Effective Communication

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EFFECTIVE

COMMUNICATION
Effective Communication

Effective communication is a process by which


information is transmitted between individuals and
organizations with the purpose to inform, to request or
persuade and to build goodwill. It is clear, complete, and
correct and saves the reader’s time and helps in achieving
its goals.
Essentials of Effective Communication
1. Clarity of purpose
2. Be well informed
3. Analyse the audience
4. Avoid Jargons
5. Communicate Confidently
6. Be Consistent
7. Keep it simple
8. Be straightforward
9. Address your target
10. Good listening
7 C’s of effective communication
1. Clear.
2. Concise.
3. Concrete.
4. Correct.
5. Considerate.
6. Complete.
7. Courteous
Clear

Clarity means getting your message across so the receiver will


understand what you are trying to convey.
1. Choose short, familiar words.
2. Construct effective sentences and paragraphs.
3. Achieve appropriate readability or audibility.
4. Include examples, illustrations, and other visual aids, when
desirable.
Concise
You should be brief and be able to convey your message
in fewest possible words ◦ Are there any unnecessary
words or sentences? Have you repeated the point several
times, in different ways? E.g. instead of writing ‘A watch
is an intricate instrument to measure time, which many
people consider the gift that is the most valuable of all’ ◦
It should be ‘A watch measures time, which many
consider the most valuable gift. ’
Concrete
Communicating concretely means being specific,
definite, and vivid rather than vague and general. Put
action in your verbs Use active voice E.g. ‘Professors
administered the tests.’ instead of ‘The tests were
administered by the professors.’ Active verbs help make
your sentences more vivid and explicit. E.g. "The dean
decided" is more explicit than " A decision has been
made.”
Complete
• Every communication must be complete and adequate.
Incomplete messages keep the receiver guessing, create
misunderstanding and delay actions. Provide all relevant
details. Remember the 5 W’s ◦ who ? ◦ what ? ◦ when ? ◦
where ? ◦ why ?
Correct
• The term correctness as applied to business messages
means right level of language and accuracy of facts,
figures and words. If the information is not correctly
conveyed, the sender will lose credibility. To convey
correct messages, grammatical errors should also be
avoided. You should not transmit any message unless
you are absolutely sure of its correctness.
Considerate
• The ‘You Attitude’ You prepare every message with the
recipient in mind and try to put yourself in his or her
place. Try to visualize your audience (or listeners)—with
their desires, problems, circumstances, emotions, and
probable reactions to your communication.
Courtesy
Courtesy stems from sincere you-attitude. To be courteous,
considerate communicators should follow these suggestions
a. Be sincerely tactful, thoughtful, and appreciative.
b. Omit expressions that irritate, hurt, or belittle.
c. Exhibit courtesy Include a “please” and a “thank you.”
• Written (charts, memorandums, and newsletters.) Spelling
names correctly Saying “good morning” or “goodbye” or a quick
“Have a nice day”

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