35-40

reaching over 40,000 readers!

in Jackson and Josephine counties and
free copies are available in select rack
locations throughout Southern Oregon.

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 2020
PR I N T PRO DU C T S S P E C IA LTY PUBLICATIONS

MARCH 2019
MARCH
SOU THERN ORE GO N
ANNUAL PUBLICATIONS
MEDICAL DIRECTORY
The Oregon Healthy Living Southern Oregon
Medical Directory features a comprehensive list
of medical providers in Jackson and Josephine
counties including veterinary and holistic medicine.
SEPTEMBER
The directory is inserted in the Mail Tribune & SOUTHERN OREGON
Ashland Tidings, and reaches over 40,000 readers! FOOTBALL
Support your favorite local high school, or just
Oregon
providers in Southern
finding qualified medical
Your best resource for

PUBLISHES: MARCH 15
DEADLINE: FEBRUARY 5 showcase your business, with Southern Oregon
Football! This special edition is a valuable resource
for our community for the entire high school
football season! Southern Oregon Football is
inserted in the Mail Tribune & Ashland Tidings
APRIL reaching over 40,000 readers.
PUBLISHES: SEPTEMBER 4
OUR VALLEY DEADLINE: AUGUST 14

Don’t miss being part of the biggest, most-read

publication of the year! Our Valley showcases the
people of the Rogue Valley, their lifestyles, and OCTOBER
why we choose to live here. For 39 years loyal
readers have turned to Our Valley for the most SO UTHERN O RE GO N’S O C TO B E R 2 0,
2019

entertaining and surprising stories about the BEST OF THE BEST

Rogue Valley. It’s inserted in the Mail Tribune &
Ashland Tidings, reaching over 40,000 readers! Each year Rogue Valley consumers nominate and
vote for their favorite businesses and professionals
PUBLISHES: APRIL 26 in the Mail Tribune’s Southern Oregon Best of
DEADLINE: MARCH 27 the Best contest! Results are published in this
special section, and winners are invited to attend
a banquet celebration. Advertise in this section to SOUTHERN OR
EGON’S BEST
IN
102
thank your customers for voting, or simply to take CATEG ORIES

J U LY
advantage of the opportunity to introduce your
business to Rogue Valley consumers! This special
publication is inserted in the Sunday Mail Tribune
SUMMER RECREATION GUIDE reaching over 40,000 readers.

Our Summer Recreation Guide showcases the PUBLISHES: OCTOBER 25

area’s can’t-miss activities for kids, entertainment DEADLINE: SEPTEMBER 28
venues, and outdoor activities. Inserted in
the Mail Tribune & Ashland Tidings, this guide
reaches over 40,000 readers, and is available at
select rack locations throughout the valley.

PUBLISHES: JULY 19
NOVEMBER
DEADLINE: JULY 3 HOLIDAYS I N THE HOLIDAYS
RO GUE VALLEY IN TH
Holidays in the Rogue Valley is Southern
ROGUE VALLEYE
Oregon’s premier guide to holiday events!
This is a highly anticipated section, and Hol iday s on stage
Son gs of the Seas on
readers usually keep the guide as reference Gin gerb read jubi latio
n
throughout the entire holiday season. Your Pro vide nce Fest ival of
Tree s
advertisement will reach over 40,000 readers Clay folk pot� er� sho w
Ash land ’s Gra nd Illu min
atio n
in the Mail Tribune & Ashland Tidings. Cal end ar of holi day even
ts
PUBLISHES: NOVEMBER 20
DEADLINE: NOVEMBER 6
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rates

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 2020
RAT E S D I G ITA L A DV E RT IS IN G

DIGITAL RATES

O&O Requires 3 ad sizes AUDIENCE TARGET Requires 5 HTML5 ad sizes

IMPRESSIONS CPM 4 TACTICS + GEO ..............$1000/mo. min.

Up to 249,000 .............................$12 estimated 100,000 impressions

250,000 to 499,999 ....................$10 MOBILE LOCATION

500,000 to 1 Million ......................$8 RETARGETING .....................$1000/mo. min.

SEO (SEARCH ENGINE OPTIMIZATION)

TIER 1 HEADINGS ...............$750/mo (1y agreement) ............$7,500/y (1y paid in full)
(Medical, Dental, Attorneys, etc.)
TIER 2 HEADINGS ...............$500/mo (1y agreement)
(Service, Restaurants, etc.)
E-COMMERCE SITES ...........$1,500/mo (1y agreement) .......$15,000/y (1y paid in full)
(Up to 100 Products)
Start-up Fee .....................$800 (one-time fee, includes website transfer and cleanup)

SEM (SEARCH ENGINE MARKETING) PAY-PER-CLICK MANAGEMENT

MANAGEMENT................ $1,500/mo. minimum spend (6-month agreement)

Start-up Fee ................... $800 (one-time fee, includes new landing site & campaign creation)

HOME PAGE TAKEOVERS MOBILE AD MESSENGER 140 scrolling characters

VIDEO TAKEOVER ...................$600/day TAP-TO-SITE ...........................$13/CPM

MT.COM HOMEPAGE ..............$550/day 50k impressions min................................ $650
AT.COM HOMEPAGE ...............$300/day
SECTION FRONT DROP DOWN .....$15/CPM TAP-TO-EXPAND (incl. video)........$15/CPM
+$80 production fee 100k impressions min ........................... $1,500

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 2020
RAT E S D I GITA L A DV E RT IS IN G

DIGITAL RATES

WEBSITE DEVELOPMENT * Balance due when site goes live

5-PAGE TEMPLATE SITE .................................$1350..... (50% deposit*, add’l. pages $75 each)
10-PAGE TEMPLATE SITE ...............................$2300..... (50% deposit*, add’l. pages $50 each)
CUSTOM DESIGN / E-COMMERCE .................$3500............. (PSD, graphics, up to 20 pages)
Maintenance Package....................................$80/mo ..................... (content changes only)
Programming & Design Changes/Updates ..........$200/hr .......................... (min. charge $100)
Website Content & Copywriting .....................$100/pg ... (min. 5 pages, max 400 words per page)

VIDEO YOUTUBE TRUEVIEW 2000-2500 estimated views

PRE-ROLL............................ $75/CPM CPV PLATFORM .........$1,000/mo. min.

IN-BANNER VIDEO (Rich Media) ...... $18/CPM (cost per view, only ads viewed to completion are charged as a view)

LIVE CHAT LEADS 24/7 LIVE AGENT CHAT COVERAGE

O&O SIZES
BRONZE PACKAGE.......... $275/mo (up to 10 leads) 300x250 ▪ 728x90 ▪ 320x50
SILVER PACKAGE ........... $475/mo (up to 20 leads)
GOLD PACKAGE .............. $700/mo (up to 40 leads)
Start-up Fee ............................ $395 (one-time fee) EXPANDING SIZES
(for in-banner video)
300x250 ▪ 300x600
PRODUCTION FEES (OTHER APPLICABLE FEES MAY APPLY)

O&O (3 sizes) ...............................................$100 AUDIENCE TARGET SIZES

AUDIENCE TARGET (5 HTML5 sizes) ................$200 300x250 ▪ 300x600
RICH MEDIA (in-banner video) .......................$100/unit 728x90 ▪ 160x600 ▪ 320x50
15-SECOND VIDEO ...................................$350
30-SECOND VIDEO ...................................$600
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DOLLAR VOLUME & OPEN RATE

DOLLAR VOLUME MAIL TRIBUNE RETAIL DISPLAY MAIL TRIBUNE CLASSIFIED

MON-THURS MON-THURS
MON-THURS SAVVY LIVING & SAT & SAT SAVOR FRI & SUN FRI & SUN
# DISCOUNT LEVEL & SAT FRI & SUN / SAVOR TEMPO DISPLAY LINE* DISPLAY DISPLAY LINE*
OPEN RATE $37.00 $38.85 $5.00 $38.85 $22.16 $2.33 $3.33 $23.27 $2.45
01 34.0% $2,000 $24.42 $25.64 $25.64 $14.63 $1.54 $15.36 $1.62
02 35.5% $3,500 $23.86 $25.05 $25.05 $14.29 $1.50 $15.01 $1.58
03 36.0% $4,500 $23.68 $24.86 $24.86 $14.18 $1.49 $14.89 $1.56
04 37.5% $6,500 $23.12 $24.28 $24.28 $13.85 $1.45 $14.54 $1.52
05 38.5% $8,500 $22.75 $23.89 $23.89 $13.63 $1.43 $14.31 $1.50
06 40.0% $11,500 $22.20 $23.31 $23.31 $13.30 $1.40 $13.96 $1.47
07 42.0% $15,000 $21.46 $22.53 $22.53 $12.85 $1.35 $13.50 $1.42
08 43.0% $18,500 $21.09 $22.14 $22.14 $12.63 $1.33 $13.26 $1.40
09 44.0% $22,500 $20.72 $21.76 $21.76 $12.41 $1.30 $13.03 $1.37
10 46.0% $37,000 $19.98 $20.98 $20.98 $11.97 $1.26 $12.56 $1.32
11 49.0% $62,000 $18.87 $19.81 $19.81 $11.30 $1.19 $11.87 $1.25
12 50.5% $87,000 $18.31 $19.23 $19.23 $10.97 $1.15 $11.52 $1.21

DOLLAR VOLUME ASHLAND TIDINGS

RETAIL CLASSIFIED CLASSIFIED

# DISCOUNT LEVEL DISPLAY DISPLAY LINE*
OPEN RATE $8.74 $5.23 $0.55
01 34.0% $2,000 $5.77 $3.45 $0.36
02 35.5% $3,500 $5.64 $3.37 $0.35
03 36.0% $4,500 $5.59 $3.35 $0.35
04 37.5% $6,500 $5.46 $3.27 $0.34
05 38.5% $8,500 $5.37 $3.22 $0.34
06 40.0% $11,500 $5.24 $3.14 $0.33
07 42.0% $15,000 $5.07 $3.03 $0.32
08 43.0% $18,500 $4.98 $2.98 $0.31
09 44.0% $22,500 $4.89 $2.93 $0.31
10 46.0% $37,000 $4.72 $2.82 $0.30
11 49.0% $62,000 $4.46 $2.67 $0.28
12 50.5% $87,000 $4.32 $2.59 $0.27 * Classified 10 Lines per Inch

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DOLLAR VOLUME & OPEN RATE

DOLLAR VOLUME MAIL TRIBUNE & TEMPO COLOR MAIL TRIBUNE CLASSIFIED COLOR
1” - 64 1/2” 65” + 1” - 95 1/2” 96” +
# DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR
OPEN RATE $273.00 $402.00 $426.00 $587.00 $273.00 $402.00 $426.00 $587.00
01 34.0% $2,000 $180.18 $265.32 $281.16 $387.42 $180.18 $265.32 $281.16 $387.42
02 35.5% $3,500 $176.09 $259.29 $274.77 $378.62 $176.09 $259.29 $274.77 $378.62
03 36.0% $4,500 $174.72 $257.28 $272.64 $375.68 $174.72 $257.28 $272.64 $375.68
04 37.5% $6,500 $170.63 $251.25 $266.25 $366.88 $170.63 $251.25 $266.25 $366.88
05 38.5% $8,500 $167.90 $247.23 $261.99 $361.01 $167.90 $247.23 $261.99 $361.01
06 40.0% $11,500 $163.80 $241.20 $255.60 $352.20 $163.80 $241.20 $255.60 $352.20
07 42.0% $15,000 $158.34 $233.16 $247.08 $340.46 $158.34 $233.16 $247.08 $340.46
08 43.0% $18,500 $155.61 $229.14 $242.82 $334.59 $155.61 $229.14 $242.82 $334.59
09 44.0% $22,500 $152.88 $225.12 $238.56 $328.72 $152.88 $225.12 $238.56 $328.72
10 46.0% $37,000 $147.42 $217.08 $230.04 $316.98 $147.42 $217.08 $230.04 $316.98
11 49.0% $62,000 $139.23 $205.02 $217.26 $299.37 $139.23 $205.02 $217.26 $299.37
12 50.5% $87,000 $135.14 $198.99 $210.87 $290.57 $135.14 $198.99 $210.87 $290.57

DOLLAR VOLUME SAVVY LIVING & SAVOR COLOR

1” - 64 1/2” 65” +
# DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR
OPEN RATE $273.00 $402.00 $426.00 $587.00
01 34.0% $2,000 $180.18 $265.32 $281.16 $387.42
02 35.5% $3,500 $176.09 $259.29 $274.77 $378.62
03 36.0% $4,500 $174.72 $257.28 $272.64 $375.68
04 37.5% $6,500 $170.63 $251.25 $266.25 $366.88
05 38.5% $8,500 $167.90 $247.23 $261.99 $361.01
06 40.0% $11,500 $163.80 $241.20 $255.60 $352.20
07 42.0% $15,000 $158.34 $233.16 $247.08 $340.46
08 43.0% $18,500 $155.61 $229.14 $242.82 $334.59
09 44.0% $22,500 $152.88 $225.12 $238.56 $328.72
10 46.0% $37,000 $147.42 $217.08 $230.04 $316.98
11 49.0% $62,000 $139.23 $205.02 $217.26 $299.37
12 50.5% $87,000 $135.14 $198.99 $210.87 $290.57

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P R E P RINT INSERT S, JACK ETS & “ WE DEL IVER” RATE S

PREPRINT JACKETS
TWO-PAGE JACKET INVESTMENT
FRONT COVER (FULL COLOR) $1,550
BACK COVER (BLACK & WHITE) $500
FOUR-PAGE JACKET INVESTMENT
FRONT COVER (FULL COLOR) $1,550
INSIDE PAGE 2 (BLACK & WHITE) $500
INSIDE PAGE 3 (BLACK & WHITE) $500
BACK COVER (FULL COLOR) $1,050

“WE DELIVER” 6” X 10” POSTCARDS

QUANTITY INVESTMENT CPM EACH
10,000 $2,000 $200 $0.20
20,000 $3,000 $150 $0.15
40,000 $4,000 $100 $0.10

“WE DELIVER” 10” X 10” FLYERS

QUANTITY INVESTMENT CPM EACH
10,000 $2,000 $200 $0.20
20,000 $3,000 $150 $0.15
40,000 $4,000 $100 $0.10

PREPRINT INSERTS
FOR MORE INFORMATION ON PREPRINT INSERTS AND RATES,
please call (541) 776-4422 or email [email protected] 27
 advertising
SPECIFICATIONS

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 ADVE RT I S I N G S P E C IF IC AT IO N S

PREPRINTED INSERTS ▪ It is permissible to include the names of other

newspapers along with the Mail Tribune on the
COMBINATION INSERTION Preprint Billing front page.
DISCOUNT ▪ Insert rates apply to inserts from single ▪ If the insert contains simulated news, the words
advertisers. Any section appearing for a group “Paid Advertising” must appear at the top of any
of merchants will be charged as ROP space and such page in not less than 12 point boldface caps.
For clients on an annual contract: billed individually according to our rate card. ▪ Inserts that do not meet the specifications
combination rates will apply to each Preprint charges will be based on our quarterly outlined will require approval for acceptability and
ad repeated without copy change distribution report. appropriate size. $50 per month for storage and
within six days of the original
▪ ROP CREDIT FOR PREPRINT USAGE: Insert handling for preprints warehoused at our site.
publication date. The discount
advertising dollars spent will earn an equivalent ▪ Partial or zoned preprints are not available for
is 25%. The discount is based
ROP inch credit based on daily ROP contract in insertion in a Friday or Sunday edition.
on original ad placement cost.
force.
Discount is not applicable to open,
national or civic rate advertisers. ▪ Inserts with flap attached will be billed an Preprint Shipping and Delivery
additional 50 cents per thousand, per flap. ▪ Deliver to 33 N. Fir St., Medford, Oregon 97501.
▪ Maximum standard size 12½” x 21½”, folded to ▪ Receiving hours:
12½ x 10¾”. Monday through Friday
POSITION CHARGE ▪ Minimum size 5” x 7”. Insert other than standard 8:00 a.m. to 5:00 p.m.
size and tab size newsprint should be submitted ▪ Each pallet should be plainly labeled as to the
for acceptance. number of inserts stacked thereon. Pallets not to
For an additional 25% charge, we
will guarantee the page on which an ▪ An additional charge of $25 per thousand for exceed 48” height.
ad will appear, but not the position quarter-folding will apply if, upon receipt, inserts ▪ Do not strap bundles.
on the page itself. Guaranteed are oversized or paper quality standards will
▪ 10 days prior notice for placing reservations,
position will be acceptable only not pass through the inserting equipment. All
delivery 7 days prior to date of insertion.
within Rosebud Media’s news four-page dinky tabs require half folding prior to
delivery. ▪ Please contact our office for most current preprint
guidelines and format policies. quantities.
Combination insertion discount ▪ Single-page insert minimum weight 60 lb. stock.
does not apply to position charge. ▪ Up to 8½” x 10¾” considered flexie size. Two
flexie pages equal one tabloid page.
Call for preprint distribution information
▪ Up to 5” x 7” considered coupon book size. Four 541-776-4422
pages equal one tabloid page.
▪ From 8½” x 11” to 12” x 11½” considered tabloid
size.
▪ Up to 8½” x 11” single sheet billed as card.

CLASSIFIED MEASUREMENTS RETAIL MEASUREMENTS

for the Mail Tribune and Ashland Tidings for the Mail Tribune and Ashland Tidings

Mail Tribune and Ashland Tidings pages are 9 columns - 11.639” Mail Tribune and Ashland Tidings pages are 6 columns - 11.694”
wide x 21.5” deep. Depth exceeding 19” will be charged a full 21.5” wide x 21.5” deep. Depth exceeding 19” will be charged a full 21.5”
column. column. Ads must be at least half
Ads must be at least half as as many inches deep as columns
COLUMNS INCHES wide except front page banners;
COLUMNS INCHES
many inches deep as columns
wide except front page banners; 1 column .......... 1.194 minimum 1 column by 1 inch. 1 column .......... 1.833
minimum 1 column by 1 inch. 2 columns ............ 2.5 Minimum type size: 7 pt. 2 columns ......... 3.806
Minimum type size: 7 pt. 3 columns ......... 3.806 3 columns ......... 5.778
Contact your marketing
Contact your marketing 4 columns ......... 5.111 consultant or dial 541-776-4422 4 columns ...........7.75
consultant or dial 541-776-4466 5 columns ......... 6.417 to inquire about double trucks and 5 columns ......... 9.722
to inquire about double trucks and 6 columns ......... 7.722 ads wider than full page width. 6 columns ........11.694
ads wider than full page width. 7 columns ......... 9.028
8 columns ........10.333
9 columns ........11.639
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 ADVE RT I S I N G S P E C IF IC AT IO N S

COMMISSIONS, PAYMENTS GENERAL RATE POLICY ▪ Rosebud Media reserves the right to
& CREDIT include the word “advertisement” in an
▪ Retail rate applies to local retail stores advertisement that, in the judgment of the
▪ All rates are non-commissionable and and service businesses. Rates will be publisher, may be mistaken for editorial
payable in advance of publication unless determined by contract level committed to material.
a credit account has been established. by the advertiser. ▪ Proofs are shown on ads per request via
Credit-approved account payments are ▪ The Publisher reserves the right to adjust email or fax. Once a proof is delivered,
due by the 10th day of the calendar month rates during the term of any agreement Rosebud Media is no longer responsible
following publication. upon 30 days written notice. Upon receipt for errors in copy (except mistakes in
▪ A late fee will apply if an account has not of the newspaper’s revision of rates and/ proof corrections.) Excessive changes on
been paid within 30 days of billing date, at or credit terms, the advertiser may cancel proofs will be charged at $75 per hour,
a rate of 1.5% per month on the principal a contract agreement without penalty by minimum $75 charge.
balance: 18% annual percentage rate. giving 30 days prior written notice to the ▪ The Publisher shall not be liable for
▪ Finance charges up to the legal limit may newspaper. slight changes or typographical errors
be assessed on past-due accounts. In ▪ Brokered space is not accepted. Rates that do not lessen the value of an
the event payment is not made within apply only to advertising placed expressly advertisement. The publisher’s liability
the approved credit limits, we reserve on behalf of the original advertiser. Under for errors or omissions in connection
the right to reject advertising copy and/ no circumstances shall the original with an advertisement is strictly limited
or immediately cancel any contract. advertiser resell space to a third party. to the monies paid for the advertisement.
The advertiser agrees to indemnify the Contract rates are for the customer’s own Advertiser is responsible to notify
newspaper for all expenses incurred in commercial advertising and may not be Rosebud Media of an error in time for
connection with the collection of amounts extended or transferred by the advertiser correction before the second run. Credit
payable, including court costs and to any other party. or make-good will be given on the first
attorney and/or collection fees. ▪ Rosebud Media is not liable for insertion only. All requests for credits and
▪ An advertiser who does not maintain his failure to print, publish or circulate an adjustments are welcome for 90 days after
credit status with the newspaper shall advertisement for any reason whatsoever. any initial billing month.
be deemed in breach of contract. The ▪ The advertiser assumes sole responsibility ▪ Request for position will be honored
newspaper may re-bill the advertiser for statements contained in the whenever possible, but is not guaranteed
for an outstanding balance due at the advertisements and indemnifies the unless position charge is selected.
earned rate or non-contract rate on the company against all loss, liability or Advertiser’s request for position is not a
newspaper’s current rate schedule. expense arising from claims of libel, condition of acceptance nor basis for a
▪ Payment terms, finance charges and unfair trade practices, unfair competition, make-good.
discounts may be revised at any time infringement of trademarks, names or ▪ Advertising is most productive when it
upon 30 days notice to advertisers. patents, copyrights and proprietary is easily understood by everyone. Please
▪ Insertion orders containing disclaimers rights and violations of the right to spell out all words, with the exception of
or conditions for publication are not privacy resulting from publication of the few standard abbreviations listed in
accepted. the advertiser’s copy or materials. The most dictionaries.
▪ For your convenience, we accept Visa, advertiser agrees to hold harmless ▪ Rosebud Media reserves the right to
MasterCard, Discover, and American and to indemnify the newspaper from revise, reject or properly classify any
Express. We also extend terms, subject all damages, costs and expenses of copy. Regulations require that recruitment
to credit approval, to retail and classified any nature whosoever, for which the advertising must clearly state the nature
customers. newspaper may become liable by reason of the work. Sales recruitment ads must
▪ If the advertiser utilizes the services of an of its publication or omission of the state the nature of the item or service to
agent or other third party, the advertiser advertiser’s advertising. Re-use for be sold and the basis of compensation.
and the party shall be jointly and severally advertising purposes of the newspaper’s No estimate of earnings may be made in
liable for payment and for compliance with news copy, artwork, photographs and any recruitment ad unless copy states
any agreement with the newspaper. advertising copy written or produced by “guaranteed.” All employment ads are
▪ Political advertisements must be paid the newspaper is expressly forbidden sorted alphabetically according to first
by check or credit card in advance of without prior consent of the newspaper. word used.
publication and comply with newspaper’s ▪ Rosebud Media reserves the right to edit, ▪ Request for position on classified display
political advertising guidelines. reject, revise, correctly classify or cancel advertising will be honored whenever
▪ Display ads are charged as they appear any advertisement at any time. Subject possible, but not guaranteed. Effort is
on printed page to the nearest half-inch of matter, photography and typography of made to position classified display ads at
depth. all advertising are subject to the approval the bottom of the page as near the proper
of the publisher. Receipt of copy and/or classification as possible. In-column
payment does not determine acceptance advertising, in most classifications, is
for publication. arranged by size.
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 ADVE RT I S I N G S P E C IF IC AT IO N S

COPY CLOSING Needs Analysis ▪ Images must be CMYK or Grayscale. No

Please contact your Marketing Consultant RGB files accepted.
▪ Advertising copy is not considered on for current program. Our professional staff ▪ Please include a hard copy of the ad. This
time unless all components are received can assist you in your advertising planning will verify we have the proper ad and that
by deadline (text, art, photos). for best results. Budgeting monthly or yearly no elements are missing.
▪ Artwork, designs and layouts originated with sound merchandising and presentation; ▪ Any changes in PDF files are the
by the newspaper are owned by Rosebud gaining great impact by tying in with responsibility of the originator of that file.
Media. special events and yearly promotions. Our Additional work to a file, beyond loading
▪ Cancellation of advertising cannot be marketing consultants can assist your the material onto Rosebud Media’s
accepted after deadline or closing date. account or merchants association with system, will be charged at $75 per hour,
The newspaper is not responsible for the campaigns and illustrations. with a $75 minimum.
correctness of copy or materials published ▪ Rosebud Media will not be responsible
that were received after its scheduled ▪ Total or Target Market Coverage for unusable material, delays or missed
deadline. ▪ Print, insert & delivery program schedules due to errors, improperly
▪ Co-op advertising program prepared files or unclear instructions.
CREATIVE SERVICES ▪ Custom design market surveys ▪ Please consult your Marketing Consultant
▪ Digital display ads for additional information on electronic
Accepted file formats for advertising:
▪ Preprint distribution, zones or total market transmission or output.
Graphic Files: .ai, .bmp, .eps, .gif, .jpg,
▪ SEM & SEO
.pdf, .png, .psd and .tif (Where applicable,
▪ Website development ADVANCE DEADLINES
all fonts should be outlined before
submission.) ▪ Double trucks and color advertisements
Ad Copy: Microsoft Word .doc or .docx, .rtf, CAMERA-READY ADS
are due 24 hours in advance of normal
.txt or spreadsheets in .xls, .xlsx or .csv Rosebud Media gladly accepts electronic deadlines.
Video for Digital Ads: .flv, .mov, .mp4 or media for camera-ready advertising. ▪ Advertisements requiring special services,
.wmv artwork, and ads with intricate layout or
Note: Microsoft publisher (.pub) files are ▪ Camera-ready ads must be in PDF format color specifications or extensive copy
no longer accepted for any advertising. with fonts converted to outlines or are due 24 hours in advance of normal
embedded. deadlines.
Advertising Design/Spec Layouts ▪ All graphics must be at least 200 dpi at ▪ National holiday deadlines will be
Your Marketing Consultant can explain 100%. announced.
how you can increase results by outlining a ▪ Type on a screened background of a
planned advertising program complete with density higher than 20% is not advised.
▪ Light face serif or script type is not CIRCULATION
advertising ideas and layouts. Give yourself
plenty of time — advance notice required. advisable on screened backgrounds or Contact our office for current circulation
reverses. and distribution figures. 541-776-4455

DISPLAY AD COPY CLOSING SPECIAL DAYS / PAGES / IN-COLUMN LINE AD COPY

FEATURES / SECTIONS DEADLINES
For Publication On: All Materials Due:
Sunday Wednesday, 11 AM Sections: For Publication On: All Materials Due:
Monday Wednesday, 11 AM FRIDAY Sunday Friday, 3:30 PM
Tuesday Thursday, 11 AM Tempo / TV Tempo Entertainment Monday Friday, 3:30 PM
Wednesday Friday, 11 AM Guide & TV Listings Tuesday Monday, 3:30 PM
Thursday Monday, 11 AM WEDNESDAY Wednesday Tuesday, 3:30 PM
Friday Tuesday, 11 AM Alacarte Food & Entertainment Thursday Wednesday, 3:30 PM
Saturday Tuesday, 11 AM Friday Thursday, 3:30 PM
Tempo/TV Tempo Monday, 11 AM Saturday Friday, 3:30 PM
Savor Wednesday, 11 AM Feature Pages:
FRIDAY Contact your marketing consultant for
Oregon Outdoors legal holiday schedule.
On a publication day following a legal holiday, and for
special sections & groupings, please add 24 hours to SUNDAY
above schedules. Ad cancellations limited to above Business Section; Local Features; Comics;
closing schedules. All deadlines effective 1/1/2019 Parade; Travel; Life/At Home; Your Money
31