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    VAD - 202 Certificate in Green Marketing

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    nitin jain
    This document outlines the objectives and content of the VAD-202 Certificate in Green Marketing course. The objectives are to analyze concepts of green marketing, discuss variables of the marketing process in the context of green marketing, enable students to define a green marketing strategy and mix, and illustrate different business models originating from green marketing. The course content includes 12 topics that cover an introduction to green marketing, green marketing planning and strategies, integrating green missions, market segmentation, communications, the marketing mix, trends, and case studies. Reference books on green marketing strategies, sustainable branding, product design, and opportunities in the green economy are also listed.

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    VAD - 202 Certificate in Green Marketing

    Uploaded by

    nitin jain
    17 views2 pages
    This document outlines the objectives and content of the VAD-202 Certificate in Green Marketing course. The objectives are to analyze concepts of green marketing, discuss variables of the marketing process in the context of green marketing, enable students to define a green marketing strategy and mix, and illustrate different business models originating from green marketing. The course content includes 12 topics that cover an introduction to green marketing, green marketing planning and strategies, integrating green missions, market segmentation, communications, the marketing mix, trends, and case studies. Reference books on green marketing strategies, sustainable branding, product design, and opportunities in the green economy are also listed.

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    Green Marketing

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    This document outlines the objectives and content of the VAD-202 Certificate in Green Marketing course. The objectives are to analyze concepts of green marketing, discuss variables of the marketing process in the context of green marketing, enable students to define a green marketing strategy and mix, and illustrate different business models originating from green marketing. The course content includes 12 topics that cover an introduction to green marketing, green marketing planning and strategies, integrating green missions, market segmentation, communications, the marketing mix, trends, and case studies. Reference books on green marketing strategies, sustainable branding, product design, and opportunities in the green economy are also listed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views2 pages

    VAD - 202 Certificate in Green Marketing

    Uploaded by

    nitin jain
    This document outlines the objectives and content of the VAD-202 Certificate in Green Marketing course. The objectives are to analyze concepts of green marketing, discuss variables of the marketing process in the context of green marketing, enable students to define a green marketing strategy and mix, and illustrate different business models originating from green marketing. The course content includes 12 topics that cover an introduction to green marketing, green marketing planning and strategies, integrating green missions, market segmentation, communications, the marketing mix, trends, and case studies. Reference books on green marketing strategies, sustainable branding, product design, and opportunities in the green economy are also listed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    VAD – 202 Certificate in Green Marketing

    Objective of this course

     To analyze main concepts on which Green Marketing is based, as to


    products and services, and in particular with reference to new value drivers
    orienting customer’s demand
     To discuss fundamental variables of Marketing Process, such as Marketing-
    mix, in light of the new emerging paradigm of Green Marketing
     Make students able to define a concrete, operating Green Marketing
    Strategy and Mix;
     To illustrate participants all the different types of Business Models
    originating from the Green Marketing, so that they can effectively understand
    the present, fast moving Green Scenario.
    VAD – 202 Certificate in Green Marketing

    Course content

    1. Introduction to Green marketing


    2. Transition from Grey to Green
    3. Green Marketing Planning
    4. Green marketing strategies
    5. Ethics and social responsibility for Green Marketing
    6. Integrating a green mission into objectives, strategy and marketing tactics
    7. Market segmentation, Target marketing and market positioning
    8. Integrated Green marketing communications
    9. Green marketing mix- 4P’s in green marketing
    10.Green marketing Future Trends
    11.Government’s Role and initiatives in Green marketing
    12.Case Studies on Green Marketing

    Reference Books

     Ottman, “The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable


    Branding”, GreenLeaf Publishing Limited, oppure:Berrett-Koehler Publishers, 2011
     W. McDonough, M. Braungart, “Cradle to Cradle. Remaking the way we make things ”, North
    Point Press, 2002
     J. GRANT, The Green Marketing Manifesto, John Wiley & Sons, 2007
     “Strategies for the Green Economy: Opportunities and Challenges in the New World of
    Business”,- McGraw-Hill, October 5, 2008.

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