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    MID TERM EXAM REVIEW GUIDE Marketing Management

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    Risheng Wang
    The midterm exam for Marketing Management will take place on March 13, 2018 during class. The exam will cover chapters 1-9 from the textbook as well as content from class activities and PowerPoint presentations. It will consist of 30 multiple choice and true/false questions worth 1 point each. Students are permitted to bring class notes, PowerPoint slides, but no other materials like books or electronics. Sample questions provided cover topics like the value delivery process, customer relationship management, value propositions, marketing metrics, customer perceived value, and buyer behavior concepts.

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    © All Rights Reserved
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    MID TERM EXAM REVIEW GUIDE Marketing Management

    Uploaded by

    Risheng Wang
    379 views3 pages
    The midterm exam for Marketing Management will take place on March 13, 2018 during class. The exam will cover chapters 1-9 from the textbook as well as content from class activities and PowerPoint presentations. It will consist of 30 multiple choice and true/false questions worth 1 point each. Students are permitted to bring class notes, PowerPoint slides, but no other materials like books or electronics. Sample questions provided cover topics like the value delivery process, customer relationship management, value propositions, marketing metrics, customer perceived value, and buyer behavior concepts.

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    The midterm exam for Marketing Management will take place on March 13, 2018 during class. The exam will cover chapters 1-9 from the textbook as well as content from class activities and PowerPoint presentations. It will consist of 30 multiple choice and true/false questions worth 1 point each. Students are permitted to bring class notes, PowerPoint slides, but no other materials like books or electronics. Sample questions provided cover topics like the value delivery process, customer relationship management, value propositions, marketing metrics, customer perceived value, and buyer behavior concepts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    379 views3 pages

    MID TERM EXAM REVIEW GUIDE Marketing Management

    Uploaded by

    Risheng Wang
    The midterm exam for Marketing Management will take place on March 13, 2018 during class. The exam will cover chapters 1-9 from the textbook as well as content from class activities and PowerPoint presentations. It will consist of 30 multiple choice and true/false questions worth 1 point each. Students are permitted to bring class notes, PowerPoint slides, but no other materials like books or electronics. Sample questions provided cover topics like the value delivery process, customer relationship management, value propositions, marketing metrics, customer perceived value, and buyer behavior concepts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3
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    The mid term exam will cover chapters 1 to 9 of the textbook and material from class activities and presentations. It will contain multiple choice and true/false questions and be worth a total of 30 points.

    B) providing the value

    A) core competencies

    MID TERM EXAM REVIEW GUIDE- MARKETING MANAGEMENT

    The mid term exam is scheduled on March 13, 2018 during the class time. The questions in the
    exam will be from chapter 1to 9 of the recommended text book, the class activities done, and the
    power point presentations uploaded on D2L.The exam will have a mix of Multiple Choice and
    True and False Questions. The exam will be of 30 points. Each Question will be of 1point.

    It is emphasized that the complete syllabus covered in the class is important and questions will
    be asked from the entire syllabus covered from chapter 1 to 9. Please read the recommended text
    book and PPTs on D2L.

    You are permitted to bring in the following for the exam:

     Hard copy of Power Point Presentation uploaded on D2L


     Class notes in a notebook form. No loose papers will be permitted.
     NO Books, Laptops, Mobile phones or any other electronic equipment will be
    allowed during the exam.. All guidelines for the exam given in the syllabus will be
    followed for the exam.

    Some sample questions are as follows:

    Q 1. The value delivery process can be divided into three phases, out of which "choosing the
    value" implies ________, which is the essence of strategic marketing.
    A) segmentation, developing, and delivering
    B) targeting, positioning, and communicating
    C) targeting, positioning, and delivering
    D) segmentation, targeting, and positioning

    Q2. When a customer places an order at BookBox.com, the company processes the customer's
    payment information, sends the order to the nearest warehouse, and ships the order via FedEx.
    This is best described as the ________ process.
    A) market-sensing
    B) customer acquisition
    C) customer relationship management
    D) fulfillment management

    Q3. What is the second phase of the value creation and delivery sequence?
    A) choosing the value
    B) providing the value
    C) communicating the value
    D) calculating the value
    Q4. Angelo made the decision to outsource the software components of his consulting company,
    so he could focus on the company's ________, which are sources of competitive advantage,
    make a contribution to perceived customer benefits, have application in a wide variety of
    markets, and are difficult to imitate.
    A) core competencies
    B) infrastructure
    C) market-sensing processes
    D) fulfillment management processes

    Q5). ________ provide diagnostic information about how and why we observe certain effects in
    the marketplace, and what that means to marketers.
    A) Marketing insights
    B) Marketing metrics
    C) Marketing channels
    D) Marketing information systems

    Q6. ________ is the difference between the prospective customer's evaluation of all benefits and
    all costs of an offering and the perceived alternatives.
    A) Perceived usefulness
    B) Failure avoidance rate
    C) Total customer benefit
    D) Customer-perceived value

    Q7. TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of
    TBS Bikes is "speed." Surami is a five-gear bike, and apart from speed, the company promises to
    include other features such as safety, good performance, and pollution control features. This
    describes the ________ of the bike.
    A) total customer cost
    B) customer-perceived value
    C) value-delivery system
    D) value proposition

    Q8. ________ are rules of thumb or mental shortcuts in the decision process.

    A) Attitudes

    B) Beliefs

    C) Heuristics

    D) Discriminations

    Q9. The location of buyers is more concentrated in B2B marketing

    A. True
    B. False
    Q10. A buying center is place where sales representatives meet their clients

    A. True
    B. False

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