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    Clarity

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    Muniba Arshad
    The document discusses seven key principles for effective business communication: clarity, correctness, conciseness, concreteness, consideration, completeness, and courtesy. Clarity means clearly conveying ideas from the sender to the receiver using simple language. Correctness refers to proper grammar, punctuation, and spelling. Conciseness is being brief while still complete. Concreteness means using specific facts and figures. Consideration means preparing messages with the receiver in mind. Completeness is including all necessary information. Courtesy means communicating respectfully. Following these seven principles can make one a good communicator.

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    Clarity

    Uploaded by

    Muniba Arshad
    72 views3 pages
    The document discusses seven key principles for effective business communication: clarity, correctness, conciseness, concreteness, consideration, completeness, and courtesy. Clarity means clearly conveying ideas from the sender to the receiver using simple language. Correctness refers to proper grammar, punctuation, and spelling. Conciseness is being brief while still complete. Concreteness means using specific facts and figures. Consideration means preparing messages with the receiver in mind. Completeness is including all necessary information. Courtesy means communicating respectfully. Following these seven principles can make one a good communicator.

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    The document discusses seven key principles for effective business communication: clarity, correctness, conciseness, concreteness, consideration, completeness, and courtesy. Clarity means clearly conveying ideas from the sender to the receiver using simple language. Correctness refers to proper grammar, punctuation, and spelling. Conciseness is being brief while still complete. Concreteness means using specific facts and figures. Consideration means preparing messages with the receiver in mind. Completeness is including all necessary information. Courtesy means communicating respectfully. Following these seven principles can make one a good communicator.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    72 views3 pages

    Clarity

    Uploaded by

    Muniba Arshad
    The document discusses seven key principles for effective business communication: clarity, correctness, conciseness, concreteness, consideration, completeness, and courtesy. Clarity means clearly conveying ideas from the sender to the receiver using simple language. Correctness refers to proper grammar, punctuation, and spelling. Conciseness is being brief while still complete. Concreteness means using specific facts and figures. Consideration means preparing messages with the receiver in mind. Completeness is including all necessary information. Courtesy means communicating respectfully. Following these seven principles can make one a good communicator.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Clarity

    Clarity is the soul of a business message. It means the accurate transfer


    of ideas from the sender’s head to the receiver’s. Every message
    should be conveyed in a clear manner. Clarity comes through clear
    thinking. A good message shows the idea directly and clearly.
    A writer should not start the message unless he knows how (use of
    language) and what (central idea) he wants to say. A message written in
    the simple and ordinary language is always natural and appreciable.

    To achieve clarity, keep in mind the following points:

    Use common and simple language.


    Construct effective sentences and short paragraphs.
    Use concrete words instead of abstract words.
    Correctness
    Language experts say that writing is art but difficult. There is no
    shortcut to being a good writer. It is learned through consistent
    practice and constant struggle. The message being communicated must
    be correct. Correctness refers to correct grammar, punctuation, and
    spelling. Though mistakes are never intentional yet they spoil the
    image.

    To achieve correctness, follow these guidelines:

    Check the accuracy of facts and figures.


    Check mistakes in punctuation, grammar, and capitalization.
    Check misspelled words.
    Use the right level of language.oid unnecessary information.
    Conciseness
    The beauty of diction lies in its conciseness. Conciseness means brief
    and complete. Be as brief as possible. But it must not be so brief as to
    be discourteous.

    Conciseness is a pre-requisite to effective business messages. A concise


    message saves time and expense for both sender and receiver.

    To achieve conciseness, observe the following suggestions:

    Remove the wordy expressions.


    Include only relevant material.
    Avoid unnecessary repetition.
    Courtesy
    Communicating concretely means being specific, meaningful and clear. Vague and
    general messages result in no response. It helps the receiver to understand the exact
    idea. Concrete use of available facts and figures adds to the authenticity of the
    message.

    To achieve concreteness, consider the following ways:

     Use clear and image building words.


     Use specific facts and figures.
     Use active voice than passive voice
    Consideration
    Consideration is to put you in the place of the receiver. It means preparing every message with
    the message receiver in mind. This mode of consideration is called “you attitude”.

    When you are truly considerate, you try to show sincere regard for his interests and benefits.  To
    be considerate, the following points should be kept in mind:

    See your material from your reader’s point of view.

     Focus on “you” instead of” we” e.g.,


     We are delighted to inform _ _ _ _
     You will be glad to know _ _ _ _
     Be sure about the benefits of the receiver.
     Consider the needs and problems of the receiver.

    Use positive and optimistic

    Completeness
    A business message should be complete to bring the desired result. A complete message contains
    all the facts required by the receiver. The receiver’s reaction to an incomplete message is often
    unfavorable. An incomplete message shows negligence and carelessness of the writer.

    For completeness follow these guidelines:

     Remember the five W’s (what, when, where, why, who) and how.
     Provide all the necessary information.
     Answer all the questions asked.
     Include additional information, if desired.

    It can be said that awareness of these 7 C’s of effective communication makes you a good
    communicator.

    FILED UNDER: COMMERCETAGGED WITH: 7C, EFFECTIVE COMMUNICATION, TALK NICELY


    About Ayesha Saeed
    A happy mom, professional article writer, SEO practitioner, blogger & freelancer. She loves to
    explore more opportunities in digital marketing. Find on facebook or Email.
    - Read other Article by Ayesha Saeed

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