Business Plan

oleh

NAMA : Riva Pramathana Paundria Nagari

NPM : 16030059

GRUP : 3G3

DOSEN : Dra. Nurrochmi,M.Pd.

PROGRAM STUDI DIPLOMA IV JURUSAN PRODUKSI GARMEN

POLITEKNIK STTT BANDUNG
BANDUNG
2018
A. Company Data

Name of Company : Fa Egg Convection

 Address : Jl. Kutawaringin no. 15 Kopo, Bandung
Phone Number : (022) 723456
Email : [email protected]
Social Media : Instagram: @EggConvection
Owner : Riva Pramathana (08123456789)

Finance : Lala (08126263641)

Marketing : Mili (08133212435)
Production : Miko (08132225245)
Form of legal entity : Firm

B. Introduction

Seeing the high demand in the apparel production Country Indonesia

with quality and good price, especially among young people and seeing
the production of clothing orders market still very high needed, so based
on that we interested in setting up Convection businesses.

C. Executive Summary

FA Egg Convection can do production clothing apparel and screen

printing. For apparel we can make various kinds of clothes such as t-shirt,
polo, snapback, bracelet, training, etc. For screen printing we can do
various type of that, example plastisol, discharge ink, etc. Costumers or
buyer can custom their design or model for the product, they can order
custom product through offline (come to office) or online.
Preparation of business are; market research with review determines
market tastes, concept appropriate and determining the potential market
for garment trading business review initials; Setting up the sewing
machine and place for the review of Production Sites sewing; Obtaining a
business license; Setting up Labor for sewing and screen printing;
Preparing raw material supply source fabric and screen printing; preparing
 cooperation with courier delivery the best in Indonesia; brand strategy
marketing determining and brand from quality products and businesses,
including the determination of packing packing, arrangement of items
sent, count time production and covers the cost of production step
introduction with soft opening account creation medsos like instagram,
facebook, twitter, kaskus sites and media as a promo; marketing
recruitment partner agencies to review for consumer production from
different cities, islands or countries with online or offline, and finding
opportunities from the promotion of local events; step introductions with
month price promo that disseminated through social media, or print media
such as brochures.

D. Mission, Strategies, Etc.

a. Vision

Making Convection Business as a home industry that provides

the most favorite convection in Bandung.

b. Mission

Convection Business is a home industry dedicated to

providing high quality of convection in Bandung. By
providing a comfortable atmosphere for customers. In addition,
we also maintain a friendly, comfortable, and creative work
environment that values diversity, new ideas, and hard work.

c. Values

The ownership of the business that we run is owned by “Firm”

business, which is a business that built by two or more people with
their own unlimited responsibilities.

d. Objectives
 Detail that need for production are Sewing Machine, overdek And
Chain, Screen printing equipment; And we need to get the
Licensing for business; Cost for Marketing; Recruitment Process
employees. Raw materials, Packaging, Labor Wages; Send
Services; Consumption workers.

e. Price List
 STANDARD SPECIFICATIONS: (Minimum Order 50pcs
per design)
- Premium grade A grade material (Grade Export)
- Young color materials ARE white, light gray, baby
blue, baby pink, baby yellow, beige, other Old.
- Screen printing made (GL / superwhite), maximum 6
colors, A3 size, or A2 maximum 3 colors
- Sew the chain
- Final touch, MAXIMUM QC (vapor irons and
deodorizing spray, standardized packing)
- Wrap plastic t-shirts
- Production costs include setting fees and screen
printing films
- Price does not include postage of goods
- Produce time 10 - 14 working days (EXPRESS
PLEASE CONSULT TO US)
 ABOUT SIZE AND SHIRT MATERIALS
- For 24s material, there is a circle Rp.2000, -
- For material 20s, there is an explanation Rp.4000, -
- Surcharges for size in XL
- XXL Size: Rp.5000, -
- XXXL Shit: Rp.10000, -
- XXXXL size: $ 15, -
- Surcharges for long sleeves: Rp.5000, -
 PRICE RULES ON QUANTITY:
- Additional price for 2 dozen orders / design (with total
fixed amount not less than 50pcs): Rp.3.000, -
- Different colors of materials including different design
categories
 PRICE RULES ABOUT SABLON:
- Superwhite 2,000 Gold / glitter + -2,000
- Plastisol + - 3-7.000 Rubber bige Size 3,000
 - FOIL + - 3-7,000 + color printing 500 / color
- Standart foam + - 2,000+ color screen printing A2 2000
/ color
- Addition: The addition of screen printing

f. SWOT

1. Strength
a) Product Excellence

We offer a product with economical price and

good quality

b) Creativity

We offer new creativity in our service, by

always “up-to-date” about new design that young
people likes.

c) Quality of raw materials is assured

Production garmen a raw material is maintained
quality, by storing raw materials in a clean and
hygienic place.

2. Weakness

Not having enough an experience, minimal experience

to start a business, it was a weakness that must be
overcome.

3. Oppoturnities

The number of consumers, many people who make

production everyone in garmen.
 4. Threats

One of the threats to be feared is competition with home

industry or convection that have a new concept.

g. Strategies

Our strategies to make this business success are:

1. Our place is strategies area, because is near with tol gate so
we can deliver our product to another city easily
2. Our market is focussing to young generation and
community

h. Goals

1. Receive the profit of this product.

2. Cultivate a modern and quality product.
3. Make a product in high quality

E. Present Status

Progress to Date
i. Sales and Marketing

On the first day of sale we will sell 50 pcs product for a

day in bazzar, and we will handing out brochures about the
product and the production addresses. Since our business
has just opened, then for the first day we give discounts to
buyers and offer our products through social media.
ii. Operation

The following are fixed assets that we have in order to

assist our business implementation.

F. Product Description
 Although Convection Business creates a new niche in the production
service home industry, we have something in common, and so we compete
with several types of convection businesses: Home Industry (in Home or
Rent House):
1. Shirt
2. T-Shirt
3. Jacket, etc.
Convection Business customer service a consument in a pleasant
atmosphere. Customers can enjoy and wait the taylor sewing. We also
offer online order.

G. Profile of Target Market

a. Market Analysis

In any type of business, the services, trade and industry of

marketing activities are the things that should be prepared as well
as possible because of their very high level of importance. And
marketing itself means an overall system of business activities
devoted to planning, pricing, promoting and distributing goods and
services that can satisfy the needs of interested buyers. Given the
importance of marketing, then even this micro business must
determine its market segment. This "FA Egg Convection " market
segmentation consists of several factors:
1. Geographical Factors : in Bandung and other city
2. Age : All ages
3. Sex : Male and Female
Convection Business is a promising business, because the
demand is almost equally in every community or anyone can enjoy
it.

b. Competition
 Although Convection Business is opening a new niche in the
convection home industry, there is no doubt that we are competing
with similar businesses. We need to compete with the idea that
convection business is something that only accompanies every
opportunity. We want every day our production to be an excuse to
accompany any occasion. And being able to watch the convection
prepared by the taylor is an interesting thing for everyone.
While prices may be a factor while competing against other
home industry, they are aware of our good quality products. We
believe they will be equally willing to put out a little extra for
superb production in a Bandung. The convenience factor also plays
an important role in consumer decisions about our home industry.

c. Costumers/Users

The market opportunity of this business is quite wide segment

of the market with the main target is Young Generation and
Comunity in Bandung. In general are the people of in-sides and
out-sides Bandung.

H. Marketing Strategies, Sales, Sales Plans and Project

a. Marketing Strategies and Sales Plans
To market Convection Business products, we only provide
these production in our home. So customers should come directly
our home industry. But if you want to enjoy this order at home,
customers can also take it home order or online order. Then for
product promotion strategy, done through print media such as
brochures, pamphlets, or posters and distribute it around the
location of business / production and at the location of business
partners. To reach a wider consumer, promotional activities are
done through online media, for example by using Facebook,
twitter, instagram or website.
 b. Sales Projection

Our estimeted productions projection is over 250pcs for a day,

with an income of approximately Rp. 7,500,000.00/day.

I. Manufacturing/Operation Plans

Our home industry plans to open every day;

Monday – Friday : 09.00 - 21.00 WIB
Saturday - Sunday: 09.00 - 19.00 WIB

J. Management

Riva and
Nanda
owner

Lala
Finance
Mili
Marketing Miko
Production

Job Descriptions

a) Owner

 Dictate the approach by first creating a business set up

 Define the merchandise or service
 Carry out plans for promoting, production, sales, and
budgeting for the business
 Create monetary arrangement
 Review the report of production and compare the report
with sales made or services offered
  Compare the short and long term goals of the business
 Hire qualified and skilled employees
 Meet with the provider or producer of merchandise to
reinforce fast delivery
 Head the acquisition of vital inventory
 Compare between expenditures and actual financial gain
and relate them with the budget
 Review the report on sales and build adjustment on sales
deeds to ensure that they are aligned with the budget
 Embark on the coaching and mentoring of employees
 Hire skilled personnel to handle challenges on taxes and
other financial obligation of the business
 Prepare customer service approach for the business
 Make a viable feasible assessment to envision the
possibilities of the business
 Ensure customer satisfaction is a priority
 Conduct training for his employees to improve their
products and service delivery
 Offer presentations to enlighten customers on the
importance of the products and the business offered

b) Finance Department
 Serving consumers in terms of payment for products that
have been consumed.

 Responsible for everything related to the recording, entry

and use of corporate finance.
 Creating a financial statement / balance sheet of profit
and loss.
 Reporting the company's financial circumstances
c) Production Section
 Submit material requirements related to the production
process.
 Report material use
 Check raw material inventory.
 Deliver orders from customers to room of production.

d) Marketing Section

 Promoting Product
 Formulate segmentation, targeting, product
positioning in accordance with the strategy set.
 Analyze market needs.
 Make good connections with customers.