1

A STUDY ON THE CAREER PROSPECTS AND

OPPORTUNITIES AFTER MBA IN MARKETING / HR /
FINANCE DOMAIN WITH REFERNCE TO COMPANIES
IN BANGALORE / HYDERABAD / DELHI..../........

PROJECT REPORT

Submitted by

<PIYUSH SIDHAR>

<Reg: Number>

Submitted to

Ms.Uzma Nayeem

Head – Placement and Corporate Relations

Global Institute of Business Studies

Bangalore
2017

1
2

CONTENTS

CHAPTER TITLE PAGE NO

Executive Summary

1 INTRODUCTION

1.1. About the Study

1.2. About the Indian Employment Scenario / Job Market

Trends

2 MAIN THEME OF THE PROJECT

2.1. Objectives of the Study

2.2. Scope and Limitations of the study

2.3 B-Schools and the Top Recruiting Areas

2.4 Career Prospects after MBA in HR / Mktg /Finance

Domain

2.5 Skill sets required for becoming successful HR / Mktg /

Finance Professionals

2.6 Job Titles and National Salary Data (of respective

domains)

2.7 Hot Companies with job offers in HR / Mktg / Finance

Domain as on date

3 ANALYSIS AND INTERPRETATION

4 MAJOR FINDINGS & RECOMMENDATIONS ,CONCLUSION

4.1. Major Findings

4.2. Recommendations

4.3 Conclusion

References

2
3

INTRODUCTION :

Marketing is exciting, challenging, and rewarding. It offers many great career opportunities
in areas such as public relations, product and brand management, and export and
international marketing.

The main reason behind this project report is to study the career prospects after MBA in the
field of Marketing, also to study the role of MBA in one’s life in marketing. This study
focuses mainly on MBA in Marketing and its importance.

MBA in Marketing is one of the most common fields when it comes to pursuing a course in
business administration. As is in the name it is all about marketing and that involves
promotion of the products that a company manufactures and developing an understanding
about the behavior of the consumers and their respective demands. It is also one of the
most challenging fields as it is never easy to understand human nature. MBA in Marketing is
almost always the first preference of the candidates as the job opportunities are many along
with the advantage of exploring varied sectors that it provides. The real skills revolve around
the ability of the candidates to be good at playing with words so that they can convince
people around them.

Marketing can advance career

Marketing affects everything. Whenever consumers choose one product over another,
marketing is involved. Studying Marketing can ‘give you the edge’ in any career – no matter
where you are headed!

Marketing is influential
Marketing career options are many and diverse. It influences just about every industry and
organisation you can think of, including professions such as accounting, law, medicine,
engineering and the sciences. As a major or a minor, Marketing can help to fulfil your career
goals.

Marketing is multi-faceted
Which area suits you best? Marketing includes a number of activities, including:
o Research
o Strategic planning
o Product development and management

3
4

o Pricing
o Distribution
o Consumer behaviour and advertising and promotions
Get a complete education with us, before focusing your career around your interests

Marketing is about people

Marketing is people-oriented. Our graduates are well equipped to work in a huge variety of
roles in organisations, large and small. Find employment in the private, public or not-for-
profit sector. Work for others, with others – or on your own.

INDIAN EMPLOYMENT SCENARIO

Employment levels in India have been virtually stagnant or declined for the last two decades and
women's exclusion from rural labour markets remain a potential concern.

Central Banks are known for avoiding needless controversies and shun all publicity and the Reserve
Bank of India (RBI) is no exception to the rule. With the world economies in considerable disarray
since 2008 and whether they like it or not, central bank policies are being closely watched all over
the world for possible clues as to the movement of key banking rates. Saddled with a meaningless
Budget, a clueless 12th Five-Year Plan and a Central Government that is totally rudderless and bereft
of sane administrative acumen, the country limps along, waiting for new scams to erupt and more
self-goals scored by non-entities masquerading as leaders. Never before has the common man been
so thoroughly alienated from the government. It is increasingly clear that the government is clueless
about halting the rapid down-slide of the Rupee and all eyes are on the new RBI Governor to make
his mark amidst a set of doomsday economists. The growth of employment in India suggests that
there has been a decline in the rate of growth of employment at current daily status basis, from 2.7
percent in 1983-1994 per annum to 1.07 percent per annum in 1993-94 to 2000. The growth rate of
GDP on the contrary was higher with respect to growth rate of employments. There has been a
decline in the employment intensity.

The 55th Round of NSSO survey suggests that Growth Rate of employment was associated with a
decline in labour force. The decline in the absolute number of unemployment (expressed in terms of
unemployed as a percentage of labour force) increased during 1994-2000.

Agriculture is the largest sector, where most of the people are employed. During 1994-2000, there
was a near stagnation in the growth rate of employment in agriculture, which declined from 60
percent in 1993-94 to 57 percent in 1999-2000.

Organised sector Employment:

Among the total workforce 8 to 10 percent of the workforce of the country is employed in the
organised sector. There was an increase of employment in the private organised sector after
economic liberalisation.

4
5

Public sector employment accounts for more 67% of total employment in the organised sector, so
with the more or less non-recruitment syndrome prevailing in the public sector for last one decade,
the growth in the organised sector employment has not increased in absolute terms.

OBJECTIVES OF STUDY
 The main objectives of this study are to know about the trends of job running in a
particular sector.
 It is also helpful in analysing about the employment in india.
 It will help the individual person to know about their competitors who are seeking to
proceed in their sector
 It will help to choose best out of several alternatives.

SCOPE OF THE STUDY

1. Facilitates planned production: forecasts of probable sales in the coming years.

2. Discovery of causes of consumer‟s resistance: It helps in identifying the reasons

for consumer resistance to existing or new product

3. Correction of defects: It reveals defects and therefore makes corrective action possible.

4. Reveals the nature of demand: It brings out whether the product is in constant
demand throughout the year or has a seasonal demand.

5. Effectiveness of existing channels of distribution: For example, in the case of TVs

it may be discovered that after sale service is not satisfactory. Then, arrangements may be
made to remove such grievances of the customers.

6. Product utility: It indicates why exactly the product is being purchased by the people
and what exact service do they get out of it. For example, a market research conducted by
Hindustan Lever Ltd., revealed that their „Sunlight Soap‟ which was originally intended to
serve as a washing soap, was being used as toilet soap by many people.

7. New uses of the product: Marketing research may reveal certain new uses for the
existing products.

8. Market information: It provides complete information about the market and the
changes that are likely to occur in demand for a certain product.

9. Discovery of potential market: It provides information about the possibility of

potential (future) market.

10. Discovery of new lines of production: It helps in the discovery of supplementary

lines of products.

5
6

LIMITATION OF STUDY
 The first disadvantage of marketing in general is the cost. Adverting and marketing
costs money. If you don‟t do the proper research then you might end up throwing
money away.
 As well as the financial cost, marketing your business will require investment of time
 It‟s important to spend time keeping track of how successful or not your marketing
campaign is.
 A potential disadvantage of marketing here is the risk of time wasted for an
unsuccessful campaign.
 Research shows that people in general have to see a piece of information between 3
and 30 times before it sinks in.

B-SCHOOLS AND THE TOP RECRUITING AREAS

These are the b-schools : IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow,
IIM Indore, XLRI, MDI Gurgaon, IIFT, FMS-Delhi, SP Jain Institute of Management &
Research, Narsee Monjee Institute of Management Studies, IMT Ghaziabad, IIM Trichy, IIM
Rohtak, IIM Ranchi, IIM Udaipur, IMT Ghaziabad, Xavier Institute of Management,
Bhubaneswar, Shailesh J Mehta School of Management, IIT Bombay, Vinod Gupta School of
Management, IIT Kharagpur, WeSchool, NITIE Mumbai, Great Lakes Institute of
Management, Goa Institute of Management, Institute of Management Studies, Banaras
Hindu University (earlier FMS-BHU), and TA Pai Management Institute

.. B-school hiring at Deloitte has witnessed a growth of 30-40 per cent over the last five
years. MBAs are key talent, said Deloitte's Nathan. "MBAs are plug-and-play people. By
virtue of strong foundation, MBAs are more industry-aware and hit the ground running,"
Nathan said. About 50 per cent of these hires are women, but Nathan said, "We still need to
up the game in gender diversity."

The top 5
Besides Deloitte, the list of top five recruiters across these schools included Cognizant,
ICICI BankBSE -0.88 %, InfosysBSE -0.04 % and WiproBSE -0.06 %. Sriram Rajagopal,
senior vice-president of human resources at Cognizant, said, "We have been hiring MBAs in
significant numbers since 2000 and have been visiting premier B-schools in India, North
America, Europe and APAC as a preferred recruiter for high-growth and challenging career
opportunities that we are known to provide. Over the last three years, we have hired more
than 1,200 MBAs.

6
7

7
8

CAREER PROSPECTS AFTER MBA IN MARKETING

The students who have done MBA in marketing, have a lot of job opportunities in
government and the private sector. You can be part of direct marketing or digital marketing.
By the growing technology in the world the concept of marketing is not limited to the door to
door sales. It has a wide variety of technologies. You can do the marketing by the social
media, pay-per-click, web designing, search engine optimization, search media optimization
and articles. The candidate having the MBA in marketing degree can earn the 40000 to 65000
per month in India. The salary structure depends on the position and reputation of the
employer firm.You can play the role of following positions in an industry:

Marketing Manager

Brand manager

Asset Management

Corporate sales

Market Research Analyst

Sales Manager

Media Planner

Product Manager

Head of Digital Marketing

Skills Required

Excellent Communication Skills

Strategic thinking and planning abilities

Ability to Convince another person

SKILLS SET REQUIRED FOR BECOMING SUCCESSFUL

MARKETING PROFESIONALS
TODAY’S ESSENTIAL MARKETING SKILLS: In general, today‟s highly successful
marketers: Are revenue-driven marketers, Know their customers and markets, Create
remarkable customer experiences ,Are great storytellers, Test everything and assume nothing,
Never stop acquiring new marketing tricks, Use data to make decisions, Enjoy working with
technology, Manage their work according to a schedule, Write very, very well, Deliver
specific, identifiable results

8
9

REVENUE-DRIVEN MARKETING

Marketers who are capable of driving revenue tend to thrive in their careers. That‟s because
most CEOs believe that marketers are detached from corporate business objectives. A recent
survey by the Fournaise Marketing Group highlights this problem – 78% of CEOs think
marketing isn‟t focused on generating topline revenue growth. And 80% of CEOs believe
marketers are disconnected from short and long-term financial objectives. Marketers who can
tie their efforts to improving revenue thrive in an environment like this.

KNOW YOUR MARKET

The success of a marketing organization depends on its ability to understand its target market.
The marketer who can understand and effectively articulate what customers and competitors
are doing has a foundational marketing skill. Becoming the voice of the customer is
particularly valuable to a business. Marketers who can collect both quantitative and
qualitative data about customers and present that data to executives in a strategic manner are
very valuable. One other point – this isn‟t just about gathering data via surveys. Direct
conversations with customers are critical to this effort and usually more valuable than survey
data.

CREATE REMARKABLE CUSTOMER EXPERIENCES

Today‟s most successful marketers create remarkable experiences for customers. Thanks to
the internet, there are now many more points of interaction between a customer and brand
today. These interactions are growing richer and richer and it‟s marketing‟s job to create and
manage these experiences. Marketers who can create experiences that truly resonate with
customers are rare, but those that can deliver business results that far exceed the norm.

BECOME A STORYTELLER

A big part of creating a remarkable customer experience is telling a good story. It‟s harder
than ever to get a customer‟s attention. That‟s why marketers such as Seth Godin believe that
storytelling is critical to successful marketing. Marketers must be good storytellers for the
simple reason that customers identify with compelling stories more than anything else. Most
successful marketing campaigns tell a story that customers identify with on an emotional
level. Marketers who can tell great stories to customers via a variety of marketing campaigns
are indispensable in a world where attracting a customer‟s attention can be challenging.

TEST EVERYTHING; ASSUME NOTHING

Many marketers make decisions based on their gut instincts, but with the wealth of data
available to them, this doesn‟t need to be the case. Good marketers are continuously testing
things like new marketing campaigns, ad copy, and pricing to turn data into business results.
Fortunately, a number of tools, such as online advertising platforms and SaaS tools, are now
available, making testing easier than ever. For example, simple A/B tests will help you test
the effectiveness of relative offers, copy, and designs.

9
10

NEVER STOP LEARNING

Marketing is changing at a rapid pace thanks to dynamics like the internet and the changing
customer behavior. That means that marketers have to learn faster than ever. Something as
simple as learning has become an essential marketing skill. Fortunately, there‟s a wealth of
information available online that can help marketers learn about new marketing trends. Many
of the world‟s best marketers are actively blogging and tweeting the latest data and
information. LinkedIn is another powerful tool for acquiring marketing knowledge.

USE CUSTOMER DATA TO MAKE DECISIONS

Marketers now have access to a tremendous amount of data. As a result, companies are able
to understand their customers much better than before. Marketers who learn how to collect
and analyze customer data in an effort to make better decisions will be in extremely high
demand for decades to come.

BECOME A MARKETING TECHNOLOGIST

Gartner predicts that by 2017 marketing will spend more on technology than the information
technology group itself. That means that marketers who are proficient with common
marketing applications and systems will thrive. This doesn‟t mean that you have to be an
engineer to succeed, but you do need to be able to use many of these applications as a
business user. Commonly used marketing technologies include CRM, marketing automation,
email marketing, marketing analytics, and a plethora of emerging, online marketing
technologies.

MANAGE TO A SCHEDULE

Successful marketers use schedules and project plans to ensure that they complete their work
in a timely fashion. Most of the work in a marketing organization is deadline-driven. For
example, marketing campaigns have launch dates that everyone working on the campaign
focuses on. Good marketers work backwards from the launch date and develop a schedule
that governs the work they do. They also treat those launch dates like scripture, doing
everything they can to make sure they launch on time.

LEARN HOW TO WRITE

Many marketers underestimate the importance of writing, but copywriting is one of the most
important skills that a marketer can have. It‟s the foundation of almost every marketing
campaign. From ad copy, to emails, to landing pages, copywriting is a relatively basic skill
that can have an outsized impact on conversion rates. It also happens to be the foundation of
the enormous amount of internal communication that marketers must manage inside of their
company.

DELIVER SPECIFIC, IDENTIFIABLE RESULTS

Finally, marketing has evolved into a field where marketers must deliver results. Whether it‟s
a lift in brand awareness, generating a certain number of qualified leads, or delivering

10
11

revenue, marketing is now on the hook to perform. Successful marketers focus on delivering
results that share three characteristics. First, the results they deliver can be easily identified
and understood by the business. Second, they deliver results that have an impact on the
business, usually on the revenue side of things. Third, they deliver these results on a monthly
basis.

JOB TITLES AND NATIONAL SALARY DATA

These marketing job salaries aren‟t starting salaries. They are median salaries based on
reports from 67,736 individuals with these marketing job titles. Here‟s our 2016 marketing

salary guide

Marketing Job Descriptions

Here are the descriptions for the seven jobs above. Consider this a “swipe file” then you can
use to grab template job descriptions. You are welcome to copy, edit and adapt these to fit
your open positions. Each description is available as a Word Download and Google Doc.

MARKETING COORDINATOR

Marketing Coordinator supports external teams through project support, program execution,
collateral development, project support, sales programs, as well as via ad hoc requests.
Development and implementation of marketing strategies, including advertising campaigns,
content marketing, product positioning and other projects ,Monthly reporting on marketing
data to aid management in making decisions, Manage and track social media accounts,

11
12

Provide product/service support, Support day-to-day operations including marketing

campaigns and promotions

Qualifications: Resourceful, self-starter, Experience working with agency/client partners,

Graphic design skills (InDesign, Photoshop, etc.), Proficiency across various social platforms
and management tools (Hootsuite, Sprout Social, Buffer, etc.)BA / BS / MBA Marketing,
Journalism, Communications.

MARKETING ASSOCIATE

Support online and offline marketing and advertising initiatives with the goal of expanding
brand awareness within targeted, relevant audiences, Execute strategic marketing plans and
strategies, Research and develop successful marketing plans focused on direct sales and
promotions, Monitor, measure and report the effectiveness of marketing initiatives against
success metrics such as click through rates,, traffic, conversions and A/B testing results.

Qualifications: 1-3 years marketing experience, Strong organizational and project

management skills, Experience in website CMS, email marketing, CRM and Analytics, Basic
HTML / CSS, Experience with office applications, specifically spreadsheets (Excel, Google
Sheets).

SOCIAL MEDIA MANAGER

Engage with communities and clients through social media channels, with the goal of web
traffic, lead generation and revenue. Create, execute and revise social media strategy and
social media marketing blueprint.

Search optimization knowledge: strategy, gatekeeper, manager of voice and brand.

Social media expert: determine / manage what types of content works best on what platform,

Copywriting skills: Creativity; convey ideas in a clear and precise way.

Qualifications: 5+ years of experience in social media strategy and execution,Strong

understanding of the various audience types and best practices to optimize social engagement
and drive traffic, Excellent written and editorial skills, Strong analytical skills, especially
with respect to experimental design and analysis. BA / BS / MBA in Marketing, Journalism,
Communications or related discipline required

CONTENT STRATEGIST

The content strategist works closely with interaction designers, visual designers, product and
project managers to: Gather business and technical requirements, Analyze user and business
needs, Define user requirements inventory and analyze existing content, Write, edit, and
proof content,Develop and modify standards and guidelines, Facilitating user-centered
participatory design sessions, Creating content strategies for large projects,Participating in
team meeting.

12
13

Qualifications: 5 years experience working in interactive design environments as content

strategist, copywriter or related position,Deep familiarity with user-centered design
principles, Superb communication skills, Experience creating content strategies and writing
copy for public-facing websites.

MARKETING MANAGER

Manager brand messaging via marketing, advertising and promotional activities. Ensures
relevant metrics are measured, benchmarks met, staff performance enhanced, and managed
communities enriched through assigned goals and objectives. Oversee the delivery of
optimized media campaigns across all platforms, content and advertising, online and offline,
Measure performance of marketing activities using Google Analytics and other reporting
tools, Demonstrates company values at every opportunity,Coordinate marketing campaigns
with sales objectives,Oversee creation and delivery of press releases, advertisements, and
other marketing materials.

Qualifications: 5-10 years of marketing experience,Strong analytical and project

management skills, Proficient with basic office and productivity software, Excellent written
and verbal skills, time management, decision-making, presentation, organizational and
problem-solving skills, Analytical/reporting skills. BA / BS / MBA in Marketing, Business,
Communications or related field.

DIRECTOR OF MARKETING

Demonstrate leadership and expertise in marketing. Be savvy in various forms of online and
offline demand generation. Charged with leading a wide range of community experiences and
becoming the brand voice. Ownership of all marketing functions and resources, Set
marketing strategic and tactical direction in collaboration with senior management and sales
leadership, Govern all marketing project, activation, and go-to-market plans, Manage
marketing-related budget items, Manage the onboarding and development of marketing staff,
Oversee the creative/branding process, ensuring all benchmarks are met and systems
enforced, Maintain library of marketing collateral, ensuring content is authentic and with
certification or royalty-free.

Qualifications: A minimum of 10 years of work experience in marketing and

communications, with a focus on building and executing industry-specific marketing
programs Strong creative skills and proven track record of design oversight and maintaining
brand standards. Experience with architecting and designing campaigns. BA / BS / MBA in
Marketing, Journalism.

VICE PRESIDENT OF MARKETING

Responsible for determining and leading the strategic direction for organization‟s marketing
functions including positioning, brand awareness, driving demand generation and lead
nurturing. Devise and oversee market research and intelligence needs and work closely with
colleagues to implement initiatives, Oversee and guide partner marketing, creative and
communication strategy ,Proactively conceptualize and develop cross promotions with other

13
14

divisions, Develops unique value propositions, business partnerships, category management,

as well as call to action-oriented advertising and content targeted toward key customer
segments, Achieves targeted results, ensures timely and effective execution of marketing
tactics and promotions, and develops benchmark criteria to measure/analyze the efficiency
and effectiveness of those promotions. Conducts and analyzes market research to determine
competitiveness, identify insights and implement actions. Measures the effectiveness and of
the marketing department and implement improvements as required., Data driven and
creative.

Qualifications: Proven experience in a Marketing Leadership role with a track record of

driving financial results in highly competitive markets. Extensive experience (15+ years) of
increasingly more challenging marketing management responsibility including industry
specific experience, Minimum of ten (10) years progressive, professional level industry
experience, including a minimum of seven (7) years in a management, senior/ executive
position, Strong market planning experiences which include evaluation and sizing markets,
segmentation markets, development of value propositions and designing winning processes to
achieve marketing objectives. Track record of successfully leading a high growth potential
operation while building significant business value and controlling costs Demonstrates a
strong customer orientation, MBA in Marketing, Advertising, Sales or other business
discipline required

HOT COMPANIES WITH JOB OFFERS IN MARKETING

Kelly Services

Headquarters: Troy, Michigan US

100 Top Companies To Watch for Remote Jobs Employer is one of the Forbes-ranked 100
Most Trustworthy Companies Employer is a Fortune 500 Company A best company for
leaders, as named by Chief Executive magazine. These companies have the most flexible job
listings.

Since 1946, Kelly Services has been a leading provider of workforce solutions to companies
in a broad range of industries. This organization offers a comprehensive range of consulting
and outsourcing services as well.

Creative Group

Headquarters: Menlo Park, California US

The Creative Group is a leading design and marketing staffing agency that specializes in
connecting hiring companies with talented and creative professionals. The Creative Group is
a division of Robert Half.

14
15

NIELESEN

Headquarters: New York, New York US

100 Top Companies to Watch for Remote Jobs The Human Rights Campaign named this
employer as one of the Best Places to Work. This employer is recognized by DiversityInc as
a company with exceptional diversity-management achievements Company is one of the S&P
500, a leading index of public large-cap American stocks This employer was a winner of the
Best Employers for Healthy Lifestyles Awards by the National Business Group for Health.
Employer is a Forbes Global 2000 company, a ranking of the biggest, most powerful public
companies in the world. This employer is one of the Information Week 500 Most Innovative
Business Technology Organizations A best company for leaders, as named by Chief
Executive magazine. These companies have the most flexible job listings. Employer is a
Fortune 500 Company Information Week considers this company to be one of the most
innovative users of business technology in the United States.

Nielsen is an international performance management, information, and Measurement

Company providing its clients with a comprehensive understanding of what consumers are
buying and watching. Nielsen‟s mission is t...

IBM

Headquarters: Armonk, New York US

Employer is a Business week InfoTech 100 company was voted by Business week as a Best
Place to Launch a Career Voted a Working Mother 100 Best Company .This employer is a
Top 50 Companies for Executive Women, as ranked by National Association for Female
Executives (NAFE) Employer is a Forbes Global 2000 company, a ranking of the biggest,
most powerful public companies in the world Employer is a Fortune 500 Company is one of
the S&P 500, a leading index of public large-cap American stocks Company is one of the top
100 on the New York Stock Exchange This employer is recognized by Diversity Inc as a
company with exceptional diversity-management achievements This employer is one of the
well-respected Barron's 400 stock index . Employer is one of the Forbes-ranked 100 Most
Trustworthy Companies The Human Rights Campaign named this employer as one of the
Best Places to Work. This employer is ranked by Fortune as one of the World's Most
Admired Companies This organization was voted a 100 Best Corporate Citizen Working
Mother chose this employer as one of the Best Companies for Multicultural Women. IBM is
an award-winning, global consulting and technology company founded in 1911. Throughout
the years IBM has undergone significant organizational changes including acquisitions of
leading companies such as Lexmark,

15
16

ORACLE

Headquarters: Redwood Shores, California US

Employer is a Businessweek InfoTech 100 company Employer is a Fortune 500 Company

Employer is a Forbes Global 2000 company, a ranking of the biggest, most powerful public
companies in the world This employer is one of the Information Week 500 Most Innovative
Business Technology Organizations Company is one of the S&P 500, a leading index of
public large-cap American stocks This employer is one of the well-respected Barron's 400
stock index The Human Rights Campaign named this employer as one of the Best Places to
Work. Employer is ranked by Fortune as one of the World's Most Admired Companies.
employer is ranked by Forbes as one of the World's Most Innovative Companies. company is
listed as a Top 50 Employer for Equal Opportunity by Equal Opportunity Magazines. This
organization was voted a 100 Best Corporate Citizen Employer is one of the 50 Happiest
Companies in America, as ranked by CareerBliss.

Oracle is a cloud applications and platform service company that has an incredibly vast
amount of offerings that include comprehensive, fully integrated cloud applications,
platforms, and engineered methods. Oracle is...

DELL

Headquarters: Round Rock, Texas US

Employer is a Businessweek InfoTech 100 company Company was voted by Businessweek

as a Best Place to Launch a Career The Human Rights Campaign named this employer as one
of the Best Places to Work. 100 Top Companies To Watch for Remote Jobs Employer is one
of the Forbes-ranked 100 Most Trustworthy Companies Employer is a Fortune 500 Company
Employer is in the top of Newsweek's Green Rankings of America's 500 Largest
Corporations Company is one of the S&P 500, a leading index of public large-cap American
stocks This employer was a winner of the Best Employers for Healthy Lifestyles Awards by
the National Business Group for Health. This company is listed as a Top 50 Employer for
Equal Opportunity by Equal Opportunity Magazines. This organization was voted a 100 Best
Corporate Citizen Employer is a Forbes Global 2000 company, a ranking of the biggest, most
powerful public companies in the world This company was named one of America's Top 100
Ideal Employers by Universum Global.

UNITED HEALTH GROUP

Headquarters: Minneapolis, Minnesota US

Employer is a Fortune 100 Best Company to Work For Employer is a Fortune 500 Company
Employer is a Forbes Global 2000 company, a ranking of the biggest, most powerful public
companies in the world Company is one of the S&P 500, a leading index of public large-cap
American stocks Company is one of the top 100 on the New York Stock Exchange This
employer is one of the well-respected Barron's 400 stock index This employer was a winner
of the Best Employers for Healthy Lifestyles Awards by the National Business Group for

16
17

Health. This organization was voted a 100 Best Corporate Citizen 100 Top Companies To
Watch for Remote Jobs The Human Rights Campaign named this employer as one of the
Best Places to Work. A Fit Friendly Company, as named by the American Heart Association.
Employer is in the top of Newsweek's Green Rankings of America's 500 Largest
Corporations This employer is one of the Information Week 500 Most Innovative Business
Technology Organizations This organization is a supporter of 1 Million for Work Flexibility.
Company is considered to be a Military Friendly employer by militaryfriendly.com. These
companies have the most flexible job listings. Surveying professional money managers,
Barron's found this large company to be among the most respected brands in the world.

ADOBE

Headquarters: San Jose, California US

Employer is one of the 50 Happiest Companies in America, as ranked by Career Bliss. This
employer is ranked as one of the World's Most Ethical Companies by Ethisphere Employer is
a Fortune 100 Best Company to Work For The Human Rights Campaign named this
employer as one of the Best Places to Work. This company won a Glassdoor Employees'
Choice Award for being a Best Place to Work. employer is ranked by Forbes as one of the
World's Most Innovative Companies. This organization was voted a 100 Best Corporate
Citizen This employer is a Forbes Most Sustainable Company based on performance around
capital, employees, and resources. Business Insider considers as one of the Best Employers to
Work For in America. These companies have the most flexible job listings. Employer
exhibits a high level of engagement with job seekers on LinkedIn. Company is one of the
S&P 500, a leading index of public large-cap American stocks Company is multinational in
its operations and selected as a Great Place to Work. 100 Top Companies To Watch for
Remote Jobs Employer has been recognized as a leader in creating new business
opportunities in the tech world.

Adobe is a software company that provides solutions and products for its customers to
develop content and applications. Adobe Systems is an innovative company with a broad
range of products and solutions for a variety.

SAP

Headquarters: Walldorf, Germany

This company won a Glassdoor Employees' Choice Award for being a Best Place to Work
This employer is ranked by Forbes as one of the World's Most Innovative Companies. This
company was named one of America's Top 100 Ideal Employers by Universum Global.
Employer is a Forbes Global 2000 company, a ranking of the biggest, most powerful public
companies in the world This company was voted by Forbes to be one of the World's Most
Reputable Companies Employer is one of the 50 Happiest Companies in America, as ranked
by Career Bliss. These employers are recognized as having top programs to support adoptive
families. These companies have built brand reputations that are trusted by consumers.
Employer is one of the Information Week 500 Most Innovative Business Technology

17
18

Organizations. The Human Rights Campaign named this employer as one of the Best Places
to Work. This employer is a Forbes Most Sustainable Company based on performance around
capital, employees, and resources.

BBC Worldwide

Headquarters: London, United Kingdom

This company was voted by Forbes to be one of the World's Most Reputable Companies

BBC Worldwide is a wholly owned subsidiary of BBC, also known as the British
Broadcasting Corporation. Created in 1995 from the restructuring of BBC Enterprises, BBC
Worldwide operates as the BBC commercial division.

General Electric - GE

Headquarters: Fairfield, Connecticut

Employer is ranked by Fortune as one of the World's Most Admired Companies. This
employer is ranked by Forbes as one of the World's Most Innovative Companies. Employer is
in the top of Newsweek's Green Rankings of America's 500 Largest Corporations Company
is one of the S&P 500, a leading index of public large-cap American stocks This company
won a Glassdoor Employees' Choice Award for being a Best Place to Work This employer is
one of Fortune's Top Companies for Leaders. This company is listed as a Top 50 Employer
for Equal Opportunity by Equal Opportunity Magazines. This company was named one of
America's Top 100 Ideal Employers by Universum Global. This company was voted by
Forbes to be one of the World's Most Reputable Companies Employer scored very good or
excellent on the Harris Reputation Quotient Survey. Employer is one of Fast Company's
Most Innovative Companies. Company is one of Glass door's Top Picks for Career
Opportunities. Employer is one of the 50 Happiest Companies in America, as ranked by
Career Bliss. These companies have built brand reputations that are trusted by consumers.
Employer is one of the Information Weeks 500 Most Innovative Business Technology
exhibits a high level of engagement with job seekers on LinkedIn. Surveying professional
money managers, Barron's found this large company to be among the most respected brands
in the world. This company was named to a Canada's Top 100 Employers list for offering
progressive programs.

MOTOROLA SOLUTIONS

Headquarters: Chicago, Illinois US

This organization was voted a 100 Best Corporate Citizen Employer has been recognized as a
leader in creating new business opportunities in the tech world. Business Insider considers
this one of the Best Employers to Work For in America. Employer is one of the 50 Happiest
Companies in America, as ranked by Career Bliss. This is a Best Places to Work in IT
company, according to Computer World. Employer is a Forbes Most Sustainable Company
based on performance around capital, employees, and resources.

18
19

SALES FORCE

Headquarters: San Francisco, California US

Employer is one of the Forbes-ranked 100 Most Trustworthy Companies Employer is a

Forbes Global 2000 company, a ranking of the biggest, most powerful public companies in
the world Employer is a Fortune 100 Best Company to Work For Company is in
Businessweek's top 50 ranked Best-Performing Companies in the S&P 500 Index Company
is one of the top 100 on the New York Stock Exchange Company is one of the S&P 500, a
leading index of public large-cap American stocks This employer is ranked as one of the
World's Most Ethical Companies by Ethisphere Employer is a Businessweek InfoTech 100
company This company won a Glassdoor Employees' Choice Award for being a Best Place to
Work This employer is ranked by Forbes as one of the World's Most Innovative Companies.
100 Top Companies To Watch for Remote Jobs The Human Rights Campaign named this
employer as one of the Best Places to Work. This employer is ranked by Fortune as one of
the World's Most Admired Companies. Employer is a Fortune 500 Company This company
was named one of America's Top 100 Ideal Employers by Universum Global. Employer is
one of Fast Company's Most Innovative Companies. This employer is one of the Information
Week 500 Most Innovative Business Technology Organizations A best company for leaders,
as named by Chief Executive magazine. Named a Smartest Company by MIT Technology
Review. Business Insider considers this one of the Best Employers to Work For in America.
A Training Magazine Top 125 for successful learning and development programs. These
companies have the most flexible job listings. Employer exhibits a high level of engagement
with job seekers on LinkedIn. Focusing on transparency and workforce demographics, Great
Places to Work considers this a Best Workplace for Millennials. This company was named to
a Canada's Top 100 Employers list for offering progressive programs.

SODEXO

Headquarters: Gaithersburg, Maryland US

100 Top Companies To Watch for Remote Jobs This organization is a supporter of 1 Million
for Work Flexibility. Employers that offer the best career opportunities for Latinas in the U.S.
This employer is recognized by DiversityInc as a company with exceptional diversity-
management achievements This employer is ranked by Forbes as one of the World's Most
Innovative Companies. The Human Rights Campaign named this employer as one of the Best
Places to Work. Company is considered to be a Military Friendly employer by
militaryfriendly.com. This employer is a Top 50 Companies for Executive Women, as ranked
by National Association for Female Executives (NAFE) The UK Times recognize this
company as a Top Employer for Women. Working Mother chose this employer as one of the
Best Companies for Multicultural Women. This employer is ranked as one of the World's
Most Ethical Companies by Ethisphere

Sodexo is a Gaithersburg, Maryland-based company operating in over 80 countries around

the world. Serving senior living, sports and leisure, remote sites, corporate education,
healthcare, and government organizations,...

19
20

JPMorgan Chase

Headquarters: New York City, New York US

Voted a Working Mother 100 Best Company This employer is a Top 50 Companies for
Executive Women, as ranked by National Association for Female Executives (NAFE)
Employer is a Forbes Global 2000 company, a ranking of the biggest, most powerful public
companies in the world Employer is a Fortune 500 Company Company was voted by
Businessweek as a Best Place to Launch a Career This employer is one of the Information
Week 500 Most Innovative Business Technology Organizations Company is one of the S&P
500, a leading index of public large-cap American stocks Company is one of the top 100 on
the New York Stock Exchange This employer is recognized by DiversityInc as a company
with exceptional diversity-management achievements This company is rated as a Top 100
Military Friendly Employer by GI Jobs Employer is one of the Forbes-ranked 100 Most
Trustworthy Companies The Human Rights Campaign named this employer as one of the
Best Places to Work. Employer is in the top of Newsweek's Green Rankings of America's
500 Largest Corporations This employer is ranked by Fortune as one of the World's Most
Admired Companies. This employer was a winner of the Best Employers for Healthy
Lifestyles Awards by the National Business Group for Health. This organization was voted a
100 Best Corporate Citizen Working Mother chose this employer as one of the Best
Companies for Multicultural Women. This company was named one of America's Top 100
Ideal Employers by Universum Global. This company is listed as a Top 50 Employer for
Equal Opportunity by Equal Opportunity Magazines. Employer is one of the Best Companies
for Diversity, determined by Black Enterprise Magazine. A Fit Friendly Company, as named
by the American Heart Association. These companies have built brand reputations that are
trusted by consumers. Employers that offer the best career opportunities for Latinas in the
U.S. Employer is one of the 50 Happiest Companies in America, as ranked by CareerBliss.
These employers are recognized as having top programs to support adoptive families. This
employer is one of the well-respected Barron's 400 stock index Company is considered to be
a Military Friendly employer by militaryfriendly.com. The UK Times recognize this
company as a Top Employer for Women. Surveying professional money managers, Barron's
found this large company to be among the most respected brands in the world. 100 Top
Companies To Watch for Remote Jobs

JPMorgan Chase is a global financial services firm and the sixth largest bank in the world by
assets, which exceed $2.5 trillion. JPMorgan Chase & Co has a rich history that dates back to
1799, when its earliest p...

FACEBOOK

Headquarters: Palo Alto, California US

This employer is a Glassdoor Top 25 Company for Work-Life Balance as rated by its
employees. Employer is one of the Forbes-ranked 100 Most Trustworthy Companies This
company won a Glassdoor Employees' Choice Award for being a Best Place to Work This
company was named one of America's Top 100 Ideal Employers by Universum Global. This

20
21

employer is ranked by Fortune as one of the World's Most Admired Companies. These
companies have built brand reputations that are trusted by consumers. The Human Rights
Campaign named this employer as one of the Best Places to Work. Employer is a Fortune
500 Company Company is one of the S&P 500, a leading index of public large-cap American
stocks Employer is a Forbes Global 2000 company, a ranking of the biggest, most powerful
public companies in the world Employer is one of Fast Company's Most Innovative
Companies. Employer is an Inc. 500 Company Named a Smartest Company by MIT
Technology Review. Business Insider considers this one of the Best Employers to Work For
in America. Employer exhibits a high level of engagement with job seekers on LinkedIn.
Surveying professional money managers, Barron's found this large company to be among the
most respected brands in the world.

Facebook is a social networking company that was stated in 2004 connecting millions of
people together from around the world to share in an open and secure online space. Originally
started for Harvard students to conn...

LINKED IN

Headquarters: Mountain View, California US

This employer is a Glass door Top 25 Company for Work-Life Balance as rated by its
employees. This company won a Glass door Employees' Choice Award for being a Best
Place to Work This company was named one of America's Top 100 Ideal Employers by
Universum Global. This is a Best Places to Work in IT Company, according to Computer
World. This employer is ranked as one of the World's Most Ethical Companies by Ethisphere
Employer is a Forbes Global 2000 company, a ranking of the biggest, most powerful public
companies in the world Business Insider considers this one of the Best Employers to Work
For in America.

CISCO

Headquarters: San Jose, California US

Voted a Working Mother 100 Best Company This employer is a Top 50 Companies for
Executive Women, as ranked by National Association for Female Executives (NAFE)
Employer is a Fortune 100 Best Company to Work For Employer is a Fortune 500 Company
Employer is a Forbes Global 2000 company, a ranking of the biggest, most powerful public
companies in the world This employer is ranked as one of the World's Most Ethical
Companies by Ethisphere Employer is a Business week InfoTech 100 company This
employer is recognized by Diversity Inc. as a company with exceptional diversity-
management achievements This employer is one of the well-respected Barron's 400 stock
index Company is one of the S&P 500, a leading index of public large-cap American stocks
This company won a Glass door Employees' Choice Award for being a Best Place to Work
The Human Rights Campaign named this employer as one of the Best Places to Work.
Employer is in the top of Newsweek's Green Rankings of America's 500 Largest
Corporations This employer is ranked by Fortune as one of the World's Most Admired

21
22

Companies. This organization was voted a 100 Best Corporate Citizen Working Mother
chose this employer as one of the Best Companies for Multicultural Women. This company
was named one of America's Top 100 Ideal Employers by Universum Global. These
companies have built brand reputations that are trusted by consumers. This company was
voted by Forbes to be one of the World's Most Reputable Companies Company was voted by
Businessweek as a Best Place to Launch a Career A Training Magazine Top 125 for
successful learning and development programs. Employer is one of Fast Company's Most
Innovative Companies. Employer is one of the 50 Happiest Companies in America, as ranked
by CareerBliss. Employers that offer the best career opportunities for Latinas in the U.S.
Company has specific worksites that have been recognized by When Work Works as
effective, bold, and flexible. This employer is one of the Information Week 500 Most
Innovative Business Technology Organizations Company is considered to be a Military
Friendly employer by militaryfriendly.com. This employer is a Forbes Most Sustainable
Company based on performance around capital, employees, and resources. Business Insider
considers this one of the Best Employers to Work For in America. The UK Times recognize
this company as a Top Employer for Women. Leadership and innovation led to Achievers
naming this company a Most Engaged Workplace. Information Week considers this company
to be one of the most innovative users of business technology in the United States. Employer
exhibits a high level of engagement with job seekers on LinkedIn. Surveying professional
money managers, Barron's found this large company to be among the most respected brands
in the world. Company is multinational in its operations and selected as a Great Place to
Work. Focusing on transparency and workforce demographics, Great Places to Work
considers this a Best Workplace for Millennials. This company was named to a Canada's Top
100 Employers list for offering progressive programs. Employer has been recognized as a
leader in creating new business opportunities in the tech world.

ADIDAS GROUP

Headquarters: Herzogenaurach, Germany

This employer is ranked by Forbes as one of the World's Most Innovative Companies. This
company was named one of America's Top 100 Ideal Employers by Universum Global. This
company was voted by Forbes to be one of the World's Most Reputable Companies These
companies have built brand reputations that are trusted by consumers. Employer exhibits a
high level of engagement with job seekers on LinkedIn. Employer is a Forbes Global 2000
company, a ranking of the biggest, most powerful public companies in the world This
employer is a Forbes Most Sustainable Company based on performance around capital,
employees, and resources. These employers are recognized as having top programs to support
adoptive families. Employer has been recognized as a leader in creating new business
opportunities in the tech world. Employer is one of the Forbes-ranked 100 Most Trustworthy
Companies The Human Rights Campaign named this employer as one of the Best Places to
Work.

22
23

Colgate-Palmolive

Headquarters: New York, New York US

Company is in Business week's top 50 ranked Best-Performing Companies in the S&P 500
Index Employer is a Fortune 100 Best Company to Work For Employer is a Fortune 500
Company Employer is in the top of Newsweek's Green Rankings of America's 500 Largest
Corporations Voted a Working Mother 100 Best Company This employer is a Top 50
Companies for Executive Women, as ranked by National Association for Female Executives
(NAFE) This employer is recognized by DiversityInc as a company with exceptional
diversity-management achievements This employer is ranked by Fortune as one of the
World's Most Admired Companies. This employer is one of Fortune's Top Companies for
Leaders. This employer is a Glassdoor Top 25 Company for Work-Life Balance as rated by
its employees. This employer is ranked by Forbes as one of the World's Most Innovative
Companies. Employer is one of the Forbes-ranked 100 Most Trustworthy Companies This
employer is ranked as one of the World's Most Ethical Companies by Ethisphere This
organization was voted a 100 Best Corporate Citizen Working Mother chose this employer as
one of the Best Companies for Multicultural Women. Company is one of the top 100 on the
New York Stock Exchange These companies have built brand reputations that are trusted by
consumers. This company was voted by Forbes to be one of the World's Most Reputable
Companies Employers that offer the best career opportunities for Latinas in the U.S.
Company is one of the S&P 500, a leading index of public large-cap American stocks
Employer is a Forbes Global 2000 company, a ranking of the biggest, most powerful public
companies in the world This employer is one of the well-respected Barron's 400 stock index
This employer is one of the Information Week 500 Most Innovative Business Technology
Organizations This employer is a Forbes Most Sustainable Company based on performance
around capital, employees, and resources. Business Insider considers this one of the Best
Employers to Work For in America. Employer has been recognized as a leader in creating
new business opportunities in the tech world.

ROGERS

Headquarters: Toronto, Ontario, Canada

Leadership and innovation led to Achievers naming this company a Most Engaged
Workplace.

Since 1921, Rogers has been providing media and entertainment services. The publicly traded
company, Rogers, is headquartered in Toronto and provides wireless voice and data
communications services including cable telephone and other services.

23
24

ANALYSIS AND INTERPRETATION:

MBA in marketing, especially in India is increasing and the importance of marketing field in
each and every organization and company is crucial for its activities. MBA in marketing is
equally important with MBA finance as the candidates are having a dilemma in choosing the
right specialization in MBA. MBA in marketing has a good scope and also the job titles are
quite interesting and also are various in numbers. So, in the recent days after knowing the
opportunities that MBA in marketing field gets, the candidates and especially the graduates
are increasing in number to pursue the MBA in marketing.

FINDINGS:

MBA in marketing has been very low in the past. No growth was seen in the past as the
people were in a chaos about the importance that each specialization in MBA has, especially
marketing. People and graduates as well had a state of mind where having a MBA in
marketing would get no opportunities and would prevent them in growing in their
professional life and personal life as well. But days passing by, the people knew the
importance and started having MBA in marketing. Though MBA marketing had faced some
problems at first, it had gained importance as the people and especially the graduates started
knowing the value of MBA in marketing and the number of opportunities it has, the people
changed their perception and eventually the MBA in marketing field had shown a huge
impact in the Indian economy and the job opportunities increased and the number of people
studying MBA in marketing also increased. The job titles, which refer to the types of jobs
available for a MBA graduate in marketing is also very large and this made many to think
about pursuing MBA in marketing.

RECOMMENDATIONS

MBA in marketing has its own importance in each and every company and organization. The
people should get to know the importance of MBA especially in marketing. The marketing
field plays crucial role in a company and it should be given due importance.

24
 25

CONCLUSION:

MBA in marketing is one of the popular specializations of MBA from the olden days. MBA
in marketing has created a lot of chaos and confusions in the people regarding its
opportunities after having a MBA in marketing. The graduates who opt for doing MBA were
landed in a situation where they were not able to choose the best specialization and
eventually thought that MBA in marketing would not yield much for them and would not be
fruitful for their future. But days gone, the people came to know the true value of doing MBA
in marketing. MBA in marketing has a lot number of opportunities and has a great future.
MBA in marketing is equal to the other specializations and also has a wide variety of job
titles and opportunities more than the other.

ANNEXURE:

10kInfo Data Solutions Pvt Ltd

Industry : Information Technology (IT)

Sub Industry : IT- Consulting

Company Type : SMEs

Level of Office : Head Office

Location : Bangalore / Bengaluru / Karnataka – 560027

080 4902 2100

12th Avenue

Industry : Hotels & Restaurants

Sub Industry : Budget Hotels

Company Type : SMEs

Level of Office : Head Office

Location : Bangalore / Bengaluru / Karnataka – 560008

phone number: 080 4191 1717

25
26

22by7 Solution Pvt Ltd

Industry : Information Technology (IT)

Sub Industry : IT- Network Admin , Database , Datacenter , Security

Company Type : SMEs

Level of Office : Head Office

Location : Bangalore / Bengaluru / Karnataka – 560078

phone number: 080 2663 5155

24/7 Customer Pvt Ltd

Industry : ITES - BPO , KPO , LPO , MT

Sub Industry : BPO , KPO , Call centre

Company Type : MNC

Level of Office : Head Office

Location : Bangalore / Bengaluru – 560087

phone number: 08079 427 247

2mpower Health Management Services Pvt Ltd ( GetActive )

Industry : Hospitals , Healthcare, E –Commerce

Sub Industry : Healthcare Services

Company Type : SMEs

Level of Office : Head Office

Location : Bangalore / Bengaluru – 560095 phone number; 090660 24211

360 Ride

Industry : E –Commerce

Company Type : SMEs

26
27

Level of Office : Head Office

Location : Bangalore / Bengaluru / Karnataka – 560066

3AG Network Solutions Pvt Ltd

Industry : Information Technology (IT)

Sub Industry : IT- ERP , CRM

Company Type : SMEs

Level of Office : Head Office

Location
: Bangalore / B:BENGALURU/ Karnataka – 560003

phone number: 080 2356 1767

AAF India Pvt Ltd

Industry : Engineering Sub Industry : Machineries , Instruments

Company Type : MNC

Level of Office : Head Office

Location : Bangalore / Bengaluru / Karnataka – 560105

phone no: +91 80 2780 8278

Aarbee Structures Pvt Ltd

Industry : Construction, Infrastructure

Sub Industry : Construction Engineering

Company Type : Industry Top

Level of Office : Head Office

Location : Bangalore / Bengaluru / Karnataka – 560066

Phone: 080 2506 3400

Aarch Solutions

Industry : Consulting

27
28

Sub Industry : Placement , HR

Company Type : SMEs

Level of Office : Head Office

Location : Bangalore / Bengaluru / Karnataka - 560047

28