STEEPLE of Coca-Cola
STEEPLE of Coca-Cola
STEEPLE of Coca-Cola
Coca-Cola Bottling Indonesia is one of the leading manufactures and distributors of soft
drinks in Indonesia. It manufactures and distributes, under license, products of The Coca-
Cola Company.
Coca-Cola Bottling Indonesia is a trade name and is made up of joint venture company
formed by local companies, owned by independent businessmen, and Coca-Cola Amatil
Limited, which is one of the largest manufactures and distributors of Coca-Cola products in
the world.
Coca-Cola Amatil made its first investments in Indonesia in 1992. The current Indonesian
joint venture partners were amongst its partners at the time. Production of Coca-Cola
products first started in Indonesia in 1932 at one production plant located in Jakarta. Annual
production at that time was approximately 10,000 cases. The business employed only twenty-
five people and operated three distribution trucks.
From that time until the 1980s, eleven independent businesses were set up throughout
Indonesia to manufacture and distribute products of The Coca-Cola Company. In the early
1990s some of the businesses started to merge and on 1st January 2000 ten of those original
businesses to from what is now known as Coca-Cola Bottling Indonesia.
Today, with approximately 9,000 employees, millions of cases are distributed to and sold
through more than 400,000 of our customers' retail outlets throughout Indonesia.
1
B. SOCIAL AND CULTURAL
Coca cola’s philosophy and commitment is to be an integral part of the fabric of each
community in which they operate. Coca cola contributes actively to that community through
the way do business, as well as through meaningful community relations activities. They
operations throughout the country influence the lives and welfare of thousands of they local
suppliers, customers and employees from the surrounding communities.
Each year coca-cola undertake a program of support to a broader spectrum of the local
communities in the fields of education, health, building infrastructure and assistance to
various disadvantaged groups. This support can come in a number of ways and includes,
amongst others, the provision of products to various organizations and scholarships to the less
fortunate children, and the opening of they clinics to the communities. Coca cola’s goal is to
provide children and youth with educational opportunities and support system they need to
become knowledgeable and productive citizens.
In August 2000, Coca-Cola Bottling Indonesia and Coca-Cola Indonesia initiated the
establishment of a social foundation called Coca-Cola Foundation Indonesia (CCFI). Its main
vision is to provide with learning opportunity for the Indonesian children and youth in order
to become productive and broad knowledge citizens. For the purpose to provide assistance in
education, CCFI carries out a range of activities to provide with alternative learning facility
to accommodate education needs for the dropped out students. The main three programs
which have been established are Community Learning Center Program, a continuous Child
Story Writing workshop and Capacity Building program.
Firstly, Digital Divide Program. Through this program, CCFI will provide facilities as to
that of learning center with the more modern computer unit. In addition, The learning center
2
staffs are trained in order to become competent staff, as a result, they will be able to provide
interesting in-house training on the use of computer learning for the child and youth who visit
that of Learning Center.
Third, HIV/AIDS Program. CCFI includes the education program about HIV/AIDS at its
Learning Center at four cities, namely; Jakarta, Bandung, Yogyakarta and Surabaya. The
activity commenced by providing training for trainers including Learning Center staffs and
HIV/AIDS activists, then continued with the communication activity for teenagers around
Learning Center.
Social commitment of Coca-Cola Bottling Indonesia also realized through some other
social activities performed for the people surrounding the factory and its outlets in some
territories in Indonesia.
The background of this social activities based on the local community needs is the
intention of Coca-Cola Bottling Indonesia to assist in coping with the live burden, assist the
poor people, and in order to become good citizen.
Through some continuance research and development activities, Coca-Cola tries to make
innovations to develop Indonesian typical products. In addition, more packages and
interesting accessories are now easily found throughout Indonesia.
3
in line with the production of fast non-carbonated beverage. It commenced from the issuance
of Frestea, tea beverage, on the Last June 2002. Now, it becomes the second largest fast
beverage product in Indonesia. Furthermore, Coca-Cola has marketed Sunfill syrup and
powder, and AdeS mineral water outside Jabotabek).
In the field of packaging, Coca-Cola always updates its innovations. After Refillable
Glass Bottle, Frestea, produced a couple years ago; it has been produced last year in more
relax package (Tetra Wedge) which is easier and more practice to bring. In the end of 2003,
Coca-Cola, Sprite, and Fanta appeared in the tiny can package of 250 ml. In addition, there is
Glass Bottle which is light to 30% in its weight with a very tiny design but strong. Now it has
started to market in Bali and for the near coming years will be marketed nationwide.
Those continuous innovations have proven that as one of the famous beverage company
in the world, Coca-Cola wants to provide its best for the consumers. New ideas have
presented and continuous investments have made in order to become the best beverage
company in the world.
Our core brands that include Coca-Cola, Sprite, Fanta and Frestea are produced in 10
plants of Coca-Cola Bottling Indonesia across Indonesia. To ensure that beverage quality is
up to standards, The Coca-cola Company rigorously apply internationally recognized
manufacturing process. Products coding becomes an important part of the whole process,
allowing us to guarantee that consumers receive our beverages at their flavorful best.
Each one of our beverages is coded, that is marked with a special code that identifies
specific information about it. Some codes simply identify the date the beverage was bottled
or canned. Some come in the form of a date stamp while other codes are much more
complex.
These codes identify the day, month, shift and plant in which the beverage was made, and
use a combination of letters and numbers. If we do not see a code on our container, it is
because some bottles use invisible ink that can only be read with special technology. This
further highlights our objective to ensure that our technological, human and material
4
resources are directed towards consistent satisfaction of the wants and expectations of the
wants and expectations of our customers and consumers.
Assistance and education program for this small-scale enterprise group issued on last July
2003 and provided the two main elements of assistances. First, providing technical assistance
on the development and assistance of small-scale enterprise, which is fully supported by
Coca-Cola for the period of one year. Such of this assistance program is aimed at increasing
ability of group member, increasing self-awareness, member productive enterprise
development, and enterprise network development.
This program has been developed successfully in Cikarang Barat Sub-district, Bekasi
Regency, West Java Province, and now serves more than 320 small-scale entrepreneurs. In
accordance with the plan, the same program will be developed this year in the province of
East Java.
Coca-Cola Bottling Indonesia is one of the leading manufactures and distributors of soft
drinks in Indonesia. It manufactures and distributes, under license, products of The Coca-
Cola Company.
Coca-Cola Bottling Indonesia is a trade name and is made up of joint venture company
formed by local companies, owned by independent businessmen, and Coca-Cola Amatil
5
Limited, which is one of the largest manufactures and distributors of Coca-Cola products in
the world.
Our Company manufactures and distributes Coca-Cola products to over 400,000 outlets
through more than 120 Sales Centres.
Coca-Cola Amatil made its first investments in Indonesia in 1992. The current Indonesian
joint venture partners were amongst its partners at the time. Production of Coca-Cola
products first started in Indonesia in 1932 at one production plant located in Jakarta. Annual
production at that time was approximately 10,000 cases. The business employed only twenty-
five people and operated three distribution trucks.
From that time until the 1980s, eleven independent businesses were set up throughout
Indonesia to manufacture and distribute products of The Coca-Cola Company. In the early
1990s some of the businesses started to merge and on 1st January 2000 ten of those original
businesses to from what is now known as Coca-Cola Bottling Indonesia.
Today, with approximately 9,000 employees, millions of cases are distributed to and sold
through more than 400,000 of our customers' retail outlets throughout Indonesia.
E. MARKET CONDITIONS
In Indonesia, soft drinks are readily available in various public places from roadside stalls
(warungs) to small shops. They are widely consumed by all levels os society, education and
work groups.
6
• Seventy-two percent of weekly consumers had an average household
income of less than Rp. 1 million per month. Of these over 40% are either students,
partially employed people or pensioners.
With the wide consumption of soft drinks, the industry offers an enormous yet untapped
potential with its low per capita consumption and the large young population.
Today, the country has one of the lowest rates of consumption of Coca-Cola company
products (only 13 8oz-servings per person per year), compared to Malaysia (33), Philippines
(122) and Singapore (141).
Because soft drinks sales are sensitive to price, every effort has been made to maintain
affordability. In 1997 we could buy 11 small bottles of carbonated soft drinks or ready-to-
drink tea with the daily minimum wage in Jakarta and 13 in 2001. However, we could buy
205 candies with the same minimum wage in 1997 and only 136 in 2001.
In terms of job creation opportunity, the soft drink industry has a high employment
multiplier. At 4.025 times, it ranks 14th against the other 66 industry sectors in the country.
This means that for every one job created, or lost, in the soft drink industry then four will be
created, or lost, at the national level. For every one job created in the soft drink industry, four
will be created at the national level.
Eighty percent of soft drink sales are made through retailers and wholesalers, of
which 90% are considered small-scale businesses. For these small-scale businesses, soft
drink products are their most important merchandise - contributing 35% of total sales and
generating 34% of profit. Other supporting industries affected by the activity in the soft drink
industry include glass, bottle closures, transport and media. 80% of soft drink sales are made
through retailers and wholesalers.
F. EDUCATION
7
In the field of education, for instance, other than through Coca-Cola Foundation
Indonesia, Coca-Cola Bottling Indonesia also provides a scholarship program from
elementary until university. Every year, Coca-Cola Research Grant provides Research
scholarship for the students of Magister and Doctorate Degree in some big cities in Indonesia.
G. TRAINING
In line with this development, the Company is designing a program, known as the
Graduate Trainee Program (GTP). It is a structured one year development for young
professional for dynamic, dedicated and responsive future leaders. This program has become
an integral part of our People Development series.
GTP graduates are expected to fill mid-level management positions through fast track
development. Since 1995, seven groups of participants have completed this prestigious
program. Some of them have achieved key leadership positions in the Company. The Coca-
cola Company challenge young, passionate and innovative candidates to join the Program in
the dynamic environment of
If we have the ambition to succeed, look for an opportunity to build upon our strengths
and meet challenges that really stretch we, then join Coca-Cola Bottling Indonesia in our
GRADUATE TRAINEE PROGRAM.
We will embark on 12 months development program that will equip us with professional
and leadership capabilities we need to succeed in a major Fast Moving Consumer Goods
multinational business. It takes unshakable commitment from us to endure this challenging
8
process, but consider this as an indispensable learning opportunity. If we can excel
throughout evaluation process, we will assume higher responsibilities as a leader and enjoy
an attractive remuneration package.
To be considered for this position we should have a quality degree from reputable
university, Master degree holders are preferred and maximum 1 year of working experience.
We should have a track record of outstanding academic and extra-curricular achievements.
High caliber and dynamic with excellent communication skills in English and Bahasa
Indonesia. Willing to travel, mobile and ready for assignment all around Indonesia.
H. POLITICAL
The Coca-Cola Company is the world’s largest beverage company. Along with Coca-
Cola, recognized as the world’s most valuable brand, the Company markets four of the
world’s top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of
other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas,
coffees and sports drinks. Through the world’s largest beverage distribution system,
consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1
billion servings each day. Because public policy issues have the potential to impact our
business, people and communities, our Company, like other commercial enterprises, uses its
resources on occasion to advance matters of public policy that are consistent with the
sustainability of our business and our Company’s values.
To that end, our Company recognizes the importance of meaningful corporate governance
practices as it relates to corporate political contributions in the United States. Accordingly,
corporate political contributions are based upon the following criteria:
• Legal Compliance: Our Company’s political contributions are made in
compliance with all applicable laws and corresponding legal reporting requirements. To
ensure compliance, all corporate political contributions are reviewed and approved in
advance by our Company’s Vice President, Public Affairs and appropriate legal counsel.
• Board and Management Oversight: Corporate political contributions are reviewed
retroactively by the Public Issues and Diversity Review Committee to ensure alignment
with Company policy and our overall values. In addition, the Public Issues and Diversity
Review Committee, along with the Company’s Public Policy and Corporate
9
Responsibility Council, periodically review Company policy regarding political
contributions and also corresponding Company practices.
• Public Policy Support: Consistent with applicable laws, corporate political
contributions may be given to political candidates and organizations whose views and
work are consistent with the interests and values of our Company, our bottling and overall
business system, the non-alcoholic beverage industry and the communities in which The
Coca-cola Company operate. Because our Company's vision and values are an outgrowth
of our unique brands and people, The Coca-cola Company recognize that political
candidates and organizations may support positions that align with some, but not all,
aspects of our contribution policy. In these instances, The Coca-cola Company base our
involvement on those areas of mutual agreement that The Coca-cola Company believe
will have the greatest benefit to our shareowners and key stakeholders.
• Public Transparency: Our Company supports public transparency relating to
corporate political contributions and our Company complies with all applicable laws and
legal reporting requirements relating to corporate political contributions. In addition, and
to further the goal of transparency in this area, The Coca-cola Company will post this
policy and an annual report of our contributions to political candidates and any political
entities organized under 26 USC Sec. 527 of the Internal Revenue Code on our Company
website.
I. LEGAL
All content included on this site, such as text, graphics, logos, button icons, images, audio
clips, and software, is the property of The Coca-Cola Company or its content suppliers and
protected by and international copyright laws. The compilation (meaning the collection,
arrangement, and assembly) of all content on this site is the exclusive property of The Coca-
Cola Company and protected by US and international copyright laws. All software used on
this site is the property of The Coca-Cola Company or its software suppliers and protected by
US and international copyright laws. The content and software on this site may be used as a
shopping, selling, and e-card resource. Any other use, including the reproduction,
modification, distribution, transmission, republication, display, or performance, of the content
on this site is strictly prohibited.
10
The Coca-Cola Company maintains this Site for our personal entertainment, information,
education, and communication. Please feel free to browse the Site. We may download
material displayed on the Site for non-commercial, personal use only provided us also retain
all copyright and other proprietary notices contained on the materials. We may not, however,
distribute, modify, transmit, reuse, re-post, or use the content of the Site for public or
commercial purposes, including the text, images, audio, and video without The Coca-Cola
Company's written permission.
• Trademark Information
Produced for The Coca-Cola Company, owner of the trademarks "Coca-Cola," "Coke,"
"diet Coke," "cherry Coke," “Dasani,” “Hi-C,” "Fanta," "Five Alive," “Barq’s,” "Fresca,"
"Mello Yello," "Minute Maid," "Sprite," "diet Sprite," "Surge," “Nestea,” "TaB,” “TaB
Energy," “POWERade,” “Dannon,” “Evian,” “Full Throttle,” “Rockstar,” “Gold Peak,” the
Dynamic Ribbon device, the design of the contour bottle, the design of the contour glass*, the
Red Disc Icon, "Always COCA-COLA", the design of the COCA-COLA Santa, the design of
the COCA-COLA Polar Bear and the design of the COCA-COLA Seal, and for Coca-Cola
Ltd., owner of the trademarks in Canada.
* Patents registered or pending for the Genuine COCA-COLA Glass (COCA-COLA Contour
Glass): United States-D402158 and Canada-85551
The trademarks, logos, and service marks (collectively the "Trademarks") displayed on
the Site are registered and unregistered Trademarks of The Coca-Cola Company and others.
Nothing contained on the Site should be construed as granting, by implication, estoppel, or
otherwise, any license or right to use any Trademark displayed on the Site without the written
permission of The Coca-Cola Company or such third party that may own the Trademarks
displayed on the Site. Our use of the Trademarks displayed on the Site, or any other content
on the Site, except as provided in these Terms and Conditions, is strictly prohibited. We are
also advised that The Coca-Cola Company will aggressively enforce its intellectual property
rights to the fullest extent of the law including the seeking of criminal prosecution.
11
Our access to and use of the Site is subject to all terms and conditions herein and all
applicable laws. By accessing and browsing the Site, we accept, without limitation or
qualification, the Terms and Conditions and acknowledge that any other agreements between
us and The Coca-Cola Company are superseded with respect to the subject matter hereof.
While The Coca-Cola Company uses reasonable efforts to include accurate and up-to-
date information in the Site, The Coca-Cola Company makes no warranties or representations
as to its accuracy. The Coca-Cola Company assumes no liability or responsibility for any
errors or omissions in the content of the Site.
Any personal data (for example, our name, address, telephone number or e-mail address)
you transmit to the Site by electronic mail or otherwise, will be used by The Coca-Cola
Company in accordance with the privacy policy of the Site located here. Any other
communication or material we transmit to the Site, such as questions, comments, suggestions
or the like, will be treated as non-confidential and nonproprietary. Images of people or places
displayed on the Site are either the property of, or used with permission by, The Coca-Cola
Company. The use of these images by us, or anyone else authorized by us, is prohibited
unless specifically permitted by these Terms and Conditions or specific permission provided
elsewhere on the Site. Any unauthorized use of the images may violate copyright laws,
trademark laws, the laws of privacy and publicity, and communications regulations and
statutes.
The Coca-Cola Company has not reviewed any or all of the sites linked to the Site and is
not responsible for the content or the privacy policies of any off-site pages or any other sites
linked to the Site. Our linking to the Site, off-site pages or other sites is at our own risk and
without the permission of The Coca-Cola Company.
The Coca-Cola Company may at any time revise these Terms and Conditions by updating
this posting. We are bound by any such revisions and should therefore periodically visit this
page to review the then current Terms and Conditions to which we are bound.
• Use of Site
We assume total responsibility and risk for our use of the site and the Internet. It is solely
our responsibility to evaluate the accuracy, completeness and usefulness of all opinions,
12
advice, services, merchandise and other information provided through the service or on the
Internet generally.
The Coca-Cola Company does not warrant that the service will be uninterrupted or error-
free or that defects in the service will be corrected.
• Risk of Loss
All items purchased from the on-line store are made pursuant to a shipment contract. This
means that the risk of loss and title for such items pass to us upon our delivery to the
carrier.Cokesolutions.com may include links to third party websites. By using
cokesolutions.com, our acknowledge and agree that The Coca-Cola Company is not
responsible or liable for any content or other materials found on those sites. Any dealings we
have with those third parties are between us and those third parties and The Coca-Cola
Company is not responsible for any loss of claim you may have as a result of those dealings.
• Disclaimer
Our use of and browsing in the Site are at our risk. Neither The Coca-Cola Company, any
of its agencies, nor any other party involved in creating, producing, or delivering the Site is
liable for any direct, incidental, consequential, indirect, or punitive damages arising out of
our access to, or use of, the Site. Without limiting the foregoing, everything on the Site is
provided to us "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF
MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON
13
INFRINGEMENT. Please note that some jurisdictions may not allow the exclusion of
implied warranties, so some of the above exclusions may not apply to us.
The Coca-Cola Company also assumes no responsibility, and shall not be liable for, any
damages to, or viruses that may infect, our computer equipment or other property on account
of our access to, use of, or browsing in the Site or our downloading of any materials, data,
text, images, video, or audio from the Site. The Coca-Cola Company is not responsible for
typographic errors.
• Applicable Law
This site is created and controlled by The Coca-Cola Company in the State of Georgia
USA. As such, the laws of the State of Georgia will govern these disclaimers, terms, and
conditions, without giving effect to any principles of conflicts of laws. Jurisdiction and venue
for any disputes arising hereunder shall vest in a court of competent jurisdiction in Atlanta,
Georgia or the Northern District of Georgia. The Coca-cola Company reserve the right to
make changes to our site and these disclaimers, terms and conditions at any time.
J. ENVIRONMENTAL PROTECTION
Beyond the satisfaction of doing the right thing, our responsibility goes to the Indonesian
people whose lives w touch every day, and that responsibility includes conducting our
14
business in ways that protect the environment and promote the health and safety of our
employees at the workplace.
The Coca-cola Company believe that all PT Coca-Cola Bottling Indonesia employees and
all its partners have important roles in implementing the company’s environment policy.
Thus, The Coca-cola Company always encourage our employees to actively and fully involve
in this environment protection effort.
• The Coca-cola Company has made an investment of more than $60 million to build
the world's largest plastic bottle-to-bottle recycling plant and to support recycling in the
U.S.
15
• For our cold drink equipment, The Coca-cola Company has developed an innovative
energy management system that delivers energy savings of up to 35%.
• The Coca-cola Company has set an aspirational goal to return to communities and
nature an amount of water equivalent to what The Coca-cola Company use in our
beverages and their production.
16