PRESENTATION FOR VIVA

Arunkumar Singh
HPGD/JA17/2276
WE
LOUNGE
Mr Gautam Borah
Vice President,Customer service operations
Vodafone
India

Acquisitions...

From this video I learned that Mr Gautam has over 20 years of experience in service
assurance,bussiness transformation and customer service operations.He holds masters
degree from University of Oxford.He is an author of the book Monetising
Innovation(Bloomsbury ,2016) and also has done assignments in domains of
strategy,Innovation,Customer Ops and Bussiness Transformation.
He comes with extensive experience of leading multi geography operation and
cross functional teams.He is a result oriented professional and having strong
influencing,pursuance and collaborative skills.
contd..
Mr Gautam said about how the customer service is important for Indian customers and its effect.
He spoke about Happy customers i.e. We are dependent on the customer and customer is not
dependent on us and How focus on customer can yield desired results.

He said that Bussiness transformation has two credentials 1.Hard Part 2.Soft part.
Hard Part includes a)Detailed Planning b)Seamless Execution c)Robust Governance.
Soft part compromises Identifying what people want to achieve and aligning them to bigger cause.

Mr Gautam spoke about the factor of challenges in the telecom industry ,he said it includes stake
holder management and sustainability.According to Mr Gautam Stake holders are the people who can
influence the result .

About recruiting right people for the job ,he said that Job content should be right.Company should have
clear idea about the Technical requirement of the job and Personal trade of the job.

Mr Gautam said that Employee should have clear vision i.e. cause for what they are working.
 contd..
“Beat the heart of the customer” is the mantra of Mr Gautam about customer service.

On the customer service industry in India ,he said that it is in the phase of evolution ,earlier
customer service use to be call center but now 30% of customers address their complain through
online channel .Buying decision pattern of Indian customers has also changed,nowadays 84%
consumers decide on the basis of customer service and 64% customers go on social media for
suggestions and feedbacks before purchasing and product or service.

About good customer service he said that ,Journey of cutomer service starts much before buying.
He classified it in to four stages.
1.Preshape stage 2.On boarding 3.User Experience 4.Feedback look.

He spoke about SWOT in telecom industry in India and on PRO and CON'S in working in current
environment.He advised to be flexible in this dynamic market and said there are huge opportunity
to be successful.

Mr Gautam's success mantra is....1.Have a Dream and follow it with your heart.
2.Do somthing everyday for the cause which you want to achieve and last not
the least.....Run after the excellence ,the success will run after YOU.
Dr.Vinay Nayak
President, Alembic Pharma Ltd

Dr Vinay Nayak is one of very few people of Indian Pharma Industry who become business head in
quality background. He has depth understanding of quality systems.

Hear I have focused on A journey in a career is of rewards but pain also and success of Dr Vinay Nanyak,
Its just a focus on Dr Vinay Education and career journey.
Dr. Vinay Gopal Nayak, M.Sc, PhD.D served as the President of Alembic Pharmaceuticals Limited from
September 2010 to 2015 and served as its President of Unit. Dr. Nayak served as an Executive Vice
President of Quality Operations & Regulatory Compliance of Lupin Limited. Dr. Nayak served as President
of Formulations at Watson Pharma Pvt. Ltd. He has 27 years of experience. He joined Alembic
Pharmaceuticals on September 3, 2010. He has been an Executive & Non-Independent...
 contd...

• Dr. Nayak has successfully handled USFDA and other international regulatory inspections with good
leadership and sound technical knowledge.
• In the past 10 years, he has worked in senior position of President Technical Operations at Watson,
Alembic and Emcure. In these years, manufacturing operations at these organizations have been
expanded exponentially. Apart from plant expansions and capacity enhancements, he has given the
organizations very sound Quality systems which are capable of standing up to very tough regulatory
inspections of recent years. As team player in each organization he was capable of filing innovative
ANDA and DMF products all these years through efficient Regulatory pathway.
• His strength/ expertise involves selecting good teams, grooming them and meeting organizational
expectations all these years.
 contd...

• The other area of expertise has been useful is to outsource key products in situations for capacity
release in existing plants to make space for new approved products. He has also handled expansion
projects involving designing GMP plants for finished dosage form as well as API.
• Dr. Nayak is a member of Indian Pharmacopoeia, Examiner of Mumbai University for Masters and Ph.D
students. He is a winner of many awards and recognitions and cited in Who's Who in the world. He is
also an advisory board member of USP .
• Dr. Vinay Gopal Nayak has joined Marksans in the capacity of Whole-time Director designated as
Executive Director responsible for the entire technical Operations.
 Subsidiaries, Joint Ventures and Associate Companies done by Dr Vinay Nayak

• Performance of Marksans Pharma (UK) Limited, which operates in the European markets has not been
satisfactory mainly due to price erosion on account of higher competition, channel consolidation,
government action on pricing/reimbursement and adverse currency movement due to Brexit.
• ii. Marksans Pharma Inc., through its step down subsidiary, Time-Cap Laboratories Inc. which operates
mainly in US and North America, has performed well.
• iii. Performance of Nova Pharmaceuticals Australasia Pty Ltd (your company holds 60% of the share
capital) which operates mainly in Australia is satisfactory.
• Pursuant to a Central Government''s Circular dated 8th February, 2011, the audited accounts together
with Directors'' Report and Auditors'' Report of the subsidiaries namely Marksans Pharma (U.K.)
Limited, Marksans Pharma Inc. and Nova Pharmaceuticals Australasia Pty Limited are not being
appended to the Annual Report. However, a statement giving information in aggregate for each
subsidiary including subsidiaries of subsidiaries are attached to the Consolidated Balance Sheet.
Statement on the highlights of performance of the subsidiary companies and their contribution to the
overall performance of the company are given in Note No.
 Mr. Subrata Basu

VP - Marketing,Nitco Ltd

• Regulatory Compliances
• Internal Financial Control Systems and their Adequacy
• Information Technology
• Health, Safety & Environment
• Related Party Transactions
• Disclosure Under Sexual Harassment of Woman at Workplace (Prevention, Prohibition and
Redressal) Act, 2013
• Significant and Material orders Passed by the Regulators or Courts or Tribunals
 contd...

• Versatile, result driven professional, with +20years of comprehensive experience, credited with
combining marketing, sales and business management expertise to deliver substantial growth in
diverse business markets. Strong expertise in building brands, new products, driving customer
centricity and change in an organization. Multifaceted skill set include building relationship,
communication working hands on across all levels. Proven problem solving and analytical skills, a fast
learning curve and ability to adapt to evolving industry trends. A dedicated professional with the drive
and skill set to excel in a fast paced leadership role.
• o Improved the share mix from 60% projects to a steady 70% business via retail with sales orientation
on Coverage and product mix, initiated new exclusive concept stores, improved share of premium
products by 143% was successful in changing the sales mindset from a price approach to selling
value.
o Creatively positioned Nitco’s foray into digital tiles, was coveted with the designer tile of the year by
the Times group compromising of the 170 top architects of India.
o Won the Gold in Advertising across the Kyoorius ad awards and the Times Ad awards globally in
2015
• Deputy General Manager
• Mahindra and Mahindra
Handled functions of brand management for Horizon 3*,Horizon 1*, Spares, Service and
Implements in my tenure as a part of the Strategy and Product Management Group. (The company
operates its marketing across 3 platforms)Current industry products : Horizon 1,Hybrid products to be
launched over the next 5yrs: Horizon 2
New Platform products to be launched over the next 10yrs : Horizon 3
• Product Manager
• Was incharge of the country P&L for my category to the Global HQ.
Earlier to my current role from 2002-mid 2005, was handling the marketing of all Photographic Output
Equipments and solutions portfolio for South Asia Cluster comprising of Afghanistan, Pakistan, Sri
Lanka, Nepal, Bangladesh, Indonesia, Philippines, Malaysia, Maldives and Vietnam.
Mr. Sumit Pai, MD

Hospitality Consultancy

Learning – Mr Sumit Pai is very dynamic person, he have done lot of successful work in hospitality
organization

• Mr. Sunit Pai has varied and extensive experience of his field by virtue of working in the best
Hospitality organisations in India as well as an entrepreneur with a track record of creating
successful and some of the top restaurants in Mumbai. Mr. Sunit Pai graduated from Mumbai
University & Dadar catering college with distinction. He has worked as chef in Taj
Intercontinental & Oberoi Towers in Mumbai.
• He has started various restaurants in Mumbai notably Viva Paschim, which introduced
Maharashtrian Food, Nizam’s Heritage which specialised Hyderabadi Royalty food, Tavern and
Beyond, a pub with first of its kind cocktail and starters menu in Mumbai.
 contd...

• Mr. Pai has organised exclusive and unique Food festivals in Mumbai by researching a variety of
cuisines of Western India by visiting the place of origin and meeting established and renowned cooks
from household to palaces including Gaikwads’s of Baroda and Chatrapati’s Palace at Kolhapur. These
festivals were graced by top personalities including CMs, Maharaja’s, Sportsmen, Film personalities,
and Industrialist as well as top Journalists and media persons from India and abroad.
• Mr. pai was praised by media for his pioneering efforts in popularising Maharashtrian food to non
Maharashtrian high net worth individuals from various groups like foreigners, personalities from film,
politics, Industrialists, socialites, and others.
 contd...

• Mr. Sunit Pai also has vast experience of outdoor caterings of highest quality carried out for top
business houses and personalities. He has also conducted outdoor caterings for more than 5000
people for a stretch of five days each notably for Indian Pharmaceutical congress attended by Nobel
Prize winning Scientists and Congress of Surgeons of India.

• Mr. Pai is currently engaged in providing consultancy services to various projects in Mumbai and other
cities in India. His role involves planning & designing various F & B areas, Laundry and Housekeeping
as well as providing advice on turnkey basis to start ups or projects which need restructuring or turn
around in Food & Beverage space.
• In addition to his business activities Mr. Sunit Pai is presently on Advisory board of Sophia Catering
College and engaged with Dadar Catering College and Sophia catering college as visiting lecturer on
entrepreneurship.
 WE TUBE
Business-to-Business E-Commerce
Ms. Manisha Parikh

• Ms Manisha Parikh get us understand B2B e-commerce is simply business-to-business commercial

transactions that are conducted online. The Internet allows companies to increase their prospect pool.
Loud online presence grants access to many more potential consumers and partners than traditional
advertising models. According to statistics, over 90% of product researches on B2B level start with
search engines. So, the Internet becomes an essential trade channel for B2B e-commerce.
contd...
• To get a handle on what B2B eCommerce is, it’s helpful to break the concept down into its two component parts: the
B2B or business-to-business component, and the eCommerce or online transaction component. When you think of
it this way, the definition of B2B eCommerce can be quite broad.
• The eCommerce component speaks to how all these different types of businesses may use the Internet to transact
and manage relationships with one another. Although the terminology “B2B eCommerce” has only been in use for
about a decade, B2B eCommerce business processes have actually been around a lot longer, going back to as
early as the 1960s and 1970s. In 1975, the first EDI (electronic data interchange) standards were published and
within a few years, manufacturers like GM and Ford, and retailers like Sears and K-Mart, had mandated that their
suppliers use EDI. EDI is now a standard business practice, used by more than 90% of Fortune 500 companies.
• eCommerce, of course, is no longer limited to EDI. Over the last 40 years, eCommerce options have expanded to
include many different types of transactions. A recent report in eCommerce world identified four major types:
• eCommerce Site: a company’s own e-commerce site that is open to all or password-protected for approved
customers.
• Punch-out or web procurement: web-connected procurement software linked directly to the customer’s enterprise
resource planning system.
• Vertical market networks: a commercial vertical market network or industry web exchange such as Covisint for
vehicle makers and Exostar for defense and aerospace manufacturers.
• Open online marketplaces: sites such as those operated by Alibaba Group or Amazon Business.
 Conclusion of topic is B to B E-Commerce one of grooving segment of business in India

• Integrated e-commerce is upcoming. With integrated e-commerce, part of the software solution is
installed inside the ERP back-end system. This means that the connection between the business logic
and database of a back-end system is configured automatically. Information that is available in the
back-end system, for example article numbers, prices and current stock availability of products,
is leveraged, without being copied to another system, and displayed in the front/back end of the e-
commerce system. An integrated e-commerce software solution thus does not require investments in
recreating and maintaining a separate database or business logic. Instead, it re-uses those of the back-
end system, so all data are stored in one, single place. This can prevent input redundancy, errors and
synchronization time.
• In most cases, integrated e-commerce is in one way or another acknowledged by the supplier of the
back-end system, such as SAP ERP or Microsoft dynamics. Although many B2B e-commerce
suppliers claim to be integrated, most web stores are interfaced. With integrated e-commerce, the
software solution is installed on top of the back-end system. This means that the connection between
the business logic and database of a back-end system is set up manually. Information that is available
in the back-end system is being duplicated into the e-commerce software. An interfaced e-commerce
software product thus has their own database and business logic that are being synchronized
constantly through a connection to a certain back-end system.
 Sales and cold calling
Suruchi Yadav

• Learning- Ms. Suruchi Yadav explained about cold call

• Beginners tend to think that cold calling is about making the sale. It's not. It's about getting the chance
to make the sale. Specifically, the purpose of a cold call is to set an appointment to make the pitch.
• In preparation for the call, you must have a new type of approach, one of sincerity and trust. Your
objective should not be to get a quote or an order. When your foundation is more than just merely
selling something, it is refreshing and much more relaxed. Focus on conversation and build some trust.
See if there’s a fit to do business together.
• Set measurable goals and identify daily prospecting activities. Track and evaluate your selling statistics.
This will enable you to manage your expectations and attain your objectives without stress or
aggravation. The numbers don’t lie.
 Research your markets and prospects

• We need to target cold calling to the right audience. Use market research to focus on your target
market. Then find out as much as you possibly can about the company or individual you're going to call
in advance. This gives us the huge advantage of being able to talk about their bussiness and their
needs when you call them.
• According to the Gartner Group, in a typical business with 100-500 employees an average of seven
people are responsible for most buying decisions, so connecting with the right people is critical to your
success.
 In conclusion Mr Suruchi get us understand the measure point need to follows

• Focus all of your questions on your client, not yourself

• Plan all of your questions in advance
• Don’t follow any cold calling scripts
• Don’t overwhelm your prospect during first meeting
• Don’t attempt to sell on your first cold call
• Keep your prospect relaxed
• Find out what benefit will make your prospect buy from you
Corporate Tricks
Anand Naik

In Real life strategy is very straight forward. You pick a general direction and Implement the same

Example- Mr. Tata sees outside his car window there were people riding bikes in such a hot weather. He
researched and invented a car for middle class man “NANO”. It was not at all easy to provide such a good
product at a affordable price but Mr. Tata made it possible

Individual Developing Programme- A written plan that outlines what career goals you want.

It is a tool to identify and plan your career and creating your personality

It is a plan that best reflects your Career aspiration, promotion, professional development.
GUIDELINES FOR CREATING IDP

Priotize and develop plan of action to reach short and long term goals

Focus on personal efforts. On areas that you interests you

Identify, outline and use the resource

Create an action plan what is clear and achievable

•
HOW TO PUT IDP INTO ACTION

1. Write down your target

2. Discuss your IDP with your mentor

3. It should make you happy, evaluate your plan and modify if needed

4.Expect obstacle and work to overcome

5.Celebrate your success

Behavioral Event Interview
Princey Mehta

Selecting quality employees for organization

To identify and access candidates fit to the job role

It considers the best way for organization to predict an individuals future behavior and performance.

HOW DO YOU USUALLY ANALYZE THE ROLE

 Skills
 Knowledge
 Ability
 Attitudes
 Experience
 contd...

1) Prior to the interview all the questions should be designed and agreed upon.

2) Each question should have a specific purpose to measure a pre identified, desirable behavior and
competency that is in line with the job deliverables

3) It should go without saying that BEI questions are open- ended questions
4) BEI questions should be designed so they evoke Reponses that are based within the interviewers own
experiences and abilities

5) The interviewers must also review and agree upon the measurement form they will use during the
interviews
WHAT DOES BEI ASK FOR

 Specific Situation
 Experience
 Specific Action
 Outcomes
Overview of GST and Its Impacts
Komal Bhanvshali

 Goods and Services Tax (GST) is an indirect tax which was introduced in India on 1 July 2017
and was applicable throughout India which replaced multiple cascading taxes levied by
the central and state governments.

 It was introduced as The Constitution (One Hundred and First Amendment) Act 2017, following
the passage of Constitution 122nd Amendment Act Bill.

 The GST is governed by a GST Council and its Chairman is the Finance Minister of India. Under
GST, goods and services are taxed at the following rates, 0%, 5%, 12% ,18% and 28%.
contd...

 The launch was marked by a historic midnight (30 June – 1 July) session of both the houses
of parliament convened at the Central Hall of the Parliament.

 Though the session was attended by high-profile guests from the business and the
entertainment industry including Ratan Tata, it was boycotted by the opposition due to the
predicted problems that it was bound to lead to for the middle and lower class Indians.

 The parties reported that they found virtually no difference between the GST and the existing
taxation system, claiming that the government was trying to merely rebrand the current
taxation system.
 contd...

 They also argued that the GST would increase existing rates on common daily goods while reducing
rates on luxury items, and affect many Indians adversely, especially the middle, lower middle and
poorer classes.

 The GST is imposed at variable rates on variable items. The rate of GST is 2.5% for soaps and 28% on
washing detergents. GST on movie tickets is based on slabs, with 18% GST for tickets that cost less
than Rs. 100 and 28% GST on tickets costing more than Rs.100 and 5% on readymade clothes. The
rate on under-construction property booking is 12%.

 Some industries and products were exempted by the government and remain untaxed under GST,
such as dairy products, products of milling industries, fresh vegetables & fruits, meat products, and
other groceries and necessities.

 The Central Government had proposed to insulate the revenues of the States from the impact of GST,
with the expectation that in due course, GST will be levied on petroleum and petroleum products.
NEWS WIRE
DIFFERENCE BETWEEN COPYRIGHT AND TRADEMARK
What is copyright?

Copyright cover is defined as a law or legal right provided by the law of any given country that
gives the creater or author of an original piece of art exclusive rights for its distribution and use.
It is issued only for a period of time and usually for the life span of the author.It gives ownership
and rights in the government.

What is Trademark?

Trademark is a sign,image,mark,design,logo,phrase,symbol,expression or blend of all which is

recognized by law and differentiate them from other organizations.it is mainly used to determine
legal owner of the product or service.Registered trademark has particular exclusive rights.
Registered trademark is bound to enforcement in particular region only.
Contd...
DIFFERENCE BETWEEN
Copyright Trademark

1. Copyright is total legal right given by the Law. 1. Trademark is a logo,design,symbol ,company name ,
mark or combination of all.
2.. Legal rights to the owner is for life time or for 2. Trademark rights are for 10 years and can be renew
50 to 100 years.
3. Copyright is not limited to any particular region 3. Trademark has limited coverage
or area
4. Copyright Bars others from making use of the 4. Trademark can not be copied.
original work.
CUSTOMER SERVICE TIP: THE POWER OF OBSERVATION

Service is intangible things so its require lot of manner, belive , trust and comfort of
customer it’s what a customer doesn’t do or doesn’t say that gives you the opportunity
to create an amazing customer service experience. Sometimes it’s a subtle reaction. It
may be a facial expression or a pause or hesitation. It can be almost invisible, but if
you’re paying close enough attention, you’ll notice it. And, you can take advantage of this
moment to deliver a better service experience.
When customer service is given the credence it deserves, only then do companies get to
see what “word of mouth” is all about.
We need to focus on some point when we deliver service to customer

• Your customer service team needs the right tools

• Practice clear communication with customers
• Always use positive language
• Give credence to customer complaints
• Avoid helping customers at breakneck speeds
• Know how to close a conversation
• Keep standards high and response times low
• Make use of strategic automation
• Give thanks in the real world
• Invest in great people
DIFFERENCE BETWEEN WARRANTY AND GUARANTEE

Warrany -Companies therefore provide warranties with their product as a sign of assurance
that the company is invested in the well being of the product. In other sense, if a company
does not provide warranty for the product, then the company is not confident about the
quality of the product or the liability lies with the consumer.

Guarantee- company is so confident of their product, that they offer repair or replacement of
the product. In short, if there is any problem in the product, the company will first try to
repair the product and then if not repaired, it will offer free replacement.
Warranty Guarantee
Refunds are not given in Warranty. Refunds can be given in guarantee or a
replacement is made
Warranty is covered for certain parts but there Guarantee is completely free of cost. Guarantee
may be parts out of warranty for which payments may cover only certain parts. Other parts of a
need to be made. product might be under warranty.
After warranty, the warranty can be extended with After guarantee period, additional guarantee
additional payment. cover is very rare. Additional warranty might be
given.
It is written and warranty cards are used to Guarantee is a written document and generally
confirm date of purchase Guarantee cards are used for the contract.
Guarantee is valid from the date of purchase to
the last date of guarantee
 FIVE MIND-GAMES MARKETERS USE TO GET YOU TO
BUY WHAT YOU DON'T WANT

Learning we learn how we interact with Marketers offer and scheme as well marketing tactic,
even we don’t have mind setup to buy anythigs

• Low-balling technique- The low-billing is a persuasion and selling technique in which an item or service
is offered at a lower price than is actually intended to be charged, after which the price is raised to
increase profits. An explanation for the effect is provided by cognitive dissonance theory.
• Door-in-the-face technique- The door-in-the-face (DITF) technique is a compliance method commonly
studied in social psychology. The persuader attempts to convince the respondent to comply by making
a large request that the respondent will most likely turn down, much like a metaphorical slamming of
a door in the persuader's face.
 .

contd...

• Discount pricing strategy- Pricing strategy is an important element of a product marketing

campaign. ... Choose a pricing strategythat helps you meet your sales objectives, enhances your
reputation and provides the best profit point for the market demand. A discount pricing strategy is
useful for driving traffic and sales short term.
• Ingratiation- Here the marketer tries to influence the customer's behavior through praises or flattery. In
return, the customer favors him by acting as per his intentions
• The scarcity technique
• Scarce items feel exclusive: Those who have scarce items have exclusive access, which is not
openly available to others. This, in itself, makes a scarce item more desirable. This is why clubs have
VIP areas, airlines have special membership lounges, etc.
• Scarce items appear more valuable: According to the law of supply and demand, items in low supply
often cost more, and therefore scare items are expensive items that act as status symbols. Example:
To get one of the few Birkin bags produced by luxury brand Hermes, you’ll probably be waitlisted for
years...just to pay the $10K+ price tag.
• Scarce items make people feel powerful: Snagging a scarce item means you have access to
something other people want but can’t have--which gives the owner power.
 MARKETING STRATEGY OF CAFE COFFEE DAY

CCD today has become the largest youth aggregator, and from a marketing standpoint, the success has
come by focusing on the 3As: Accessibility, Affordability, and Acceptability

• CCD is Following completely organized and professional market approach like,

• Segmentation, targeting, positioning in the Marketing Strategy
• Segmentation- CCD segments demographic factors and psychographics factors due to the fact that
demographically the needs & wants to change to which available resources also plays a major role.
• Targeting- CCD targets youth in the middle and higher income namely students & working
professionals.
• Positioning -CCD Position himself due to product attribute & quality /value basis.
• Marketing Strategy- CCD is completely follow point Marketing Mix and SWAT Analysis
 How CCD win Among Competitor

• competitors like Starbucks, Barista, and Costa-Coffee are playing hard to capture the market. Also,
relatively other player offerings are economical then CCD and due to its wrongly located outlets in
some of the metros Cities Company is suffering from heavy loss.
• CCD has also expanded outside India with its outlets in Austria (Vienna), Czech Republic, Dubai,
Malaysia & Cairo, Egypt.
• most popular hangout joint amongst youth” at the 3rd Global Youth Marketing Forum in 2011.
• According to the Brand Trust Report 2012, Cafe Coffee Day was ranked 125th among India’s most
trusted brands and subsequently
• Coffee consumption in India is growing at 6% per annum compared to the global 2% plus. In India, the
per capita consumption of coffee is around 85 grams while it is six kgs. in the US. Coffee bars have 5%
penetration in India which itself portrays the opportunity lying ahead.
 COCA-COLA PUSHES ONE BRAND STRATEGY ACROSS MARKETS

Marking a significant shift in its marketing strategy, Coca-Cola today announced that for the first time, all
Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.
Coca-Cola is replacing packaging of its Diet Coke and Coke Zero cans and bottles with the trademark red
packaging of brand Coke. This is in line with its global ‘one brand, one marketing’ strategy announced mid
last year, the beverages maker said.”

The new strategy Coca-Cola is using to bring all of its trademark brands—Coca-Cola, Coca-
Cola Light/Diet Coke, Coca-Cola Zero Sugar and Coca-Cola Life—under the same roof is rolling out in
countries around the world. One of them is South Africa, one of The Coca-Cola Company's larget
markets.
South Africa is a country where Coca-Cola’s brand love scores have been consistently high, according
to marketing director Sharon Keith. The company is also a major economic value driver in the
developing country and has won the respect of citizens for its community and environmental efforts.
But instead of focusing on brand values as some campaigns have done in the past, Coca-Cola is
again shining the spotlight on its trademark products.
 contd...

The TV ads, six of which launch today and can be seen in the YouTube playlist above, offer intimate
glimpses into stories, feelings and moments people share while enjoying Coca-Cola. At the close of
each spot, the family of Coca-Cola products unite under the iconic red Coca-Cola disc. Several
alternate versions of the ads were produced with locally relevant casts and culturally relevant
vignettes.
The campaign kicks off with the lead commercial, “Anthem,” which presents a series of moments
linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss and a first love.
Music plays a key role in all "Taste the Feeling" communications. A song produced by Swedish artist
and producer Avicii and featuring soulful singer Conrad Sewell serves as the “Taste the Feeling”
campaign anthem. A first acoustic version by Sewell is being featured in various TV spots for the new
campaign, including "Anthem", and the lead single with Avicii will be released soon. Avicii also will
produce additional versions of “Taste the Feeling” for Coke’s UEFA EURO 2016 and Rio 2016
Olympic Games campaigns later this year.
contd...

The new strategy Coca-Cola is using to bring all of its trademark brands—Coca-
Cola, Coca-Cola Light/Diet Coke, Coca-Cola Zero Sugar and Coca-Cola Life—under
the same roof is rolling out in countries around the world. One of them is South Africa,
one of The Coca-Cola Company's larget markets.
South Africa is a country where Coca-Cola’s brand love scores have been consistently
high, according to marketing director Sharon Keith. The company is also a major
economic value driver in the developing country and has won the respect of citizens for
its community and environmental efforts.
But instead of focusing on brand values as some campaigns have done in the
past, Coca-Cola is again shining the spotlight on its trademark products.
 MAHINDRA FINANCE TO RAISE EQUITY CAPITAL

1) Mahindra and Mahindra Ltd holds 51.2 per cent stake in the NBFC

2) the company is in talking terms with several investment banks and are soon to hire a banker to avail
advice on the fundraising.

3) “The fundraising will augment the NBFC’s capital base and help strengthen its balance sheet. The
company has seen rise in its gross and net non-performing assets (NPA) and higher provisions for the
same,”
 Co-working spaces attract PE funds

1) In April, Awfis, the country’s largest co-working space provider, announced that it has raised $20 million
from Sequoia Capital.

2) According to Neetish Sarda his company is also in talks with PE funds for raising capital to fund
expansion

3) A report by real estate consultant firm CBRE says the co-working space in India is expected to touch
10 million sq ft by 2020, with 2017 witnessing absorption of nearly 1.5 million sq ft.

4) Delhi-headquartered Awfis Space Solutions and Kolkata-based Smart Work Business Centre Pvt Ltd
control nearly 70 per cent of the co-working space market in the country.
 SIP INVESTMENTS IN EQUITY MFS JUMP 35 PER CENT

 Investors are taking the SIP (systematic investment plan) route to equities in a big way.

 The monthly SIP value has doubled in the last two years

 SIPs are almost entirely only in equity schemes. The fixed income segment contributes only about
5 per cent in volume terms and about 2 per cent in value terms to overall SIPs

 SIP registrations have been on a steady upswing in the last one year

 SIPs are considered a disciplined form of investing where an investor commits the specified
amount over a fixed period of time. SIPs help investors navigate volatile markets in a better way.
 contd...

 Financial advisors usually suggest SIPs for average investors as it is considered the best tool for
creating long-term wealth.

 Raghav Iyengar, executive vice president, ICICI Prudential MF says, "Even college students have
started investing through SIPs.“

 SIPs also continue to be a key contributor of the MF industry's assets.

 FOREIGN EXCHANGE FROM TOURISM ROSE IN AUG
'17 AS AGAINST AUG '16

 In January-august 2016, Fees Stood At Rs 99,587 Crore, Recording A Growth Of 13.9 Per Cent Over
January-august 2015

 The Ministry, Which Records Fees Every Month, Said The Earnings In August 2017 Stood At Rs 13,922
Crore As Against Rs 12,553 Crore In August 2016 And Rs 11,411 Crore In August 2015.

 Fees During January-august 2017 Were Worth Rs 1,16,004 Crore, Which Showed A Growth Of 16.5
Per Cent Over The Same Period The Previous Year.
 contd...

 There was a 10.9 per cent growth in FEEs in rupee terms in August 2017 over August 2016.

 The earnings rose by 10.0 per cent in August 2016 over August 2015, it said in a statement.

 In January-august 2016, Fees Stood At Rs 99,587 Crore, Recording A Growth Of 13.9 Per Cent Over
January-august 2015.
GRATNER IDENTIFIES 10 WAYS TO FUND THE SHIFT TO
DIGITAL BUSSINESS

According to the Gratners top 10 ways to fund the shift to digital bussiness are,

1.Internal self funding- Digital revenue pays

For short term projects to gain immediate revenue returns and is good for continuous
incremental growth.

2.Within Existing Bugets

Good for superficial digital bussiness changeover for short term , if budgets are health,
generous and need trimming.

3. Investment from reserves

Healthy reserves might accelerate digital transformation with low financial impact on current
operations.
Contd...
4. Increase relevent budgets and cut others
It is useful if digital business is recognizable and deliverable in the same corporate structure
to the same customer base,but not appropriate for adjacency moves or radical industry reinvention.
5. Increase relevent bugets and cut profits
Recommended for very much planned ,strategic change and required transparent and concise
explanation to investors.
6.New bond or equity capital from investors
Smaller companies with faster growth rate can raise the equity capital by issuing more shares to
investors and Larger companies can raise debt capital by issuing more corporate bonds.
7.Borrow capital from lenders
Loan capital to bridge gaps arising from digital transformation.
8.Off balance sheet entries
This can help benefitting risky or unusual experiments.
9.Divestitures
One can sell legacy business units to fund the growing new digital business ventures and revenue
streams.
10.Asset disposals-Cycling out old physical assets to pay for digital growth can work where
dematerialization is in play.
Thank you.