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AN INDUSTRIAL TRAINING REPORT

UNDERTAKEN

AT:-

Kohinoor Enterprise, Mehsana.

DURATION:-

01/11/2018TO 15/11/2018

SUBMITTED TO:-

DR.V.R.GODHANIYA COLLEGE

B.B.A & B.S.W DEPARTMENT

GUIDED BY:-

Prof. Poonam Pankhaniya

PREPARED BY:-Rima Parekh

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 PERSONAL INFORMATION

Name : Rima Parekh

Academic Year : 2018– 2019

Roll No. : 56

Company Visited : Kohinoor Enterprise

College : Dr. V. R. Godhaniya College,

BBA & BSW Department.

University : Bhakta Narsinh Mehta University

Date of visit : 01/11/2018 to 15/11/2018

Semester : 6

Duration : 15 Days

Enrollment No : 11011600539

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 Dr.V.R.GodhaniyaB.Ed.College-Porbandar

[Dept. of BBA & BSW]

(Managed By : Shri Maldevji Odedra Smarak Trust)
[Affiliated to BhaktaNarsinh mehta
University]

CERTIFICATE

This is certify that Ms. Rima Parekh (Enrollment No.

110600539) completed her industrial training report on Kohinoor
enterprise & made a report on a partial fulfillment of B.B.A.
program for the academic year 2018-19.
The student has shown immense interest in the subject and the
study was carried out with total devotion.

Place : porbandar
Date:

Prof. Poonam Pankhaniya Ms. Bhumika Tanna

(Project Guide) (Director)

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Company certificate

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 PREFACE

Practical knowledge means the visualization of the

knowledge, which we readim our books.For this, we perform
experiments and get observations. Practical knowledge is very
important in every field. One must be familiar with the problems
related to that field so that he may solve them and become a
successful person. After achieving the proper goal in life, an
management student has to enter in professional life. According
to this life, he has to serve an industry, may be public or private
sector or self-own. For the efficient work in the field, he must be
well aware of the practical knowledge as well as theoretical
knowledge. To be a good manager, one must be aware of the
industrial environment and must know about management,
working in the industry, labour problems, etc. so he can tackle of
them successfully.
As a student of BBA Sem-6, an opportunity to learn
practical studies. This study includes information of a company
and management,etc.

Therefore I visited Kohinoor Enterprise, Mehsana. I

have done my level best to complete this training report.

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 ACKNOWLEDGEMENT

The satiation and euphoria that accompany the successful completion of the
project would be incomplete without the mention of the people who made it
possible.

I would like to take the opportunity to thank and express my deep sense of
gratitude to my Prof.poonam pankhaniya. I am greatly indebted to her for
providing her valuable guidance at all stage of study, her advice, constructive
suggestions, positive and supportive attitude and continuous encouragement,
without which it would have not been possible to complete the project.

I would like to take the opportunity to thank our director Ms. Bhumika Tanna
for their guidance and support.

I would also like to thank Mr.Darshan Patel (Managing Director of Kohinoor

enterprise) who in spite of busy schedule has co-operated with me continuously
and indeed, his valuable contribution and guidance have been certainly
indispensable for my project work.

I am thankful to Mr.Pankaj Patel for giving me the opportunity to work with

Kohinoor Enterprise.

I owe my wholehearted thanks and appreciation to the entire staff of the

company for their cooperation and assistance during the course of my project.

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 DECLARATION

I, the undersigned Rima Parekh, student of Dr. V.R.

Godhaniya College, Porbandar, studying in BBA Sem-6, here by
declare that the project work presented in this project is my own
work and has been carried out under the supervision of
Prof.Poonam Pankhaniya.

Date: Signature
Place: (Rima Parekh)

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SERIAL CONTENTS PAGE
NO. NO.

1 General Information
2 Marketing department
3
4
5
6
7
8
9

TABLE OF CONTENT

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 INDEX

SERIA CONTENTS PAGE

NO.
L NO.

1 Name and Address 12

2 Industry overview 13
3 history & development Of unit 14
4 Size Of the unit & Type of product 15
5 Manufacturing process & Type of product 21
6 Organization structure 30
7 Time keeping 32
8 Employee &welfare serives 33

1. COMPANY PROFILE

Name : Kohinoor Enterprise

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Address : F/1-6, Ramkrishna Market, Malgodown

Road, Mehsana 384 225, Gujrat.

Activity : Manufacturer and Supplier

Employees : 50
Slogan : “Your Health Our Concern.”
Year Established : 1996
Annual Turnover : Rs. 1-2 Crore
Standard Certificate: ISO 9001: 2000
Website : www.Kohinoorenterprise.com
Phone : +91 99094 30610
Email : [email protected]

2.INDUSTRY OVERVIEW

India's healthcare sector has evolved a great deal over the last 10 years. In the
last few years especially, there has been a registered growth of 10% in this
sector. By 2018, it is estimated that the healthcare sector in India will reach 145
billion USD. This fast development has led to phenomenal growth in the
medical devices sector, or medical equipment sector. This sector plays a vital

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role at every stage of the healthcare continuum, and has been instrumental in
improving the access and affordability of healthcare services in the country.
Broadly, any technology that extends and improves life, and alleviates pain,
injury and handicap falls under medical technology. There are over 500,000
different products under this sector that have been grouped into 10,000 generic
categories.

Incepted as a Sole Proprietorship firm in the 1996,  “Kohinoor Enterprise” are

renowned manufacturer of commendable array of Ortho Crepe Bandage,
Surgical Dressing Bandage, . Located at Mehsana (Gujarat, India), they have
built an ultramodern infrastructural base where we manufacture these products
in bulk. Under the headship of “Mr. Darshan Patel" ( Managing
Director ), they have able to aptly satisfy our clients and gain their trust.

Their goal has been preserve and improve our quality of life. It
proposes effective and innovative prophylactic as well as rehabilitative solution
enabling you to have an active lifestyle.

3. HISTORY & DEVELOPMENT OF UNIT

Introduction-
The Kohinoor Enterprise company was founded in 1996 and its founder
is Mr.Pankaj Patel is very experienced man in this field. This vision and

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business acumen has made Kohinoor Enterprise a name to reckon with in the
surgical industry today

Development of company-
As stated above, the firm was started in 1996 by Mr. Pankaj Patel, the
chairperson of the firm as a small business and within short span of time
achieved tremendous growth in the business due to his vision and mission.
During the early stages there were many similar units in this field.
Gayatri industries and Brisk group were big players in field, while claris and
dispovan Group were also big competitors. Today due to his constant efforts the
company has not only been successful but has also attained tremendous
goodwill since it is well known for its quantity of products. Today, Kohinoor
Enterprise as a business entity is a leading firm in this sector, not only in
Gujarat, but also in India as well as abroad.
The company has centers for collecting raw materials from Tamilnadu
and Karnataka.

4.SIZE & FORM OF ORGANIZATION

It is always difficult to calculate the true size of the self storage industry in
any region as there are, and will be a number of companies who are
entering the market in a small way, who are ‘testing the water’, or
suggesting that they are self storage providers when actually they are not.
Associations gathering data on their industry are often not aware of these

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 smaller operators and will traditionally have stronger data on their
members, than non member operations.

There will always be some businesses, large and small that for various
reasons do not wish to become members of their local industry association

There are mainly three size of industry differentiation:

1. Small scale Industry

2. Medium Scale Industry
3. Large Scale Industry

“The company with the investment from Rs. 25 lacs to 5 Crores comes
under Small Scale Industry.”
“The company with the investment from Rs. 5 Crores to 10 Corers comes
under Medium Scale Industry.”
“The company with the investment from Rs. 10 Crores or more comes
under Large Scale Industry.”
Kohinoor Enterprise is a medium scale industry.

FORM OF ORGANIZATION

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 There
are many
forms of
company like partnership firm, public ltd, private ltd, etc.
Kohinoor enterprise is sole propritership firm.

Sole Proprietorship

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Sole Proprietorship in simple words is a one-man business
organisation. It is the type of entity that is fully owned and managed
by one natural person (not a legal person/entity) known as the sole
proprietor. The business and the man are the same, it does not have a
separate legal entity.

A sole proprietorship usually does not have to be incorporated or

registered. It is the simplest form of business organisations and the
ideal choice to run a small or medium scale business. Let us look at
some important features of a proprietorship.

1) Lack of Legal Formalities

A sole proprietorship does not have a separate law to govern it. So there are not
many special rules and regulations to follow. It does not require incorporation
or registration of any kind. In most cases, only a license is required to carry out
the desired business.

And just like in its formation, there is hardly any legal process involved in its
closure. Overall it allows for ease of doing business with minimum hassles.

2) Liability

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Since there is no separation between the owner and the business, the liability of
the owner is also unlimited. So if the business is unable to meet its own
liabilities, it will fall upon the proprietor to pay them. All of his personal assets
(like his car, house, other properties etc) may have to be sold to meet the
liabilities of the business.

3) Risk and Profit

The owner is the only risk bearer in a sole proprietorship. Since he is the only
one financially invested in the company, he must also bear all the risk. If the
business fails or suffers losses he will be the one affected.

However, he also enjoys all the profits from the business. He does not have to
share his profits with any other stakeholders since there are none. So he must
bear the full risk in exchange for enjoying full profits.

4) No Separate Identity
In legal terms, the business and the owner are one and the same. No separate
legal identity will be bestowed upon the sole proprietorship. So the owner will
be responsible for all the activities and transactions of the business.

5) Continuity

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Just as we saw above the business and the owner have
one identity. So a sole proprietorship is entirely
dependent on its owner. The death, retirement,
bankruptcy. insanity, imprisonment etc will have an
effect on the sole proprietorship. In most of such cases,
the proprietorship will cease to exist and the business
will come to an end.

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4. MANUFACURING PROCESS

(i) OPENING AND CLEANING:

Raw cotton in bale form is opened in Crighton opener, it is
loosened and dust and other particles are removed.The cotton is then sent to
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Kier, where it is steam boiled for about 3 – 4 hours after adding chemicals such
as Caustic Soda, Soda Ash, Detergents etc. This treatment removes much of
natural waxes and oils and softens and disintegrates any forign matter that may
remain after cleaning operation.

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(ii) WASHING:
After the cotton is boiled, it is removed from the Kier and send to the tanks for
washing.

(iii) BLEACHING:
The washed cotton is not of good colour. It is therefore bleached with
chemicals such as Hydrogen Peroxide or Sodium Hypochlorite. The bleaching
not only whiten the colour but also improves it’s wetting properties and assists
in disintegration of any remaining foreign materials.

(iv) ALKALI REMOVING:

The bleached cotton is thoroughly washed again to remove the chemicals.
A small quantity of diluted sulfuric acid is also added to neutralize excess alkali.
The cotton is then passed through hydro extractor to remove water. It is then
sent to a wet cotton opening machine.

(v) DRYING:
The cotton so opened is then passed through drier. Where drying machine
is not there, the cotton is subjected to sun drying. This method however restricts
the capacity of the unit besides the cotton getting mixed up with the dust.

(vi) LAPPING:
After the cotton is dried, it is again sent to the blow room, where it is
thoroughly opened and made in to laps.

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(vii) CARDING:
The laps are then fed in to the carding machine, where cotton comes in to
thin layers.

(viii) ROLLING:
Here paper is inserted under the laps and the cotton is rolled and
simultaneously compressed.

(ix) WEIGHING & CUTTING:

The rolls are then weighed according to the required size. The cut rolls
are then further packed in a polythene roll after labeling and putting the weight
mark and then send for final packing.

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2. TYPES OF PRODUCT

Product is anything that can be offered to satisfy a want or

need. All products are packed as per buyer’s specifications.

The main products of Kohinoor Enterprise are as under:

 Ortho Crepe Bandage

 Surgical Dressing Material

 Weighing Scale

 Wrist & Thumb Support

 Lumber/back Support

 Gel products
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  Traction Support

 Splint & Braces

1.ORTHO CREP BANDAGE:

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1. WEIGHING SCALE:

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 KRUPS COUNTESSES.

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Salter Electronic Bathroom Sc

2. Back support

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ORGANIZATION CHART

OWNER
MANAGING DIRECTOR

PANKAJ PATEL
DARSHAN PATEL

production accounting
manager manager Employees
p.prasana rajesh h.

Employees

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TIME KEEPING SYSTEM

What is timekeeping?

Timekeeping is the process of tracking and reporting work and leave

time. Everyone is responsible for accurate timekeeping:

Employees report leave and approve their time on their timecards

 Supervisors review and approve their employees’ timecards

 Timekeepers sign off on their units’ timecards

Time keeping system

There is only one shift in Kohinoor enterprise, the timings are

mentioned in the below table:-

MORNING TIMINGS 9AM – 1PM

BREAK TIMINGS 1PM – 2PM
NOON TIMINGS 2PM – 6PM

5.WELFARE FACILITIES

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 The statutory welfare benefits schemes include the following
provisions:

1.Drinking Water:

2.Facilities for sitting:.

3.First aid appliances: .

4.Latrines and Urinals: .

5.Canteen facilities: Kohinoor enterprise provides one time meal for

their worker.Tea and Refreshment.

6.vehicle facilities

7.Bonus on Diwali.

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SERIAL CONTENTS PAGE
NO.
NO.
1 Introduction 36

2 Marketing mix
3 Conclusion

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 Introduction

A marketing department promotes your business and drives

sales of its products or services. It provides the necessary
research to identify your target customers and other
audiences. Depending on the company’s hierarchical
organization, a marketing director, manager or vice president
of marketing might be at the helm. In some businesses, a vice
president of sales and marketing oversees both the marketing
and sales departments with a strong manager leading each
department. It’s important to keep a strong marketing
department intact regardless of the economy so you remain
visible and keep sales strong.

Marketing is the most important parts of any business

activity. It is what creates customers and generates income,
guides the future course of a business and defines whether it

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 will be a success or a failure. Without marketing, a business
is like sitting in the dark and expecting people to find you
without a light. Marketing can be done without a marketing
team, but you cannot expect to go too far or succeed by
marketing on your own. For a sustained marketing effort, a
business.

The marketing mix (also known as the 4 Ps) is a foundation

model . The marketing mix has been defined as the "set of
marketing tools that the firm uses to pursue its marketing
objectives in the target".[1] Thus the marketing mix refers to
four broad levels of marketing decision, namely: product,
price, promotion, and place.

Marketing mix is the process of combining all the factors in such

a way that maximum number of buyers can be attracted.

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All the factors which are directly related with selling of our
products and which are responsible for satisfaction of consumer
are known as element of marketing mix.
4P’s of Marketing:-

1.product

2.price

3.promotion

4.place

1. Product

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 The product remains in the center of all the marketing activities as
our efforts are concerned mostly to sell the product. Without product
there is nothing to price, there is nothing to distribute and nothing to
promote.
Hence product is the unique element of marketing mix.
Marketer should develop the product which are suitable for internal
capacity and at the same time satisfied need and want of customer.A
product is an item that satisfies a need or a desire. This can be a
physical item, a service or a virtual offering. It is produced at a cost
and is subsequently made available to the right audience at a price.
Whatever the nature of the product, it will follow a lifecycle and
through reasonable predictions of this lifecycle, a company can
increase its competitive edge. A brand can be revamped or re-
launched to remain relevant in a changing market or at the end of its
lifecycle.
A marketing expert named E. Jerome McCarthy created the
Marketing 4Ps in the 1960s. This classification has been used
throughout the world. Business schools teach this concept in basic
marketing classes.

The marketing 4Ps are also the foundation of the idea of marketing
mix.

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#A product is an item that is built or produced to satisfy the needs of a
certain group of people. The product can be intangible or tangible as it
can be in the form of services or goods.

Marketers must also create the right product mix. It may be wise to
expand your current product mix by diversifying and increasing the
depth of your product line.

All in all, marketers must ask themselves the question “what can I do
to offer a better product to this group of people than my competitors”.

In developing the right product, you have to answer the following

questions:

What does the client want from the service or product?

How will the customer use it?
Where will the client use it?
What features must the product have to meet the client’s needs?
Are there any necessary features that you missed out?
Are you creating features that are not needed by the client?
What’s the name of the product?
Does it have a catchy name?
What are the sizes or colors available?
How is the product different from the products of your competitors?

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What does the product look like?

Product Category

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 2. Price

Defining Price:

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Price is both the money someone charges for a good or service and

what the consumer is willing to give up to receive a good or service. It

is the weapons to capture market. Once a concrete understanding of the

product offering is established we can start making some pricing decisions.

Price determinations will impact profit margins, supply, demand and marketing

strategy. Similar (in concept) products and brands may need to be positioned

differently based on varying price points, while price elasticity considerations

may influence our next two Ps. What Is a Price?

Buying something means paying a price. But what exactly is “price? ”

Price is the money charged for a good or service. For example, an

item of clothing costs a certain amount of money. Or a computer

specialist charges a certain fee for fixing your computer.

Price is also what a consumer must pay in order to receive a product

or service. Price does not necessarily always mean money. Bartering

is an exchange of goods or services in return for goods or services.

For example, I teach you English in exchange for you teaching me

about graphic design.

Price is the easiest marketing variable to change and also the easiest to
copy.

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It is also a very important component of a marketing plan as it
determines your firm’s profit and survival. Adjusting the price of the
product has a big impact on the entire marketing strategy as well as
greatly affecting the sales and demand of the product.

This is inherently a touchy area though. If a company is new to the

market and has not made a name for themselves yet, it is unlikely that
your target market will be willing to pay a high price.
When setting the product price, marketers should consider the
perceived value that the product offers. There are three major pricing
strategies, and these are:

1. Market penetration pricing

Penetration pricing is a pricing strategy that is used to quickly gain
market share by setting an initially low price to entice customers to
purchase from the company. Such pricing strategy is generally used
by new entrants into a market. An extreme form of penetration pricing
is called predatory pricing.

The overarching goal of the pricing strategy is to:

1.Capture market share

2.Create brand loyalty
3.Switch customers from competitors
4.Generate significant demand and utilize economies of scale
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5.Drive competitors out of the market

Advantages of Penetration Pricing

1.High adoption and diffusion: Penetration pricing allows a product or

service to be quickly accepted and adopted by customers.
2.Marketplace dominance: Competitors are typically caught off guard
in a penetration pricing strategy and are afforded little time to react.
The company is able to utilize the opportunity to switch over as many
customers as possible.
3.Economies of scale: The pricing strategy generates high sales
quantity that allows a firm to realize economies of scale and lower
marginal cost.
4.Increased goodwill: Customers that are able to find a bargain in a
product or service are likely to return to the firm in the future. In
addition, the increased goodwill creates positive word of mouth.
5.High turnover: Penetration pricing results in an increased turnover
rate, making vertical supply chain partners such as retailers and
distributors happy.

2.Market skimming pricing

Price skimming is a product pricing strategy by which a firm charges
the highest initial price that customers will pay and lowers it over
time. As the demand of the first customers is satisfied and
competition enters the market, the firm lowers the price to attract

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another, more price-sensitive segment. Skimming policy is desirable
in the following cases:

1.If a limited supply exists, the company may follow a skimming

approach to match demand and supply.
2.Where the exporter wants to skim the cream before competitors
enter the market.
3.Where a company wants to maximize its revenue.
4.When initial cost of production is very high which has to be
recovered as early as possible.
5.Where the products are of specialty goods such as fashion-oriented
goods.
6.Where the segment of the market is willing to pay a premium price
for the value received.
7.Where the price and quality relationships are viewed favorably.
High prices imply high quality for quality conscious customers.
Advantages of price skimming
1. High prices maximize the revenue available to the manufacturer.

2. Higher prices in the initial stage covers up development expenses

which required to be incurred by the manufacturer.
3.Premium products are the status symbol for buyers in high income
bracket.

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3Going rate pricing
In going rate pricing, firm decide fix price largely based on
competition pricing. It gives less attention to cost and demand in other
words, under this method by neglecting the cost and demand factor, a
firm it's price on the basis of competior price.
A seller is required to reduce the price when competitior reduce. The
seller on the other hand for find it profitable to sell at existing price.
In simple terms going rate means the follow the competitor pricing
policy.

Kohinoor Enterprises use the going rate method firm follow the
competitor pricing method. Major three company leads to the Kohinoor
enterprise. There name are following:-

Gayatri Industries

Brisk Surgical

Viscco Surgical

Vardhman industries

The price of the products of Kohinoor Enterprise are as follows:

PRODUCT NAME PRICE

Crepe Bandage 120/-

Weighing scale 700/-

Wrist Belt 60/-

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Hel Cap 150/-

3. Place
Distribution channel is the path through which goods & services travel from the
vendor to the consumer or payments for those products travel from the
consumer to the vendor.

This lesson revealed that place in marketing mix plays a major

role in the distribution and flow of goods, because it ensures that the
product is in the right place at the right time. Without proper product
placement, customers are likely to look elsewhere for what they need
or desire.

A distribution channel can have several stages depending on how many

organizations are involved in it. It can include wholesalers, retailers, distributors
& even internet.

The Kohinoor enterprise follows the given channels of distribution:-

Types of Distribution Channels:

Broadly, Channel of distribution is of two types viz., (1) Direct

Channel (2) Indirect Channel.

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 1. Direct Channel or Zero Level Channels:

When the producer or the manufacturer directly sells the goods

to the customers without involving any middlemen, it is known as
direct channel or zero level channel. It is the simplest and the shortest
mode of distribution. Selling through post, internet or door to door
selling etc. are the examples of this channel. For example, Mc
Donalds, Bata, Mail order etc.

Methods of Direct Channel are:

(a) Door to door selling

(b) Internet selling

(c) Mail order selling

(d) Company owned retail outlets

(e) Telemarketing

Indirect Channels:
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 When a manufacturer or a producer employs one or more
middlemen to distribute goods, it is known as indirect channel.

Following are the main forms of indirect channels:

(a) Manufacturer-Retailer-Consumer (One Level

Channel):

This channel involves the use of one middleman i.e. retailer who
in turn sells them to the ultimate customers. It is usually adopted for
speciality goods. For example Tata sells its cars through company
approved retailers.

Manufacturer→ Retailer→ Consumer

(b) Manufacturer-Wholesaler-Retailer-Customer
(Two level channels):

Under this channel, wholesaler and retailer act as a link between

the manufacturer and the customer. This is the most commonly used
channel for distributing goods like soap, rice, wheat, clothes etc.

Manufacturer→ Wholesaler→ Retailer→ Customer

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 (c) Manufacturer-Agent-Wholesaler-Retailer-
Consumer (Three level channels):

This level comprises of three middlemen i.e. agent,wholesaler

and the retailer. The manufacturers supply the goods to their agents
who in turn supply them to wholesalers and retailers. This level is
usually used when a manufacturer deal in limited products and yet
wants to cover a wide market.

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 Manufacturer → Agent → Wholesaler → Retailer → Consumer
the given channels of distribution:-

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5. Promotion

The production department of the company may produce the best

product the pricing department may decide the right price for the
product but all these may become fruitless if they're not
communicated to consumers. The utility function of the product must
be communicated to the consumer. This function is performed
through well designed promotion mix.

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– We have got a product and a price now its time to promote it. Promotion

looks at the many ways marketing agencies disseminate relevant product

information to consumers and differentiate a particular product or service.

Promotion includes elements like: advertising, public relations, social media

marketing, email marketing, search engine marketing, video marketing and

more. Each touch point must be supported by a well positioned brand to truly

maximize return on investment.

Kohinoor enterprise use the print media for a promotion.

Traditional methods Morden methods

Broadcast Print Website
Television Newspaper Email
Radio Magazine Social network
Signs Smart phone

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Feature of print media
1)paid form
2)Longevity
3)less time consuming
4)one way communication
5)easy to change
The Advantages of Advertising in Print Media
Targeted Marketing. Magazines, targeted newspapers, and association
newsletters all have content that is read by an audience of people who
are interested in that topic. ...
1.Cost Effectiveness. ...
2.Engagement. ...
3.High Ad Recall. ...
4.Loyal Readership. ...
5.Pass-Along Exposure. ...
6.Longevity. ...
7.Credibility.
Disadvantages
1.Dullness
2.Lead time
3.Materials
4.Distribution
5.Waste

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Different types of print media

Newspapers are the most popular form of print media. They are
generally delivered at home, or are available at newsstands, and it is
the most inexpensive way to reach a huge mass of people quickly.
Different types of newspapers cater to various audiences, and one can
select the particular category accordingly.
A newspaper is divided into various segments containing current
events, sports, food, entertainment, fashion, finances, politics,
advertisements, informative articles, and so on. The advertiser, in this
case, can choose from a daily newspaper to a weekly tabloid.
Advertisers design press advertisements, wherein the size is decided
as per the budget of the client.

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Magazines provide detailed articles on various topics, like food,
fashion, sports, finance, lifestyle, and so on. Magazines are published
weekly, monthly, quarterly, or annually, and many of them are sold
all over the world.

Banners at many places are made of cloth, or paper and are used to
show slogans, logos, or some messages. It is also used for advertising
brands in exhibitions, giving out the names of products, or services
that are being provided. Like banners, posters also come under the
same category for the same purpose.

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A brochure, also known as pamphlet, is a kind of booklet that
contains the details of the company, or organization. Generally,
brochures are for takeaway, so as to keep the brand in the mind of the
audience.They are distributed in exhibitions, or shops in which
particulars of the product, or service of the company are provided
along with communication details. It is very necessary that the
brochure contains all the required details of the product or service
with terms and conditions along with the charges. Brochures
generally consist of two or three folds of glossy and colorful sheets
with some nice presentation. They are mostly distributed by hand,
sent by mails, or you may find them at brochure racks as well.

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Kohinoor enterprise does advertisement by using the brochure.

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 CONCLUSION

The conclusion enables you to reinforce the main messages of the document.
The industrial visit to the Kohinoor enterprise was a wonderful experience. The
visit was highly educational and helped one to given me an depth understanding
of the every department of industry. I came to know about the process used for
manufacturing of crepe bandage and different types of problems encountered in
it. I understood the difficulties that is faced by management of modern
companies and also studies the ways they save the difficulties and problems.

I would like to say that Kohinoor enterprise has very good reputation in
the field of surgical products. Company’s whole staff working with full
responsibility and more positive point is they are not connected with any union
activities.

Crep , bandage, the product of the company, is used for all chronic-leg
conditions, varicose veins and their after-care, as a pressure dressing for
burns ,for skin grafts and Whenever elastic support is needed for treatment of
strain , sprains and similar conditions.
The kohinoor enterprise mission is to build long term relationships
with their clients and provide exceptional services by pursuing business
through innovation and advanced technology.

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 BIBLIOGRAPHY

To preparation this report I have preferred below mentioned:

1) www.tradeindia.com

2) www.kohinoorenterprise.com

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