A STUDY ON “DEALER SATISFACTION OF

EXO DISH WASH BAR IN JYOTHI

LABORATORY Pvt.Ltd.
By

SUBAIR V.U

REG;520854614

Of

DHANALAKHSMI SRINIVASAN COLLEGE OF

ENGINEERING AND TECHNOLOGY

Submitted to the

FACULTY OF MANAGEMENT STUDIES

In partial fulfilment of the requirements

For the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

SIKKIM MANIPPAL UNIVERCITY

2010-06-07
 DHANALAKSHMI SRINIVASAN COLLEGE
OF ENGINEERING AND TECHNOLOGY.
DEPARTMENT OF MANAGEMENT
STUDIES

ECR, Mamallpuram, Chennai-603104

Phone: 04427442844, 27443844

BONAFIDE CERTIFICATE

Certified that this report titled “A STUDY ON “DEALER

SATISFACTION WITH REFERENCE TO JYOTHI

LABORATORIES, THRISSUR is a bonafide work of LIGITH K.M,

Reg. No.32208631028 who carried out the work under my supervision

certified further that to the best of my knowledge the work reported here in

does not form part of any other project report on the basis of which a degree

or award was conferred on an earlier occasion on this or any other candidate

Mrs.AMUDHA Mr.K.MURUGAN

(Faculty In charge) (Head of

Department)

Viva Voice Conducted

Internal Examiner: External

Examiner:
 DECLARARION

I, Ligith K.M a bonafide student Of DHANALAKSHMI SRINIVASAN

COLLEGE OF ENGINEERING & TECHNOLOGY And Technology, Hereby

Declare that the Project entitled on A study on Dealer satisfaction Of EXO DISH

WASH BAR on JYOTHI LABORATARY Submitted the partial fulfilment for

the award of Degree of Master of Business Administration is my original

Work.

Place: SUBAIR V.U

Date:
 EXECUTIVE SUMMARY

 “STUDY OF DEALER SATISFACTION” is the summer project

undertaken as a part of the academic requirements of two year MBA course
and conducted for JYOTHI LABORATARIES Pvt. Ltd.

 This Project aims at STUDY OF DEALER SATISFACTION of the EXO

DISH WASH BAR offered by JYOTHI LABORATARIES Pvt. Ltd

 The objective of the project is to understand the DEALER SATISFACTION

their attitude towards the product.
 The Project is carried out from 10th July 2009 to 28th July, 2009, under the
guidance of

 The initial few chapters are devoted to knowing the industrial profile and
followed by company profile.

 Along with the individual survey of the Dealers and the formulation of
questionnaire.

ACKNOWLEDGE MENT
 I express my gratitude to Mr. Srinivasn Chiarman, chairman

Dhanlakhshmi srinivasan college of Engineering & Technology, for providing

better environment to run our management Course Successfully. I thank Mr.

Vijayaraj, Secretary Dhanalakhshmi Srinivasan College of Engineering &

Technology, for providing better facilities to Complete the project.

I thank Mr. Ponraj, Pricipal, Dhanalakhshmi srinivasan College of

Engineering & Technology, For Extending moral sapport to me during the course

of project. My Special thanks to Mr. Aravindam, Vice Principal, for Sharing his

Experience.

I thank Mr. K. Murugan, Head of the department of Business

Administration for this constant encouragement throughout the tenure of the

project I am indebted to my Guide, Mrs. Amudha for his valuable Guidance

provided during the course of this project.

I am grateful to Mr.

For his advice and guidance. I take this opportunity to thank other staff members

for their encouragement and assistance.

Finally a Special thanks to my parents, relatives and friends for their moral

support to complete this project work successfully.

SUBAIR.V.U
Limitation of the study
All respondents are not straight forward.

Dealers have not enough time to respond.

Small simple size should affect reliability of the data.

While filling the questioners the dealers are not produce 100% accurate

information of their personal limitation.

INDUSTRY PROFILE
Products which have a quick turnover, and relatively low cost are known as fast
moving consumer goods (FMCG). FMCG products are those that get replaced
within a year. Examples of FMCG generally include a wide range of frequently
purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning
products, shaving products,

Detergents, as well as other non-durables such as glass ware, bulbs, batteries, paper
products, and plastic goods. FMCG may also include pharmaceuticals, consumer
electronics, packaged food products, soft drinks, tissue paper and chocolate bars.

A subset of FMCG is fast moving consumer electronics which include innovative

electronic products such as mobile phones, MP3 players, digital cameras, GPS
Systems and laptops. These are replaced more frequently than other electronic
products.

White goods in FMCG refer to household electronic items such as refrigerators,

televisions, music systems etc.

In 2005, the Rs.48000-crore FMCG segment was one of the fast growing industries
in India. According to the A C Nielsen India study, the industry grew 5.3% in value
between 2004 and 2005.

INDIAN FMCG SECTOR

The Indian fmcg sector is the fourth largest in the economy and as a market size of
US$13.1 billion. Well established distribution networks, as well as intense
competition between the organized segments are the characteristics of this sector.
FMCG in India has a strong and competitive MNC presence across the entire value
chain. It has been predicted that the FMCG market will reach to US$ 33.4 billion in
2015 from US $ billion 11.6 in 2003. the middle class and the rural segments of the
Indian population are the most promising market for FMCG, and give brand
makers the opportunity to convert them to branded products. Most of the product
categories like jams, tooth paste, skin care, shampoos etc, in India, have low per
capita consumption as well as low penetration level, but the potential for growth in
huge.
The Indian economy is surging ahead by leaps and bounds, keeping pace with rapid
urbanization, increased literacy levels, and rising per capita income.

The big firms are growing bigger and small-time companies are catching up as
well. According to the study conducted by AC Nielsen, 62 of the top 100 brands
and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed
by Colgate, Nirma,

Coca-Cola and Parle. These are figures the soft drink and cigarette companies have
always shied away from revealing. Personal care, cigarettes, and soft drinks are the
three biggest categories in FMCG. Between them, they account for 35 of the top
100 brands.

THE TOP TEN COMPANIES IN FMCG SECTOR

SL No COMPANIES

1. Hindustan Unilever Ltd.

2. ITC (Indian Tobacco Company).

3. Nestle India.

4. GCMMF (AMUL).

5. Dabur India

6. Asian paints (India).

7. Cadbery India.

8. Britania Industries.

9. Procter & Gamble Hygiene and Health Care.

10. Marico Industries.

COMPANY PROFILE
 “JYOTHY LABORATARIES LTD” is a public limited company
registered company under the companies Act 1956. Though a public limited
company private parties hold most of its shares. Hence, practically no public issue
is made there are four Board of Directors and seven members who are from the
family of the C.M.D.

This company has a single organization .In this type of organization

structure which is popularly known as line organization .In this type of
organization, the line of authority flows vertically from the top management to the
lowest subordinate throughout the entire organizational structure . In other words
,the directions are issued by the men in charge of the whole organization and are
directly conveyed to the person who executes the work . thus the flow of the
authority is an unbroken line from the manger to the worker .

The Chief Managing director heads the organization structure of the

company followed by the Board of Directors and Vice precidents respectively .
There are departmental heads who heads the various departments of the
company .There are separate departments for finance,sale , R&D , project , HRD
and marketing . There are managers assistant mangers, other officers workers
under the department heads who will be responsible for carrying out the various
activities of their departments in the organization.

The company is the under the control of the C.M.D Mr M.P.Ramachandran .

Final decisions and approvals are made by him. The managers execute the policy
decisions taken by the Bard of Directors. The total number of the employees of the
company as a whole is approximately 2500,which includes managerial and non
managerial staff.

The genesis of the organization has been a defining moment in our

journey. Jyothy Laboratories Limited has ensured that the founding principles
remain as relevant as they did a quarter of a century ago. 
In keeping with the tenet of offering a solution rather than a mere
product, Jyothy Laboratories Limited has consciously ventured into product
categories that provide simple but tangible benefits to consumers through a
portfolio of value for money brands. 

Starting from the momentous launch of Ujala – carving out a new

product category of liquid fabric whitener - Jyothy Laboratories Limited today
manufactures and distributes brands across product categories as diverse as Fabric
Care, Household Insecticide, Utensil Cleaners, Fragrances, Personal Care, besides
marketing tea and coffee brands. 
At Jyothy Laboratories Limited, we act on key insights from
consumers, market research and sustained in-house analytical processes. Combined
with continuous research & development, these insights help us in offering
innovative products while ensuring enhanced value from existing brands. 
 In addition to our own brands, Jyothy Laboratories Limited has
ventured into the business of coffee, tea and spiritual / astrological dhoops . The
company has also inked a MoU to establish a joint venture in Bangladesh to
manufacture and market Ujala and Maxo. 
Incisive insights into consumer preferences, market dynamics and
distribution, winning marketing strategies and focused product positioning,
combined with sustained R & D have ensured expansion of the product portfolio
and consistent growth. 
The fact that each brand from the Jyothy  portfolio makes a positive
difference to the lives of millions is our greatest inspiration – egging us to do more.

Jyothy Laborataries came in to being in 1983, powered by the vision of

one men –M P Ramchandran –the current Chairman &Managing Director .Started
as a proprietary concern ,manufacturing and selling a single product in a single
district , the organization has grown to become a multy brand , multy product
company with operations all over the nation.

The company has the distinction of making a mark in the virtually non-
existent category of liquid fabric whitener. With products that are reasonably
priced, conveniently packaged, extensively distributed and supported by strategic
communication, Jyothy Laboratories Limited has well and truly earned its place in
the market as well as in the minds of millions of households in India. 

Today, Jyothy Laboratories Limited has a pan Indian presence with brands
catering to the needs of consumers across the length and breadth of the nation.
From a fledgling entity that embarked to translate the dream to make a difference,
from starting operations with a corpus of INR 40,000 to a company with a turnover
of over  INR 400 crores, Jyothy Laboratories Limited has come a long way. Jyothy
Laboratories Limited is surging ahead to keep its tryst with thefounding ideals -
Untapped markets, Innovative products & Cater to the common man.
JyothyLaboratories through its market analysis looks out for a vacuum that can be
filled. 

Jyothy Laboratories Limited – making a difference to millions of households

across India.

Vision&mission

Jyothy Laboratories Limited is guided by a corporate philosophy that embodies

values and objectives that determine the way we conduct business and cater to the
needs of our customers. 
Vision
Develop innovative brands, tap high growth categories, reach untapped markets
and explore untapped segments to meet the day-to-day requirements of every
Indian household.

Mission
Provide brands that denote superior quality, to touch and positively impact the
daily lives of consumers. To ensure that our brands, business operations and
corporate policies translate the core philosophy of offering value for the money
spent to experience our products. Ensure that our people, processes and products
reflect the ideals of integrity, ethics and professionalism.
PRODUCT PROFILE

EXO DISH WASH BAR

Exo Dish wash is yet another offering that draws on the wealth of experience
of our R & D division. The product is not meant to just clean utensils, but also
provide protection form bacteria and harmful germs. 

Fortified with powerful anti-bacterial agents, Exo Dish wash bar fights and kills
disease causing bacteria that enter food through contamination of utensils. The
powerful formula removes sticky oil stains, grime and stubborn burnt food residues
from utensils and makes them safe and sparkling. 

Exo Dish Wash Bar is available in 190gms,365gms packs.

EXO DISH WASH LIQUID

Exo Dish Wash Liquid presents all the potent qualities of the innovative Exo
formulation in a convenient to use liquid variant. Exo Dish Wash Liquid is the only
anti bacterial dish wash liquid with cyclozan as the active ingredient. Convenient
and handy, this is ideal for stainless steel, crockery, cutlery and non-stick kitchen
ware. Exo Dish Wash Liquid ensures streak less glasses, gleaming cutlery and
sparkling dishes while disinfecting them. Exo Dish Wash Liquid is presented in
elegantly designed 500ml bottles & 125ml bottles.

Product Divisions

Fabric care

 Ujala Supreme
 Ujala Wahing Powder
 Stiff&Shine
 Household insecticide

 Maxo cyclothin coil

 Maxo cyclothin liquid
 Maxo aerosol

Utencil cleaners

 Exo Dish Wash Bar

 Exo Dish Wash Liquid

Fragrances

 Maya

Personal care

 Jeeva naturals

Allied business

 Continental special
 Goderej Tea
 Ekta’s Dhoo

Disclaimer

This official site of Jyothy Laboratories Limited has been developed to provide
general public information. The documents and information displayed in this site
are for reference purposes on 

The content on the site is updated on a continual basis. While Jyothy Laboratories
Limited attempts to keep its web information accurate and timely, it neither
guarantees nor endorses the content, accuracy, or completeness of the information,
text, graphics, hyperlinks, and other items contained on this server or any other
server. 

As a result of updates and corrections, web materials are subject to change without
notice from Jyothy Laboratories Limited. Commercial use of web materials is
prohibited without the written permission of the company. 

Product design, graphics are the properties of Jyothy Laboratories Limited and
fully protected. The information is based and content has been framed based on the
laws applicable in India. 

Some of the hyperlinks contained in this site may lead to resources outside the site.
Information contained in any site linked from this site has not been reviewed for
accuracy or legal sufficiency. Jyothy Laboratories Limited is not responsible for the
content of any such external hyperlinks. References to any external links should not
be construed as an endorsement of the links or theircontent. 
Jyothy Laboratories Limited is neither responsible nor liable for any viruses or
other contamination of your system, nor for any delays, inaccuracies, errors or
omissions arising out of your use of the site or with respect to the material
contained on the site. The company is not responsible for any special, indirect,
incidental or consequential damages that may arise from the use of, or the inability
to use, the site and/or the materials contained on the site whether the materials
contained on the site are provided by Jyothy Laboratories Limited.
 OBJECTIVES
 To find out what extend the dealers are satisfied.
 To find how the company can improve dealer satisfaction.
 To make a comparison with the competitors dealer satisfaction.

To certify the relationship between dealer satisfaction and customer

satisfaction.

To give suggestions and recommendation.

1.5 REVIEW OF LITERATURE

 Marketing is essentially about marshalling the resources of an organization
so that they meet the changing needs of customers on whom the organization
depends. As a verb, marketing is all about how an organization addresses its
markets. Marketing is “The management process which identifies anticipates and
supplies customer requirements efficiently and profitably”.

“Marketing is a total system of interesting business activities defined to

Plan, piece, promote and distribution want satisfying products & services to present
and potential consumers” - William. J. Stantion “Marketing is the performance of
business activities that direct the follow of goods and services from the producer to
the consumer or user” - American Marketing Association A social and managerial
process, by which individuals and groups obtain what they need and want, through
creating and exchanging product and value with others.

Customer satisfaction begins with a difficult faith; it starts with a

commitment to deliver the result for each customer which is also a concern of the
dealers. Hence for a manufacturing company, in order to satisfy its customers, it is
highly important to satisfy its dealers, as they are the direct customers to them.
Establishing satisfaction as the ultimate goal is like the other ultimate goals of
business pursuit of higher profits or shareholders

Perfect dealer service or satisfaction is one that meets the combined need
satisfaction is a systemized service that involves the entire organization. But many
organizations have yet to develop this kind of awareness of dealer satisfaction
strategy.
Dealer Satisfaction of EXO Dish Wash Bar – An analysis

The sample size for dealer survey was 50. Dealers with different age group
were interviewed in order to avoid any kind of bias.

Sample Profile

Age wise classification of Respondent

Age Group No. of Respondent Male Female

20-30 6 5 1

30-40 15 12 3

40-50 25 23 2

Above 50 4 4 -

Total 50 44 6

Data Source : Compiled from primary data

Among the 50 respondent interviewed 6 belong to the 20-30 age group 15

belong to 30-40 category 25 belong to 40-50 category and rest 4 were above 50.
The number of male and female respondent in each category are given in the table.
Dealer opinion about the price of EXO Dish Wash Bar

Price No. of Dealers Percentage %

High 16 32

Average 22 44

Low 12 24

Data Source : Compiled from Primary Data

Out of 50 dealers 44% were of opinion that the price of EXO Dish Wash Bar is
average, 32% are having the opinion that the price is high, 12% are having the
opinion that price is low as compared to other brands.
Opinion about the price of EXO Dish Wash Bar.

Low
24% High
32%

Average
44%
Respondent Opinion Regarding the stocking of EXO Dish Wash Bar :

Stocking of EXO Dish Wash Bar

Satisfaction No. of Dealers Percentage

High 17 34

Average 26 52

Low 7 14

Out of 50 dealers 52% were of opinion that the stocking of EXO Dish Wash Bar is
average 34% are having the opinion that the stocking is high 14% are having the
opinion that the stocking is low.
Opinion regarding the stocking of EXO Dish Wash Bar

30

Average; 26
25

20
High; 17
15

10

5 Low; 7

0
High
Average
Low
Respondent opinion about the Packing of EXO Dish Wash Bar

Satisfaction Level No. of Dealers Percentage

High 32 64

Average 12 24

Low 6 12

The above table shows that 64% of respondent shows high satisfaction level, 24%
shows average and 12% shows low satisfaction level with respect to the packing of
EXO Dish Wash Bar.
Opinion about the packing of EXO Dish Wash Bar

Low
12%

Average
24%

High
64%
Respondent Opinion Regarding availability of the Product

Availability of Product No. of Dealers Percentage

Yes 36 72

No 14 28

Out of the 50 dealers 72% opinioned that the product is properly available and 28%
opinioned that the product is not properly available.
Respondent Opinion Regarding availability of the Product

40

35

30

25

20 Yes ; 36
15

10

5
No; 14

Yes

No
Are you able to sell EXO easily?

Opinion No. of Dealers Percentage

Yes 24 48

No 26 52

Out of the 50 dealers 52% were of the opinion that the product can not be sold
easily and 48% says that the product can be sold easily.
Sell EXO Dish Wash Bar easily.

Yes
No 48%
52%
Respondent Opinion Regarding Satisfaction with the current supply of
EXO.

Satisfaction Level No. of Dealers Percentage

Very Good 9 18

Good 17 34

Average 18 36

Low 6 12

The above table shows that 36% of the respondents have a average opinion, 34%
have a Good opinion, 18% have Very Good opinion and 12% have a Bad opinion
about satisfaction with the current supply of EXO Dish Wash Bar.
Satisfaction with the current supply of EXO.

20
Average; 18
18 Good; 17
16

14

12

10 Very Good; 9
8
Low; 6
6

0
Very Good Good Average Low
Dealer’s opinion about the quantities of the product

Opinion No. of Dealers Percentage

Yes 28 56

No 22 44

Out of the 50 dealers 56% of the dealers were of opinion that the quantities of the
product is enough and 44% are having the opinion that it is not enough.
Dealer’s opinion about the quantities of the product

No
44%

Yes
56%
Opinion about the present Demand for EXO when compared to others

Satisfaction No. of Dealers Percentage

High 15 30

Average 22 44

Low 13 26

Out of 50 dealers 44% were having average, 30% having high and 26% are having
low satisfaction level of the present demand compared to others.
Opinion about the present Demand for EXO when compared to others

25
Average; 22
20

High; 15
15
Low; 13
10

0
High
Average
Low
Dealer opinion about the position of EXO when compared to others

Satisfaction No. of Dealers Percentage

Very Good 6 12

Good 14 28

Average 22 44

Low 8 16

Out of 50 dealers 44% are having Average, 28% are having Good, 16% are having
Low and 12% are having Very Good satisfaction level regarding the position of
EXO Dish Wash Bar when compared to competitors.
Dealer opinion about the position of EXO when compared to others

Low
Low; 8

Average

Average; 22
Good
Good; 14

Very Good
Very Good; 6

0
5
10
15
20
25
Respondent opinion about the margin provided by EXO when
compared to competitors

Satisfaction No. of Dealers Percentage

High 36 72

Same 7 14

Low 7 14

Out of the 50 dealers 72% were of the opinion that margin provided by EXO is
high, 14% are having the opinion that margin is same and 14% says margin is low
when compared to others.
Respondent opinion about the margin provided by EXO when
compared to competitors

Low
14%

Same
14%

High
72%
Respondent opinion about the current advertisement of EXO Dish Wash
Bar

Satisfaction Level No. of Dealers Percentage

High 27 54

Average 14 28

Low 9 18

Out of 50 dealers 54% were of opinion that current advertisement is high 28% are
having opinion that the current advertisement is average, 18% are having the
opinion that current advertisement is low.
Respondent opinion about the current advertisement of EXO Dish Wash
Bar

Low
18%

High
54%
Average
28%
Effect of Advertisement on Demand

Satisfaction No. of Dealers Percentage

High 32 64

Average 14 28

Low 4 8

The above Table shows that 64% are having high, 28% are having average and 8%
are having low opinion about the advertisement that it will affect the demand of the
product.
Effect of Advertisement on Demand

Low
8%

Average
28%

High
64%
Respondent opinion about satisfaction level associated with after sales
service

Satisfaction No. of Dealers Percentage

High 26 52

Average 18 36

Low 6 12

Out of 50 dealers 52% are having high, 36% are having average and 12% are
having low satisfaction level associated with after sales service of the product.
Respondent opinion about satisfaction level associated with after sales
service

30
High; 26

25

20
Average; 18

15

10

Low; 6
5

0
High
Average
Low
 CHI-SQUARE TEST

Chi-square test to compare the relationship between the two variables.

 = (O-E)
______
E
O- Observed value

E- Expected value

CHI SQUARE TABLE

Chi-square on advertisement for EXO is sufficient.

Advt. Is Advertisement is sufficient

Effective
For High Average Low Total
Demand
O E O E O E
High 18 17.28 8 7.56 6 2.16 32
Average 7 8.96 4 3.92 3 1.12 14
Low 2 5.76 2 2.52 0 0.72 4

Total 27 14 9 50
HYPOTHESIS:

Null Hypothesis: There is no significant difference between the present

advertisement for EXO is sufficient and advertisement will affect the dement of a
product.

Alternative Hypothesis: There is significant difference between the present

advertisement for EXO is sufficient and advertisement will affect the demant of a
product.

The observed frequency (O) is the value obtained from the collected data and the
expected frequency (E) is calculated using equation:

E= Colum Total X Row Total

Grand Total

In the next step the corresponding values of O and E are calculated using the
formula in equation

Ψ2 = ∑ (O-E) 2
E
 O E O-E O- E2 (O- E ¿ ¿2/E
18 17.28 0.72 0.518 0.029
7 8.96 -1.96 3.841 0.428
2 5.76 -3.76 14.137 2.454
8 7.56 0.44 0.193 0.025
4 3.92 0.08 0.006 0.001
2 2.52 -0.52 0.270 0.107

6 2.16 3.84 14.745 6.826

3 1.12 1.88 3.534 3.155

0 0.72 -0.72 0.518 0.719

Degree Of freedom=( R-1)X(C-1)

(3-1)X (3-1) = 4

Degree of frequency at 5% Level = 9.488

Here the calculated value is 13.744 and the table value for degree of freedom is
4 at 5% level of significance is 9.488.

Since table value is lesser than calculated value, Null hypothesis is rejected.
 CHAPTER 2
RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem.

It may be understood as a science of studying how research is scientifically. The
scope of research methodology is wider that of research methods. Thus, we talk of
research methodology we not only talk of the research methods but also consider
the logic behind the methods, in the context of our study and explain why we are
using a particular methods/ technique and why are not using other so that research
result are capable of being evaluated either by the researcher himself or by others.

2.1. RESEARCH DESIGN

`Descriptive research is used for the research design .
Descriptive research provides data about the population or universe being studied.
It is used when the objective is to provide a systematic description that is as factual
and accurate as possible.

2.2. SAMPLING TECHINQUE

Simple random sampling is the technique used in this study.

Simple random sampling is also known as chance sampling or probability
sampling, where each and every item in the population has an equal chance of
inclusion in the sample.

2.3. SAMPLE SIZE

Sample size is 50 .
2.4. Data collection methods

Primary Data

Primary data are the information which is collected a fresh and the first

time and thus happen to be original in character. This data are

published by authorities whom themselves are responsible for their

collection. Primary data can be collected in marketing research by three

basic methods.

 Survey method

 Questionnaire methord

 Personal interview.

Secondary Data

Relevant secondary data were also collected from books, journals, records

and reports.

Description of statistical tool used

According to this project, there are two statistical tools used. They are
 Percentage analysis

The percentage method was extensively used for analysis and interpretation.

It can be generally calculated as follows

Number of respondents favorable

_______________________________ X 100

Total No. of respondents

Chi-square test

Chi-square test to compare the relationship between the two variables.

 = (O-E)

______

E
O- Observed value

E- Expected value

SUGGESATION AND RECOMMENDATION

1. EXO DISH WASH BAR has to create awareness through visual

advertisement wall paints hoarding and advertisement in print media.

2. To company should provide a good pricing policy to the dealers according

to their sales in the market with this policy the dealers would move act in

the sales.

3. It is suggested to concentrate on interested dealers who are interested to

dealers with exo dish wash bar by offering special incentives gifts schemes

etc.

4. The company maintain the healthy relationship with dealers by making

frequent visit and helping them in solving problems faced by them.

5. It is better to attract dealers by providing margins more than competitors.

 FINDINGS
1. 44% of Dealers said that price of Exo Dish Wash bar is average.

2. 52% Dealers said that stocking of Exo dish Wash bar is average

3. 64% Percentage of Dealers opinion about the quality of packing Exo Dish

Wash is high.

4. 72% Percentage of dealers said that product is easily available.

5. 52% Dealers opinion is that they can Sell product easily.

6. 36% Dealers opinion about the current Supply of Exo Dish Wash bar is

average.

7. 56% Dealers are satisfied with the quantities of the product.

8. 44% Dealers opinion is that present demand of Exo Dish Wash Bar. is average

when compared to others.

9. 44% Dealers Said that poison of Exo is average.

10. 72% of Dealers said that Margin Provided Exo Dish Wash Bar is high

compred to competitors.

11. 56% percentage respondent opinion that the promotional activities provided by

Exo Dish Wash Bar are good.

12. 54% of respondent agree that present advertisement is sufficient for attracting

the customers.

13. 64% of respondent is in the opinion that demand of product is highly affected

by the present advertisement.

14. 52% of dealers agree that the after sales service providing by the company is

highly satisfactory level.

SUGGESATION AND RECOMMENDATION

1. EXO DISH WASH BAR has to create awareness through visual

advertisement wall paints hoarding and advertisement in print media.

2. To company should provide a good pricing policy to the dealers according

to their sales in the market with this policy the dealers would move act in

the sales.

3. It is suggested to concentrate on interested dealers who are interested to

dealers with exo dish wash bar by offering special incentives gifts schemes

etc.

4. The company maintain the healthy relationship with dealers by making

frequent visit and helping them in solving problems faced by them.

5. It is better to attract dealers by providing margins more than competitors.

 BIBILIOGRAPHY

Name of the book Author

Name

Marketing Management Philip Kotler

Fundamentals of Marketing William J.

Stanton

Bruce J.

Walker

Marketing Management Rajan

saxena

JOURNALS

Advertising Express - The ICFAI University

Express

Indian Journal of Marketing

WEBSITES

WWW.Jyothi Laboratories .com

WWW.Wikipedia.com

WWW.Google.com
DEALER SATISFACTION OF EXO DISH WASH BAR – AREA
KOYILANDY

Age

Sex

Education

Experience

1. What is the opinion about the price of EXO Dish Wash Bar?
High Average Low

2. Are you Stocking EXO Dish Wash Bar?

High Average Low

3. What is your opinion about the packing of EXO Dish Wash Bar?
High Average Low

4. Do you think that the product is easily available?

Yes No

5. Are you able to sell EXO easily

Yes No

6. Are you satisfied with the current supply of EXO Dish Wash Bar
Very Good Good Average Low

7. Are you satisfied with the quantities of the product

Yes No

8. What is your opinion about the present demand for EXO Dish Wash Bar
when compared to others.
High Average Low
9. In your opinion what is the position of EXO Dish Wash Bar when
compared to others in the market
Very Good Good Average Low
10. What is your opinion about the margin provided by EXO Dish Wash
Bar when compared to competitors
High Same Low

11. Do you think that the present advertisement for EXO Dish Wash Bar is
sufficient.
High Average Low

12. Do you think that the advertisement will effect the demand of a product.
High Average Low

13. What is you opinion about satisfaction level associated with after sales
service
High Average Low

14. To give suggestion and recommendation for improvement?

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